πŸ›ŽοΈ The Latest SEO News with SEOFOMO [July 7, 2024]


July 7, 2024
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πŸ—žοΈ Search Updates and News from Search Engines

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​Google Search Console Performance Reports Suffered from Significant Delays but Have Been Fixed
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Barry Schwartz / Google Product Updates
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You might have noticed some significant delays if you tried to use Google's Search Console Performance report earlier this week. They have now been fixed though.

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​Prompt Injection Added To Bing Webmaster Guidelines
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Barry Schwartz / Bing Search Guidelines
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Bing added a new guideline about Prompt Injections. If you use prompt injection to add content to your pages, it can lead to Bing removing your website from its search results.

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​Google Shows How To Beat Reddit & Big Brands
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Roger Montti / Google Q&As
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Google's Gary Illyes shares his thoughts on how small sites can outcompete Reddit and big brand websites.
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​Google Explains Why Soft 404s Are Bad
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Barry Schwartz / Google Search Updates
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Gary Illyes explained two reasons why soft 404 errors are bad. According to him, soft 404s are bad because they (1) limit crawl budget and (2) the pages won't likely show up in Google Search since they're filtered out.

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​Google Updated Image SEO Best Practices For Embedded Images
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Barry Schwartz / Google Search Guidelines
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Google has made a small update to its image SEO best practices documentation, specific to the "Use HTML image elements to embed images" section.

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​Robots.txt Turns 30: Google Highlights Hidden Strengths
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Matt G. Southern / Google Q&As
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Google's Gary Illyes highlights robots.txt file's error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.

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​4 tips for faster images on your website [Video]
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Google Search Central / SEO Made Easy
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​In this episode of SEO Made Easy, Martin Splitt shares 4 tips for loading images faster on your website for a better user experience.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

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⚑ [GUIDE] Technical SEO Optimization

If your technical SEO is poor, search engines will struggle to discover, crawl, index and rank your site quickly and correctly.

Optimize your technical SEO with this guide to maximize your site’s health and performance!

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πŸ™‹πŸ»β€β™€οΈ This week's Aleyda's SEO Take

Earlier this week I shared how YouTube and Reddit are among the top sites attracting the most organic search traffic across so many verticals (retail, travel, software) most popular queries, for both informational as well as transactional terms. This is the consequence of big UGC sites' organic search visibility steadily growing since last year.

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But this is not only a trend shown by big UGC platforms. There's a growing number of brands investing in Web-based online communities and forums with an overall positive organic search visibility and traffic trend, like Sephora, Zapier, SAP, Fodors.​

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This is Google's reaction to users looking for "real" first-hand experience insights (as well as against AI based content), and I don't think is something will change any time soon. Are you already considering this in your SEO and overall digital marketing strategy? Answer the poll below!

πŸ‘Œ This week's SEO Awesomeness

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​2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.
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Rand Fishkin / Search Trends
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β€œIn 2024, 59.7% of EU Google searches and 58.5% of American Google searches resulted in zero clicks”. Rand goes through the findings of a study.

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​Digging into the Video Content Modules of Google’s API Leak
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Emina Demiri-Watson / Search Trends
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Emina digs into what the Google API Doc leak documentation teaches us about how to optimize video content in this insightful analysis. Check it out.

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​Google June 2024 Spam Update – Data Analysis
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Steve Paine / Search Trends
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Steve analyses the top 20 sites losing organic search visibility during the Spam Update.

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​AI Overview Study for 8,000 Keywords in Google Search​
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Philip Petrescu / Search Trends​
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This study of 8,000 keywords reveals that only 12% of queries show AI Overviews, while five-word queries trigger an AI Overview most frequently. Learn more about AI Overviews inclusion patterns here.

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​Optimizing for AI Overviews - Whiteboard Friday [Video]
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Garrett Sussman / Search Trends
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Garrett explains how the use of an authoritative tone of voice, quotes, and statistics can lead to getting included in AI Overviews and more.

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​Tactics for multi-stakeholder reporting
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Judith Lewis / SEO Measurement
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Judith explains how to create effective multi-stakeholder reports that demonstrate your team's success and speak to decision-makers at every level in this comprehensive guide.

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​SEO OKRs: Driving Performance & Measuring Impact​
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Patrick Stox / SEO Measurement​
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Patrick goes through how to measure the success of SEO projects, teams, and individual SEOs in this guide about OKRs.

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​How to Close More Sales With Emotion-Driven SEO
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Tasmin Lofthouse / Content Optimization
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Map emotion to search intent, use power words to inspire action, and address customer pain points. Tasmin shares seven ways to make your content more emotion-driven.

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​How Does Perplexity Work? A Summary from an SEO’s Perspective, Based on Recent Interviews
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Ethan Lazuk / Search Trends
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Ethan analyzed several interviews with Perplexity team members and explaining how the answer engine works.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel​

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⚑ Find your Dream SEO Job with the new Free SEOFOMO Job Board & Alerts

Find your dream SEO job with the latest and best roles hired by companies worldwide in the free SEOFOMO Job board and new email alerts.

πŸ›  Free(mium) SEO Tools

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​Google AI Overview Tool
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Advanced Web Ranking
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Check the evolution of Google AI Overviews over time per industry and search intent, and monitor the most popular AIOs characteristics.

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​SEO Render Insight Tool [Chrome Extension]
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Amin Foroutan
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Visualize any page JS CSR vs SSR with the SEO Render Insight Tool Free Chrome Extension.

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​DataForSEO API Connector for Google Sheets
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DataForSEO
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Pull in critical SEO metrics in Google Sheets with the DataForSEO API Connector: Keyword Suggestions Search Performance On-Page Audit Backlink Look-up.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

πŸŽ™οΈ Upcoming SEO Events

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​Join the WTF is SEO community call: My traffic is down β€” WTF do I do?​
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WTF is SEO / Online / July 17, 2024​
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Join Jessie and Shelby to talk everything about traffic trends, content opportunities, effective communication, and more in this community call.

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​Tech SEO Connect​
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Tech SEO Connect / $499 / Raleigh, USA / October 17 - 18, 2024​
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Learn more about technical SEO and connect with technical SEOs from across the world.

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​Pitch to Speak at SMX Next​
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Search Engine Land / Online / November 13 - 14, 2024​
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Do you want to present at the next SMX Next? This is your time to submit a pitch.

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​See more upcoming SEO events in the new SEOFOMO Events Section​

πŸ™Œ SEOs and Digital Marketers to Follow

This week's SEOs and digital marketing specialists to follow are:

  • James Norquay (X, LinkedIn), Founder of Prosperity Media
  • Sophie Brannon (X, LinkedIn), Director of SEO at RushOrderTees
  • Zoe Ashbridge (X, LinkedIn), Co-Founder & Senior SEO Strategist at forank
  • Olaf Kopp (X, LinkedIn), Co-Founder and Head of SEO at Aufgesang GmbH
  • Freddie Chatt (X, LinkedIn), Ecommerce SEO Consultant
  • Joy Hawkins (X, LinkedIn), Owner and President at Sterling Sky Inc
  • Liv Day (X, LinkedIn), SEO Lead at Digitaloft

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​

πŸ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

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Thanks for reading, until next week!

Aleyda Solis​
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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