Hello, #SEOFOMOerThe January 15th, 2023 edition of #SEOFOMO is here!
ποΈ Search Updates & News from Search Engines β
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βGoogle Reiterates Guidelines On AI Written Content After Bankrate AI Content Writer Gains Attentionβ
βBarry Schwartz / Search Guidelinesβ
βAs said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that's not an issue.β
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βGoogle December 2022 Link Spam Update Done Rolling Outβ
βBarry Schwartz / Search Updatesβ
Google has confirmed that the December 2022 link spam update is now finished after 29 days, on January 12, 2023.
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βGoogleβs December 2022 Helpful Content Update Is Now Done Rolling Out Tooβ
βBarry Schwartz / Search Updatesβ
This December Helpful Content update started on December 5th and was completed 38 days later, on January 12th.
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βSEO in Your <head> vs Too Much JavaScript? [Thread]β
βJohn Mueller / Search Guidelinesβ
"There are some settings that need to be found in the <head> of a page in order to be valid. If you care about these settings, don't make the <head> brittle, and ideally move those settings to the top of the <head>."
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βResolving rogue robots directives [Video]β
βSEO Fairy Tales / Search Guidelinesβ
Martin Splitt and Jason Stevens talk about how Jasonβs team audited a site with bad search snippets and discovered that a robots.txt file was preventing the site from being crawled. Learn the steps you can take to investigate changes in website traffic or snippets using Search Console and Googleβs suite of tools.
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βSearch Console Help Center [Podcast]β
βSearch Off The Record / Podcastβ
Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document.
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βSearch Central Virtual Unconference en espaΓ±ol 2023 is now open for registrationβ
βSearch Central Virtual Unconference / Eventsβ
Spanish speaking SEOs: The Search Central Virtual Unconference en espaΓ±ol 2023 is now open for registration and moved to Feb 17! All sessions will be in Spanish. Register now.
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[Main Sponsor]β
ββ‘ SERPβs Up: An SEO podcast by Wix
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Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.
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Each week youβll get an in-depth, unconventional take on SEOβfrom hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. Itβs a 360Β° twist of SEO learning for all.
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βListen nowβ
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πThis week's SEO Awesomeness
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βThe ROI of SEO for small businessesβ
βJeremy Rivera / General SEOβ
Jeremy shares what you can expect when investing in SEO, what you should know before pursuing it, and what you get in return for your investment.
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βLooking for new/trending relevant searches/content for a topic for free (or freemium) for input? Here are 5 sources [Thread]β
βYours Truly / Keyword Researchβ
TikTok Trends Search, Reddit Trending Posts, YouTube Rising Searches, and more.. sometimes you're already using the tools you need and these are free, you just need to use them a bit differently.
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βDoes redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?β
βRuth Everett / SEO Testsβ
Ruth shares how they tested it and "while the non-trailing slash URLs did see a marginally positive impact, the result remained inconclusive."
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βThree Ways to Evolve Your Link Building in 2023 β Whiteboard Friday [Video]β
βPaddy Moogan / Link Buildingβ
Paddy shares three methods to improve your link building and evolve to achieve clients results: use the customer journey to generate ideas, move beyond campaigns, aim for links you didn't ask for. Take a look!
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βOur top Core Web Vitals recommendations for 2023β
βChrome DevRel team / Page Experienceβ
The Chrome DevRel team lists their top web performance recommendations to focus on those they believe will have the largest real-world impact, are relevant and applicable to most sites and are realistic for most developers to implement.
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βWhy Tagging and Categorization is Critical for News SEOβ
βBarry Adams / News SEOβ
How many tag pages should we have? Should we always link to tag pages from within an article? Barry clarifies the purpose and best practices regarding tagging and categorizing news websites.
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βThere has been a lot of buzz around Bankrate using AI to generate some of its content - but how does it perform? [Thread]β
βKevin Indig / Content Optimizationβ
Kevin looked at the SEO performance of Bankrate articles for which AI was leveraged to produce, and found that most perform well: 7/11 rank for at least 9 keywords in the top 3 and 10/11 drive at least 200 monthly visits (3 more than 1,000).
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βRising Stars of Local SEO 2023β
βJenny Bernarde / Local SEOβ
Brightlocal has created Rising Stars of Local SEO, an annual selection of the folks who represent a widening talent pool of local SEO expertise. Learn about them!
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βThe State of Local Search 2023 | Live Webinar & Q&Aβ
βJoy Hawkins, Ben Fisher, and Amanda Jordan / Local SEOβ
Joy, Ben, and Amanda will delve into BrightLocalβs recent research, measuring the impact of SEO activities in 2022, tactics to look forward to in 2023, and more.
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[Sponsor]β
ββ‘ How a PR link-building campaign generated massive links and coverage on top-tier websites including CNBC β
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Getting links in high-tier media can be a challenge. But if you create unique and interesting research in any industry that is relevant to your website, and if you pitch it to relevant journalists, you can consistently earn massive links in high-tier media such as CNBC, New York Post, Bloomberg, and The Guardian.
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Learn how in this case study shared by Fery from Search Intelligence in which he explains how they have done it with one of their clients, getting coverage by CNBC (DR 92), and many other news websites, by analyzing freely available data from the US Department of Education for 29,620 bachelorβs degrees from all public universities in the US, identifying the degrees where 100% of graduates are employed within two years of completion, pitching the insights to journalists.
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βRead the case study here.β
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πΈ New Digital Marketing & SEO Jobs
- βEditorial Lead at Growth Playsβ
- βSEO Content Specialist, Remote at Outspoken Mediaβ
- βSEO Strategist at Visualsoftβ
- βSenior Technical SEO Analyst at TourRadarβ
- βSEO Specialist at DesignRushβ
See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
β π Free SEO Tools of the Week
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βA script to use GPT3 in Google Sheetsβ
βSteve Nouriβ
Copy this sheet and leverage your OpenAI API Key to use GPT-3 in Sheets.
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βGPT-3 ALT Tag Generatorβ
βDanny Richmanβ
This free script allows you to automatically generate image ALT tags in Google Sheets.
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βSwipeWellβ
βCorey Hainesβ
This is the only tool dedicated to helping you save, organize, and reference marketing examples (so you never feel stumped).
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π The #SEOFOMO's SEO & Digital Marketers to Follow β
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Let's follow the Rising Stars of Local SEO in 2023 from Brightlocal:
- Elizabeth Rule (Twitter, LinkedIn), SEO Analyst at Sterling Sky
- Celeste Gonzalez (Twitter, LinkedIn), SEO Strategist at RicketyRoo
- Crystal Horton (Twitter), Local Service Ads & Google Product Expert at Crystal Horton Digital
- Amy Toman (Twitter, LinkedIn), SEO Analyst at Digital Law Marketing
- Hannah Borchik (LinkedIn), Senior Manager, Healthcare & Google Business Profile Product Expert at Reputation
- Rachel Tinker (Twitter, LinkedIn), Manager of SEO at Blue Corona
- Stefan Somborac (Twitter, LinkedIn), Founder at Marketing Metrology
- Elizabeth Linder (Twitter, LinkedIn), SEO Strategist at Kick Point
- Emily Brady (Twitter, LinkedIn), Sr Manager, SEO at Podium
- Harmony Huskinson (Twitter, LinkedIn), Local SEO Specialist at Portent
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Follow. Them. Now. π
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Expect more awesome SEOs & marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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β π‘ Non-SEO focused awesomeness
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βCNET Is Experimenting With an AI Assist. Here's Whyβ
βConnie Guglielmo / Content Writingβ
"In November, our CNET Money editorial team started trying out the tech to see if there's a pragmatic use case for an AI assist on basic explainers around financial services topics."
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βClass Action Filed Against Stability AI, Midjourney, and DeviantArt for DMCA Violations, Right of Publicity Violations, Unlawful Competition, Breach of TOSβ
βJoseph Saveri Law Firm LLP / Copyrightβ
"As alleged in the Complaint, Stable Diffusion is an artificial intelligence product used by Stability AI, DeviantArt, and Midjourney in their AI image products. It was trained on billions of copyrighted images contained in the LAION-5B dataset, which were downloaded and used without compensation or consent from the artists."
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βHow To Write A Case Study That Wins Clients & Influences People (+ Examples & Templates)β
βCierra Loflin / Content Strategyβ
Cierra explains in detail the different types of formats to create case studies, how to mix them, and how to solve bottlenecks, including templates.
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βIf You Sell On Amazon, Here Are Seven Ways To Level Up With A New Tool [Thread]β
βMike Beckham / Amazon Marketingβ
Mike recommends using the βSearch Query Performanceβ tool from Amazon that provides you insights on where your sales are coming from, a list of 1000 keywords people use to arrive at your listings, and more.
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βA PPC Guide To Permission-Based Audiencesβ
βNavah Hopkins / Online Paid Adsβ
Learn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search performance.
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βApple Destroyed My 7-Figure Business, Unjustly And How I Learned About Platform Risk [Thread]β
Evan Rosenfeld / App Storeβ
Evan shares how his 7-figure business got unjustly suspended by Apple, how it recovered it with the help from Silicon Valley contacts and the lessons he learned about platform risk.
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β10 Principles To Look Better On Camera [Thread]β
βKevin Shen / Video Marketingβ
From backgrounds and contrasts to clothing and filters, Kevin shares useful tips to design & build your home video studios (both for Zoom calls & recording content).
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π Refer #SEOFOMO to your Friends & Win Rewards
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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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βOr share via: Twitter | WhatsApp | LinkedIn | Facebook | Emailβ
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals here.β
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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β π Do you have Feedback? β
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. π
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Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website
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You can also check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.β