SEOFOMO is brought by Wix Studio, Rank Math, Advanced Web Ranking 🙌
Would you like to advertise? Ask here!​

🔥 ​Most Popular SEOFOMO News Stories & Contributors Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
​
​No 1. Undervaluing SEO CTR Analysis: Insights from Eli Schwartz and Buddler’s Powerful Reports [19 Votes]​
​Liz Voronina / General SEO / Submitted by Liz Voronina​
​"Rankings show potential, but CTR determines success." Liz shares key insights from Eli Schwartz on how to use CTR analysis to identify growth opportunities.

​

​No 2. Powerful SEO Traffic Audit - Buddler SEO Analytics Reports [11 Votes]​
​Buddler / SEO Tools / Submitted by Preeti Gupta​
​Buddler helps you audit your organic search traffic via your Google Search Console data. Discover key opportunities to recover lost traffic, uncover promising keywords, and enhance CTR with actionable insights.

​

​No 3. SEO A/B Testing Ideas to Improve Search Performance [7 Votes]​
​Adam Riemer / SEO Testing / Submitted by Gianluca Fiorelli​
​SEO A/B split tests can help you refine your SEO strategy for better results. Adam goes through how to run them effectively and get started with high-impact testing ideas.

​

​

🗞️ Search Updates and News from Search Engines

​

​Google: Why Search Engines Don't Need To Do Anything Special For Pagination​
​Barry Schwartz / Google Search Q&A​
​John Mueller explains why Google or other search engines don't need to do anything special for pagination or paginated results on your site.
​

​Google: There Is No Persistent Shortcut To Faster Crawling​
​Barry Schwartz / Google Search Q&A​
​John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific situations and times, but there is no way to just tell Google you want them to crawl you faster, all the time.

​

​Google Answers Whether Audio Versions Of Blog Posts Help SEO​
​Matt G. Southern / Google Search Q&A​
​Martin Splitt answers: "I don’t think it will… I think it is a good thing for the user, though, so I would definitely do it—but not for SEO reasons."

​

​Google Lens AI Overviews Expands & iOS App Search Screen​
​Barry Schwartz / Google Product Updates​
​Google announced a couple of new Google Lens features: (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google's iOS app now let you search your screen with Google Lens.

​

​Google Merchant Center AI-Generated Summaries​
​Barry Schwartz / Google Product Updates​
Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search.

​

​Google Business Profiles Verification Failure Email With Reasons​
​Barry Schwartz / Google Product Updates​
​Google has upgraded the emails Google Business Profiles sends when your verification has failed. It now shows the reason(s) a verification has failed and what you need to do to become verified in Google Business Profiles.

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

​

​How to Analyze a Sudden Drop in Website Traffic [With Template]​
​Despina Gavoyannis / General SEO​
​A sudden drop in organic traffic can feel like an SEO nightmare. Despina shares how you can diagnose the issue, take corrective action, and restore your site’s performance.

​

​Google HCU SEO / The Disconnected Entity Hypothesis​
​Shaun Anderson / Search Trends​
​“Niche sites feel pushed out—larger brands can dominate rankings even when they aren’t the best source of information. The takeaway? Small sites are brands, and being well-established is the real key to success”.

​

​Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes​
​Shaikat Ray / Technical SEO​
​Shaikat goes through how to improve your page crawling and indexing using noindex, robots.txt, and rel attributes in this guide.

​

​Disallow, Canonicalize, Noindex, or Remove? How to properly block content that’s violating Google’s site reputation abuse policy​
​Glenn Gabe / Content Optimization​
​Glenn explains how to properly block content that's violating Google's site reputation abuse spam policy using four methods, of which only two are correct.

​

​Google’s New “Diversity Update”: How to Fix Your Ruined Rankings​
​Joy Hawkins / Local SEO ​
​Joy has identified that if you dominate local pack rankings, Google will demote your organic rankings. She believes what Google is thinking is if they already showed a user a business in the local pack, they don’t really want to show that same business again in the organic results down below. Read more about what to do in her guide.

​

​How to Find Profitable Keywords For Your Niche​
​Jonathan Berthold / Keyword Research​
​Jonathan shares a step-by-step process for finding profitable keywords that generate revenue and drive organic growth for your business.

​

​Non-obvious SEO advice for startups​
​Andy Vandervell / General SEO​
​Andy goes through how startups should think about SEO, particularly the content marketing side of things.

​

​Evolution of Search Behavior [Video]​
​Gianluca Fiorelli / Search Trends​
​Gianluca Fiorelli explores cognitive biases, brand trust, and evolving search behavior in 2025 with Giulia Panozzo and Garrett Sussman in this podcast.

​

​How to Analyze Behavioral Data for Search — Whiteboard Friday [Video]
​Giulia Panozzo / SEO Measurement
​Giulia explains how to analyze behavioral data to improve your search performance with three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.

​

​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​Digital PR Specialist at Blue Array​
• ​Senior Manager Tech SEO – Global SEO at Adidas​
• ​SEO Team Lead at Lexigate​
• ​Head of SEO (Rome2Rio) Australia at Rome2Rio​
• ​SEO Offpage & Partnerships Lead at JustWatch GmbH​
• ​SEO Manager at Gusto​
• ​SEO & Web Analyst at Mutual of Omaha​
• ​SEO Specialist at Compose.ly​
• ​SEO Expert at MKG Marketing​
• ​SEO Lead at Fella & Delilah​

​

​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

​

​Rankscale.ai: Optimize & Track Your AI Search Visibility​
​Rankscale​
​Analyze and optimize your site AI search visibility with results tracking across LLMs with deep insights, and actionable recommendations for ChatGPT, Perplexity, and more - in seconds with Rankscale.

​

​AI Rank Tracker​
​DEJAN​
​Learn how brands are positioned within their competitive landscape and evolve over time with this new free AI rank tracker by Dan Petrovic.
​

​LLMs.txt Creator WordPress Plugin​
​Jan-Willem Bobbink
​This WordPress plugin automatically creates and updates an llm.txt file for your site, helping AI tools easily access structured information about your content.
​

​Search Intent Explorer​
​Mihir Naik​
​Discover high-value search intent patterns and search query opportunities for your SEO strategy.

​

Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

​

​The African SEO and Digital Marketing Event - Search Africon​
​Search Africon / Lagos, Nigeria / $45 / May 2 - 3, 2025​
​Join Chima Mmeje, Marco Giordano, Emina Demiri-Watson, and more to learn about the latest SEO strategies, techniques, and tools that can help you improve your results.

​

​Re:commerce SEO Conference 2025​
​Re:signal / London, UK / £200 + VAT / May 16, 2025​
​Join the brightest minds in eCommerce and SEO – hear from entrepreneurs, futurists, eComm leaders, and SEO specialists, sharing their thoughts, experiences, and predictions about growth and SEO for ecommerce sites.

​

​SEO Vibes Summit 2025​
​WhitePress / Zakopane, Poland / +399€ / May 27 - 31, 2025​
​Join Aleyda Solis, Olaf Kopp, Sarah Pokorná, and more to learn from their experience, and knowledge, and get practical tips on SEO, marketing, and more.

​

​See All SEO Events in the SEOFOMO Events Section​

🤖 More about AI in Marketing

​

​SERP Organic and AI Overview Volatility Research​
​Laurence O'Toole​
Laurence goes through the findings of a study that uncovers the volatility of Google’s AI Overviews and organic search rankings. “The Pages ranking in AI Overviews change independently of the organic ranking pages”.

​

​The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]​
​Kevin Indig ​
​See how AI Overviews affect search rankings and traffic and why adapting your content strategy now is key for better visibility.

​

​ChatGPT referrals to top publishers up eight times in six months but still negligible​
​Bron Maher​
The amount of referral traffic to top news sites from ChatGPT is increasing quickly, new data from Similarweb shows, but still accounts for a minuscule proportion of visits.

​

​3 SEO tools you can build with ChatGPT & Colab​
​Gus Pelogia ​
​Gus goes through 3 SEO tools you can build with ChatGPT & Google Colab. Learn to create applications that analyze traffic, assess your entity in the knowledge graph, and more.

​

​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

🥁 Other Digital Marketing News

​

​Instagram upgrades DMs with music sharing, message scheduling, translation, and more
​Sarah Perez​
​Instagram is upgrading its direct messages (DMs) with a handful of new features that make its messaging system more competitive with alternatives, like Apple’s iMessage and other third-party apps.

​
​Google is giving away even more personal data in exchange for profits
​Chris Smith
​Google no longer bans advertisers from using fingerprinting tech to track users across the web and devices, and it's all for ad money.

​
​LinkedIn launches two tools to enhance marketing attribution​
​Anu Adegbola​
​LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

​

​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🏆 SEOFOMOer Open For Work

Niki Mosier is a strategic organic growth and brand marketing leader with a track record of driving growth in traffic and revenue at a fast-scaling SaaS startup, looking for remote senior level SEO roles (Sr. Manager and Director level), preferably in-house roles but is also open to agency roles.

​

With deep expertise in technical SEO, local SEO, and content strategy, she’s worked across agency, in-house, and freelance roles, making her a rare blend of tactical execution and big-picture strategy.

​

Her experience spans industries, bringing a unique perspective to every project, from startups to enterprise brands. A recognized speaker and thought leader, Niki stays ahead of the curve, helping brands build sustainable, long-term search visibility.

​

Get in touch with Niki through LinkedIn or Website.

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Crystal Carter, Head of SEO Communications at Wix and an SEO & Digital Marketing professional, former Senior Digital Strategist at Optix Solutions with over 15 years of experience. Her global business clients have included Disney, McDonalds, and Tomy.

​

An avid SEO Communicator, she hosts Wix SEO webinars, guides, courses and podcasts, she's a frequent SEO speaker at major conferences like MozCon, BrightonSEO, Women in Tech SEO Festival, The SEOFOMO Meetup in London and many more!

​

Some of her recent contributions are: SEO for Brand Visibility in LLMs, How Context is Reshaping the SERPs, SEO Tips and Trends for 2025, and more!

​

Follow Crystal on LinkedIn and Bluesky now, and read more about her on her site.