The SEOFOMO Newsletter​

July 5, 2026
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Your weekly SEO & AI Search News to Stop the FOMO, read by +45.2K SEOs.
Today's sponsors are Semrush and Trackian. Ask to advertise here.​

Hopefully it translates to more traffic

​Google makes recipes in AI Mode more publisher-friendly​

Barry Schwartz / Search Engine Land

Google has updated recipe results in AI Mode to show creator names, recipe ratings, and ingredient counts for some recipes, making source attribution more visible.

Personalization can be a lever for those with a strong brand

​Google’s Liz Reid: Personalization Can Help Small Publishers​

Matt G. Southern / Search Engine Journal

Liz Reid argued that personalized search and preferred sources can help niche and small publishers surface. She aimed to counter the fear that personalization makes small sites harder to find and pointed to preferred-source status as a way for a trusted publisher to show up more prominently than others carrying the same information.

Wasn't AMP deprecated though?

​Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Pages​

Barry Schwartz / Search Engine Roundtable

Google will now send Search users directly to site-hosted AMP pages instead of cached pages, reducing the need to update the AMP cache or configure signed exchanges.

Google Trends finally makes historical comparison easier

​Google Trends Adds Comparison Over Time Data & Chart​

Barry Schwartz / Search Engine Roundtable

Google Trends now lets you compare keyword interest against a previous time period with a new comparison-over-time chart.

Check your Cloudflare AI crawler settings before they block more than intended

​Cloudflare’s AI Crawler Rules Can Block Googlebot​

Matt G. Southern / Search Engine Journal

Cloudflare’s stricter AI crawler rules can block combined crawlers like Googlebot, Applebot, and Bingbot when “Training” crawlers are blocked, so site owners should review their settings before September 15.

Meet the AI visibility leaders in retail, plus new tactics

AI search is reshaping customer journeys and how shoppers discover and choose products. But many retail marketers don't yet have a clear benchmark of AI visibility, who's winning and why.

Semrush's AI Visibility Index changes that. Our new study is built on a US prompt database of 126 million prompts, mapping exactly which retailers are dominating AI recommendations across ChatGPT, Google AI Mode, Gemini, and AI Overviews. As well as where the opportunities lie.

Attention is not the same as clicks

​The mirror of attention: which elements of the SERP are viewed but not clicked on [Eye Tracking Study]​

MJ Cachón, Diego Criado / Laika

MJ Cachón and Diego Criado measured the attention-to-action gap across SERP elements, showing that users can view search features without clicking them, with similar visibility but widely different CTRs.

Internal links decay quietly, and so does the equity they pass

​Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing​

Sophie Brannon / Search Engine Journal

Sophie explains how internal link decay can redistribute PageRank away from important pages over time, and how to identify and reclaim lost internal link equity.

Reddit SEO only works when you treat Reddit like a community, not a link dump

​How to Use Reddit for SEO (The Right Way)​

Despina Gavoyannis / Ahrefs

Despina shares how to use Reddit for SEO by building brand foundations, mining audience insights, and identifying post opportunities without getting banned.

Bring the receipts when asking for SEO buy-in

​Stop Saying “Best Practice” And Start Bringing Proof​

Nick LeRoy / SEO for Lunch

Nick explains how to use Google’s own documentation to support SEO recommendations, build stakeholder trust, and prioritize work with clearer evidence.

Digital PR is becoming more important for AI visibility too

​Digital PR Done Right: Earned Media Strategies and Human-First Pitching ​

Gianluca Fiorelli, Britt Klontz / Advanced Web Ranking

Gianluca Fiorelli and Britt Klontz discuss the role of earned media in the AI search era, including quality pitching, journalist relationships, and brand authority.

SEOs are doing the AI Search Optimization work

​While some still debate what AI search optimization should be called companies have already answered the question that actually matters: who does the work​

Aleyda Solis

After 1,212+ poll votes, 95% of responses indicated that SEOs are leading or directly involved in AI Search Optimization efforts.

• Related: AI Search Is Nothing Without SEO & It Knows It by Dan Taylor​

Fan-out queries are becoming a practical bridge between SEO and AI visibility

​Fan-out Framework: 5 Steps to Improve SEO and AI Visibility​

Cyrus Shepard / Zyppy Signal

Cyrus shares a five-step framework to identify fan-out queries from keywords you already rank for, prioritize relevant subtopics, and improve both rankings and AI visibility.

Good GEO shouldn’t break good SEO

​How SEO & GEO Work Together - Do Great GEO Without Destroying Your SEO​

Lily Ray

Lily explains how SEO and GEO overlap, with tactics to optimize for AI search visibility while protecting organic rankings and traffic.

AI workflows are already shaping traffic and revenue growth

​How Startups and Digital Goliaths Deploy AI to Grow Traffic & Revenue​

Glen Allsopp / Detailed

Glen shares examples of how startups and larger companies are using AI workflows to support growth, with ideas that can be adapted to your own business.

Not every AI assistant sees the same web

​Which AI systems actually read the live web, and why it decides your GEO​

Andre Alpar / Search Engine World

Andre Alpar compares how AI systems use live web sources versus training data, showing why crawler access, freshness, and retrieval behavior matter for GEO strategies.

Travel AI visibility needs more than generic destination content

​The Rosalía Effect: Composing Travel Content for AI Search​

Gianluca Fiorelli / Advanced Web Ranking

Gianluca explains how travel brands can use content architecture, information gain, and narrative depth to increase citations and visibility in AI search.

Stop checking SEO dashboards - get direct analysis of what dropped, what it cost, and what to fix.

Trackian connects your Search Console, GA4, and Google Ads and watches them 24/7 - so you never miss a ranking or traffic drop.

When organic traffic or revenue slips, it tells you which page, which query, how much it's costing you, and what to do - the morning it happens, not at month-end. It also surfaces ranking opportunities, decaying pages, and paid-vs-organic cannibalization worth acting on next.

A Daily Brief lands in your inbox each morning. And every finding is live on Trackian's MCP server - point Claude or ChatGPT at your Search Console and GA4 data, and just ask what dropped, why, and what to fix.

Stop reporting on rankings. Start acting on revenue.

• ​Content Marketer at Pogo​
• ​SEO Analyst at Intero Digital​
• ​SEO Specialist at Amplifyed​
• ​Local SEO Lead at Wonderly​
• ​SEO Consultant at Chartis Interactive​
• ​Senior SEO Planner at Syneos Health​
• ​Senior SEO Strategist at Break The Web​
• ​Marketing Analytics Implementation Specialist (Remote-Colombia) at ​Rankings.io​