SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
βοΈ The Latest in SEO with Your SEOFOMO News
The July 2nd, 2023 edition of SEOFOMO is here
β[If you want to read SEOFOMO on the Web click here]β
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ποΈ Search Updates & News from Search Engines
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βSitemaps Ping Endpoint Is Going Awayβ
βGoogle Search Central / Google Product Updates
βGoogle announces the deprecation of the sitemaps 'ping' endpoint (effective end of the year) and provides some recommendations for using the lastmod element.
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βDoes Semantic HTML Help Search Identify And Evaluate Content? [Video]β
βGoogle Search Central / #AskGooglebotβ
βSemantic HTML is a way of coding HTML that uses elements to indicate the meaning of the content rather than its appearance. In this edition of #AskGooglebot John answers if semantic HTML can improve your website's SEO, accessibility, and rankings.
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βAn Update On Canadaβs Bill C-18 And Our Search And News Productsβ
βKent Walker / Google Product Updates
ββWhen the law takes effect, we unfortunately will have to remove links to Canadian news from our Search, News and Discover products in Canada... C-18 will also make it untenable for us to continue offering our Google News Showcase product in Canada."
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βGoogle's testing tools no longer mimic Googlebot's user-agentβ
βTomek Rudzki / Google Product Updates
βGoogle diagnostics tools such as the Rich Result Test, the URL inspection tool, and the Mobile-Friendly Test are using a new user agent called Google-InspectionTool, rather than the Googlebot's user-agent.
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βBing Chat Can Predict Future Stock Pricesβ
βBarry Schwartz / Bing Product Updates
βBing Chat is now rolling out a feature to infer the market's probability of future stock prices.
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βNew AI-powered Microsoft Shopping Tools Arrive on the New Bing and Edgeβ
βMicrosoft Bing Blogs / Bing Product Updates
βMicrosoft has announced new Shopping tools in Bing and Edge that will help users to shop and save, harnessing the power of AI to make it easier to discover, research, and complete purchases.
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βUniversal Analytics is officially replaced by Google Analytics 4β
βNicola Agius / Google Analytics Updates
βThe Universal Analytics shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
β
[Main Sponsor]β
ββ‘ Wix Launches new SEO Assistant, to help you find and fix blogsβ on-page SEO issues
The new SEO Assistant instantly flags any on-page issues that are holding your blog pages back in search.
With integrated insights from Semrush, you can pick high-performing keywords and follow a list of recommended tasks to optimize your pagesβall from one place in the SEO Panel.
βLearn moreβ
β
πThis week's SEO Awesomeness
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βSearch Generative Experience (SGE) and Its Impact on SEO Roundtable Discussion [Video]β
βClearscope / Search Trendsβ
βWatch the recording of the Search Generative Experience roundtable with experienced SEOs and growth specialists Kevin Indig, Marie Haynes, Mike King, Bernard Huang, Gaetano Nino Dinardi, and yours truly; discussing the potential impact of Google's SGE in organic search results, and what to do about it.
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βHave you waited until the last minute to migrate from UA to GA4? Check these (Free Resources) out [Thread]β
βYours Truly / Search Analyticsβ
βIt's finally time to leave Universal Analytics for good. If you haven't yet migrated or started to use GA4 for SEO, here are free resources to begin with.
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βTangential SEO: Finding Keywords for Content No One Else Hasβ
βAndy Chadwick / Content Optimizationβ
βLearn about Andy's methodology for finding keywords none of your competitors have even thought about.
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βUser Journey Mapping: How To Justify Your Contents Purposeβ
βAndy Chadwick / Content Optimization
βAnother useful guide from Andy, this time explaining how to gauge long-form content's value via user journey mapping, tiered strategies, and more.
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βHow to use digital PR to drive backlinks and business growthβ
βAdriana Stein / Link Building
βHere are five key steps you can use to fuel your link-building strategy, establish trust and credibility, and successfully grow your business.
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β12 Local Search Developments You Need to Know About from Q2 2023β
βMiriam Ellis / Local SEO
βA dedicated Google form for recovering missing reviews, a mobile grid test packed with local results, and more! Keep up-to-date with the most important local search developments of the past three months with Miriam.
β
βDiversify Your Content Strategy β Whiteboard Friday [Video]β
βAzeem Ahmad / Content Optimization
βGo from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.
β
βContent / SEO Best Practice Visuals Over The Past 12+ Months [Thread]β
βRoss Hudgens / Content Optimizationβ
βRoss shares a series of best practice visuals on content optimization, internal linking, and more in this comprehensive thread based on his 11+ years of experience helping clients succeed in search.
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β5 HTML Tags Every News SEO Should Knowβ
βJessie Willms, Shelby Blackley / News SEOβ
βShelby and Jessie highlight 5 essential HTML tags news SEOs must know.
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βHow to overcome imposter syndrome in SEO and digital marketingβ
βHarmony Huskinson / SEO Careersβ
βOver 90% of people in the digital marketing industry have experienced imposter syndrome. Here are some tips for how to deal with it.
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βRehydration For Client-Side Or Server-Side Renderingβ
βDan Taylor / Technical SEO β
βRehydration, or more simply βhydration,β is a term that often comes up when we look at SPAs and server-side rendering. There are different types of hydration that can be used. Learn about them and how they can be used to better serve your users.
β
βSteal this 3-step content optimization blueprint that drove a 121.9% traffic increase in one yearβ
βBrad Smith / Content Optimizationβ
βThis simple three-step blueprint can help you resurrect "eroding" content and optimize it for long-term SEO results.
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βHow to master the enterprise SEO procurement processβ
βJenn Matthews / SEO Managementβ
βLearn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
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[Sponsor]β
ββ‘ How an "Elon Musk vs Zuckerberg cage fight" campaign got Search Intelligence massive links in The Independent, Daily Mail, and more
The Search Intelligence team noticed that Mark Zuckerberg challenged Elon Musk to a cage fight, and Elon accepted.
Within 2 hours, they put together an expert commentary on behalf of their fitness client Total Shape, commenting on who is most likely to win in the fight. They sent the press release to journalists who cover fitness, business, as well as national newspapers.
Within 1 hour of sending our email, massive links started landing!
βLearn more about the link building campaign hereβ
β
πΈ Latest SEO Jobs
- βSEO Sr. Manager at PwCβ
- βSEO Manager at Gambling.comβ
- βSearch Engine Optimization Team Lead at Storm2β
- βSEO & Digital Ads Specialist at LKI Consultingβ
- βSEO / Digital Marketing Consultant at Broncoβ
- βSEO Writer at Ziff Davisβ
- βSEO Manager at Ad Leverageβ
- βMarketing & Growth Consultant at Resilienceβ
- βSearch Engine Optimization (SEO) Specialist at Tahzooβ
- βSEO & Digital Advertising Specialist at Arkturaβ
β
See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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π Free(mium) SEO Tools
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βGA4 Classic Mode in Looker Studioβ
βGA4 Classic Mode β
βAlready missing the Universal Analytics interface and having a hard time getting used to GA4? Check out this free Looker Studio Report featuring UA reports for your GA4 data.
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βInlinks Entity SEO Toolβ
βInlinks β
βEntity-based page and site graph optimization, automated internal linking, and more with the free plan of Inlinks.
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[Sponsor]β
βπ€ AI + Link Building = The Future of Email Outreach
AI is Changing Link Building Forever.
Join us for a behind-the-scenes exploration of how generative AI is transforming the landscape of Link Building.
In a recent discussion, Alex Gopshtein sat down with Gareth from Seeker Digital to delve into the inner workings of the Pitchbox AI Template Assistant, AI-powered Personalization, and Negotiation AI π€―.
They also discussed a newly developed automation engine specifically tailored to enhance link-building productivity.
βWatch on Youtubeβ
β
π The SEOFOMO's SEOs & Digital Marketers to Followβ
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βLet's follow these amazing SEOs that are part of the Learning SEO Free Accelerator experienced professionals who will share their knowledge through Q&As:
- Cindy Krum (Twitter, LinkedIn), Founder & CEO at MobileMoxie
- Izzi Smith (Twitter, LinkedIn), Senior Manager Ecommerce at In a nutshell β Kurzgesagt
- Blake Denman (Twitter, LinkedIn), Founder & President RicketyRoo
- Gianluca Fiorelli (Twitter, LinkedIn), Strategic and International SEO Consultant
- Andy Chadwick (Twitter, LinkedIn), Co-Founder at Keyword Insights and Snippet Consulting
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
β
π‘ Non-SEO, Digital Marketing News, Guides & Tools
If you like SEOFOMO and youβre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
βMarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,300 subscribers after 15 editions!
βCheck MarketingFOMO nowβ
β
π Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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βHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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βOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email β
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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π Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!