🗞️ Search Updates and News from Search Engines

​

​The ABCs of Google ranking signals: What top search engineers revealed​
​Danny Goodwin / Google Search Trends​
​New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.

• Related: Google Navboost Is Not A Machine Learning System & More DOJ Leaks by Barry Schwartz​

​

​Google Tests AI Mode Button On Google Search Box​
​Barry Schwartz / Google Search Tests​
​Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page.

​

​Google Search Discussions Beta May One Day Replace Reddit Results​
​Barry Schwartz / Google Search Updates​
​Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It makes you wonder if Google is potentially looking for ways to replace all those Reddit discussions with their own?

​

​Google Clarifies: AI Overview Links Share Single Position In Search Console​
​Matt G. Southern / Google Search Q&A​
​John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console.

​

​Meet the boss: An Interview with Liz Reid of Google​
​The Economist, Liz Reid / Google Interview​
​Google future focus includes making search "effortless" for any question, multimodality, natural Language and more! Learn about what Google is planning for the future of search in this interview with Liz Red from Google.

​

​Google Updates Image SEO Best Practices: Use Consistent URLs​
​Matt G. Southern / Google Search Guidelines​
​Google's updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget.

​

​Google Business Profiles launches ‘What’s Happening’​
​Barry Schwartz / Google Product Updates ​
​Google said the 'What's Happening' feature puts timely updates front and center, 'driving immediate engagement'.

​

​Debugging the Internet: HTTP, TCP, and You [Podcast]​
​Google Search Central / Search Off the Record​
​In this episode of Search Off the Record, Gary Illyes and Martin Splitt dive deep into the foundations of how the web works, specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3.

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

​

​The State of SEO in 2025​
​Glen Allsopp / General SEO ​
​A must read analysis by Glen where he shares 34 SEO trends and insights on what he is seeing in the industry.

• Related: What's Next in Search? From SEO to AR, AI & TikTok - An interview with Gerry White by Gianluca Fiorelli​

​

​Brand Entity SEO – Whiteboard Friday [Video]​
​Jes Scholz / General SEO ​
​Learn how to optimize for a well-connected brand entity in the knowledge graph, define a brand entity bio, arrange meaningful connections, and more with Jes in this guide.

• Related: SEOs want the brand budget. But should they get it? by Jono Alderson​

​

​How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?​
​Patrick Stox / General SEO​
​Back in 2017, Ahrefs ran a study to answer an important question: How old are the top-ranking pages in Google? In 2025, the data looks very different. Patrick goes through it.

​

​The Strategic SEO Approach That Outperforms Always Creating New Content
​Melissa Popp​
​Melissa goes through how content recycling can strengthen your SEO, build lasting authority, and save resources. Learn when, why, and how to strategically refresh your existing content for better results than constantly creating new posts.

​

​Considerations and Consequences of Changing Established URLs​
​James King / Technical SEO​
​James goes through the considerations and consequences of changing established URLs, what risks are involved, and how to minimise these issues before they become blazes that need putting out.

​

​Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO​
​Brodie Clark / Ecommerce SEO​
​Google Top Quality Store optimization is one of eCommerce SEO’s hidden gems. The rating provided by Google’s systems is often hidden in plain sight, but can carry significant weight in the way that Google ranks stores in Search. Learn more with Brodie in this guide.

​

​New Study: After 190 Days Since Last Crawl Googlebot Forgets​
​Adam Gent / Technical SEO​
​A new study from Indexing Insight reveals that if a page is not recrawled within 190 days, then it is actively forgotten and has zero crawl priority.

​

​Finding and Testing Internal Link Changes with Screaming Frog​
​Ryan Jones / SEO Automation​
​Ryan explains how to use the Screaming Frog to identify internal linking opportunities, implement strategic changes, and measure their impact in this step-by-step guide.

​

​Relevance Engineering at Scale: Smarter Content Pruning with Embeddings & SEO​
​Eric Gilley / Content Optimization​
​Learn how iPullRank used AI-powered relevance scoring and SEO data to audit 1,000+ blog posts, prune 500+ underperformers, and boost sitewide semantic alignment—without relying on guesswork in this guide by Eric.

​

​Ecommerce SEO Testing: What is it? And why is it needed?​
​Ryan Jones / Ecommerce SEO​
​Ryan goes through how to conduct effective ecommerce SEO tests to improve rankings, traffic, and revenue.

​

​What are your search related predictions for Google I/O? Some things I expect... ​
​Aleyda Solis / Search Trends​
​AI Mode official launch. Specialized AI Agents Test Announcement for major verticals: Shopping, Travel, etc. A new, more advanced Gemini model. What about you?

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

​

​AI Search: Where Are We & What Can We Do About It?​
​Aleyda Solis​
​How LLMs & AI search are really affecting Google traffic? What are the opportunities for SEOs within AI search? How can we make the most out of these opportunities? I go through these questions and more in the guide version of my recent presentation about AI search.

​

​The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For​
​Kevin Indig, Eric van Buskirk​
​A must read research by Kevin and Eric van Buskirk who tracked 70 users across 8 tasks to deeply understand their behavior, thoughts, and motions when engaging with Google's AI Overviews and other SERP Features.

• Related: New Google AI Overviews data: Search clicks fell 30% in last year by Danny Goodwin​

​

​How to get cited by AI: SEO insights from 8,000 AI citations​
​James Allen ​
​From ChatGPT to Gemini, here's what each AI model features – and how strategic content earns visibility in generative search results.

​

​How to Set Up Claude Desktop with Google Search Console MCP​
​Richard Baxter​
​Claude Desktop's ability to support access to API services using Model Context Protocol (MCP) allows you to get Claude connected to the Search Console API and query it to answer your questions. Richard shows how in this guide.

​

​Do users really show higher intent when they click through from an LLM to a website?
​Dan Taylor​
​“Users arriving through organic search generally have a higher likelihood of engaging (converting) on the website”.

​

​AI Won’t Replace SEOs. But The Lazy Ones Are Toast​
​Nick LeRoy​
​Nick goes through how do you protect your role, grow your value, and separate yourself, as well as checkbox SEOs who are first in line to get automated.

​

​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​SEO Manager – German market at Sortlist​
• ​Technical SEO Specialist at Rankings.io​
• ​Organic Social Media Manager at ​Rankings.io​
• ​Sr. SEO Software Engineer at Kraken​
• ​Sr. SEO Manager at Walker Sands​
• ​SEO & Website Manager at Logiwa​
• ​Sr. SEO Specialist at Perrill​
• ​SEO Website Optimization Specialist at Eleos Health​

​

​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

​

​OpenRobotsTXT
​Majestic​
​OpenRobotsTXT is an open archive of the world’s robots.txt files. By visiting domains and caching these files over time, learn how they change and which user agents access them.

​

​SEO Toggle - An SEO Testing Extension​
​Sam Gipson​
​SEO Toggle is a powerful SEO Chrome Extension that puts essential SEO validations right at your fingertips: Disable JS, CSS, images & cookies. Simulate user-agents, mobile devices and more!
​

​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

​

​Webinar: SEO for LLMs - Adapting to the AI-first Web
​Sitebulb / Online / Free / May 21, 2025​
​Join Aleyda Solis, Ray Grieselhuber, and Patrick Hathaway to learn how we can direct LLM crawlers, tactics for helping them find & understand content better, and more.
​

​Belgrade SEO Conference
​Heapspace / Belgrade, Serbia / €99 / September 12, 2025​
​Join Martin Splitt, Yordan Dimitrov, Giulia Panozzo, and more to explore the latest strategies, trends, and innovations in search engine optimization.

​

​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

​

​Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism
​Anu Adegbola​
​Emails showed Google's aggressive push for its 'Power Pair' AI campaign raised concerns about the company's disconnect with user preferences.

​

​YouTube announces Gemini AI feature to target ads when viewers are most engaged
​Zach Vallese​
​YouTube announced a new tool that will allow advertisers to use Google's Gemini AI model to target ads to viewers when they are most engaged with a video.

​
​Unlockable Reels Are Coming to Instagram: Here’s How They Work
​Kirsti Lang
​Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Kirsti goes through how they work.

​

​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🎉 SEOFOMOer Of The Week

Jes Scholz is an independent growth marketing consultant, speaker and search awards judge with +15 years of experience in digital marketing, delivering audience development strategies focused on brand salience, smart content distribution and data driven marketing from Australia to enterprise businesses around the world.
​
Previously based in Berlin, Jes was Chief Marketing Officer for more than 9 years at Ringier AG Group, Online Expert for Marketing and Product at Found Fair Ventures GmbH as well as Senior Marketing Manager at Springstar.

​

An English and German keynote speaker, Jes has presented at many of the best known SEO and digital marketing conferences in the world: MozCon, SMX Munich, Sydney SEO Conference, Friends of Search, SEOKomm and was awarded the SEO Championship at SEOktoberfest G50 Summit 2022.

​

Jes is also a frequent SEO contributor in top publications, with recent guides like: "Indexing and SEO: 9 steps to get your content indexed by Google and Bing", "The myth of manufacturing author E-E-A-T", "How to establish your brand entity for SEO: A 5-step guide", among others.

​

Learn more about Jes and follow her on LinkedIn now.