⚽️ The #SEOFOMO Cup of the World is Here 🇺🇦

Hello, #SEOFOMOerWelcome to the December 18, 2022 edition of #SEOFOMO.
It's time to go through the SEO highlights from the last week.

🗞️ Search Updates & News from Search Engines

Google Unleashes December 2022 Link Spam Update With SpamBrain AI
Barry Schwartz / Search Updates
Google began rolling out a revised link spam update on December 14, 2022, named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to "detect both sites buying links, and sites used for the purpose of passing outgoing links," and not just "detect spam directly".

Our Latest Update To The Quality Rater Guidelines: E-A-T Gets an Extra E for Experience
Google Search Central / Search Updates
E-A-T is gaining an E: experience. Does your content also demonstrate that it was produced with some degree of experience?

Visual Elements of Google Search: Introducing the Visual Elements Gallery
Google Search Central / Search Documentation
Check out the brand new Visual Elements Gallery by Google to help you identify the most common and impactful 22 visual elements of SERPs, classified into 5 groups.

Introducing the Google Search Status Dashboard
Google Search Central / Google Product Updates
Google launches a new status dashboard in Search Console that reports widespread issues affecting sites in the last 7 days, with some details and the current status of incidents.

Figuring Out Finicky 404s [Video]
SEO Fairy Tales / Search Stories
In this episode of SEO Fairytales, Martin Splitt and Mike King talk about a problem with a client experiencing a spike in soft 404s. Discover how a geo-specific inventory issue led to the soft 404s and how to avoid this in the future.

Search Central Live 2022 Highlights
Google Search Central / Google Events
Search Central Live events took place in Singapore and Tel Aviv in the past few weeks. Check out the highlights, learnings from the events, and the future of these events.

Calling for Facilitators for The Virtual Unconference in Spanish in February 2023
Google Search Central / Google Events
Are you a Spanish-speaking SEO specialist? Google is looking for facilitators to moderate The Virtual Unconference in Spanish to be held in February 2023. Propose a session to moderate now!

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👌This week's SEO Awesomeness

An Analysis of E-E-A-T and Updates to Google’s Quality Rater Guidelines
Lily Ray / Content Optimization
One of the most important changes to the Quality Rater Guidelines has recently happened the introduction of the letter E (for Experience) to the start of the popular acronym E-A-T. Lily goes through it.

The Content Quality & Helpfulness Questions Google Sheet [To Copy and/or Share]
Yours Truly / Content Optimization
I've updated the Google Sheet I created aggregating Google's content quality questions to help assess content, including an "Experience" related one to consider the new "EEAT".

Featured Snippets Gone Wild: Introducing the New Featured PAA Snippet
Brodie Clark / Search Features
Brodie shares the tests he has seen Google recently doing with the blend among the People Also Ask box and featured snippets.

Homepage SEO strategies to Achieve Business Goals
Crystal Carter / General SEO
Your homepage strategy can lay the groundwork for your whole site. Crystal takes the front seat to explore SEO strategies and actionable tactics for getting results for your homepage.

How to Optimize Existing Content for Featured Snippets [Whiteboard Friday]
Crystal Carter / Content Optimization
Another useful resource from the amazing Crystal Carter, this time discussing how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach and how to claim those opportunities for your existing content.

Creating Content that Earns Backlinks [Video]
Crawling Mondays / Link Building
Learn how to successfully create content that attracts backlinks with Hannah Smith and Jess Peace, going through the main mistakes that make content to not attract backlinks, the building blocks to create content that attracts backlinks, examples of popular content, tools and more!

6 SEO considerations for a successful international expansion
Maria White / International SEO
From market profitability to hreflang implementation. Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.

The Future of AI in Content Marketing
Aira, Verblio / Content Marketing
Is artificial intelligence set to transform how we produce written content? This report by Aira and Verblio covers statistics and expert insights around the use of AI in content marketing, the perception of its quality, future, and more!

Does Google Penalize AI-Generated Content?
Michael Cottam / Content Optimization
As we can see above, the idea of leveraging AI to generate web content is a hot topic at the moment. But, how good is Google catching automated, low quality content? Michael shares some insights.

Understanding the Nofollow Link Attribute
Mark Williams-Cook / General SEO
In this comprehensive guide Mark shares all what you need to know about nofollow links, their value and optimization considerations.

SEO Trends 2023, According To 24 Experts [Ebook]
Shannon Phelps, Search Engine Journal / General SEO
Search Engine Journal has gathered helpful insights from 24 top SEO specialists; sharing what happened in SEO over the past year and what they expect to happen next year.

Pitch to Speak at the International Search Summit and International Social Summit
Webcertain / Search Events
The only events dedicated entirely to international search and social media marketing topics and challenges are looking for speakers. The events take place in Barcelona (Social in May and Search in November) and feature multiple tracks of sessions. Pitch now!

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💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists. 🙌 The #SEOFOMO's SEO & Digital Marketers to Follow

Lindsey Bailin (Twitter, LinkedIn), SEO Specialist at Launch That
Sara Taher (Twitter, LinkedIn), SEO Consultant
Crystal Carter (Twitter, LinkedIn), Head of SEO Communications at Wix
Suganthan Mohanadasan (Twitter, LinkedIn), Co-Founder of Snippet Consulting and Keyword Insights
Gerry White (Twitter, LinkedIn), SEO Specialist and Co-Organizer of Take it Offline

Follow. Them. Now. 👏

Expect more awesome SEOs & marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

🛠 Free SEO Tools of the Week

Entity Extractor Chrome Extension
Fede Gómez, Jose Gris
Do you want to easily extract the entities from your targeted queries SERPs? Use this useful free Chrome extension that leverages the Dandelion API, offering 1.000/day free units.

Meet Ellie, your AI email assistant
James Ivings
Ellie is an AI-based free, personalized email assistant powered by OpenAI and will learn your writing style and reply to emails as if you wrote them.

💡 Non-SEO focused awesomeness

GA4 has Finally Released a Built-in Landing Page Report! [Thread]
Krista Seiden / Google Analytics
With this new built-in landing page report in GA4, you no longer have to create your own. Krista goes through a few quick steps to make this report even better.

10 Most Impressive 1-Person Companies That Have Generated Millions In Revenue With 0 Employees [Thread]
Aleksandr Volodarsky / Entrepreneurship
Aleksandr is obsessed with 1-person companies and has spent over 50 hours researching them. In his thread, learn how these companies earn millions in revenue!

How We Successfully Moved To A Four-Day Working Week
Gareth Hoyle / Company Policies
Thinking of shifting from a 5-day working week to a 4-day one? Gareth explains why they moved, the challenges you can face, and answers to questions you might have to do it successfully.

Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
Rand Fishkin / Social Media
In his latest post, Rand explains why it’s smart from a pure business, marketing, and influence perspective to use Mastodon as soon as possible.

ChatGPT Is a Tipping Point for AI
Ethan Mollick / AI
We’re hitting a tipping point for artificial intelligence: With ChatGPT and other AI models that can communicate in plain English, write and revise text, and write code, the technology is suddenly becoming more useful to a broader population of people.

36 Honest Advice for People in their 20s [Thread]
Zuby / Life Hacks
Zuby shares 36 pieces of advice for people in their 20s around making decisions, living life, practicing gratitude, and more.

Milk Road: From 0 to Acquisition in 10 Months
Tyler Denk / Growth Marketing
Learn from Tyler how the Milk Road crypto newsletter scaled to over 250,000 subscribers and got acquired in under a year.

Learn from Gumroad’s Worst Price Communication Mistakes [Thread]
Rob Walling / Product Pricing
Rob explains why Gumroad's price increase is one of the worst communicated ones he's seen, and goes through the mistakes so you can avoid them.

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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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SEOFOMO: The Newsletter to Keep up with SEO

⚽️ The #SEOFOMO Cup of the World is Here 🇺🇦

SEOFOMO: The Newsletter to Keep up with SEO