The September 24, 2023, edition of SEOFOMO is here! Now with +28.3K Subscribers 📮
[If you want to read SEOFOMO on the Web click here]
🗞️ Search Updates & News from Search Engines
Google uses Click Data for Rankings
Johannes Beus / Google Search Q&A
"Eric Lehman, who worked for Google for 17 years on search quality and ranking, testified in court that Google uses click data for ranking. In addition, Google had given instructions not to confirm this information to prevent SEOs using this knowledge to manipulate search results."
Google: Expect more simplification of Search results
Danny Goodwin / Google Search Q&A
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google's Gary Illyes. "The ultimate goal is not for AI. It is to make results that look clean."
AMA with Google’s Gary Illyes: 15 Quick SEO Takeaways
Danny Goodwin / Google Search Q&A
Google's Gary Illyes answer questions on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
Microsoft Gives Websites More Control Over Content In Bing Chat
Matt G. Southern / Bing Product Updates
Microsoft gives publishers more control over Bing Chat with new meta tag options while ensuring content still appears in regular searches.
Wix Now Supports IndexNow for Faster Content Indexing
Microsoft Bing Webmaster Team / Bing Product Updates
Want to get your Wix site indexed faster and more accurately by search engines? Find out how Wix is now supporting IndexNow.
Bing Webmaster Tools To Retire Disavow Links Feature
Kristi Hines / Bing Product Updates
Bing Webmaster Tools will remove the disavow links feature in October 2023, since they can now automatically distinguish between natural and unnatural links via AI.
Bing explains the new Sitemap Index Coverage report
Barry Schwartz / Bing Product Updates
After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.
Google: Keep Important Content Out Of Before Or After CSS Pseudo-Elements
Barry Schwartz / Google Search Updates
Google doesn't recommend adding meaningful content or symbols using ::before or ::after CSS pseudo-elements. Google said such content "might not be used for indexing your pages."
Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden
Barry Schwartz / Bing Product Updates
The new Bing Webmaster Tools Performance report gained all these new sources of data: Bing Images, Bing Videos, Bing News, Bing Knowledge Panels filters, but Bing Chat is combined with Web Search.
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⚡ Introducing the Site-Level SEO Assistant from Wix
Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.
This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently.
With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.
👌 This week's SEO Awesomeness
Initial Findings Of The September 2023 Helpful Content Update [Thread]
Lily Ray / Search Updates
Lily has started digging into the Helpful Content Update, finding that the most heavily impacted category appears to be online tools like calculators, converters, alarms, etc. While most "tool" sites exist to make money off ads, some have much better UX than others.
The Impact Of The September 2023 Helpful Content Update On Travel Blogs
Dan Taylor / Search Updates
The September 2023 Helpful Content Update has caused a lot of stir in the SEO community, with some people feeling it has been “overly harsh” and is accidentally affecting genuine websites, including established travel blogs. Dan analyzes it.
Scaling Enterprise SEO: Navigating Unique Challenges for Maximum Impact
Conductor / Enterprise SEO
From a lack of speed, SEO governance, to ineffective use of data, learn about the most common enterprise SEO challenges and how to tackle them.
Here are 36 Factors You to Rank your Products Pages #1 [Checklist]
Freddie Chatt / Ecommerce SEO
A useful checklist to bookmark from Freddie, featuring 36 areas to optimize your product pages to maximize their rankings.
SEO for Google Discover - Learn to Optimize Google Discover Content [Video]
Crawling Mondays / Content Optimization
Learn how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley. In this conversation, we discuss factors to maximize Discover visibility, top mistakes when optimizing for Discover, favorite tools for Discover optimization and more!
Revamp Product Listings for SERPs with These Ecommerce Insights [Study]
Erika Varangouli / Ecommerce SEO
To better understand how products appear in SERP features, Semrush collected 7,000 SERPs for product-oriented searches to uncover what features are more prominent. Take a look.
7 Link Building Tips For Beginners
Bibi Raven / Link Building
Beginning your link building journey should be easier with these top tips, including multifaceted prospecting and bespoke emails.
What is Off-Page SEO? The Definitive Guide
Ryan Jones / Link Building
A comprehensive guide to learn about the fundamentals of off-page SEO by Ryan Jones.
The ROI of Accessibility in SEO
Billie Geena / Accessibility
Discover the return on investment of accessibility in SEO and learn why it’s crucial for your business. Gain greater revenue, improve user experience, and stay compliant with legal standards.
How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
Lidia Infante / Ecommerce SEO
How does the use of singular and plural keywords influence search intent and results? Lidia conducted a data study analyzing keyword impact for ecommerce queries.
4 Stats About SGE – Whiteboard Friday [Video]
Tom Capper / Search Trends
Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience.
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⚡ Missed brightonSEO? Pre-order the video bundle now for a 50% discount
Missed a talk from the latest brightonSEO event in September? Want to rewatch a great one? Couldn't make it to the conference? Don't panic, you can watch the recordings with this video bundle.
BrightonSEO recorded the talks from the latest edition of brightonSEO including the fringe conferences (MeasureFest, Search & Social Advertising Show, PR & Linkbuilding Show, and Ecommerce Marketing Show) and is releasing them as a video bundle on Monday 2 October.
This will allow you to stream the talks from all three days of the conference when and where it suits you. The video bundle is £250 but if you pre-order before the talks are released on Monday 2 October they'll give you 50% off.
|Pre-order the video bundle now|
💸 Latest SEO Jobs
- SEO Manager at Merkle
- Head of SEO - Lithuania at Flo Health
- Senior SEO Manager | Spain at Finixio
- Senior SEO Manager | Portuguese market at Finixio
- SEO Executive (Off-Page) – iGaming at Finixio
- SEO Specialist at AVB
- SEO Specialist at Hearth
- Senior SEO Manager at Workshop Digital
- SEO Team Lead at Silverback Strategies
- Senior SEO Specialist - Sales at Victorious
- Technical SEO Professional at Geeky Tech
- Senior SEO Lead at Helloticket
Do you want your SEO job to be featured here for free? Just send it over here!
🛠 Free(mium) SEO Tools
Keyword Insights: trending keywords on TikTok
See trending script keywords on TikTok and get inspired by ad examples.
Top Products: trending products on TikTok
Explore Top and viral TikTok products. See trends, product-related videos and audience insights.
Do you want your free or freemium SEO tool to be featured here for free? Just send it over here!
🎙️ Upcoming SEO Events
Search Central Live Ciudad de Mexico 2023
Google Search Central / Mexico City / November 7
Register now to be invited to Google Search Central Live Ciudad Mexico. Registration will be open until October 3, and confirmations will be sent on October 9, including the address and more details of the event.
Singapore SEO Summit – The first SEO-focused conference in Singapore
Ahrefs / Singapore / October 26
Be part of the very first SEO-focused conference in Singapore. With 13 speaker sessions and over 200 digital marketers in attendance, you’ll gather exclusive insights from the best SEOs in the country, discuss the latest industry trends, and more.
Pitch to Speak at the International Social & Search Summit in Barcelona
The International Search Summit and the International Social Summit take place in Barcelona (Social 16 May 2024 and Search 14 November 2024) and feature multiple tracks of sessions showcasing expertise in managing international campaigns and profiles. The pitch deadline for the Social Summit is 10th December 2023 and the pitch deadline for the Search Summit is 31st May 2024.
Do you want your free or freemium SEO event to be featured here for free? Just send it over here!
🎥 Learn How to Set SEO Goals For Free with the LearningSEO.io Accelerator
Are you learning about establishing SEO goals or want to refresh your knowledge about the topic? Watch the latest free LearningSEO.io accelerator session Q&A about setting SEO goals with Kevin Gibbons, Re:Signal Founder and Director.
You can also watch previous sessions, take a look:
- Introduction to SEO with Aleyda Solis
- Keyword Research with Andy Chadwick
- Competition Research with Jo Turnbull
- Content Optimization with Crystal Carter
- Technical Optimization with Geoff Kennedy
- Link Building with Bibi Raven
- SEO Auditing with Chris Green
- SEO Strategy with Tory Gray
Subscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!
🙌 SEOs & Digital Marketers to Follow
Follow these amazing SEO specialists who have lately done amazing talks that have inspired me:
- Jono Alderson (X/Twitter, LinkedIn), Technical SEO Consultant
- Nik Ranger (X/Twitter, LinkedIn), Senior SEO Consultant at Dejan Marketing
- Jes Scholz (X/Twitter, LinkedIn), Marketing Consultant
- Cindy Krum (X/Twitter, LinkedIn), SEO Consultant, Founder & CEO at MobileMoxie
- Jess Peck (X/Twitter, LinkedIn), Machine Learning Engineer at Local SEO Guide
- Lily Ray (X/Twitter, LinkedIn), Senior Director, SEO & Head of Organic Research at Amsive Digital
⚡ Winners of Two Accesses to Dana DiTomaso's Analytics for Agencies Online Course
Congrats to the two winners of the Analytics for Agencies online course giveaway by SEOFOMO and MarketingFOMO:
I've sent an email to coordinate the course access with the amazing Dana DiTomaso.
Stay tuned for the next giveaway and remember you can directly buy the Analytics for Agencies now with 10% off for being an SEOFOMO subscriber here.
🔭 More Digital Marketing News & Jobs? Read and Subscribe to MarketingFOMO
If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.7K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!
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If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.