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🗞️ The Latest Updates from Search Engines
The notice is only for impressions
Google: A logging error is preventing Search Console from accurately reporting impressions
Brodie Clark
Google updated its Search Console data anomalies page to report a logging error that has impacted impression reporting since May 13th, 2025. “I would expect a drastic drop in impressions to occur within the performance report in the near future. So when that happens, don't panic with the knowledge that it is approaching”.
Median mobile homepages hit 2.3 MB in 2025, up 3x from 2015
Are websites getting “fat”? Page weight, HTML size & Googlebot limits explained [Video]
Martin Splitt, Gary Illyes / Search Off the Record Podcast
Martin Splitt and Gary Illyes explain what “page size” and “page weight” actually mean, Googlebot's crawl limits, HTML bloat from structured data/images, and why size still hurts UX on slow connections despite faster networks.
They can be used to group different types of content
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Roger Montti / Search Engine Journal
John Mueller answers why it's sometimes a good idea to split a sitemap into multiple files. “[Users] want to track different kinds of URLs in groups (“product detail page sitemap” vs “product category sitemap”, which you can kinda do with the page indexing report)”.
More localized answers coming
ChatGPT Enables Location Sharing For More Localized Near Me Results
Barry Schwartz / Search Engine Roundtable
OpenAI announced a new feature for ChatGPT named location sharing. This allows you to share your precise location with ChatGPT, so ChatGPT can give you more localized and near me results.
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⭐️ Today's Awesome Sponsor
The market's most complete brand visibility data
Semrush for Enterprise is built for brands who refuse to be second.
It unifies the industry's largest keyword, backlink, and clickstream datasets into a single connected system. Think 27B keywords, 43T backlinks, 213M prompts, and 500TB of web activity data at your fingertips.
Act on shifts first and prove impact with insights from intent to purchase. This is what visibility leadership looks like.
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👌 This week's Top SEO Resources
The problem isn’t AI, but how you use it.
We Need To Have a Conversation About Garbage AI Content
Chima Mmeje / Moz
Is it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.
The baseline of brand-centric SEO
Branded SEO Guide 2026 – Strategic Edition
Gianluca Fiorelli / Advanced Web Ranking
Learn how brand bias, entities, MUVERA, AI retrieval, and semantic structure shape brand visibility, citations, and search performance.
Uncertainty is the work, not the problem
Reporting Uncertainty Without Losing Credibility
Bengu Sarica Dincer / Search Engine Journal
Modern analytics is full of estimates, imperfect data, and blind spots. Bengu shares how to communicate uncertainty in SEO reporting.
Dig for trends, not just data points
Beyond the Spreadsheet: Omnimedia Content Audits for the AI Era
Francine Monahan / iPullRank
Is your brand well-represented by your content everywhere? Not just your website but social media, Reddit, YouTube, and others. Here are guidelines and best practices to take into account.
Participate now!
Technical SEO Tip Competition
Tech SEO Summit
Present your best technical SEO tip that you can present in 6 minutes in English. Tech SEO Summit conference attendees will determine the winner’s tip via live voting at the conference. The winner will get a free personal ticket to the next summit and a trophy, which will be mailed if the winner is not present.
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🤖 Latest AI Search Insights
Get the AI Search brand assessment checklist here
The 10 Key Characteristics of AI Search Winning Brands [With an Assessment Checklist]
Aleyda Solis
Brands that show up consistently across AI search platforms tend to share a set of practical characteristics: Accessible, useful, recognizable, extractable, and more! Here’s a list of them, along with their goals, questions to ask for assessment, how to validate them and more in a practical checklist for your AI search audits.
What changed in the default experience used at scale?
ChatGPT's update is impacting your website visibility. But GPT-5.4 is not the main story.
Jérôme Salomon
An analysis by Jérôme shows that ChatGPT-5.3 uses fewer sources and citations in its answers. If you want to understand your AI visibility, you need to stop looking only at answers and start analyzing how often, how deep, and how widely your content is actually retrieved.
Reddit is the most-cited domain in LLM responses
Top domains cited by AI search: Analysis based on 30M sources
Tomek Rudzki / Peec AI
Tomek analyzed 30 million sources across ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews in the US to find out exactly which ones are commonly cited by LLMs: "Reddit and YouTube appear across all five platforms, which reinforces the overall ranking."
Comparison pages with 3 tables earn 25.7% more citations
From Retrieved to Cited: How Commercial Content Earns Citations in AI Search
Oshen Davidson / AirOps
This research analyzed 217,508 retrieved pages across 7,500 commercial prompts to identify which on-page content signals separate cited pages from retrieved but not cited pages in ChatGPT: "When AI search needs to confirm a specific detail, organized lists make verification faster."
Why FAQs power answers in Google’s AI features
How to build FAQs that power AI-driven local search
Celeste Gonzalez / Search Engine Land
Turn reviews, social comments, and call data into content that answers real questions, closes gaps, and stays consistent across platforms.
From input metrics, to channel and performance metrics
From Clicks to Citations: New AI Search Measurement Metrics
Francine Monahan / iPullRank
How do you share success with the C-Suite in the age of AI Search? Francine shares in this guide.
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📣 Special Announcement
Find PR story opportunities before your competitors do
Finchling scans the news cycle and surfaces PR opportunities your brand can realistically win — with the context needed to turn them into links, mentions, and AI-visible citations.
Most digital PR teams still rely on keyword alerts or slow, reactive workflows — leading to missed opportunities and coverage that doesn’t move the needle.
Finchling works differently.
Instead of tracking keywords, it asks:“Is there a real opportunity here for this brand?”
With Finchling you get:
- Focus on what drives visibility: Find stories where your brand can contribute meaningfully — increasing chances of earning links, mentions, and AI citations.
- Move faster with data-backed angles: Spot opportunities early and get suggested angles to create pitch-ready stories quickly.
- Learn from competitor coverage: See where competitors are getting featured and refine your PR strategy.
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💸 SEO Jobs
🛠 Free(mium) SEO Tools
Bertlinker
Lee Foot
Semantic interlinking at scale. BERTLinker uses AI to understand what each page is about and shows you exactly which pages should be linking to each other.
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🎙️ Upcoming SEO Events
HiveMCR 2026
Whitworth SEO / Manchester, UK / +£99 / May 21 - 22, 2026
A new edition of Hive MCR is here. Join Jono Alderson, Areej AbuAli, Gus Pelogia, and others to learn about technical SEO, Digital PR, GA4, and more.
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SMX Advanced
Search Engine Land / Boston, USA / $1445 / June 3 - 5, 2026
Join Dawn Anderson, Aleyda Solis, Mordy Oberstein, Purna Virji, Crystal Carter, and more to learn strategies, actionable tactics, and real-world experience shaping the industry’s future.
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⭐️ Today's Events Partner
The Digital PR Summit, from Digitaloft.
The Digital PR Summit is back with a bigger and better event in 2026.
The UK’s largest dedicated digital PR conference, the Digital PR Summit, will return to Manchester April 22nd 2026 at the iconic Royal Northern College of Music, Manchester.
The Digital PR Summit 2026 will bring together more than 500 agency, freelance and in-house marketing professionals for a full day of insightful talks, industry panels and networking opportunities.
With 20 talks and industry panels from in-house marketers, agency-wide marketers and journalists across two tracks, the event offers an incredible opportunity to learn from and network with some of the brightest minds in digital PR and SEO.
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💪 SEOFOMOer Of The Week
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Matthew Mellinger
Matthew is Co-Founder at SEO Gets, a GSC + GA4 SEO Analytics Tool.
With +7 years of experience in search marketing, he's the founder of Local SEO Partners, and Pure Salt Websites.
Follow Matthew on LinkedIn now.
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I hope you've liked today's edition of SEOFOMO. Do you have any comments or feedback? Don't hesitate to let me know over here!
Until the next edition,
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