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🗞️ Search Updates and News from Search Engines

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​Google Search Ranking Increases During Core Update Wiped Out Post Update
​Barry Schwartz / Google Search Updates
​It's as if Google cannot make up its mind.

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​Google Updates Their Spam Policy Documentation
​Roger Montti / Google Search Guidelines
​Google's updated spam policy documentation includes additional details, clearer explanations, making it easier to understand.

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​Google adds support for sale pricing and priceType property
​Barry Schwartz / Google Search Guidelines
​Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.

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​Report: Google Fixing Noindex Bug With Some JavaScript Pages​
​Barry Schwartz / Google Search Updates
​Google is working on fixing a bug with not being able to properly respond to a noindex directive on some JavaScript-generated pages. This is happening for some React apps using SPAs that have the noindex directive on them.

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​Google Fixed Google Search Console Product Snippets Report​
​Barry Schwartz / Google Search Updates
​A week ago, a bug was reported in the Google Search Console search performance and rich results reports when you filtered by the "product snippets" search appearance option. Google posted an update that the report has been fixed.

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​The Web Vitals extension, now in DevTools ​
Rick Viscomi, Addy Osmani / Google Product Updates
​With the release of Chrome 129, a new real-time metrics view was released in the Performance panel. With these changes, many of the extension's core features are now available in Chrome DevTools. The Web Vitals extension will merge with the Performance panel of Chrome DevTools, ending standalone support in January 2025.

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​Cloudflare Helps Content Creators Regain Control of their Content from AI Bots
​Daniella Vallurupalli / Cloudflare Product Updates
​Cloudflare announced AI Audit, a set of tools to help website and content creators quickly and easily understand how AI model providers are using their content, and then take control of whether and how the models can access it.
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​Google Shows How To Use Alt Text For SEO
​Roger Montti / Google Search Q&A
​John Mueller answered a question on Reddit about image alt text and SEO, offering a comprehensive explanation of why alt text is important and why using AI for automatically creating alt text may be inadequate.

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​Google Trends for SEO [Video]​
​​​​Google Search Central / Google Trends Tutorials​
​Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search terms, developing a content calendar, and also some Video SEO ideas.

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​The WordPress vs. WP Engine drama, explained
​Ivan Mehta / WordPress Updates
​Learn about the WP Engine ban, community impact, and trademark battle.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 ​The State & Future of Search Q&A with Danny Sullivan from Google

I had the great opportunity to interview Google Search Liaison, Danny Sullivan for the latest edition of Crawling Mondays to learn more about:

• How he sees the big brand and UGC challenges from the latest Google updates and what Google is doing about them
• The state of AI Overviews, how they're being tested and their future
• What to expect next in Search, and SEO
• And much more!

Watch the interview on YouTube or if you prefer, you can also listen in Podcast format.
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I want to thank Danny for his time and openness for the laid back interview. It was a great conversation that gave a more in-depth look at how he and Google see the key current SEO challenges, trends and future.

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👌 This week's SEO Awesomeness

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​Free Expert-Led SEO Course: Your expert-led roadmap for learning SEO [Online Course]
​Wix / General SEO
​Learn SEO for free with this expert-led online course featuring 10 comprehensive modules going through SEO major areas: technical SEO, keyword research, link building, SEO reporting and more from experienced specialists like Judith Lewis, Aleyda Solis, Andrew Cock-Starkey, Mordy Oberstein, and more.

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​Use the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale
​Gus Pelogia / SEO Automation
​Gus explains what embeddings are and how to use them to map related pages at scale using Screaming Frog, ChatGPT (OpenAI API), and Google Colab in this step-by-step guide.
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​Advanced SEO: Top 8 Tactics Shared By 107 SEOs
​Despina Gavoyannis / General SEO
​Integrate SEO with UX and CRO, create topic clusters, and use product and audience data in your SEO strategy. Despina asked 107 SEOs to share advanced SEO tactics that are working for them. Learn about them here.

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​“CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them”​
​Lars Lofgren / Search Trends
​Lars shares how based on his investigation, there are patterns showing that Forbes Marketplace might also have agreements with CNN and USA Today. Read all about it here.

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​Unpacking NerdWallet’s SEO: 10 Things I Discovered
​Mateusz Makosiewicz / SEO Case Studies
​NerdWallet’s journey offers a masterclass in SEO strategy and adaptation. Their SEO success story is impressive. This is what Mateusz discovered after analyzing it.

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​How to Align SEO within the Product Triangle To Get 
Buy-In & Support [Presentation]
​Aleyda Solis / SEO Management
​Aleyda explains why it's fundamental to align your SEO Process initiatives to your product triangle for success, what is it, and shares product management principles to easily integrate it in your SEO execution to achieve goals.

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​Website Rankings Loss Audit: Expert Guide To Recovering Lost Rankings
​Olga Zarr / General SEO
​Olga shares everything about website ranking drops, how to diagnose the problem, and how to conduct a thorough ranking drop audit of your website in this guide.

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​Srsltid impacting Core Web Vitals via TTFB caching
​Roderik Derksen / Core Web Vitals
​"We can see that the srsltid parameter is 111.8% worse than the overall TTFB. And even more when you would compare 1417ms TTFB with the TTFB of 302ms that could have been achieved with a proper caching strategy."

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​Search Intent in 2024 - The Key to Ranking Well
​Stephanie Briggs / Content Optimization
​Stephanie explains what it means to nail Search Intent and rank well in this guide.

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​CommonCrawl with Python – Get All Pages from a Domain
​Jean-Christophe Chouinard / SEO Automation
​Learn how to extract all pages from a specific website using Commoncrawl with Python in this step-by-step guide by JC Chouinard.
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​Science based technical SEO recommendations [Data driven SEO Part II]​​
​Andreas Voniatis / Technical SEO
​Andreas shows how taking a statistical approach to SEO technical data can tell us a lot more about the nature of a website’s features than just relying on their averages.

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​The Best SEO and Digital Marketing Podcasts in 2024
​Jo Cameron / Search Trends
​Need a new SEO pod to kick-start your day or jump-start a task? Then read on.

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​The SEOFOMO Technical SEO Survey 2024
​SEOFOMO / SEO Survey
​If you're a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you! Join almost 200 SEOs who have taken the survey and get the chance to win an SEOFOMO mug, hoodie, a free 1 year license of Screaming Frog SEO Spider and a 1 year license of Sitebulb Pro Desktop Edition.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​SEO Specialist at Clarity Creative Group​
• ​SEO Product Manager at AllTrails​
• ​Search Engine Optimization (SEO) Manager at Transfr​
• ​SEO Strategist at Go Fish Digital​
• ​SEO Strategist at SuperTokens ​
• ​Sr. SEO Specialist at Bullseye Strategy​
• ​SEO Strategist at Carfax​
• ​SEO Specialist at Plaid​
• ​Growth PM, Web Optimization at OpenAI ​
• ​SEO Specialist at G2​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Wope: A New Era of Rank Tracking
​​Wope
​​From typing your site address to complete setup, it only takes 60 seconds - not hours. Spot issues faster with smart indicators.

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​​Robots.txt parser
​​Will Critchlow
​​Parse your Robots.txt file the same way Google’s crawlers do. Simply choose a crawler, enter your robots.txt file in the text area and the path you want to check.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Search 'n Stuff Antalya Conference 2024​
​​Search ‘n Stuff / Antalya, Turkey / €360 / October 11 - 12, 2024​
​Learn from a variety of SEO topics from some of the most experienced SEOs while enjoying the beautiful Antalya! Get a special 40% discount with the FOMO40 code.

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​Search Central Live Türkiye 2024​
​​Google Search Central / Istanbul, Türkiye / Free / October 15, 2024​
​Google Search Central Live is going to Türkiye on October 15. Registration will be open until October 4, and confirmations will be sent on October 8.

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​Engage Marketing Conference 2024
​SEMpdx / Portland, USA / $524.99 / October 17 - 18, 2024​
​Join Ryan Jones, Mike King, Jamie Indigo, and more for a two-day digital marketing conference with industry expert speakers, keynotes, & great networking.

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​Search & Answer Engines: Peer-to-Peer Roundtable​
Alice Roussel / Online / Free / TBA
​With the rise of Answer Engines like Perplexity and SearchGPT, brands need to shift focus from traditional search engines to where users are actively seeking real-time answers. You’re invited to participate in an engaging roundtable discussion designed specifically for brands and SEOs.

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​See more upcoming SEO events in the new SEOFOMO Events Section​

🎁 The SEOFOMO x Semrush Spotlight Raffle

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Want to win a free ticket to Semrush Spotlight Conference? Enter the SEOFOMO x Semrush Spotlight Raffle and get the chance to win a standard admission ticket!

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The winner of the raffle will receive 1 standard admission ticket* to the Spotlight conference on October 30, 2024, in Amsterdam, Netherlands, valued at $590 USD.

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To enter, you just need to:

1. Create a Post on LinkedIn: You just need to share your excitement about the upcoming Spotlight Conference by answering the following question in a LinkedIn Post: “Why I Want to Attend the Spotlight Conference”. Be creative and authentic—your post should reflect your genuine interest in the event!
2. Include Mentions in your Post: Your LinkedIn Post should Mention Semrush and Aleyda Solis.
3. Use the Hashtags in your Post: Include both #SpotlightBySemrush and #SEOFOMORaffle in your LinkedIn post. This helps us track your entry and ensures you’re included in the raffle.
4. Your post must be published between Wednesday, September 25, 2024 and Tuesday, October 1st, 2024 to qualify.

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The winner will be selected randomly from all eligible posts using a random number generator and will be announced on Friday, October 4th, 2024 on Aleyda Solis LinkedIn’s.

The winner will be notified via direct message on LinkedIn within 5 days of the draw and must respond within 2 days to claim the prize, or another winner will be selected.

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Learn more about the conditions here and post on LinkedIn to participate now!