📮 The SEO News of the Week with #SEOFOMO! 🇺🇦

Hello #SEOFOMOer,
It's time to stop having FOMO and go through the SEO highlights from the last few days...

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines

Introducing Site Names on Google Search
Google Search Central / SERP Updates
Google is introducing site names on mobile search results to make it easier to identify the website that's associated with each result. You can indicate your preferred site name with structured data.

Google Now Labels Ads As ‘sponsored’ In Mobile Search Results
Jon Porter / SERP Updates
Paid ads will now have a larger “Sponsored” tag than the previous “Ad” tag.

Refreshed Guidelines for Site Owners
Google Search Central / Google Documentation
Google Webmaster Guidelines is now becoming Google Search Essentials, divided into technical requirements, spam policies, and key best practices.

Location-specific Websites #AskGooglebot [Video]
#AskGooglebot / Google Search Q&A
Implementing geo IP redirects can be tricky, learn where to begin in this episode of AskGooglebot. John Mueller recommends next steps and shares a few aspects to remember when you have a location-specific website.

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👌This week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week

How to Map SEO Outcomes
Adam Gent / SEO Management
Understanding outcomes can help SEOs drive business results. Successful product teams use outcomes to identify opportunities to solve customer problems that drive business results. Learn how to map SEO outcomes with Adam.

The SEO Customer Funnel: KPIs & SEO Metrics Worth Monitoring
Tory Gray, Sam Torres / SEO Measurement
The SEO customer funnel is a reporting tool to help us better understand what's happening at each phase of the customer journey. Tory and Sam share KPIs worth monitoring through it.

How To Make a Newsworthy Digital PR Campaign For Any Industry
Victoria Schmid / Digital PR
Sometimes it can be hard to make your client’s website topic something that journalists will be interested in. So how can you take a topic that’s highly niche, or maybe a bit dull, and make it newsworthy in 2022? Victoria shares key aspects.

How to Get Buy-In for Your SEO Projects — Whiteboard Friday [Video]
Shawn Huber / SEO Management
Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with a business’s timelines and goals.

Using Blended Data to Add Annotations onto Time Series in Google Looker (Data) Studio
Chris Green / SEO Measurement
One of the native features missing from Google Looker Studio is the ability to annotate charts with key dates/types. Chris shares how you can implement them here.

Entities in Competitive Link Benchmarking
Amanda Jordan / Link Building
Focusing on websites that have a clear relationship with an entity that already has a strong relationship with a topic or location that we want to focus on can be a lucrative backlink strategy. Amanda shares how to identify them.

Topic extraction, text classification and sentiment analysis of Top Ranked Content & Competitors using Google Sheets Add-Ons [Thread]
Yours Truly / Content Optimization
Learn how to easily develop topic extraction, text classification, and sentiment analysis of your top-performing content and targeted SERPs top ranked pages to identify topics gaps and opportunities with a few freemium Google Sheets Add-ons.

Optimizing resource loading with Priority Hints
Leena Sohoni, Addy Osmani, Patrick Meenan / Core Web Vitals
Priority Hints indicate the relative priority of resources to the browser. They can enable optimal loading and improve Core Web Vitals. Learn how to leverage them here.

SEO Salaries Study: The Shocking Truth
Mark A Preston / SEO Jobs
Mark develops an in-depth analysis of SEO salaries, interviewing specialists, and sharing a handy UK salaries tool.

Watch The Online Version of BrightonSEO October 2022
brightonSEO / SEO Events
Watch any brightonSEO talk live during the online conference on 19, 20 and 21 October 2022.

A List of SEO + eCommerce Conferences Over The Next 12 Months
Kevin Gibbons / SEO Events
Kevin shares a list of SEO and e-commerce conferences within the next 12 months. If you miss any, recommend them to be added.

💸 New Remote Based Digital Marketing & SEO Jobs

Are you looking for a new remote-based job? Take a look at these remote digital marketing positions

Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free! 🙌 The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter

Iky Tai, SEO at JP Morgan
Natalie Slater, Freelance SEO consultant
Laura McInley, SEO and Digital Marketer
Marco Giordano, SEO Specialist & Web Analyst at Sika
Michaela Mendes, Sr. Director Integrated Marketing at General Assembly

Follow. Them. Now. 👏

Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.

🛠 Free SEO Tools of the Week
Each week, handy free SEO tools to help you.

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⚡️ Non-SEO focused awesomeness
Because there's so much happening that is not purely SEO related that we can learn from

Learnings From 3 Years Of Public Speaking
Areej AbuAli / Public Speaking
Areej shares the top learnings from her public speaking journey with tips about delivering a powerful talk, from pitching and asking for feedback to taking enough sleep and food.

Initiatives to Support and Donate to Freelance Coalition for Developing Countries [Thread]
Chima Mmeje / Community Support
Due to the lack of funding for transport and accommodation, various FCDC members couldn’t attend BrightonSEO. If you can, please consider to donate, support as mentors, and recommending Black people as conference speakers.

Data Studio is Fully Now Looker Studio
Kate Wright / Data Analytics
Google is unifying their business intelligence product family under the Looker umbrella and Data Studio is now Looker Studio.

How to Measure “Hard-to-Measure” Marketing Channels
Rand Fishkin / Marketing Measurement
Rand shares about the marketing channels and tactics that are hard to measure, how to use those imperfect metrics, and turn the impossible-to-measure into difficult but possible.

A Summary of Deep Learning and Artificial Intelligence Landscape [Video]
Mısra Turp / Deep Learning
Welcome to Deep Learning 101. In this course, you will start from the ground and build a solid foundation for advanced deep-learning practices.

The Pricing Technique Every Creator Needs To Know To Double Revenue [Thread]
Nathan Barry / Pricing Strategy
Nathan goes through his learnings as a creator when pricing a product, and shares how you can price your products better taking into consideration value, price anchoring, and bracketing.

Scoop: Meta Ending Support for Instant Articles
Sara Fischer / Social Media
Meta is ending support for Instant Articles, a proprietary mobile format it debuted in 2015 to quickly load news articles on the Facebook app as part of a broader effort to move away from investments in news content on its apps.

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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

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SEOFOMO: The Newsletter to Keep up with SEO

📮 The SEO News of the Week with #SEOFOMO! 🇺🇦

🗞 Search Updates & News from Search Engines ​​The latest releases, guides, and features from search engines

SEOFOMO: The Newsletter to Keep up with SEO

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines