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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

๐Ÿ‡ The SEOFOMO News for the New Year [Dec 31]

Published 2 months agoย โ€ขย 6 min read

The December 31st, 2023, edition of SEOFOMO is here! Now with +30.5K Subscribers ๐Ÿ“ฎ

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โ€‹Join The SEOFOMO Chat Forum, Now with 600 Membersโ€‹

A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources.

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โ€‹Subscribe to the MarketingFOMO Newsletterโ€‹

Get the latest news in PPC, social media, content marketing, digital PR, for free.

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โ€‹Watch Crawling Mondays SEO Conversationsโ€‹

See the latest SEO conversations going through the keys of SEO: SEO auditing, Link Building, SEO for Discover, Getting Buy-In and more.

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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹John Mueller Of Google Providing Webmaster Support On Christmas Again (2023 Edition)โ€‹
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Barry Schwartz / Google Search Q&A
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Every year, John Mueller makes a significant effort to help respond to SEO-related questions on Christmas. This year, he posted on Reddit threads around hreflang rendering, unreachable robots.txt, Google cache, myths, and more.

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โ€‹Google Algorithm Updates 2023 in Review: Core, Reviews, Helpful Content, Spam and Beyondโ€‹
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Barry Schwartz / Google Search Updates
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In 2023, we had nine official and confirmed Google algorithm updates - which was one less than the previous two years.

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โ€‹A Search Central Year in Review 2023! [Video]
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Google Search Central / Google Search Updates
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โ€œWeโ€™re celebrating 12 months of SEO updates, new series, experiences, education, and more with all of you. Thank you for sharing your feedback and continuing to make this community great. It wouldnโ€™t be the same without all of you.โ€

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โ€‹Google Author Name (Profile Page) & Site Favicon On Article Carousel
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Barry Schwartz / Google Product Updates
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Google is now showing author name icons via profile page and a site's favicon and site name on articles in the article carousel.

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โ€‹Bing Search Page Insights Expandable Sections
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Barry Schwartz / Bing Product Updates
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Bing has updated its page insights light bulb feature to now let you collapse and expand the sections within the overlay page previews.

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โ€‹Google Answers How It Handles A Specific Non-Standard Meta Tag
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Roger Montti / Google Search Q&A
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Google's Martin Splitt answers a question about how Googlebot handles the non-Prerender-Status-Code meta tag.

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โ€‹NYT sues OpenAI, Microsoft for copyright infringementโ€‹
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Sara Fischer / AI Updates
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The Times is the first major media company to sue artificial intelligence companies for copyright infringement.

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[Sponsor / Affiliate]โ€‹
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โšก Introducing Wixโ€™s new Zapier integration

Wixโ€™s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.

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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹SEO year in review 2023: The year of generative AIโ€‹
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Danny Goodwin / General SEO
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It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.

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โ€‹16 Local Search Developments You Need to Know About From Q4 2023โ€‹
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Miriam Ellis / Local SEO
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Learn about the most recent local search developments of 2023 to get ready for the year ahead.

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โ€‹SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]โ€‹
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Joshua Hardwick / General SEO
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Did you know that 78.2% charge a monthly retainer? Learn more insights from this survey of 350 SEO professionals.

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โ€‹Location Landing Pages: 6 Crucial Elements Of Local Visibilityโ€‹
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Despina Gavoyannis / Local SEO
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Follow this blueprint to optimize location landing pages that rank and convert.

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โ€‹Programmatic SEO โ€” Getting It Rightโ€‹
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Jenny Romanchuk / Content Optimization
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Jenny shares dozens of strategies and examples for successful programmatic SEO so you can replicate them.

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โ€‹Keyword Gap Analysis: What It Is & How to Do Itโ€‹
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Aleksandra Beka Jovicic / Keyword Research
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A keyword gap analysis helps you uncover keywords your competitors rank for to boost your SEO strategy. This comprehensive guide goes through a step-by-step.

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โ€‹Should You Focus On Zero Search Volume Keywords?โ€‹
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Adam Riemer / Keyword Research
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Uncover the value of these keywords in building site structure, addressing customer needs, optimizing remarketing costs, and capturing hidden traffic sources that traditional SEO tools may overlook.

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โ€‹Updated #GenAI blocking robots.txtโ€‹
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Andy Beard / Technical SEO
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Andy shares a list of LLM-related bots to block in your robots.txt.

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โ€‹International SEO Optimization in Five Stepsโ€‹
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Gabriella Sannino / International SEO
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From market research to content creation and localization, Gabriella shares a 5 key steps for a successful international SEO process.

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โ€‹23 Influencers Digital Agencies Should Follow In 2024โ€‹
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Anton Shulke, Renana Dar / General SEO
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The only problem with curating an influencers list is, wellโ€ฆ actually curating the list. That's why Duda has compiled a list of 23 Influencers digital agencies should follow in 2024.

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SEO Conversations in the SEOFOMO Chat Forum

โ€‹Root domain handling International SEOโ€‹

Sonia Perez Garnica


๐Ÿ’ธ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!โ€‹


[Sponsor / Affiliate]โ€‹
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โšก Automatic + Hyper Fast Website URL Indexing for SEO

Get your website URLs indexed hyperfast, automatically with INDEXED.pro. This brand-new SEO tool by Daniel Peris and Ricard Pons helps with:

  • Submitting URLs for indexing on autopilot
  • Constant monitoring of URL indexing status
  • Deindexing URLs in bulk

Struggling to get indexed by Google?

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹Rich Results and Schema.org Tester Pluginโ€‹
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Usergrowth
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Validate schema, test rich results, and effortlessly back up structured data-all with one click.

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โ€‹Link Checker: Check to see if a page links to your URL or mentions your brandโ€‹
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Keywords in Sheets
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With this script, you can input a URL to check -and optionally, a keyword to check- to see whether theyโ€™re included on a particular page. Perfect for reviewing unlinked brand mentions or for checking to see whether pages on your site link to a target page.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹Search Day 2024 - Oslo
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โ€‹Search Day / Oslo, Norway / January 18, 2024
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A new edition of Search Day in Oslo is here! Dedicated to the impact of AI on SEO. Take a look.

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โ€‹โ€‹Copenhagen SEO Meetup
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โ€‹โ€‹IIH Nordic / Denmark / January 18, 2024
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โ€‹Join an evening of insightful presentations from Germans Frolovs, Thomas Astrup, and Christian Doeleman-Lassen, discussions, and networking at the Copenhagen SEO Meetup. Book your spot now!

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Attend The 1st SEOFOMO Meetup: Barcelona Edition

SEOFOMO / Barcelona, Spain / January 28, 2024โ€‹
The first-ever edition of the SEOFOMO Meetup is here and will be held in Barcelona on January 28, 2024. If you're based in Barcelona, register now to attend and network with other SEOFOMOers in a laid-back environment for free.

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Do you want your SEO event to be featured here for free? Just send it over here!โ€‹

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๐Ÿ™Œ SEOs & Digital Marketers to Followโ€‹
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โ€‹โ€‹Follow these amazing SEOs who participated in the most viewed Crawling Mondays of 2023:

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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๐Ÿ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
* Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

Refer subscribers using this link: [RH_REFLINK GOES HERE]

Facebook Twitter Whatsapp Telegram Linkedin Email

PS: You have referred [RH_TOTREF GOES HERE] people so far.

See how many referrals you have

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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๐Ÿ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solisโ€‹
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

Read more from SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

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