Hello, #SEOFOMOerThe January 29, 2023 edition of #SEOFOMO is here 🙌
🗞️ Search Updates & News from Search Engines
Google Research, 2022 & beyond: Responsible AI
Marian Croak / Artificial Intelligence
Google shares some of its recent work in Responsible AI and where it’s headed in 2023, as part of its commitment to build AI products in a responsible and ethical manner, in alignment with its AI Principles.
Yandex repository leaked: An analysis of their ranking factors [Thread]
Mike King / Yandex Search Rankings
Mike has gone through the Yandex leaked code to analyze its ranking factors: Age of links, traffic, and % of organic traffic are ranking factors, among others. Take a look!
How Vimeo improved Video SEO for their customers
Google Search Central / SEO Case Study
A new Google case study has been published in Google Search Central, sharing how Vimeo adopted Google's new guidance for video players that use iframe embeds to optimize their indexing.
Google Search Issue With Search Results In Preferred Language Due To Mobile-First Indexing customers
Barry Schwartz / Search Status
Danny Sullivan, posted a message on social media apologizing for the ongoing issues and complaints with Google showing the preferred language in the search results. Google said the issue seems to be from mobile sites not being properly configured and Google's mobile-first indexing being more widespread.
⚡ SERP’s Up: An SEO podcast by Wix
Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.
Each week you’ll get an in-depth, unconventional take on SEO—from hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
👌This week's SEO Awesomeness
IndexWatch 2022: The Losing Domains in Google US
Lily Ray / Search Status
2022 was a volatile year in Google’s organic search results! This article analyses the top losing domains of the year, with sector breakdown and deep-dives.
Enterprise Link Building: Top Guide with 8 Great Strategies
Alexandra Tachalova / Link Building
Enterprise-level companies still need links! Alex shares why as well as 8 link-building strategies with tactics from top industry specialists.
The $122Bn SEO Industry: 31 Success Stories (with Revenue Numbers) for 2023
Glen Allsopp / SEO Industry
With the SEO industry expected to generate $122B in revenue by 2028, who is actually making that money, and are there opportunities for those of us with the necessary skills to get a slice of the action? Glen has developed a comprehensive report.
ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search [Video]
Crawling Mondays / SEO Automation
Learn all you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search, which I discussed with Mordy Oberstein and Darth Autocrat in this episode of Crawling Mondays.
How to use topic clusters and pillar pages for SEO
Jonas Sickler / Content Optimization
Topic clusters fuse your content with your SEO strategy to help you rank better on Google with fewer backlinks. Learn everything about them in this guide from Jonas.
SEO Frameworks by Mihir Naik [Thread]
JC Chouinard and Mihir Naik / General SEO
JC shares a thread with SEO frameworks from Mihir: From indexing strategy, crawling to content optimization. Check them out.
Custom Sitemaps for Faster Issue Validation
Oliver Mason / Technical SEO
Did you know that you can limit Search Console’s issue validation to specific Sitemaps submitted in Google Search Console and that these Sitemaps don’t have to currently exist? Read this post from Oliver!
ChatGPT Won’t Replace Google Search (Yet)
Dr. Peter J. Meyers / Search Trends
Is ChatGPT a threat to Google? To most people having this question, Dr. Pete shares three reasons why he doesn’t think it is... yet.
Register to SEO Reborn: SEO in the age of AI - A Free, 2-Day, Online Summit
IMG / SEO Event
15 Experienced SEOs will showcase how they are adopting AI into their projects and how it’s improving the way they do SEO in 2023. Register now for free!
⚡ How you land 100+ links with expert commentary link building
In this case study, Fery from Search Intelligence shares a step-by-step guide on landing 100+ links with expert commentary link building, without asking for any content from the client.
It all starts with going to your client's blog and finding some interesting content they have written in the past. The content must be a useful guide or expert opinion about a problem in their industry.
In this example, they found an article on their blog about how bananas can help you sleep, and secured over 100 links for their client, by using exactly the approach explained in the case study.
Read the case study here.
💸 New Digital Marketing & SEO Jobs
- SEO/SEM Digital Strategist at Thrivent
- SEO Specialist at BetterVet
- Head of SEO at upfeat
- SEO Consultant at SearchLab
- SEO Manager (Trading/Stocks) at Finixio
See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
🛠 Free SEO Tool of the Week
SE Ranking Free SEO Tools
Check out SE Ranking free SEO tools, from a robots.txt Generator and Checker, a redirect checker, a Web Speed Test to a Subdomain finder and more!
🙌 The #SEOFOMO's SEO & Digital Marketers to Follow
Let's follow these amazing Content specialists and marketers:
- Amanda Natividad (Twitter, LinkedIn), VP of Marketing at Sparktoro
- Andy Crestodina (Twitter, LinkedIn), Co-Founder of Orbit Media
- Joanna Wiebe (Twitter, LinkedIn), Conversion copywriter and Founder of Copyhackers
- Ross Simmonds (Twitter, LinkedIn), CEO at Foundation
- Melanie Deziel (Twitter, LinkedIn), Content Marketer Speaker & Coach
- Chima Mmeje (Twitter, LinkedIn), Freelance Content Strategist and Founder of The FCDC
- Ann Handley (Twitter, LinkedIn), Chief Content Officer at MarketingProfs
Follow. Them. Now. 👏
Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
⚡ Boost Your Google Discover Traffic
Google Discover is a black box for many SEOs.
Gddash helps you understand which topics and entities Google already considers you an authority and which are within striking distance. You only get instant content refreshes recommendations and Author topical authority.
GDdash uses Natural Language Processing to reverse engineer how Google understands and categorize your content using their technology.
Enjoy 14-Day FREE trial. Use SEOFOMO code for 10% discount for the first 6 months.
💡 Non-SEO focused awesomeness
CNET's AI Journalist Appears to Have Committed Extensive Plagiarism
Jon Christian / AI
"Extensive evidence that the CNET AI's work has demonstrated deep similarities to articles published elsewhere, without giving credit... It looks like the bot directly plagiarized the work of Red Ventures competitors, as well as human writers at Bankrate."
Google Optimize Discontinued: What Businesses Need To Know
Matt G. Southern / Conversion Optimization
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable.
Conversion Optimization: Is Your Content Converting?
Gabriella Sannino / Conversion Optimization
What's conversion optimization? Gabriella goes through the major concepts and shares useful tips to get started.
2023 Content Marketing Trends Report [Survey]
Siege Media / Content Marketing
Help discover the most impactful content marketing trends for 2023! SiegeMedia is partnering with Clearscope to bring you a content marketing trends report. Participate now in this 16-question survey that will take less than 5 minutes to complete.
OpenAI has hired an army of contractors to make basic coding obsolete
Jonathan Raa / AI
"OpenAI appears to be building a dataset that includes not just lines of code, but also the human explanations behind them written in natural language."
After inking its OpenAI deal, Shutterstock rolls out a generative AI toolkit to create images based on text prompts
Ingrid Lunden / AI
Customers of Shutterstock’s Creative Flow online design platform will now be able to create images based on text prompts, powered by OpenAI and Dall-E 2.
How to Pull Off the Perfect Social Media Collaboration
Kristi Hines / Social Media
Whether you're partnering with a creator to promote a one-off campaign or looking for a long-term relationship, these social media collaboration tips are essential.
🔋 New Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners
Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.
A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build
To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...
- Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
- Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.
On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.
I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.
Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.
Do you have any questions or doubts? Just let me know by replying to this email.
Start referring #SEOFOMO and participate now!
💪 This week's #SEOFOMO Featured Supporters
A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers
- Patrick Heijmans, E-commerce Specialist at WebwinkelCommunity.nl
... You rock 👏
If you want to be featured here, take a look below at the #SEOFOMO rewards program.
💙 Refer #SEOFOMO to your Friends & Win Rewards
If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌