The January 14, 2024, edition of SEOFOMO is here! Now with +30.8K Subscribers 📮

​

🗞️ Search Updates and News from Search Engines

​

​Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials​
​Barry Schwartz / Google Search Q&A
​Danny Sullivan, in response to another SEO hit piece by The Verge said that author bylines and bios do not help a site or piece of content rank better. But he also added, "publications doing them may exhibit the type of other characteristics our ranking systems find align with useful content," so keep that in mind.

​

​Googlebot crawl rate tool is now gone
​Barry Schwartz / Google Product Updates
​You can no longer set your desired crawl rate within Google Search Console.

​

​Google Product Structured Data Also Now Supports suggestedAge Property
​Barry Schwartz / Google Product Updates
​Google officially supports the suggestedAge property as an alternative to suggestedMaxAge and suggestedMinAge within its product structured data. Google says they added this support to make it more flexible for people to specify age ranges for a product.

​

​Google Clarifies How Algorithm Chooses Search Snippets
​Roger Montti / Google Search Guidelines
​Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big change in how meta descriptions are written and how content is optimized.

​

​Google Search FAQ Rich Results Drop Out Again
​Barry Schwartz / Google Search Update
​Google said that FAQ-rich results in the Google search results will be shown for only authoritative sites. Then, around September 13th, they dropped out of the search results only to return around two months later, but they're now gone again.

​

​Danny Sullivan debunks the myth of the 'Perfect Page' Formula for Google [Thread]
​Google Search Liaison / Google Search Guidelines
​Danny shares there isn’t a perfect page formula, and no one should feel they must work to some type of mythical formula. He says following third-party advice doesn’t guarantee search rankings and the best advice is to focus your efforts on your readers.

​

​Google Groups To Fix Spam Issues By Removing Usenet Groups
​Barry Schwartz / Google Product Updates
​Google is ending support for Usenet groups on its Google Groups platform, effective February 22, 2024, to combat spam and the increasing struggle with spam content.

​

​Google is shutting down websites made with Business Profiles​
​Nicola Agius / Google Product Updates
​Websites made with Google Business Profiles will be turned off in March. Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.

​

​Introducing the GPT Store
​OpenAI / OpenAI Product Update
​OpenAI announces the launch of the GPT Store, which is being rolled out to ChatGPT Plus, Team, and Enterprise users to help you find useful and popular custom versions of ChatGPT.

​

​Microsoft’s Retail Media Creative Studio Let Anyone Create Retail Media Content
​Matt G. Southern / Microsoft Product Update
​Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization.

​

---

[Sponsor / Affiliate]​
​⚡ Introducing Wix’s new Zapier integration

Wix’s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.

Read more

---

🤝 ​Join The SEOFOMO Chat Forum, Now w/ +700 Members​ A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources.

📣 ​Subscribe to the MarketingFOMO Newsletter​ Get the latest news in PPC, social media, content marketing, digital PR, for free. Join +2K marketers already subscribed!

🎥 ​Watch Crawling Mondays New SEO Cheat Sheets Videos​ Learn how to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.

---

​

👌 This week's SEO Awesomeness

​

​What Is Google’s Navboost Signal?
​Dan Taylor / General SEO
​Google’s Navboost enhances search results for navigation queries using user click data, focusing on relevancy and user intent. Dan goes through it in this comprehensive guide.

​

​Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combination
​Glenn Gabe / Content Optimization
​Glenn Gabe explains why lower-quality or unhelpful content that's highly visible in Google search results can be extremely dangerous.

​

​Audit and fix duplicate content: A guide to helping Google choose what to rank
​Lazarina Stoy / Content Optimization
​Learn how to detect and fix duplicate content to improve your business’s search visibility and user experience. This guide includes metrics to monitor, solutions for metadata duplication, and duplicate content both on your domain and externally.

​
​What To Do After You've Exhausted Your High-Intent Keyword List​
​Irina Maltseva / Keyword Research
​Reached the end of your high-intent keyword list? Take a look at these SEO tips to identify untapped opportunities and amplify organic traffic.

​
​SEO A/B testing: Experiment for superior title tags and meta descriptions​
​Jandira Neto / Content Optimization
​Learn how to build an A/B testing framework to scale your title tag and meta description optimization efforts, including how to identify opportunities and real case studies.

​

​How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)
​Andy Chadwick / Keyword Research
​Learn from Andy's blueprint for navigating complex keyword research, particularly in the tricky B2B (business-to-business) space.

​

​Ecommerce Product Page Optimization: Importance and Best Practices
​Jamie D'Alessandro / Ecommerce SEO
​Jamie dives into the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.

​

​What I Have Learned From Conducting Over 100 Website Migrations
​Alex Moran / Technical SEO
​Conducting your first migration or looking to improve your workflow? Learn how to prevent the most common issues and ensure success with Alex.

​

​How to grab a bigger piece of the SERP
​Trevor Stolber / General SEO
​Trevor dives deep into Google's SERP features, identifying common ones, exploring trends and industry variances, and offering insights on leveraging them.

​

​ChatGPT For Internal Linking [Thread]
​Chris Long / Technical SEO
​Chris shares a step-by-step process going through how he blends Search Console and crawl data together to get a visual that shows content with high Impressions but low internal links.

​

​How to Make your SEO Recommendations Strategical - SEO Cheat Sheet [Video + Template]​
​Crawling Mondays / General SEO
​Your SEO recommendations are likely not strategical enough if you're just following SEO checklists. In this video, I explain how to ensure your SEO recommendations (that are likely at the tactical level) are aligned to a larger SEO strategy that also supports the achievement of your SEO goals.

​

​The 29 Best GPTs for SEO in 2024
​Torbjørn Flensted / SEO Automation
​Torbjørn highlights some of the most useful GPTs available for various SEO purposes.

---

[Sponsor / Affiliate]​
​⚡ Let’s begin the new year with a new challenge with SEO Foresight

If you have already made your New Year’s resolutions, today is the perfect day to start making them a reality.

SEO Foresight 2024 brings together the greatest minds in SEO for an in-depth, all-round discussion of all things search-related. Home in on what it will take to succeed in 2024 and beyond. Explore sessions on UX, content creation, AI SEO, and much more!

​

Access SEO Foresight now

---

💸 Latest SEO Jobs

• ​Technical SEO Manager at Trainline ​
• ​Senior Director (Organic Growth & SEO) at NerdWallet ​
• ​SEO Manager at Burberry ​
• ​Senior Technical SEO Manager at Forbes Marketplace​
• ​SEO Account Manager at Clearscope​
• ​Senior SEO Content Writer French (Remote) at Metricool​
• ​Senior SEO Content Writer German (Remote) at Metricool​
• ​Search Engine Optimization Strategist-Senior Associate at JPMorgan Chase & Co.​
• ​VP, Search Engine Optimization (SEO) at Citi​
• ​SEO Consultant at Botify​
• ​SEO Specialist at RicketyRoo​
• ​SEO Strategy Manager (English & Arabic) at Capital.com​
• ​SEO Strategy Manager (English & German) at Capital.com​

​

Do you want your SEO job to be featured here for free? Just send it over here!​

​

---

🛠 Free(mium) SEO Tools

​

​Find Great Keywords & Questions Using kwrds.ai
​Kwrds.ai
​Enter your topic and get a list of related keywords with search volume and trend data. Dive deeper and discover what your audience is asking about.

​

​Visualize Core Web Vitals History
​Dave Smart​
​A tool that fetches data from the CrUX History API and displays it in charts to easily assess the evolution of your Core Web Vitals. You can check origin or URL level data, and pick form factors.

​

​Top Websites Ranking in the World
​Ahrefs
​A list of the Websites with the most search traffic in the world using Ahrefs data.

​

Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

​

---

🎙️ Upcoming SEO Events

​

​SEO for Paws Charity Live Stream​
​Anton Shulke / Online / February 29, 2024​
​A live stream is dedicated to supporting Ukrainian cat and dog shelters while diving deep into SEO and digital marketing topics.

​

​How to Increase Organic Search Traffic via Thought Leadership Strategies
​SEMpdx / Portland, USA / February 20, 2024
​Kent Lewis will share insights on leveraging speaking opportunities to create SEO assets, explain how pitching the media as an industry expert can boost rankings, and provide guidance on when and where to syndicate articles through industry websites and publications.
​

​Re:commerce SEO Conference 2024​
​Re:signal / London, UK / March 15, 2024​
​Learn from entrepreneurs, futurists, eCommerce leaders, and SEO specialists, sharing their thoughts, experiences, and predictions about Ecommerce growth and SEO.
​

​Friends of Search 2024
​Friends of Search / Amsterdam, Netherlands / March 21, 2024
​A new edition of Friends of Search Amsterdam is here! Dedicated to E-commerce SEO, EEAT, and technical SEO implementations. Take a look and register now!

​

Register to attend the SEOFOMO Barcelona Meetup co-hosted with Semrush on January 28 for Free The 1st SEOFOMO Meetup in Barcelona will be co-hosted with Semrush on Jan 28! Expect a roundtable about the top SEO trends in 2024, as well as the opportunity to network with SEOFOMOers while having drinks and snacks in a laid-back environment. Register Now for Free

​

​

Do you want your SEO event to be featured here for free? Just send it over here!​

---

[Sponsor / Affiliate]​
​⚡ The Perfect Toolset to Increase Efficiency and Revenue of Digital Agencies and Freelancers

JetOctopus is the perfect toolset to increase the efficiency and revenue of Digital agencies and freelancers.

• Win more pitches. With our stealth crawl mode you can identify critical issues on websites before even knocking the door of a potential customer.
• Prove your impact. With a ton of preset, dynamic reporting you show your customers that they've made the right choice when choosing your agency (true time saver).
• Keep your customers long-term. With our alert system you can provide them with peace of mind. If anything is broken, you will know first and can fix it before they lose money.

Isn’t that amazing? But wait, there is more! Get a free expert for your team. We are not only providing a great onboarding experience, but also make sure you get the most of JetOctopus for every client.

​

Use your free 7-days trial

​

---

🙌 SEOs & Digital Marketers to Follow​
​
​​Follow these amazing SEOs and digital marketers sharing awesomeness:

• Ivana Flynn (LinkedIn) SEO Director at ComeOn Group
• Irina Maltseva (Twitter/X, LinkedIn), SEO Advisor and Growth Lead at Aura
• Ryan Darani (Twitter/X, LinkedIn), Search Strategy Director at Rise at Seven
• Kyle Rushton McGregor (LinkedIn), SEO & GA4 ConsultantSEO & GA4 Consultant at KRMDigital UK
• Luke Monaghan (Twitter/X, LinkedIn), Senior Manager, Global SEO at lululemon
• Becky Simms (Twitter/X, LinkedIn), Founder and CEO at Reflect Digital Ltd

​

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

​

---

[Giveaway]​
⚡ Win One of Three Accesses to Freddie Chatt's Ecommerce SEO Bootcamp

Want the SEO blueprint to $10,000+ months for ecommerce stores? Then this is the SEOFOMO giveaway for you!

​Freddie Chatt has condensed his decade of SEO knowledge into a super-actionable online course called Ecommerce SEO Bootcamp (for USD$150) that will teach you the exact steps for an online store to make SEO a success.

How can you participate to win one of the 3 accesses to the Ecommerce SEO Bootcamp? You just need to:

1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
2. Refer at least 2 people to subscribe to SEOFOMO from today January 7, 2024 until February 5, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.

On February 6, 2023, I will randomly choose the 3 winners among those who are subscribed and have referred at least 2 subscribers between today January 7, 2024 and February 5, 2024.

I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.
​
​Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Ecommerce SEO Bootcamp now with $50 off for being an SEOFOMO subscriber.

​

---

💙 Refer SEOFOMO to your SEO Friends and Win Rewards

​
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

​

---

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

​