SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
The April 2nd, 2023 edition of #SEOFOMO is here
โ[If you want to read #SEOFOMO on the Web click here]โ
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๐๏ธ Search Updates & News from Search Engines
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โDriving More Traffic And Value To Publishers From The New Bingโ
โYusuf Mehdi / Bing Product Updates
โBing explains how the new chat experience has integrated citations with links to data sources to drive traffic to publications and other initiatives that they're discussing with partners.
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โGoogle March 2023 broad core update done rolling outโ
โBarry Schwartz / Google Search Updatesโ
โGoogle's March 2023 core update took 13 days to roll out and was a fairly impactful update compared to previous core updates.
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โGSC Allows Multiple Properties to Export to One Cloud Project [Thread]โ
โGoogle Search Central / Google Product Updatesโ
โFollowing feedback from the community, Google has updated the bulk data exports to allow multiple GSC properties to export to one Cloud project. You need to customize your dataset name when setting up your export to have a unique dataset name for each export.
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โMerchant Listings and Product Snippets [Thread]โ
โGoogle Search Central / Google Product Updatesโ
โOn March 27, Google added the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets. These appearances let you see how many impressions and clicks you get from those experiences.
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โFive New Ways To Verify Info With Google Searchโ
โItamar Snir, Nidhi Hebbar / Google Search Updatesโ
โโWeโre launching a feature called Perspectives. This carousel will appear below Top Stories and showcase insights from a range of journalists, experts, and other relevant voices on the topic youโre searching for.โโ
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โGoogle Might Not Fully Render A News Article Before Showing It In Searchโ
โBarry Schwartz / Search Q&Aโ
โGary said that sometimes, Google might not fully render a page before showing it in Google Search or News. It depends on how timely that content is and how quickly Google needs to index and serve it in Google Search.
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โAnalyzing Drops in Google Search Traffic [Video]โ
โDaniel Waisberg / Google Search Console Trainingโ
โIn this episode of Search Console Training, Daniel Waisberg shares the main reasons behind a drop in Google Search traffic. Learn how to analyze patterns of a drop in traffic to your website using Search Console Performance report and Google Trends to investigate overall trends in your industry.
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โI Hacked Into a Bing CMS That Allowed Me To Alter Search Results And Take Over Millions of Office365 Accounts [Thread]โ
โHillai Ben-Sasson / Bing Search Status
โHillai hacked into a Bing CMS that allowed him to alter search results and take over millions of Office 365 accounts. How did he do it? It all started with a simple click in Azure.
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โ1,100+ notable signatories just signed an open letter asking โall AI labs to immediately pause for at least 6 monthsโโ
โConnie Loizos / AI Trends
โMore than 1,100 signatories, including Elon Musk, Steve Wozniak, and Tristan Harris of the Center for Humane Technology, have signed an open letter that calls on โall AI labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.โ
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โChatGPT Banned in Italy Over Privacy Concernsโ
โShiona McCallum / AI Trendsโ
โ"There are serious concerns growing about how ChatGPT and similar chatbots might deceive and manipulate people. These AI systems need greater public scrutiny, and public authorities must reassert control over them.โ
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[Main Sponsor]โ
โก Your Guide to an Effective SEO Content Brief
Creating high-quality SEO content with a strong content brief is hard enough. Creating high-quality content from a half-baked or incomplete content brief is nearly impossible. Thatโs why weโre saving you timeโand several headachesโwith our definitive content brief template and step-by-step guide.
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Give it a read and learn how to create content briefs that will:
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โCheck out our in-depth guide, put the downloadable template to use, and build a truly scaleable content creation process.โ
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๐This week's SEO Awesomeness
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โGoogleโs March 2023 Core Update: Winners, Losers & Analysisโ
โLily Ray / Google Algorithm Updatesโ
โLily analyzes the March 2023 Core Update, which showed less of a clear pattern than some prior core updates but did demonstrate that some niche sites that demonstrate true โExperienceโ saw increases.
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โAI Prompts: Using the 5Ws & The H and A Free Generator for Digital Marketing & SEO in Google Sheetsโ
โYours Truly / SEO Automationโ
โLearn about the characteristics of good AI prompts, along with examples of how to use the 5Ws and the H to effectively write them, and get an easy to use AI prompts generator in Google Sheet for Digital Marketing and SEO.
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โGoogle Bard vs. the New Bingโ
โTom Capper / Search Trendsโ
โTom shares his first impressions for Google Bard and the new Bing Chat, going through the results for different types of queries, the presence of citations, assumptions on the locations, and whatโs next for SEOs to consider.
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โSemantic SEO explained: why connected schema is the missing piece in your SEO strategyโ
โDaniel K Cheung / Semantic Optimization โ
โLearn with Daniel about the benefits of marking up important elements on your page with structured data and how to use the free Schema App Paths Tool to find out how two schemas can be connected together.
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โAnother Way To Deindex URLsโ
โOliver H.G. Mason / Technical SEOโ
โOliver is back with another detailed finding explaining how he used "unavailable_after: [date/time]" in the HTTP header of his site pages, setting it to January 1st 1970 and Google started to deindex them.
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โVideo SEO: How to Optimize Embedded Videos For Searchโ
โJon Henshaw / Video SEOโ
โLearn proven methods for optimizing embedded videos for Google Search to drive high-intent organic traffic to your content.
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โAnalyzing The Google February 2023 Product Review Updateโ
โMordy Oberstein / Search Updates
โHow did the Product Review Update in February impact product review sites? Mordy in-depth analysis shares how there's evidence that Google can profile pages language in various ways to identify the likelihood that a product review represents actual product experience.
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โHow to Approach Awkward Link-building Questions: An SEO Guide for PRsโ
โSteph Hugman / Link Buildingโ
โHow Does Link-Building Fit Into SEO? Is Unlinked Coverage Worthless or Does It Have Value? Is There Value In โnofollowโ Links? Steph explains how to answer these and more link building related questions.
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โInput Metrics for SEOโ
โTom Critchlow / SEO Management
โTom explains how you can use input metrics to get buy-in for your work while ensuring executives across the business have a better mental model for SEO.
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โThe Top SERP Features of 2023 (So Far)โ
โThe STAT Team / SERP Featuresโ
โThis analysis by the Stat team shows how the most common SERP features this year so far are "related searches", PAAs, Videos, Carousels and Images. Learn more about the evolution of SERP features in this analysis.
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โEffective SEO Strategies for Cybersecurity Companiesโ
โYana Arad Raduzky / General SEOโ
โYana explains what differentiates Cybersecurity sites from the rest, and the best approach and considerations for an SEO process in this vertical.
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โIdentifying and Filling Your SEO Skill Gaps [Video]โ
โHelen Pollitt / General SEO โ
โHelen explains how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self.
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โLeveraging AI Bots in Your SEO day-to-day to Rank Faster - A Free Webinarโ
โYours Truly / SEO Automationโ
โLearn how to leverage AI bots and their functionalities to accelerate your SEO tasks effectively, from keyword research, content optimization to outreach or technical optimization; while keeping the quality of your work.
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โContent Marketing Principles for Business [Free Online Course]โ
โChima Mmeje / Content Optimizationโ
โThis hands-on course by Chima teaches the types of content marketing, how to create a content marketing plan, implement content-led SEO, and metrics to measure its success.
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[Sponsor]โ
โก How to Land +30 links in massive publications such as MSN (DR92), Express (DR 89) with a Retro Video Games Digital PR Campaign
In today's case study Fery explains how they developed a digital PR campaign called "Retro Video Games Could Sell for Hundreds" for which they landed over 30 links in massive publications such as MSN (DR92), Express (DR 89) Scotsman (DR 85):
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โLearn more about the case study here.โ
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๐ธ New Digital Marketing & SEO Jobs
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See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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๐ Free SEO Tools of the Week
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โMetric Grabberโ
โMarketing Signalsโ
โFree tool for grabbing and tracking link metrics from multiple data sources in one intuitive interface.
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โHigh Potential Keywordsโ
โLino Uruรฑuela โ
โThe free Mydomain.dev Google Search Console reporting platform has a new report that allows to easily identify high potential keywords.
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โThe SEO Testing Bundleโ
โLogan Bryant
โA free SEO resources bundle featuring a basic SEO testing dashboard, an SEO testing opportunity analyzer, an advanced dashboard, and a test data normalization calculator.
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๐ The #SEOFOMO's SEOs & Digital Marketers to Followโ
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โLet's follow these amazing SEOs and digital marketers:
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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[Sponsor]โ
โก Learn Local SEO For Free With BrightLocal Academy
Succeeding at local SEO can be tricky - but learning the skills you need is easy with BrightLocal Academy.
BrightLocal Academyโs free, interactive courses are designed to help you practice and apply learning in real-world scenarios. You won't just watch and read about local SEO, you'll actually do it!
Created by industry experts, the course catalog covers everything from a beginner's guide to local SEO, to more advanced topics on local keyword research, local link building, and Google Business Profile optimization.
Whether you're an independent professional or an agency marketer, BrightLocal's interactive courses will teach you how to improve visibility, get more traffic, and boost rankings like a pro.
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โEnroll for free todayโ
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๐ก Non-SEO, Digital Marketing News, Guides & Tools
If you like #SEOFOMO and youโre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.
โ#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +850 subscribers after 7 editions!
โCheck #MarketingFOMO nowโ
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[Special Announcement]โ
โก Donโt get social media marketing fomo!
2 tracks and 20+ speakers all focused on international social media topics, taking place in sunny Barcelona on 5th Mayโฆ Whatโs not to like?!
The International Social Summit is a must-attend event for social media and digital marketers targeting a global audience.
With everything from TikTok to Influencer marketing, content creation to paid social, as well as 2 parties & marketers from around the world, you donโt want to miss this awesome event!
โTickets & Group Tickets now on sale! Use the code FOMO10 to save 10% on all tickets.
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A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers
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โ... You rock ๐โ
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.
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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
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โHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ
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SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!