The April 2nd, 2023 edition of #SEOFOMO is here
β[If you want to read #SEOFOMO on the Web click here]β
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ποΈ Search Updates & News from Search Engines
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βDriving More Traffic And Value To Publishers From The New Bingβ
βYusuf Mehdi / Bing Product Updates
βBing explains how the new chat experience has integrated citations with links to data sources to drive traffic to publications and other initiatives that they're discussing with partners.
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βGoogle March 2023 broad core update done rolling outβ
βBarry Schwartz / Google Search Updatesβ
βGoogle's March 2023 core update took 13 days to roll out and was a fairly impactful update compared to previous core updates.
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βGSC Allows Multiple Properties to Export to One Cloud Project [Thread]β
βGoogle Search Central / Google Product Updatesβ
βFollowing feedback from the community, Google has updated the bulk data exports to allow multiple GSC properties to export to one Cloud project. You need to customize your dataset name when setting up your export to have a unique dataset name for each export.
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βMerchant Listings and Product Snippets [Thread]β
βGoogle Search Central / Google Product Updatesβ
βOn March 27, Google added the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets. These appearances let you see how many impressions and clicks you get from those experiences.
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βFive New Ways To Verify Info With Google Searchβ
βItamar Snir, Nidhi Hebbar / Google Search Updatesβ
ββWeβre launching a feature called Perspectives. This carousel will appear below Top Stories and showcase insights from a range of journalists, experts, and other relevant voices on the topic youβre searching for.ββ
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βGoogle Might Not Fully Render A News Article Before Showing It In Searchβ
βBarry Schwartz / Search Q&Aβ
βGary said that sometimes, Google might not fully render a page before showing it in Google Search or News. It depends on how timely that content is and how quickly Google needs to index and serve it in Google Search.
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βAnalyzing Drops in Google Search Traffic [Video]β
βDaniel Waisberg / Google Search Console Trainingβ
βIn this episode of Search Console Training, Daniel Waisberg shares the main reasons behind a drop in Google Search traffic. Learn how to analyze patterns of a drop in traffic to your website using Search Console Performance report and Google Trends to investigate overall trends in your industry.
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βI Hacked Into a Bing CMS That Allowed Me To Alter Search Results And Take Over Millions of Office365 Accounts [Thread]β
βHillai Ben-Sasson / Bing Search Status
βHillai hacked into a Bing CMS that allowed him to alter search results and take over millions of Office 365 accounts. How did he do it? It all started with a simple click in Azure.
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β1,100+ notable signatories just signed an open letter asking βall AI labs to immediately pause for at least 6 monthsββ
βConnie Loizos / AI Trends
βMore than 1,100 signatories, including Elon Musk, Steve Wozniak, and Tristan Harris of the Center for Humane Technology, have signed an open letter that calls on βall AI labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.β
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βChatGPT Banned in Italy Over Privacy Concernsβ
βShiona McCallum / AI Trendsβ
β"There are serious concerns growing about how ChatGPT and similar chatbots might deceive and manipulate people. These AI systems need greater public scrutiny, and public authorities must reassert control over them.β
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[Main Sponsor]β
β‘ Your Guide to an Effective SEO Content Brief
Creating high-quality SEO content with a strong content brief is hard enough. Creating high-quality content from a half-baked or incomplete content brief is nearly impossible. Thatβs why weβre saving you timeβand several headachesβwith our definitive content brief template and step-by-step guide.
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Give it a read and learn how to create content briefs that will:
- Foster collaboration across teams
- Standardize your content creation and request processes
- Reduce the dreaded feedback loop
- Ensure content is optimized to drive relevant traffic from the start
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βCheck out our in-depth guide, put the downloadable template to use, and build a truly scaleable content creation process.β
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πThis week's SEO Awesomeness
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βGoogleβs March 2023 Core Update: Winners, Losers & Analysisβ
βLily Ray / Google Algorithm Updatesβ
βLily analyzes the March 2023 Core Update, which showed less of a clear pattern than some prior core updates but did demonstrate that some niche sites that demonstrate true βExperienceβ saw increases.
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βAI Prompts: Using the 5Ws & The H and A Free Generator for Digital Marketing & SEO in Google Sheetsβ
βYours Truly / SEO Automationβ
βLearn about the characteristics of good AI prompts, along with examples of how to use the 5Ws and the H to effectively write them, and get an easy to use AI prompts generator in Google Sheet for Digital Marketing and SEO.
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βGoogle Bard vs. the New Bingβ
βTom Capper / Search Trendsβ
βTom shares his first impressions for Google Bard and the new Bing Chat, going through the results for different types of queries, the presence of citations, assumptions on the locations, and whatβs next for SEOs to consider.
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βSemantic SEO explained: why connected schema is the missing piece in your SEO strategyβ
βDaniel K Cheung / Semantic Optimization β
βLearn with Daniel about the benefits of marking up important elements on your page with structured data and how to use the free Schema App Paths Tool to find out how two schemas can be connected together.
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βAnother Way To Deindex URLsβ
βOliver H.G. Mason / Technical SEOβ
βOliver is back with another detailed finding explaining how he used "unavailable_after: [date/time]" in the HTTP header of his site pages, setting it to January 1st 1970 and Google started to deindex them.
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βVideo SEO: How to Optimize Embedded Videos For Searchβ
βJon Henshaw / Video SEOβ
βLearn proven methods for optimizing embedded videos for Google Search to drive high-intent organic traffic to your content.
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βAnalyzing The Google February 2023 Product Review Updateβ
βMordy Oberstein / Search Updates
βHow did the Product Review Update in February impact product review sites? Mordy in-depth analysis shares how there's evidence that Google can profile pages language in various ways to identify the likelihood that a product review represents actual product experience.
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βHow to Approach Awkward Link-building Questions: An SEO Guide for PRsβ
βSteph Hugman / Link Buildingβ
βHow Does Link-Building Fit Into SEO? Is Unlinked Coverage Worthless or Does It Have Value? Is There Value In βnofollowβ Links? Steph explains how to answer these and more link building related questions.
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βInput Metrics for SEOβ
βTom Critchlow / SEO Management
βTom explains how you can use input metrics to get buy-in for your work while ensuring executives across the business have a better mental model for SEO.
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βThe Top SERP Features of 2023 (So Far)β
βThe STAT Team / SERP Featuresβ
βThis analysis by the Stat team shows how the most common SERP features this year so far are "related searches", PAAs, Videos, Carousels and Images. Learn more about the evolution of SERP features in this analysis.
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βEffective SEO Strategies for Cybersecurity Companiesβ
βYana Arad Raduzky / General SEOβ
βYana explains what differentiates Cybersecurity sites from the rest, and the best approach and considerations for an SEO process in this vertical.
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βIdentifying and Filling Your SEO Skill Gaps [Video]β
βHelen Pollitt / General SEO β
βHelen explains how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self.
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βLeveraging AI Bots in Your SEO day-to-day to Rank Faster - A Free Webinarβ
βYours Truly / SEO Automationβ
βLearn how to leverage AI bots and their functionalities to accelerate your SEO tasks effectively, from keyword research, content optimization to outreach or technical optimization; while keeping the quality of your work.
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βContent Marketing Principles for Business [Free Online Course]β
βChima Mmeje / Content Optimizationβ
βThis hands-on course by Chima teaches the types of content marketing, how to create a content marketing plan, implement content-led SEO, and metrics to measure its success.
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[Sponsor]β
β‘ How to Land +30 links in massive publications such as MSN (DR92), Express (DR 89) with a Retro Video Games Digital PR Campaign
In today's case study Fery explains how they developed a digital PR campaign called "Retro Video Games Could Sell for Hundreds" for which they landed over 30 links in massive publications such as MSN (DR92), Express (DR 89) Scotsman (DR 85):
- They used popular trade-in site CeX to find out which games offer the highest trade in value for older generations of console. Only standalone games were included in this study, games that required extra accessories to be traded in were excluded.
- They developed a study with the data gather in which they concluded that βRule of Roseβ on the PlayStation 2 could earn you up to Β£338 in cash and that βGadget Racersβ on the GameCube could sell for up to Β£312.
- Once they had a top ten of the most expensive video games, they created a press release where we explained our findings.
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βLearn more about the case study here.β
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πΈ New Digital Marketing & SEO Jobs
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- βSEO Specialist at Steady Demandβ
- βSEO Manager (f/m/d) - Spanish, Japanese, or French market at DeepLβ
- βSenior SEO Analyst at Crate and Barrelβ
- βContent Writer at Leadspring at LeadSpringβ
- βSEO Manager at Ad Leverageβ
- βSEO Manager at Staysure Groupβ
- βSEO Lead at Raketechβ
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See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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π Free SEO Tools of the Week
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βMetric Grabberβ
βMarketing Signalsβ
βFree tool for grabbing and tracking link metrics from multiple data sources in one intuitive interface.
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βHigh Potential Keywordsβ
βLino UruΓ±uela β
βThe free Mydomain.dev Google Search Console reporting platform has a new report that allows to easily identify high potential keywords.
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βThe SEO Testing Bundleβ
βLogan Bryant
βA free SEO resources bundle featuring a basic SEO testing dashboard, an SEO testing opportunity analyzer, an advanced dashboard, and a test data normalization calculator.
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π The #SEOFOMO's SEOs & Digital Marketers to Followβ
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βLet's follow these amazing SEOs and digital marketers:
- Yana Arad Raduzky (Twitter, LinkedIn), Technical SEO at Wix
- Alessio Pomaro (Twitter, LinkedIn), Head of SEO at Site by Site
- Εeyma Mektepli (Twitter, LinkedIn), SEO Content Specialist at Wise
- Ana Perez Botella (Twitter, LinkedIn), Senior Search Engine Optimization at Making Science
- Cari O'Brien (Twitter, LinkedIn), Founder & Chief Word Nerd at Custom Content Solutions LLC
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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[Sponsor]β
β‘ Learn Local SEO For Free With BrightLocal Academy
Succeeding at local SEO can be tricky - but learning the skills you need is easy with BrightLocal Academy.
BrightLocal Academyβs free, interactive courses are designed to help you practice and apply learning in real-world scenarios. You won't just watch and read about local SEO, you'll actually do it!
Created by industry experts, the course catalog covers everything from a beginner's guide to local SEO, to more advanced topics on local keyword research, local link building, and Google Business Profile optimization.
Whether you're an independent professional or an agency marketer, BrightLocal's interactive courses will teach you how to improve visibility, get more traffic, and boost rankings like a pro.
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βEnroll for free todayβ
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π‘ Non-SEO, Digital Marketing News, Guides & Tools
If you like #SEOFOMO and youβre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.
β#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +850 subscribers after 7 editions!
βCheck #MarketingFOMO nowβ
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[Special Announcement]β
β‘ Donβt get social media marketing fomo!
2 tracks and 20+ speakers all focused on international social media topics, taking place in sunny Barcelona on 5th Mayβ¦ Whatβs not to like?!
The International Social Summit is a must-attend event for social media and digital marketers targeting a global audience.
With everything from TikTok to Influencer marketing, content creation to paid social, as well as 2 parties & marketers from around the world, you donβt want to miss this awesome event!
βTickets & Group Tickets now on sale! Use the code FOMO10 to save 10% on all tickets.
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πͺ This week's #SEOFOMO Featured Supportersββ
A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers
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- Edwin Molina, Founder at WebPerformance Reportβ
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β... You rock πβ
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.
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π Refer #SEOFOMO to your Friends & Win Rewards
If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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βHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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βOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email β
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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π Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteβ
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