SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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π₯ The latest in SEO with SEOFOMO [May 26, 2024]
Published 2 months agoΒ β’Β 9 min read
May 26, 2024 βSubscribe and join +33,600 SEOs and Marketers
βGoogle To Prioritize AI Overviews Ads Over Organic Search βRoger Montti / Google Product Updates βGooglers at Google's Marketing Live demonstrated how AI Overviews will trigger multimedia shopping ads that push organic search out of view.
βBing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews βBarry Schwartz / Bing Search Q&A βGoogle has been rolling out AI Overviews in its search results since last week and more and more searchers are unhappy that there is no way to turn off the AI Overviews. Michael Schechter, a VP at Microsoft, shared a screenshot in Bing, on how you can turn off Copilot responses in Bing Search with the click of a button.
βGoogle Lens and Circle to Search gains more links, facts and AI Overviews βBarry Schwartz / Google Product Updates βGoogle is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information, and even the new AI Overviews to the search results generated by Lens and Circle to Search.
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βBuilding SEO community with office hours [Podcast] βββGoogle Search Central / Search off the Record βIn this episode of Search off the Record, John and Lizzi invite Michael Chidzey and Jo Turnbull to talk all things SEO Office Hours.
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[Sponsor / Affiliate]β ββ‘ Screaming Frog SEO Spider Version 20.0
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Screaming Frog SEO Spider Version 20.0 is now available πΈ New features include:
Custom JavaScript Snippets: Execute custom JavaScript during crawls to manipulate pages, extract data, and communicate with APIs, including OpenAIβs ChatGPT.
Crawl with ChatGPT, Google Gemini, etc.: Use OpenAIβs API to generate alt text, meta descriptions, and more while crawling.
Mobile Usability: Audit mobile usability at scale with Lighthouse integration, identifying common issues like viewport settings and tap target sizes.
N-grams Analysis: Analyse phrase frequency to improve on-page alignment, identify keyword gaps, and find internal linking opportunities.
Carbon Footprint: Automatically calculate and rate the carbon emissions of each page to promote a more sustainable web.
And much more. Check our release notes for a full list!
β Many of us in SEO had been sharing and warning for a while how Google's SGE answers were suboptimal across so many scenarios when it was in its testing period, and now that Google finally released it with the new "AI Overviews" name, even if they're being shown for far fewer queries, the general public has noticed, and the backlash is here.
β Google had a year to test the AI overviews results and here we are, major media (like the NY Times or CNN) now covering their bad quality.
And no, this is not the equivalent of ranking lower quality results. Itβs worse. One thing is when you rank lower quality content in some scenarios, which is already bad but at least users can easily see the source of the information.
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Another is that Google directly showcases a summary with bad or wrong information packaging it in a way that makes it hard to understand where it's coming from in the first place. How can users trust these answers?
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Being a reliable source of information is the base of a search platform, and from what weβre seeing here, it seems that theyβve forgotten what makes them the top search choice for the audience.
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Letβs hope this makes Google reconsider their approach so far not only for their users but for their own good too.
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In the meantime, if you want to assess AI Overviews impact so far on your site, here are two resources to use:
βAI Overviews SEO Impact Report [New Data]β βRoss Hudgens / Search Trends βA study on the impact of AI Overviews on traffic and CTR. βWe have seen an increase in impressions, average CTR, and total traffic since the overviews went liveβ.
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βAI Overviews - Measuring the Impact on SEO βMark Traphagen / Search Trends βMark goes through everything AI Overviews, how they work, how to monitor its impact on ranking and traffic, and more.
β βMarch Core Update & Spam Updates: Four Major Trends βLily Ray / Search Trends βLily goes through the aftermath of Google's March Core and Spam Updates and shares four major trends shaping the search landscape.
βState of the SEO Job Market: Q1 2024β βNick LeRoy / SEO Careersβ βSEO Jobs were down -37% in Q1 YOY. Should SEOs be concerned? Nick goes through it in this study.
βAI vs. Human Content: A Case Studyβ βPatrick Danial / Content Optimization βPatrick examined some of the top AI content platforms to determine if current content generation applications are strong enough performers in demanding spaces.
[Sponsor / Affiliate]β ββ‘ Focus on demonstrating SEO results
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"SEOTesting enables us to run SEO tests for clients and easily see in one place whether these tests have succeeded. It gives us a straightforward snapshot of before and after."
βConductor New Free Trial βConductor βThe all in one SEO platform for content creation, optimization and Website monitoring now offers a free trial.
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
[Sponsor / Affiliate]β ββ‘ Identify Your Pages SERP Title Changes (and the gap vs your title tag) with Ahrefs Webmaster Tools for Free
One of the functionalities I've found particularly useful of the free Ahrefs Webmaster Tools (that I haven't seen in other tools) is the one provided through the Site Audit's "SERP Title Changed" report.
This report provides a list of your site pages for which Google has changed their SERP titles over time, allowing you to easily compare it with the title tag you have specified for them and check if it's different than the SERP titles or not, and if so, how it's changed, facilitating their optimization:
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This report also lets you prioritize the pages based on their traffic, keyword position, and more. If you haven't yet started to use Ahrefs Webmaster Tools for free, this might be a great time to start doing it.
βMnSearch Summit 2024β βMnSearch / Saint Paul, USA / June 14, 2024β βThe 10th edition of the annual MnSearch is here! Dedicated to AI, CRO, thought leadership, and more. Check it out.
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βAhrefs Evolve 2024β ββAhrefs / Singapore / October 24 - 25, 2024β ββExplore what's working and what's not in digital marketing in 2024 with keynotes and panel discussions with experienced SEO professionals from all over the world.
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βSERP Conf. 2024 Viennaβ βSERP Conf. / Vienna, Austria / October 29 - 30, 2024β βGain valuable insights from renowned speakers, discover practical techniques, success stories, and insider tips to take your SERP game to the next level.
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βSpotlight 2024 - Semrush Marketing Conferenceβ βSemrush / Amsterdam, Netherlands / October 30, 2024β βSpotlight is a full-day conference by Semrush featuring expert-led keynotes, interactive roundtables, and networking opportunities for marketers.
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
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If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
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Thanks for reading, until next week!
Aleyda Solis SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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