The September 24, 2023, edition of SEOFOMO is here! Now with +28.3K Subscribers ๐ฎโ
โ[If you want to read SEOFOMO on the Web click here]โ
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๐๏ธ Search Updates & News from Search Engines
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โGoogle uses Click Data for Rankingsโ
โJohannes Beus / Google Search Q&A
โ"Eric Lehman, who worked for Google for 17 years on search quality and ranking, testified in court that Google uses click data for ranking. In addition, Google had given instructions not to confirm this information to prevent SEOs using this knowledge to manipulate search results."
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โGoogle: Expect more simplification of Search resultsโ
โDanny Goodwin / Google Search Q&A
โThe removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google's Gary Illyes. "The ultimate goal is not for AI. It is to make results that look clean."
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โAMA with Googleโs Gary Illyes: 15 Quick SEO Takeawaysโ
โDanny Goodwin / Google Search Q&A
โGoogle's Gary Illyes answer questions on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
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โMicrosoft Gives Websites More Control Over Content In Bing Chatโ
โMatt G. Southern / Bing Product Updates
โMicrosoft gives publishers more control over Bing Chat with new meta tag options while ensuring content still appears in regular searches.
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โWix Now Supports IndexNow for Faster Content Indexingโ
โMicrosoft Bing Webmaster Team / Bing Product Updates
โWant to get your Wix site indexed faster and more accurately by search engines? Find out how Wix is now supporting IndexNow.
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โBing Webmaster Tools To Retire Disavow Links Featureโ
โKristi Hines / Bing Product Updates
โBing Webmaster Tools will remove the disavow links feature in October 2023, since they can now automatically distinguish between natural and unnatural links via AI.
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โBing explains the new Sitemap Index Coverage reportโ
โBarry Schwartz / Bing Product Updates
โAfter quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.
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โGoogle: Keep Important Content Out Of Before Or After CSS Pseudo-Elementsโ
โBarry Schwartz / Google Search Updates
โGoogle doesn't recommend adding meaningful content or symbols using ::before or ::after CSS pseudo-elements. Google said such content "might not be used for indexing your pages."
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โBing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hiddenโ
โBarry Schwartz / Bing Product Updates
โThe new Bing Webmaster Tools Performance report gained all these new sources of data: Bing Images, Bing Videos, Bing News, Bing Knowledge Panels filters, but Bing Chat is combined with Web Search.
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[Sponsor / Affiliate]โ
โโก Introducing the Site-Level SEO Assistant from Wix
Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.
This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of itโefficiently.
With this feature, you can check tasks off as you complete them, so youโve always got an up-to-date view of your progress.
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Learn moreโ |
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๐ This week's SEO Awesomeness
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โInitial Findings Of The September 2023 Helpful Content Update [Thread]โ
โLily Ray / Search Updates
โLily has started digging into the Helpful Content Update, finding that the most heavily impacted category appears to be online tools like calculators, converters, alarms, etc. While most "tool" sites exist to make money off ads, some have much better UX than others.
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โThe Impact Of The September 2023 Helpful Content Update On Travel Blogsโ
โDan Taylor / Search Updates
โThe September 2023 Helpful Content Update has caused a lot of stir in the SEO community, with some people feeling it has been โoverly harshโ and is accidentally affecting genuine websites, including established travel blogs. Dan analyzes it.
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โScaling Enterprise SEO: Navigating Unique Challenges for Maximum Impactโ
โConductor / Enterprise SEO
โFrom a lack of speed, SEO governance, to ineffective use of data, learn about the most common enterprise SEO challenges and how to tackle them.
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โHere are 36 Factors You to Rank your Products Pages #1 [Checklist]โ
โFreddie Chatt / Ecommerce SEOโ
โA useful checklist to bookmark from Freddie, featuring 36 areas to optimize your product pages to maximize their rankings.
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โSEO for Google Discover - Learn to Optimize Google Discover Content [Video]โ
โCrawling Mondays / Content Optimizationโ
โLearn how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley. In this conversation, we discuss factors to maximize Discover visibility, top mistakes when optimizing for Discover, favorite tools for Discover optimization and more!
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โRevamp Product Listings for SERPs with These Ecommerce Insights [Study]โ
โErika Varangouli / Ecommerce SEO
โTo better understand how products appear in SERP features, Semrush collected 7,000 SERPs for product-oriented searches to uncover what features are more prominent. Take a look.
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โ7 Link Building Tips For Beginnersโ
โBibi Raven / Link Buildingโ
โBeginning your link building journey should be easier with these top tips, including multifaceted prospecting and bespoke emails.
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โWhat is Off-Page SEO? The Definitive Guideโ
โRyan Jones / Link Building
โA comprehensive guide to learn about the fundamentals of off-page SEO by Ryan Jones.
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โThe ROI of Accessibility in SEOโ
โBillie Geena / Accessibility
โDiscover the return on investment of accessibility in SEO and learn why itโs crucial for your business. Gain greater revenue, improve user experience, and stay compliant with legal standards.
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โHow Plural Keywords Impact Search Intent For Ecommerce [Data Study]โ
โLidia Infante / Ecommerce SEO
โHow does the use of singular and plural keywords influence search intent and results? Lidia conducted a data study analyzing keyword impact for ecommerce queries.
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โ4 Stats About SGE โ Whiteboard Friday [Video]โ
โTom Capper / Search Trends
โDiscover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience.
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[Sponsor / Affiliate]โ
โโก Missed brightonSEO? Pre-order the video bundle now for a 50% discount
Missed a talk from the latest brightonSEO event in September? Want to rewatch a great one? Couldn't make it to the conference? Don't panic, you can watch the recordings with this video bundle.
BrightonSEO recorded the talks from the latest edition of brightonSEO including the fringe conferences (MeasureFest, Search & Social Advertising Show, PR & Linkbuilding Show, and Ecommerce Marketing Show) and is releasing them as a video bundle on Monday 2 October.
This will allow you to stream the talks from all three days of the conference when and where it suits you. The video bundle is ยฃ250 but if you pre-order before the talks are released on Monday 2 October they'll give you 50% off.
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Pre-order the video bundle nowโ |
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๐ธ Latest SEO Jobs
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Do you want your SEO job to be featured here for free? Just send it over here!โ
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๐ Free(mium) SEO Tools
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โKeyword Insights: trending keywords on TikTokโ
โTikTokโ
โSee trending script keywords on TikTok and get inspired by ad examples.
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โTop Products: trending products on TikTokโ
โTikTokโ
โExplore Top and viral TikTok products. See trends, product-related videos and audience insights.
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Do you want your free or freemium SEO tool to be featured here for free? Just send it over here!โ
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๐๏ธ Upcoming SEO Events
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โSearch Central Live Ciudad de Mexico 2023โ
โGoogle Search Central / Mexico City / November 7
โRegister now to be invited to Google Search Central Live Ciudad Mexico. Registration will be open until October 3, and confirmations will be sent on October 9, including the address and more details of the event.
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โSingapore SEO Summit โ The first SEO-focused conference in Singaporeโ
โAhrefs / Singapore / October 26
โBe part of the very first SEO-focused conference in Singapore. With 13 speaker sessions and over 200 digital marketers in attendance, youโll gather exclusive insights from the best SEOs in the country, discuss the latest industry trends, and more.
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โPitch to Speak at the International Social & Search Summit in Barcelona
โWebcertain
โThe International Search Summit and the International Social Summit take place in Barcelona (Social 16 May 2024 and Search 14 November 2024) and feature multiple tracks of sessions showcasing expertise in managing international campaigns and profiles. The pitch deadline for the Social Summit is 10th December 2023 and the pitch deadline for the Search Summit is 31st May 2024.
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Do you want your free or freemium SEO event to be featured here for free? Just send it over here!
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๐ฅ Learn How to Set SEO Goals For Free with the LearningSEO.io Accelerator
Are you learning about establishing SEO goals or want to refresh your knowledge about the topic? Watch the latest free LearningSEO.io accelerator session Q&A about setting SEO goals with Kevin Gibbons, Re:Signal Founder and Director.
You can also watch previous sessions, take a look:
โSubscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!
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๐ SEOs & Digital Marketers to Followโ
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โFollow these amazing SEO specialists who have lately done amazing talks that have inspired me:
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.
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[Giveaway]โ
โโก Winners of Two Accesses to Dana DiTomaso's Analytics for Agencies Online Course
Congrats to the two winners of the Analytics for Agencies online course giveaway by SEOFOMO and MarketingFOMO:
I've sent an email to coordinate the course access with the amazing Dana DiTomaso.
Stay tuned for the next giveaway and remember you can directly buy the Analytics for Agencies now with 10% off for being an SEOFOMO subscriber here.โ
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๐ญ More Digital Marketing News & Jobs? Read and Subscribe to MarketingFOMO
If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.7K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!
Subscribe to MarketingFOMO For Freeโ |
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As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ
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