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π The Latest SEO + AI Search news with SEOFOMO - June 22, 2025
Today's SEOFOMO is sponsored by fatjoe π Would you like to advertise in SEOFOMO? Ask here! ββ
Today's edition of SEOFOMO is dedicated to the memory of Jill Whalen β a pioneer in the SEO industry, one of the earliest women to lead and influence the field, and a foundational figure who helped shape SEO into what it is today. Her contributions left a lasting impact on our community. Rest in peace, Jill. You will be remembered. βRead more about her in this coverage from Barry Schwartz.β
β π βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on βSEOFOMO Newsβ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
βThe ROI of SEO in the AI Era [6 Votes] βPat Ahern / General SEOβ βPat shares a full breakdown on why SEO is still the best investment you can make in your business. Learn about the ROI of SEO in the AI era (+ when you'll start seeing ROI). β
βThe Great Decoupling Explained By A Googler βBarry Schwartz / Google Search Q&Aβ βGoogle: If things are being shown in AI overviews, you will probably see fewer clicks, there is also a light at the end of the tunnel...
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βGoogle Troubleshooting On Blocking Content From AI Mode & AI Overviews βBarry Schwartz / Google Doc Updatesβ βGoogle has quietly updated its AI features and your website help document, which it initially launched just under a month ago, with a new section on troubleshooting preview controls.
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βGoogle: No AI System Currently Uses LLMs.txtβ βBarry Schwartz / Google Search Q&Aβ βThere has been a lot of chatter around whether one should add an LLMs.txt to their website. John Mueller says, "FWIW no AI system currently uses llms.txt".
βGoogle is expanding its Gemini 2.5 family of modelsβ βTulsee Doshi / Google AI Product Updates βGoogle announced that Gemini 2.5 Flash and Pro are now generally available, and theyβre introducing 2.5 Flash-Lite, their most cost-efficient and fastest 2.5 model yet.
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βOpenAI Rolls Out Update To ChatGPT Search βRoger Montti / OpenAI ChatGPT Search Updatesβ βOpenAI updated ChatGPT search to improve its ability to handle longer conversations and answer more complex search queries.
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βGoogle URL Structure Help Doc Updatedβ βBarry Schwartz / Google Search Guidelinesβ βGoogle has updated its URL structure best practices help documentation. Learn more about the changes here.
[Sponsor]β ββ‘ The Future Of SEO Is Brand Mentions
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AEO, GEO, AI SEO, LLMSEO, or even just regular old SEOβ¦ Whatever you call it, itβs here, and your clients are going to start about getting featured in AI responses - if they arenβt already!
Whatβs the secret to earning these recommendations? Brand mentions. β Get your clientβs brand out there and feeding LLMs using fatjoeβs Digital PR services. From quickfire Press Releases to full-bore high-impact PR Campaigns these services are exactly what you need to get your clientβs name out there - fast.
β And, theyβre all covered by our 100% money-back guarantees.
βAligning The CIO, CFO & CMO For SearchβDriven ROIβ βDan Taylor / General SEO β βVisibility in AI search isnβt just marketing. Itβs infrastructure, finance, and strategy. Hereβs how enterprise leaders can actually show up.
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βLocalization SEO That Works: 10 Real-World Lessons from 14 Marketsβ βMateusz Makosiewicz / International SEO β βLocalizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. Learn about real world lessons from targeting 14 markets.
βThe AI Search Content Optimization Checklist [With Examples + Google Sheets]β βAleyda Solis β βI've created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers -from chunk optimization, citation worthiness, topical breadth and depth, personalization, etc.-, along with their importance and how to take action, with examples of how to move forward and what to avoid.β ββ
βEarly testing of Googleβs AI Modeβ βDan Taylorβ βDan analyzed a sample of 588 prompts and question-style keywords across Travel, Ecommerce, and SaaS sectors to test AI mode. βAI Mode included shopping links without directly stating βShoppingβ as a sourceβ.
βThe rise of synthetic authorityβ βJono Aldersonβ βWhat if we could synthesize authority; not as a cheap imitation, but as a legitimate, trustworthy alternative? Jono explains it in his latest post.
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βWhich AI Search Tools (LLMs) are the Most Gullible? βLily Ray βLily used ChatGPT to generate various questions about which SEO professionals are the best at random things. βLLMs like Googleβs AI Overviews, AI Mode, Gemini, and ChatGPT incorporated my fictional βrankingsβ within 24 hours of publishingβ.
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βThe New Normalβ βKevin Indigβ βKevin shares a 360-degree view on how AI changes search, how you should adjust, and what new metrics you should measure in this analysis.
βWaikay: AI Search monitoringβ βWaikayβ Find out and track what AI knows about your brand. Monitor AI Search, manage reputation risks, optimize strategic positioning & benchmark against competitors.
βTechnical SEO for Digital PR Webinar βTechSEO North / Online / Free / July 17, 2025β βJoin James Brockbank, Nikki Halliwell, and Tom Chivers for a deep dive into the technical side of digital PR. Learn about the technical barriers that can undermine even the best PR campaigns and more. β
ββSEOFOMO x SEMRUSH Barcelona Free Meetup ββSEOFOMO / Barcelona, Spain / Free / September 4, 2025ββ ββJoin the next SEOFOMO free SEO Meetup with Semrush featuring SEO and AI Search panels with experienced local and international SEOs, quizzes, giveaways & networking and more in Barcelona on September 4, 2025.
β βGoogle Merchant Center New Website-Reported Autofeeds βBarry Schwartz βGoogle has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented on your site to manage this. β
βWhatsApp is officially getting adsβ βEmma Rothβ βWhatsApp is getting ads, as Meta has announced that it will now allow businesses to promote their products and services through its status feature.
Bengu Sarica Dince is SEO Manager at Designmodo, conference speaker and contributor in major search marketing publications, with +10 years of experience.
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Previously the SEO Team Lead at LiveChatAI, Popupsmart and Flatart Agency, Bengu speaks English and Turkish, has spoken at events like BrightonSEO & Search'nStuff and contributed to the Wix, Moz, Sitebulb and Advanced Web Ranking blogs.
Learn more about Bengu and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!