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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

๐ŸŒด The Latest SEOFOMO News - Nov 19

Published 7 months agoย โ€ขย 9 min read

The November 19, 2023, edition of SEOFOMO is here! Now with +30K Subscribers ๐Ÿ“ฎโ€‹
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[If you want to read SEOFOMO on the Web click here]โ€‹

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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹Google launches new personal search experience with follow button and personalized rankingโ€‹
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Barry Schwartz / Google Search Updates
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Plus, perspectives is coming to desktop, content creators get more visibility and more.

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โ€‹Google updates search quality raters guidelinesโ€‹
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Barry Schwartz / Google Product Updates
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It had been 11 months since the last update, here is what changed.

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โ€‹Google Search Tests Notes on Search Resultsโ€‹
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Barry Schwartz / Search Tests
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Google launched a new Search Labs experience where you can post notes in the search results and see other searcher's notes - notes do not impact the rankings of those pages in Google Search.

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โ€‹New Google Search Console Robots.txt Report Replaced Robots.txt Tester Toolโ€‹
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Barry Schwartz / Google Product Updatesโ€‹
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Google announced a new robots.txt report within Google Search Console and at the same time said it will sunset the old robots.txt tester tool.

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โ€‹List Your Courses With New Course Info Structured Dataโ€‹
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Google Search Central / Google Product Updatesโ€‹
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Publishers now have the opportunity to surface supplemental course information on Google Search by providing detailed information like pricing, ratings, and more. This data can appear in the course info rich result, which is a new carousel feature in Google Search.

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โ€‹Learning Video Rich Results in the GSC Performance Reportsโ€‹
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Google Search Central / Google Product Updatesโ€‹
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Search Console will start reporting Learning Video rich results as a search appearance in the Performance reports. Learn more about the eligibility criteria for this feature.

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โ€‹New Yahoo Search Experience To Start Rolling Out In The First Weeks Of 2024โ€‹
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Barry Schwartz / Yahoo Search Updates
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Brian Provost, the SVP & GM at Yahoo said the new Yahoo Search experience will be launching soon.

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โ€‹Danny Sullivan's presentation about Google Search results not being perfect [Thread]โ€‹
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Google Search Liaison / Google Search Guidelines
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Danny gave a presentation about Google Search results not being perfect, how they update to improve those results, and how their guidance to creators needs to improve. In this thread, he shares his slides and commentary for those who werenโ€™t able to attend his talk.

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โ€‹Bing Employs GPT-4 To Write Custom Search Snippetsโ€‹
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Matt G. Southern / Bing Product Updatesโ€‹
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Bing launches AI-powered captions for search results to provide more informative snippets and enhance the search experience.

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โ€‹Microsoft rebrands Bing Chat as Copilotโ€‹
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Danny Goodwin / Bing Product Updatesโ€‹
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Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.

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โ€‹Google Bard Updates Includes New Math And Data Visualization Featuresโ€‹
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Kristi Hines / Google Product Updatesโ€‹
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As Google rolled out updates to Bard for teens, Common Sense Media announced an AI ratings evaluating the safety and impact of top AI tools.

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โ€‹Shocker โ€“ Sam Altman out at OpenAI in huge CEO changeโ€‹
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Danny Goodwin / OpenAI Updatesโ€‹
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OpenAI lost confidence in Altman and said new leadership is necessary. OpenAI CTO Mira Murati has been named interim CEO.

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โ€‹Report: Yandex search engine for saleโ€‹
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Danny Goodwin / Yandex Product Updatesโ€‹
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Yandex, the dominant search and online advertising platform in Russia since 1997, has been in turmoil since Russia's invasion of Ukraine.

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[Sponsor / Affiliate]โ€‹
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โšก Wix launches new AI Meta Tag Creator to help you streamline your SEO workflows

Instantly get suggestions for meta titles and descriptions based on your page content. Refine with prompts and tailor the tone of voiceโ€”all from the SEO Panel.

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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹In-depth Guide To Building Links To The Right Pages
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Alexandra Tachalova / Link Building
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The success of a link-building campaign can depend on the choice of target pages. Learn how to pick the right ones to achieve your goals while building fewer links.

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โ€‹The Beginnerโ€™s Guide To Website Architectureโ€‹
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Gabriella Sannino / Technical SEO
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Learn what website architecture is, why it's important, and practical improvement tips in this beginner's guide by Gabriella.

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โ€‹16 GPT SEO AI Tools Publicly Available Right Now
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Roger Montti / SEO Automation
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Here are sixteen custom GPT AI tools created by SEOs that are freely shared and publicly available right now for you to use.

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โ€‹Transformer Architecture: An SEOโ€™s Guideโ€‹
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Jess Peck / Search Trends
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Explore the impact of transformers in natural language processing, their capabilities, and why they outperform traditional models.

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โ€‹Boosting search conversions: 5 behavioral strategies to testโ€‹
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Becky Simms / General SEO
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Are you getting the most out of your search traffic? Optimize your website for conversions with these five behavioral nudges.

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โ€‹10 Tips For Mastering SEO Interviews: A Guide From A Hiring Managerโ€‹
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Helen Pollitt / SEO Careers
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SEO interviews can feel overwhelming. Review these top tips to prepare yourself for interviews and feel confident in your ability as an SEO.

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โ€‹A Non-Technical Guide to Diagnosing JavaScript SEO Issuesโ€‹
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Griffin Roer / Technical SEO
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Does JavaScript SEO make your head spin? Use this non-technical approach to diagnose and fix Javascript SEO issues.

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โ€‹How to Build Autonomous AI Agents for SEOโ€‹
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Andrea Volpini / SEO Automation
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Explore the complexities of creating intelligent agents that revolutionize digital interactions and learn how to build AI agents.

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โ€‹Silencing DA noise: Reporting on Digital PR Metrics That Can Actually Drive Revenueโ€‹
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Lucy Dodds / Digital PR
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There is no doubt that domain authority (DA) has always been a huge topic when it comes to link building, however, just like all digital marketing efforts, the main focus should be on tangible metrics that contribute towards revenue. Lucy explains more here.

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โ€‹How Chima Mmeje Uses Keyword Clustering To Generate Growthโ€‹
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Bernard Huang / Content Optimizationโ€‹
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Learn how keyword clustering works to help you plan and create optimized content priorities and build a more effective strategy, as Chima Mmeje does.
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โ€‹How to โ€˜Un-ruinโ€™ the Internet: The Ultimate Guide for SEOsโ€‹
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Mariya Delano / General SEO
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Amid unfair industry blame for the failings of the modern web, Mariya challenged stereotypes by showcasing SEOs and their work.

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โ€‹Navigating Customer Journeys Through The Labyrinth Of Cognitive Biasesโ€‹
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Giulia Panozzo / General SEO
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Cognitive biases may have more of an impact on your business and SEO than you may think. Discover how to effectively navigate them with Giulia.

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โ€‹Winning Headline Strategies From News SEO Expertsโ€‹
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Jessie Willms, Shelby Blackley / News SEO
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Headlines, headlines, headlines. SEO pros from top publications and agencies provide expert insight on writing headlines for every type of content (evergreen, Discover, Top Stories).

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โ€‹Where Are Consumers Searching In 2023? Where Should I Spend My 2024 Budget?
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Carrie Rose / SEO Trends
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Is Google where your customers are searching? Carrie and team analyzed over 15,000 keywords across different industries to discover what platforms consumers are using to search for specific terms.

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โ€‹How To Find And Implement Internal Linking Opportunities At Scaleโ€‹
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Antoine Eripret / Technical SEO
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Antoine goes through different ways to identify internal linking opportunities to your important site pages. Check it out.

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[Sponsor / Affiliate]โ€‹
โ€‹
โšก Donโ€™t Miss the Best Semrush Deal of the Year [Black Friday]

Smash your 2024 goals with the best SEO offer of the year: 30% off annual Pro and Guru Semrush subscriptions!

Increase your visibility starting today. Semrush can help you:

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  • Use AI writing tools to create the content your audience craves (exclusively with Guru)

Donโ€™t waitโ€”this deal is only good through December 1!

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๐Ÿ’ธ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!โ€‹

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹Web Performance Engineerโ€‹
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Darwin Santos
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A GPT virtual expert in web optimization providing step-by-step guidance and resource links.

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โ€‹Quickblink - SEO Monitoring Made Simplerโ€‹
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Nitin Manchanda
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Protect Your Website from SEO Horrors with Real-time Monitoring.

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Patent Simplifierโ€‹
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Caitlin Hathaway
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Transforms complex patent details into easy-to-understand, everyday language.

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โ€‹robots.txt Testing Tool
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Dave Smart, Jamie Indigo
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Check a list of URLs against a robots.txt file to see if they are allowed or blocked and, if so, by what rule.

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โ€‹robots.txt Validator and Testing Tool
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Merkle, Max Prin
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Test and validate your robots.txt with this testing tool. Check if a URL is blocked, which statement is blocking it, and for which user agent. You can also check if the resources for the page (CSS, JavaScript, images) are disallowed.
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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹Search Barcelona: Content Ideas, Build a SEO Consultancy, and How PPC & SEO Can Work Together
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Search Barcelona / Barcelona, Spain / November 23, 2023
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Join Isaac Dรญaz, Germรฉ Scott, and Anu Adgebola in Barcelona to learn about "How to Find Content Ideas That Drive Traffic," "Becoming an Entrepreneur after Setbacks," and "How SEO and PPC Can Work Together."

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โ€‹Google SGE Insights: Transforming SEO Tactics for Tomorrow
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SE Ranking / Online / November 30, 2023
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Learn the latest about the Google SGE test and how to transform your SEO Tactics accordingly with this free webinar hosted by SE Ranking with Erin Sparks. Register for the webinar to watch it for free.

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Do you want your SEO event to be featured here for free? Just send it over here!โ€‹

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[Cross-promotion]โ€‹
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โšก Growth Memo Premium: A newsletter for Marketing and Growth experts

Kevin Indig just launched Growth Memo Premium, a newsletter for Marketing and Growth experts who want to improve their skills by learning from the successes of fast-growing companies.

Subscribers get two Verified Deep Dives a month (company tear-downs + insider insights). Think about it like an analyst report of a company, which usually costs thousands of dollars, but for Organic Growth.

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๐ŸŽฅ Learn SEO For Free with the LearningSEO.io Accelerator Q&As Videos

Watch all of the LearningSEO.io Accelerator Q&A sessions so far embedded on the Website home page now:

โ€‹Subscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!โ€‹


[Special Announcement]

๐ŸŽ Planning a Black Friday SEO Deal? Get Featured on SEOFOMO's Black Friday

SEOFOMO is planning a special section for Black Friday and Cyber Monday, featuring the best deals for SEOs in the newsletter and on the SEOFOMO hub.

Is your tool or service offering a Black Friday or Cyber Monday deal for SEOs? Get featured for free.

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๐Ÿ™Œ SEOs & Digital Marketers to Followโ€‹
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โ€‹โ€‹Follow these awesome SEO specialists continuously sharing SEO awesomeness:

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

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[Giveaway]โ€‹
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โšก SEOFOMO 30K Giveaway Winner Announcement

A big congratulations to Mark Williams-Cook, the winner of the SEOFOMO 30K giveaway!

SEOFOMO reached 30K subscribers a few days ago, and on November 16 the winner of the SEOFOMO 30K giveaway was randomly selected among those who referred the newsletter with a least 2 new subscribers since the giveaway announcement until that day.

I will get in touch with Mark so he can get access to the awesome prizes thanks to the wonderful giveaway sponsors.

I want to thank all who participated as well as the fantastic sponsors for supporting SEOFOMO! Stay tuned for the next giveaway.

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๐Ÿ”ญ More Digital Marketing News and Jobs? Subscribe to MarketingFOMO

If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.8K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

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๐Ÿ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
* Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

[RH_REFLINK GOES HERE]

Facebook Twitter Whatsapp Telegram Linkedin Email

PS: You have referred [RH_TOTREF GOES HERE] people so far

See how many referrals you have

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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๐Ÿ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solisโ€‹
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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