Hello, #SEOFOMOerThe January 29, 2023 edition of #SEOFOMO is here ๐
๐๏ธ Search Updates & News from Search Engines โ
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โGoogle Research, 2022 & beyond: Responsible AIโ
โMarian Croak / Artificial Intelligenceโ
Google shares some of its recent work in Responsible AI and where itโs headed in 2023, as part of its commitment to build AI products in a responsible and ethical manner, in alignment with its AI Principles.
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โYandex repository leaked: An analysis of their ranking factors [Thread]โ
โMike King / Yandex Search Rankingsโ
Mike has gone through the Yandex leaked code to analyze its ranking factors: Age of links, traffic, and % of organic traffic are ranking factors, among others. Take a look!
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โHow Vimeo improved Video SEO for their customersโ
โGoogle Search Central / SEO Case Studyโ
A new Google case study has been published in Google Search Central, sharing how Vimeo adopted Google's new guidance for video players that use iframe embeds to optimize their indexing.
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โGoogle Search Issue With Search Results In Preferred Language Due To Mobile-First Indexing customersโ
โBarry Schwartz / Search Statusโ
Danny Sullivan, posted a message on social media apologizing for the ongoing issues and complaints with Google showing the preferred language in the search results. Google said the issue seems to be from mobile sites not being properly configured and Google's mobile-first indexing being more widespread.
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[Main Sponsor]โ
โโก SERPโs Up: An SEO podcast by Wix
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Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.
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Each week youโll get an in-depth, unconventional take on SEOโfrom hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. Itโs a 360ยฐ twist of SEO learning for all.
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๐This week's SEO Awesomeness
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โIndexWatch 2022: The Losing Domains in Google USโ
โLily Ray / Search Statusโ
2022 was a volatile year in Googleโs organic search results! This article analyses the top losing domains of the year, with sector breakdown and deep-dives.
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โEnterprise Link Building: Top Guide with 8 Great Strategiesโ
โAlexandra Tachalova / Link Buildingโ
Enterprise-level companies still need links! Alex shares why as well as 8 link-building strategies with tactics from top industry specialists.
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โThe $122Bn SEO Industry: 31 Success Stories (with Revenue Numbers) for 2023โ
โGlen Allsopp / SEO Industryโ
With the SEO industry expected to generate $122B in revenue by 2028, who is actually making that money, and are there opportunities for those of us with the necessary skills to get a slice of the action? Glen has developed a comprehensive report.
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โChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search [Video]โ
โCrawling Mondays / SEO Automationโ
Learn all you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search, which I discussed with Mordy Oberstein and Darth Autocrat in this episode of Crawling Mondays.
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โHow to use topic clusters and pillar pages for SEOโ
โJonas Sickler / Content Optimizationโ
Topic clusters fuse your content with your SEO strategy to help you rank better on Google with fewer backlinks. Learn everything about them in this guide from Jonas.
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โSEO Frameworks by Mihir Naik [Thread]โ
โJC Chouinard and Mihir Naik / General SEOโ
JC shares a thread with SEO frameworks from Mihir: From indexing strategy, crawling to content optimization. Check them out.
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โCustom Sitemaps for Faster Issue Validationโ
โOliver Mason / Technical SEOโ
Did you know that you can limit Search Consoleโs issue validation to specific Sitemaps submitted in Google Search Console and that these Sitemaps donโt have to currently exist? Read this post from Oliver!
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โChatGPT Wonโt Replace Google Search (Yet)โ
โDr. Peter J. Meyers / Search Trendsโ
Is ChatGPT a threat to Google? To most people having this question, Dr. Pete shares three reasons why he doesnโt think it is... yet.
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โRegister to SEO Reborn: SEO in the age of AI - A Free, 2-Day, Online Summitโ
โIMG / SEO Eventโ
15 Experienced SEOs will showcase how they are adopting AI into their projects and how itโs improving the way they do SEO in 2023. Register now for free!
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[Sponsor]โ
โโก How you land 100+ links with expert commentary link building โ
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In this case study, Fery from Search Intelligence shares a step-by-step guide on landing 100+ links with expert commentary link building, without asking for any content from the client.
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It all starts with going to your client's blog and finding some interesting content they have written in the past. The content must be a useful guide or expert opinion about a problem in their industry.
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In this example, they found an article on their blog about how bananas can help you sleep, and secured over 100 links for their client, by using exactly the approach explained in the case study.
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โRead the case study here.โ
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๐ธ New Digital Marketing & SEO Jobs
- โSEO/SEM Digital Strategist at Thriventโ
- โSEO Specialist at BetterVetโ
- โHead of SEO at upfeatโ
- โSEO Consultant at SearchLabโ
- โSEO Manager (Trading/Stocks) at Finixioโ
See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
โ ๐ Free SEO Tool of the Week
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โSE Ranking Free SEO Toolsโ
โSE Rankingโ
Check out SE Ranking free SEO tools, from a robots.txt Generator and Checker, a redirect checker, a Web Speed Test to a Subdomain finder and more!
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๐ The #SEOFOMO's SEO & Digital Marketers to Follow โ
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Let's follow these amazing Content specialists and marketers:
- Amanda Natividad (Twitter, LinkedIn), VP of Marketing at Sparktoro
- Andy Crestodina (Twitter, LinkedIn), Co-Founder of Orbit Media
- Joanna Wiebe (Twitter, LinkedIn), Conversion copywriter and Founder of Copyhackers
- Ross Simmonds (Twitter, LinkedIn), CEO at Foundation
- Melanie Deziel (Twitter, LinkedIn), Content Marketer Speaker & Coach
- Chima Mmeje (Twitter, LinkedIn), Freelance Content Strategist and Founder of The FCDC
- Ann Handley (Twitter, LinkedIn), Chief Content Officer at MarketingProfs
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Follow. Them. Now. ๐
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Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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โ[Special Announcement]โ
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Google Discover is a black box for many SEOs.
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Gddash helps you understand which topics and entities Google already considers you an authority and which are within striking distance. You only get instant content refreshes recommendations and Author topical authority.
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GDdash uses Natural Language Processing to reverse engineer how Google understands and categorize your content using their technology.
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Enjoy 14-Day FREE trial. Use SEOFOMO code for 10% discount for the first 6 months.
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โ ๐ก Non-SEO focused awesomeness
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โCNET's AI Journalist Appears to Have Committed Extensive Plagiarismโ
โJon Christian / AI โ
"Extensive evidence that the CNET AI's work has demonstrated deep similarities to articles published elsewhere, without giving credit... It looks like the bot directly plagiarized the work of Red Ventures competitors, as well as human writers at Bankrate."
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โGoogle Optimize Discontinued: What Businesses Need To Knowโ
โMatt G. Southern / Conversion Optimizationโ
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable.
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โConversion Optimization: Is Your Content Converting?โ
โGabriella Sannino / Conversion Optimizationโ
What's conversion optimization? Gabriella goes through the major concepts and shares useful tips to get started.
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โ2023 Content Marketing Trends Report [Survey] โ
โSiege Media / Content Marketingโ
Help discover the most impactful content marketing trends for 2023! SiegeMedia is partnering with Clearscope to bring you a content marketing trends report. Participate now in this 16-question survey that will take less than 5 minutes to complete.
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โOpenAI has hired an army of contractors to make basic coding obsoleteโ
โJonathan Raa / AI โ
"OpenAI appears to be building a dataset that includes not just lines of code, but also the human explanations behind them written in natural language."
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โAfter inking its OpenAI deal, Shutterstock rolls out a generative AI toolkit to create images based on text promptsโ
โIngrid Lunden / AI โ
Customers of Shutterstockโs Creative Flow online design platform will now be able to create images based on text prompts, powered by OpenAI and Dall-E 2.
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โHow to Pull Off the Perfect Social Media Collaborationโ
โKristi Hines / Social Media โ
Whether you're partnering with a creator to promote a one-off campaign or looking for a long-term relationship, these social media collaboration tips are essential.
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โ[Giveaway]โ
โ ๐ New Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners โ
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โOpphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.
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A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build
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To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...
- Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
- Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.
On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.
I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.
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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!
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๐ช This week's #SEOFOMO Featured Supporters โ
โA huge THANK YOU to loyal #SEOFOMOers referring +5 subscribersโ
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- Patrick Heijmans, E-commerce Specialist at WebwinkelCommunity.nlโ
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โ... You rock ๐โ
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.
๐ Refer #SEOFOMO to your Friends & Win Rewards
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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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โHere's your unique link to share #SEOFOMO: << Test RH_REFLINK >>
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โOr share via: Twitter | WhatsApp | LinkedIn | Facebook | Emailโ
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You currently have << Test RH_TOTREF >> referrals! Check more about your referrals here.โ
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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โ ๐ Do you have Feedback? โ
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. ๐
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Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website
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Psssttt... Click here to read #SEOFOMO in your browser.
You can also check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.โ