The December 31st, 2023, edition of SEOFOMO is here! Now with +30.5K Subscribers 📮

​

🤝 ​Join The SEOFOMO Chat Forum, Now with 600 Members​ A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources.

📣 ​Subscribe to the MarketingFOMO Newsletter​ Get the latest news in PPC, social media, content marketing, digital PR, for free.

🎥 ​Watch Crawling Mondays SEO Conversations​ See the latest SEO conversations going through the keys of SEO: SEO auditing, Link Building, SEO for Discover, Getting Buy-In and more.

​

🗞️ Search Updates and News from Search Engines

​

​John Mueller Of Google Providing Webmaster Support On Christmas Again (2023 Edition)​
​Barry Schwartz / Google Search Q&A
​Every year, John Mueller makes a significant effort to help respond to SEO-related questions on Christmas. This year, he posted on Reddit threads around hreflang rendering, unreachable robots.txt, Google cache, myths, and more.

​

​Google Algorithm Updates 2023 in Review: Core, Reviews, Helpful Content, Spam and Beyond​
​Barry Schwartz / Google Search Updates
​In 2023, we had nine official and confirmed Google algorithm updates - which was one less than the previous two years.

​

​A Search Central Year in Review 2023! [Video]
​Google Search Central / Google Search Updates
​“We’re celebrating 12 months of SEO updates, new series, experiences, education, and more with all of you. Thank you for sharing your feedback and continuing to make this community great. It wouldn’t be the same without all of you.”

​

​Google Author Name (Profile Page) & Site Favicon On Article Carousel
​Barry Schwartz / Google Product Updates
​Google is now showing author name icons via profile page and a site's favicon and site name on articles in the article carousel.

​

​Bing Search Page Insights Expandable Sections
​Barry Schwartz / Bing Product Updates
​Bing has updated its page insights light bulb feature to now let you collapse and expand the sections within the overlay page previews.

​

​Google Answers How It Handles A Specific Non-Standard Meta Tag
​Roger Montti / Google Search Q&A
​Google's Martin Splitt answers a question about how Googlebot handles the non-Prerender-Status-Code meta tag.

​
​NYT sues OpenAI, Microsoft for copyright infringement​
​Sara Fischer / AI Updates
​The Times is the first major media company to sue artificial intelligence companies for copyright infringement.

​

---

[Sponsor / Affiliate]​
​⚡ Introducing Wix’s new Zapier integration

Wix’s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.

​

Read More

​

---

👌 This week's SEO Awesomeness

​

​SEO year in review 2023: The year of generative AI​
​Danny Goodwin / General SEO
​It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.

​

​16 Local Search Developments You Need to Know About From Q4 2023​
​Miriam Ellis / Local SEO
​Learn about the most recent local search developments of 2023 to get ready for the year ahead.

​

​SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]​
​Joshua Hardwick / General SEO
​Did you know that 78.2% charge a monthly retainer? Learn more insights from this survey of 350 SEO professionals.

​

​Location Landing Pages: 6 Crucial Elements Of Local Visibility​
​Despina Gavoyannis / Local SEO
​Follow this blueprint to optimize location landing pages that rank and convert.

​

​Programmatic SEO — Getting It Right​
​Jenny Romanchuk / Content Optimization
​Jenny shares dozens of strategies and examples for successful programmatic SEO so you can replicate them.

​

​Keyword Gap Analysis: What It Is & How to Do It​
​Aleksandra Beka Jovicic / Keyword Research
​A keyword gap analysis helps you uncover keywords your competitors rank for to boost your SEO strategy. This comprehensive guide goes through a step-by-step.

​

​Should You Focus On Zero Search Volume Keywords?​
​Adam Riemer / Keyword Research
​Uncover the value of these keywords in building site structure, addressing customer needs, optimizing remarketing costs, and capturing hidden traffic sources that traditional SEO tools may overlook.

​

​Updated #GenAI blocking robots.txt​
​Andy Beard / Technical SEO
​Andy shares a list of LLM-related bots to block in your robots.txt.

​

​International SEO Optimization in Five Steps​
​Gabriella Sannino / International SEO
​From market research to content creation and localization, Gabriella shares a 5 key steps for a successful international SEO process.

​

​23 Influencers Digital Agencies Should Follow In 2024​
​Anton Shulke, Renana Dar / General SEO
​The only problem with curating an influencers list is, well… actually curating the list. That's why Duda has compiled a list of 23 Influencers digital agencies should follow in 2024.

​

SEO Conversations in the SEOFOMO Chat Forum

​Root domain handling International SEO​ Sonia Perez Garnica

​Tool to bulk check for outbound links from one URL to another​ Ian Laurie

​​When Web Sites and Traffic Go Extinct Due to AI: What to Measure then?​ ​Tadeusz Szewczyk

---

💸 Latest SEO Jobs

• ​Senior SEO Business Analyst at Shutterstock​
• ​Global SEO and Traffic Analysis Manager at Carnival UK​
• ​Technical SEO Specialist at The Telegraph​
• ​Senior SEO Manager - Evergreen at The Telegraph​
• ​Global SEO Marketing Manager at Airwallex​
• ​SEO Manager (Growth Division) at Compare The Market​
• ​Head of Content Marketing - San Francisco at Asana​
• ​Senior SEO Manager (Gambling) at Finixio​
• ​SEO Content Manager - Gambling at Finixio​
• ​Senior SEO Manager Japan (Gambling) at Finixio​
• ​SEO Specialist at Total Energies​
• ​SEO Manager at Minute Media​
• ​SEO Manager at AA​
• ​Content Analysis Manager - EMEA at Netflix​

​

Do you want your SEO job to be featured here for free? Just send it over here!​

---

[Sponsor / Affiliate]​
​⚡ Automatic + Hyper Fast Website URL Indexing for SEO

Get your website URLs indexed hyperfast, automatically with INDEXED.pro. This brand-new SEO tool by Daniel Peris and Ricard Pons helps with:

• Submitting URLs for indexing on autopilot
• Constant monitoring of URL indexing status
• Deindexing URLs in bulk

Struggling to get indexed by Google?

Start indexing

​

---

🛠 Free(mium) SEO Tools

​

​Rich Results and Schema.org Tester Plugin​
​Usergrowth
​Validate schema, test rich results, and effortlessly back up structured data-all with one click.

​

​Link Checker: Check to see if a page links to your URL or mentions your brand​
​Keywords in Sheets
​With this script, you can input a URL to check -and optionally, a keyword to check- to see whether they’re included on a particular page. Perfect for reviewing unlinked brand mentions or for checking to see whether pages on your site link to a target page.

​

Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

​

---

🎙️ Upcoming SEO Events

​

​Search Day 2024 - Oslo
​​Search Day / Oslo, Norway / January 18, 2024
​A new edition of Search Day in Oslo is here! Dedicated to the impact of AI on SEO. Take a look.

​

​​Copenhagen SEO Meetup
​​​IIH Nordic / Denmark / January 18, 2024
​​Join an evening of insightful presentations from Germans Frolovs, Thomas Astrup, and Christian Doeleman-Lassen, discussions, and networking at the Copenhagen SEO Meetup. Book your spot now!

​

Attend The 1st SEOFOMO Meetup: Barcelona Edition SEOFOMO / Barcelona, Spain / January 28, 2024​ The first-ever edition of the SEOFOMO Meetup is here and will be held in Barcelona on January 28, 2024. If you're based in Barcelona, register now to attend and network with other SEOFOMOers in a laid-back environment for free. Register to the SEOFOMO Meetup for Free ​

​

Do you want your SEO event to be featured here for free? Just send it over here!​

​

---

🙌 SEOs & Digital Marketers to Follow​
​
​​Follow these amazing SEOs who participated in the most viewed Crawling Mondays of 2023:

• ​Machine Learning for SEO​
  • Lazarina Stoy (X/Twitter, LinkedIn)
  • JC Chouinard (X/Twitter, LinkedIn)
• ​SEO Auditing Large Websites​
  • Jamie Indigo (X/Twitter, LinkedIn)
  • Patrick Stox (X/Twitter, LinkedIn)
• ​ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search​
  • Mordy Oberstein (X/Twitter, LinkedIn)
  • Darth Autocrat (X/Twitter)
• ​SEO for Google Discover - Learn to Optimize Google Discover Content​
  • Jessie Willms (X/Twitter, LinkedIn)
  • Shelby Blackley (X/Twitter, LinkedIn)
• ​Top SEO Trends in 2024: What to Expect and To Do in SEO for 2024​
  • Cindy Krum (X/Twitter, LinkedIn)
  • Lily Ray (X/Twitter, LinkedIn)
  • Kevin Indig (X/Twitter, LinkedIn)

​

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

​

---

💙 Refer SEOFOMO to your SEO Friends and Win Rewards

​
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

​

---

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

​