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🔥 ​The Top 3 SEOFOMO News Stories Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. Being an in-house SEO for an Enterprise business company [9 Votes]​
​Gianluca Fiorelli / General SEO / Submitted by Gianluca Fiorelli​
​Gus Pelogia joins the Search Session to share SEO career insights, AI experiments, and lessons from working in both enterprise in-house SEO and agency-side SEO.

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​No 2. GeeksforGeeks Got Deindexed: A Warning Shot Heard Across the SEO World [7 Votes]​
​Hawrry Bhattarai / Search Trends / Submitted by Hawrry Bhattarai​
​GeeksforGeeks didn’t just disappear from Google. It was erased—systemically, aggressively, and entirely. Hawrry goes through the factors that got it deindexed.

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​No 3. Google AI Summaries In Local Knowledge Panels [4 Votes]​
​Barry Schwartz / Google Product Updates / Submitted by Jean-Sébastien Girard​
​Google now shows AI-generated review summaries in the local knowledge panels on the right side of the Google Search results page. These are summaries of the business, not review summaries.

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🗞️ Search Updates and News from Search Engines

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​Google AI Overviews spiked during March 2025 core update​
​Danny Goodwin / Google Search Updates​
​More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.

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​Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes​
​Matt G. Southern / Google Search Updates​
​JavaScript SEO problems can hurt search rankings, warns Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing.

• Related: Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed by Matt G. Southern​

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​Google: We Don't Have A Brand-Ranking System But...​
​Barry Schwartz / Google Search Q&A​
​Danny Sullivan said that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher.

• Related: Does this mean you shouldn't look to build your brand authority and awareness in search? No! by Aleyda Solis​

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​Microsoft officially launches Copilot Search in Bing​
​Barry Schwartz / Bing Product Updates​
​After testing this for a couple of months, the new way to see curated answers in Bing Search is live.

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​Google’s NotebookLM can now find its own sources
​Jess Weatherbed / Google AI Product Updates​
​Google has added a new feature to NotebookLM that lets the AI note-taking tool find its own web sources to summarize and narrate.

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​Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses
​Danny Goodwin / Search Industry Updates​
​An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

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​Google To Subscribe To Your Emails To Find Content For Your Search Listings​
​Barry Schwartz / Google Product Updates​
​Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps.

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​Meta releases two Llama 4 AI models​
​Wes Davis ​
​Meta has announced Llama 4, its newest collection of AI models that now power the Meta AI assistant on the web and in WhatsApp, Messenger, and Instagram.. Meta claims its new models are superior to those from OpenAI and Google across ‘a broad range’ of benchmarks.

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​Robots Refresher: Future-proof Robots Exclusion Protocol​
​Gary Illyes / Google Search Updates​
​Gary goes through how the Robots Exclusion Protocol can play a supporting role in the ever-evolving relationship between automatic clients and the human web.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​March 2025 Google Core Update (Winners & Losers)​
​Shane Dutka / Search Trends​
​Shane analyzed 151,939 websites across 40,623 keywords to identify who won and lost in the March 2025 Google Core Update. “Brands with robust and diversified SEO strategies are winning big”.

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​Indexing and SEO: 9 steps to get your content indexed by Google and Bing
​Jez Scholz / Technical SEO​
​No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

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​New Research: Google Free Listing Types (Popular Products, In Stores Nearby, Deals On, & More)
​Brodie Clark / Ecommerce SEO​
​Brodie shares the results of a research based on 3,049 eCommerce queries with details on how often each of the free listing grid types appear in search results, their positions, and more.
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​The Silent SEO Killer: Rebrand Migration
​Jojo Furnival / Technical SEO​
​Jojo goes through what entity migration is, what could go wrong, and, most importantly, how to do it properly without tanking your traffic in this guide.

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​200 Tips from Tech SEO Tuesdays
​Nikki Halliwell / Technical SEO​
​A comprehensive list of 200 technical SEO tips previously shared weekly by Nikki in her social channels. Check them out.

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​How to Do Service Area Page SEO for Local Search Visibility
​Melissa Popp / Local SEO​
​Melissa goes through the importance of service area pages for boosting your online visibility and the differences from location pages in this comprehensive guide.

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​How does your SEO product management program stack up? [Survey]
​The Gray Dot Company / SEO Management​
​Take this survey by The Gray Dot Company to score your internal SEO PM proficiency based on the most important areas of a well-functioning program and get valuable data that helps gauge the state of the industry.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​SEO VS GEO: Optimizing for Traditional vs AI Search​
​Aleyda Solis ​
​What’s the overlap between AI Search vs traditional search results optimization? Take a look at this comparison going through search behavior, areas of optimization, and KPIs to track and goals to achieve.

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​Data Shows Google AIO Is Citing Deeper Into Websites​
Roger Montti
​Google AI Overviews citation patterns are raising the stakes for technical SEOs and content managers to keep deeper content indexed and fresh.

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​The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
​Carolyn Shelby​
​AI-generated search favors true experts. Find out how E-E-A-T influences AI citations and what it takes to stay visible.

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​An AI-powered workflow to solve content cannibalization​
​Kevin Indig​
​Kevin goes through how to identify and fix content cannibalization reliably, how to automate its detection, and an automated workflow you can try out right now to solve it in this guide.

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​How To Identify Migration Issues Quickly Using AI​
​Ludwig Makhyan​
​Accelerate your ability to QA a website migration using AI prompts combined with Sheets for error detection and resolution.

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​Studies Reveal Consumers Easily Detect AI-Generated Content​
​Matt G. Southern​
​AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to adapt.

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​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​Technical SEO Specialist at eBay​
• ​SEO Consultant at Inbound Fintech​
• ​SEO Specialist at Rival Digital ​
• ​SEO Manager at Alteryx​
• ​Sr. SEO Strategist (PT) at Imperial Rank SEO​
• ​SEO Director at Gametime​
• ​SEO & Content Manager at Sophia Learning​
• ​SEO Manager at Home Depot​
• ​SEO Lead – Owned Sites at Wise​
• ​B2B SEO Lead at Canva​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Waikay: What AI Knows About You​
​Waikay​
​Find out and track what AI knows about your brand, manage reputation risks, optimize strategic positioning & benchmark against competitors.

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​Airops​
​Airops​
​Turn your website into a revenue engine. Combine LLMs, brand knowledge and live data to drive content-powered growth to new heights.
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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Re:commerce​
​Re:signal / London, UK / +180£ / May 16, 2025​
​Join the brightest minds in e-commerce and SEO - hear from entrepreneurs, futurists, e-commerce leaders, and SEO specialists, sharing their thoughts, experience and predictions about growth and SEO.

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​The FCDC Full Stack Web Development Cohort​
​FCDC / Online / Free / September 1 - November 30, 2025​
​Grow your skills as an aspiring web developer, build projects, and gain real-world knowledge you can use to land freelance work or full-time roles in this cohort by the FCDC featuring Colin Gray.

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​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

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​YouTube: New creation tools coming to YouTube Shorts​
​Vadim Lavrusik​
​YouTube is introducing ways to get started on YouTube Shorts with five new creation tools: a new and improved video editor, image stickers, AI Stickers, and more.

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​Google To Allow Double Serving Ads In Different Ad Locations On the Same Page​
​Barry Schwartz​
​Starting April 14, 2025, Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different location.

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​Google launches automatic marketing content extraction​
​Anu Adegbola​
​Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
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​Reddit Introduces Faster Ad Setup and Pixel Integration​
​Brooke Osmundson​
​Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and simpler for small businesses.

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​TikTok quietly launches a new ‘TikTok for Artists’ platform​
​Aisha Malik​
​As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is designed to help artists build their careers.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Anton Shulke, Head of Influencer Marketing at Duda, former Head of Influencer Marketing at SEMrush, and previously Webinar Host at 42 Digital Marketing and webPromo.Expert.

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Anton is a Ukrainian multilingual marketer, speaking Ukrainian, Russian, English and Spanish, who since 2015 has been fostering loyal communities by hosting an array of webinars and roundtables, among other initiatives.

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In 2022 Anton also started an SEO charity project raising money to help small cat and dog shelters in Ukraine. The project has its own online SEO conference called SEO for Paws.

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Follow Anton on Linkedin now and visit and donate to SEO For Paws.