👉 The SEO News You've been Waiting For with #SEOFOMO

The April 2nd, 2023 edition of #SEOFOMO is here
[If you want to read #SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Driving More Traffic And Value To Publishers From The New Bing
Yusuf Mehdi / Bing Product Updates
Bing explains how the new chat experience has integrated citations with links to data sources to drive traffic to publications and other initiatives that they're discussing with partners.

Google March 2023 broad core update done rolling out
Barry Schwartz / Google Search Updates
Google's March 2023 core update took 13 days to roll out and was a fairly impactful update compared to previous core updates.

GSC Allows Multiple Properties to Export to One Cloud Project [Thread]
Google Search Central / Google Product Updates
Following feedback from the community, Google has updated the bulk data exports to allow multiple GSC properties to export to one Cloud project. You need to customize your dataset name when setting up your export to have a unique dataset name for each export.

Merchant Listings and Product Snippets [Thread]
Google Search Central / Google Product Updates
On March 27, Google added the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets. These appearances let you see how many impressions and clicks you get from those experiences.

Five New Ways To Verify Info With Google Search
Itamar Snir, Nidhi Hebbar / Google Search Updates
“We’re launching a feature called Perspectives. This carousel will appear below Top Stories and showcase insights from a range of journalists, experts, and other relevant voices on the topic you’re searching for.”

Google Might Not Fully Render A News Article Before Showing It In Search
Barry Schwartz / Search Q&A
Gary said that sometimes, Google might not fully render a page before showing it in Google Search or News. It depends on how timely that content is and how quickly Google needs to index and serve it in Google Search.

Analyzing Drops in Google Search Traffic [Video]
Daniel Waisberg / Google Search Console Training
In this episode of Search Console Training, Daniel Waisberg shares the main reasons behind a drop in Google Search traffic. Learn how to analyze patterns of a drop in traffic to your website using Search Console Performance report and Google Trends to investigate overall trends in your industry.

I Hacked Into a Bing CMS That Allowed Me To Alter Search Results And Take Over Millions of Office365 Accounts [Thread]
Hillai Ben-Sasson / Bing Search Status
Hillai hacked into a Bing CMS that allowed him to alter search results and take over millions of Office 365 accounts. How did he do it? It all started with a simple click in Azure.

1,100+ notable signatories just signed an open letter asking ‘all AI labs to immediately pause for at least 6 months’
Connie Loizos / AI Trends
More than 1,100 signatories, including Elon Musk, Steve Wozniak, and Tristan Harris of the Center for Humane Technology, have signed an open letter that calls on “all AI labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.”

ChatGPT Banned in Italy Over Privacy Concerns
Shiona McCallum / AI Trends
"There are serious concerns growing about how ChatGPT and similar chatbots might deceive and manipulate people. These AI systems need greater public scrutiny, and public authorities must reassert control over them.”

[Main Sponsor]
⚡ Your Guide to an Effective SEO Content Brief

Your Guide to an Effective SEO Content Brief from Conductor

Creating high-quality SEO content with a strong content brief is hard enough. Creating high-quality content from a half-baked or incomplete content brief is nearly impossible. That’s why we’re saving you time—and several headaches—with our definitive content brief template and step-by-step guide.

Give it a read and learn how to create content briefs that will:

Foster collaboration across teams
Standardize your content creation and request processes
Reduce the dreaded feedback loop
Ensure content is optimized to drive relevant traffic from the start

Check out our in-depth guide, put the downloadable template to use, and build a truly scaleable content creation process.

👌This week's SEO Awesomeness

Google’s March 2023 Core Update: Winners, Losers & Analysis
Lily Ray / Google Algorithm Updates
Lily analyzes the March 2023 Core Update, which showed less of a clear pattern than some prior core updates but did demonstrate that some niche sites that demonstrate true “Experience” saw increases.

AI Prompts: Using the 5Ws & The H and A Free Generator for Digital Marketing & SEO in Google Sheets
Yours Truly / SEO Automation
Learn about the characteristics of good AI prompts, along with examples of how to use the 5Ws and the H to effectively write them, and get an easy to use AI prompts generator in Google Sheet for Digital Marketing and SEO.

Google Bard vs. the New Bing
Tom Capper / Search Trends
Tom shares his first impressions for Google Bard and the new Bing Chat, going through the results for different types of queries, the presence of citations, assumptions on the locations, and what’s next for SEOs to consider.

Semantic SEO explained: why connected schema is the missing piece in your SEO strategy
Daniel K Cheung / Semantic Optimization
Learn with Daniel about the benefits of marking up important elements on your page with structured data and how to use the free Schema App Paths Tool to find out how two schemas can be connected together.

Another Way To Deindex URLs
Oliver H.G. Mason / Technical SEO
Oliver is back with another detailed finding explaining how he used "unavailable_after: [date/time]" in the HTTP header of his site pages, setting it to January 1st 1970 and Google started to deindex them.

Video SEO: How to Optimize Embedded Videos For Search
Jon Henshaw / Video SEO
Learn proven methods for optimizing embedded videos for Google Search to drive high-intent organic traffic to your content.

Analyzing The Google February 2023 Product Review Update
Mordy Oberstein / Search Updates
How did the Product Review Update in February impact product review sites? Mordy in-depth analysis shares how there's evidence that Google can profile pages language in various ways to identify the likelihood that a product review represents actual product experience.

How to Approach Awkward Link-building Questions: An SEO Guide for PRs
Steph Hugman / Link Building
How Does Link-Building Fit Into SEO? Is Unlinked Coverage Worthless or Does It Have Value? Is There Value In “nofollow” Links? Steph explains how to answer these and more link building related questions.

Input Metrics for SEO
Tom Critchlow / SEO Management
Tom explains how you can use input metrics to get buy-in for your work while ensuring executives across the business have a better mental model for SEO.

The Top SERP Features of 2023 (So Far)
The STAT Team / SERP Features
This analysis by the Stat team shows how the most common SERP features this year so far are "related searches", PAAs, Videos, Carousels and Images. Learn more about the evolution of SERP features in this analysis.

Effective SEO Strategies for Cybersecurity Companies
Yana Arad Raduzky / General SEO
Yana explains what differentiates Cybersecurity sites from the rest, and the best approach and considerations for an SEO process in this vertical.

Identifying and Filling Your SEO Skill Gaps [Video]
Helen Pollitt / General SEO
Helen explains how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self.

Leveraging AI Bots in Your SEO day-to-day to Rank Faster - A Free Webinar
Yours Truly / SEO Automation
Learn how to leverage AI bots and their functionalities to accelerate your SEO tasks effectively, from keyword research, content optimization to outreach or technical optimization; while keeping the quality of your work.

Content Marketing Principles for Business [Free Online Course]
Chima Mmeje / Content Optimization
This hands-on course by Chima teaches the types of content marketing, how to create a content marketing plan, implement content-led SEO, and metrics to measure its success.

[Sponsor]
⚡ How to Land +30 links in massive publications such as MSN (DR92), Express (DR 89) with a Retro Video Games Digital PR Campaign

In today's case study Fery explains how they developed a digital PR campaign called "Retro Video Games Could Sell for Hundreds" for which they landed over 30 links in massive publications such as MSN (DR92), Express (DR 89) Scotsman (DR 85):

30+ PR Links with a Retro Video Games Digital PR Campaign

They used popular trade-in site CeX to find out which games offer the highest trade in value for older generations of console. Only standalone games were included in this study, games that required extra accessories to be traded in were excluded.
They developed a study with the data gather in which they concluded that ‘Rule of Rose’ on the PlayStation 2 could earn you up to £338 in cash and that ‘Gadget Racers’ on the GameCube could sell for up to £312.
Once they had a top ten of the most expensive video games, they created a press release where we explained our findings.

Learn more about the case study here.

💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tools of the Week

Metric Grabber
Marketing Signals
Free tool for grabbing and tracking link metrics from multiple data sources in one intuitive interface.

High Potential Keywords
Lino Uruñuela
The free Mydomain.dev Google Search Console reporting platform has a new report that allows to easily identify high potential keywords.

The SEO Testing Bundle
Logan Bryant
A free SEO resources bundle featuring a basic SEO testing dashboard, an SEO testing opportunity analyzer, an advanced dashboard, and a test data normalization calculator.

🙌 The #SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs and digital marketers:

Yana Arad Raduzky (Twitter, LinkedIn), Technical SEO at Wix
Alessio Pomaro (Twitter, LinkedIn), Head of SEO at Site by Site
Şeyma Mektepli (Twitter, LinkedIn), SEO Content Specialist at Wise
Ana Perez Botella (Twitter, LinkedIn), Senior Search Engine Optimization at Making Science
Cari O'Brien (Twitter, LinkedIn), Founder & Chief Word Nerd at Custom Content Solutions LLC

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

[Sponsor]
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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +850 subscribers after 7 editions!

Check #MarketingFOMO now

[Special Announcement]
⚡ Don’t get social media marketing fomo!

2 tracks and 20+ speakers all focused on international social media topics, taking place in sunny Barcelona on 5th May… What’s not to like?!

The International Social Summit is a must-attend event for social media and digital marketers targeting a global audience.

With everything from TikTok to Influencer marketing, content creation to paid social, as well as 2 parties & marketers from around the world, you don’t want to miss this awesome event!

Tickets & Group Tickets now on sale! Use the code FOMO10 to save 10% on all tickets.

💪 This week's #SEOFOMO Featured Supporters

A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

Edwin Molina, Founder at WebPerformance Report

... You rock 👏

If you want to be featured here, take a look below at the #SEOFOMO rewards program.

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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

SEOFOMO: The Newsletter to Keep up with SEO

👉 The SEO News You've been Waiting For with #SEOFOMO

💪 This week's #SEOFOMO Featured Supporters​​

👀 Do you have Feedback?

SEOFOMO: The Newsletter to Keep up with SEO

💪 This week's #SEOFOMO Featured Supporters