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The π₯ SEO News of the Week - #SEOFOMO [April 27, 2025]
Published 20 days agoΒ β’Β 7 min read
April 27, 2025 βSubscribe and join +37.4K SEOs and Marketers
π₯ βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
βNo 2. Your SEO content plan always has a gap [7 Votes]β βIvan Palii / General SEO / Submitted by Ivan Paliiβ ββThe person who understands both sides, SEO and product management, is ready to invest a lot of time into learning the product and audience, will do keyword research constantly, and find the gems in the ocean of potential product use casesβ.
βGoogle Business Profiles Video Interview On Verifications Must Knows [Video]β βBarry Schwartz / Google Search Updatesβ βLisa Landsman interviewed Google Business Profiles Verification Product Manager, Sheerna. They discussed the concerns many local SEOs and small businesses are dealing with around GBPs, and also the challenges they have with managing the service.
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βGoogle Stops Supporting Special Announcement Structured Data On July 31β βBarry Schwartz / Google Product Updatesβ βGoogle announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and businesses related to health and safety.
βGoogle: Image Streaming Is Not SEO Friendlyβ βBarry Schwartz / Google Search Q&Aβ βJohn Mueller said that using image streaming techniques will not result in an SEO friendly outcome. He said, "It's a great way to prevent your images from being found through search engines".
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βBaidu launches new AI model amid mounting competitionβ βReutersβ Baidu launched its latest artificial intelligence model, Ernie 4.5 Turbo, as it ramps up AI product offerings amid mounting competition in the Chinese AI market.
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βThe Long-Form Content Illusion: Why Longer Content Isnβt Better βSi Quan Ong / Content Optimizationβ βDoes long-form content really work, or are marketers just chasing word count? Si Quan goes through the truth behind the hype, and when long form actually drives results.
βWhat is vector embedding for SEO: Insights from Mike King βGeorge Nguyen / General SEOβ βGeorge goes through how search engines use LLMs to vectorize content and assess relevance. Mike King explains the principles behind vector embedding for SEO and how it works.
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βSEO requires "search market fit"ββ βEli Schwartz / General SEOβ The fit with the market for a product is at the heart of why some are successful and others are not. Eli explains how he applies this principle to SEO. β
βSEO vs. PPC Career: Which Is Best? My Experience Working Both!β βJason Dodge / SEO Careersβ βWhether youβre new to the field, looking to switch disciplines, or want to integrate SEO and PPC, understanding how these roles complement each other can set you apart as a versatile marketing professional. Jason goes through it.
βββPrevisible AI SEO Benchmarkβ βPrevisibleβ βDigital marketing is being impacted by AI in everyday workflows. But is AI good enough to be trusted for your business? Previsible has designed a unique benchmark for the SEO industry to do just that.
βHow to choose the best AI visibility toolβ βNikki Lamβ Need a way to track AI visibility? Nikki shares what to look for when choosing among the dozens of new AI visibility tools on the market.
βDoes Google Search Approve of Using AI to Help Write Content?β βMarie Haynesβ ββYou can use AI to help you create great content, but Google does not like it if you're using AI as a way to create low-effort, unoriginal content. I find that AI helps augment my thinking and creativityβ.
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βWhat Is llms.txt, and Should You Care About It?β βRyan Lawβ Developers and marketers are being told to add special files to their sites to help LLMs "understand" their content. But does it do anything? Ryan goes through it.
[Sponsor]β ββ‘ Backlinks in 2025: Dead or Still Critical?
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Googleβs John Mueller says not to obsess over links. But PageRank is still mentioned in their official docs. Soβ¦ what gives?
We dig into conflicting signals, AI Overviews, and what the data tells us about backlinks right now. If youβre rethinking your link-building strategy, this is the read you need before you do.
βContent Substance Classifierβ βDEJANβ βThis tool estimates the likelihood that content is thin or lacking in substance, using a deep learning model. β
βWTSFest Philadelphia 2025 βWomen In Tech SEO / Philadelphia, USA / $399 / October 7, 2025β βWTSFest is going back to Philadelphia! Join a full-day of marketing and SEO insights, featuring 10 brilliant speakers to learn about AI, Ecommerce, A/B testing, and more. β
βSearch βn Stuff Antalya Global Digital Marketing Conference 2025β βSearch βn Stuff / Antalya, Turkey / +β¬160 / October 9 - 12, 2025β βJoin Aleyda Solis, Andy Chadwick, Gus Pelogia, and more to learn about SEO, AI-driven marketing, eCommerce, and more with world-class speakers, actionable workshops, and networking opportunities.
βYouTube Tests AI Overviews In Search Resultsβ βMatt G. Southernβ YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
βThreads adds more adsβ βJay Petersβ Meta is opening up ads on Threads to βall eligible advertisers globallyβ and plans to show them to users in βselect markets at launchβ.
Enthusiastic and results-driven, she's an SEO & Content Strategist with experience in project management, data analysis, and reporting, former SEO Manager at Philip Morris International, SEO Strategist at Re:signal and Digital Growth Lead at Startups of London, among many other positions in her +8 years of experience in digital marketing.
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Besides SEO consulting, Yagmur is also the founder of Search βn Stuff, a networking project that connects people in digital marketing and technology through various events, such as meetups, conferences and networking dinners, including the upcoming Search 'n Stuff Antalya Digital Marketing Conference.
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!