SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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๐ฅ The latest in SEO with SEOFOMO [May 26, 2024]
Published 3 months agoย โขย 9 min read
May 26, 2024 โSubscribe and join +33,600 SEOs and Marketers
โGoogle To Prioritize AI Overviews Ads Over Organic Search โRoger Montti / Google Product Updates โGooglers at Google's Marketing Live demonstrated how AI Overviews will trigger multimedia shopping ads that push organic search out of view.
โBing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews โBarry Schwartz / Bing Search Q&A โGoogle has been rolling out AI Overviews in its search results since last week and more and more searchers are unhappy that there is no way to turn off the AI Overviews. Michael Schechter, a VP at Microsoft, shared a screenshot in Bing, on how you can turn off Copilot responses in Bing Search with the click of a button.
โGoogle Lens and Circle to Search gains more links, facts and AI Overviews โBarry Schwartz / Google Product Updates โGoogle is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information, and even the new AI Overviews to the search results generated by Lens and Circle to Search.
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โBuilding SEO community with office hours [Podcast] โโโGoogle Search Central / Search off the Record โIn this episode of Search off the Record, John and Lizzi invite Michael Chidzey and Jo Turnbull to talk all things SEO Office Hours.
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[Sponsor / Affiliate]โ โโก Screaming Frog SEO Spider Version 20.0
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Screaming Frog SEO Spider Version 20.0 is now available ๐ธ New features include:
Custom JavaScript Snippets: Execute custom JavaScript during crawls to manipulate pages, extract data, and communicate with APIs, including OpenAIโs ChatGPT.
Crawl with ChatGPT, Google Gemini, etc.: Use OpenAIโs API to generate alt text, meta descriptions, and more while crawling.
Mobile Usability: Audit mobile usability at scale with Lighthouse integration, identifying common issues like viewport settings and tap target sizes.
N-grams Analysis: Analyse phrase frequency to improve on-page alignment, identify keyword gaps, and find internal linking opportunities.
Carbon Footprint: Automatically calculate and rate the carbon emissions of each page to promote a more sustainable web.
And much more. Check our release notes for a full list!
โ Many of us in SEO had been sharing and warning for a while how Google's SGE answers were suboptimal across so many scenarios when it was in its testing period, and now that Google finally released it with the new "AI Overviews" name, even if they're being shown for far fewer queries, the general public has noticed, and the backlash is here.
โ Google had a year to test the AI overviews results and here we are, major media (like the NY Times or CNN) now covering their bad quality.
And no, this is not the equivalent of ranking lower quality results. Itโs worse. One thing is when you rank lower quality content in some scenarios, which is already bad but at least users can easily see the source of the information.
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Another is that Google directly showcases a summary with bad or wrong information packaging it in a way that makes it hard to understand where it's coming from in the first place. How can users trust these answers?
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Being a reliable source of information is the base of a search platform, and from what weโre seeing here, it seems that theyโve forgotten what makes them the top search choice for the audience.
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Letโs hope this makes Google reconsider their approach so far not only for their users but for their own good too.
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In the meantime, if you want to assess AI Overviews impact so far on your site, here are two resources to use:
โAI Overviews SEO Impact Report [New Data]โ โRoss Hudgens / Search Trends โA study on the impact of AI Overviews on traffic and CTR. โWe have seen an increase in impressions, average CTR, and total traffic since the overviews went liveโ.
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โAI Overviews - Measuring the Impact on SEO โMark Traphagen / Search Trends โMark goes through everything AI Overviews, how they work, how to monitor its impact on ranking and traffic, and more.
โ โMarch Core Update & Spam Updates: Four Major Trends โLily Ray / Search Trends โLily goes through the aftermath of Google's March Core and Spam Updates and shares four major trends shaping the search landscape.
โState of the SEO Job Market: Q1 2024โ โNick LeRoy / SEO Careersโ โSEO Jobs were down -37% in Q1 YOY. Should SEOs be concerned? Nick goes through it in this study.
โAI vs. Human Content: A Case Studyโ โPatrick Danial / Content Optimization โPatrick examined some of the top AI content platforms to determine if current content generation applications are strong enough performers in demanding spaces.
[Sponsor / Affiliate]โ โโก Focus on demonstrating SEO results
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"SEOTesting enables us to run SEO tests for clients and easily see in one place whether these tests have succeeded. It gives us a straightforward snapshot of before and after."
โConductor New Free Trial โConductor โThe all in one SEO platform for content creation, optimization and Website monitoring now offers a free trial.
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxโ
[Sponsor / Affiliate]โ โโก Identify Your Pages SERP Title Changes (and the gap vs your title tag) with Ahrefs Webmaster Tools for Free
One of the functionalities I've found particularly useful of the free Ahrefs Webmaster Tools (that I haven't seen in other tools) is the one provided through the Site Audit's "SERP Title Changed" report.
This report provides a list of your site pages for which Google has changed their SERP titles over time, allowing you to easily compare it with the title tag you have specified for them and check if it's different than the SERP titles or not, and if so, how it's changed, facilitating their optimization:
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This report also lets you prioritize the pages based on their traffic, keyword position, and more. If you haven't yet started to use Ahrefs Webmaster Tools for free, this might be a great time to start doing it.
โMnSearch Summit 2024โ โMnSearch / Saint Paul, USA / June 14, 2024โ โThe 10th edition of the annual MnSearch is here! Dedicated to AI, CRO, thought leadership, and more. Check it out.
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โAhrefs Evolve 2024โ โโAhrefs / Singapore / October 24 - 25, 2024โ โโExplore what's working and what's not in digital marketing in 2024 with keynotes and panel discussions with experienced SEO professionals from all over the world.
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โSERP Conf. 2024 Viennaโ โSERP Conf. / Vienna, Austria / October 29 - 30, 2024โ โGain valuable insights from renowned speakers, discover practical techniques, success stories, and insider tips to take your SERP game to the next level.
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โSpotlight 2024 - Semrush Marketing Conferenceโ โSemrush / Amsterdam, Netherlands / October 30, 2024โ โSpotlight is a full-day conference by Semrush featuring expert-led keynotes, interactive roundtables, and networking opportunities for marketers.
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!โ
๐ Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solis SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO โFollow me on โX/Twitterโ / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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