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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

πŸ”₯ The latest in SEO with SEOFOMO [May 26, 2024]

Published 26 days agoΒ β€’Β 9 min read

May 26, 2024
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πŸ—žοΈ Search Updates and News from Search Engines

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​Google AI Overviews under fire for giving dangerous and wrong answers
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Danny Goodwin / Google Product Updates
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Your Money, Your Life seems to not apply to AI Overviews. Google AI Overviews advise users to run with scissors, cook with glue and eat rocks.

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​Google To Prioritize AI Overviews Ads Over Organic Search
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Roger Montti / Google Product Updates
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Googlers at Google's Marketing Live demonstrated how AI Overviews will trigger multimedia shopping ads that push organic search out of view.

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​Ex-Googler: Google’s AI projects are driven by β€˜stone cold panic’
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Danny Goodwin / Google Product Updates
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Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.

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​Google Won’t Commit To AI Search Traffic Data In Search Console
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Matt G. Southern / Google Product Updates
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Google won’t commit to providing websites with Search Console data on traffic generated from AI search results.

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​Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews
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Barry Schwartz / Bing Search Q&A
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Google has been rolling out AI Overviews in its search results since last week and more and more searchers are unhappy that there is no way to turn off the AI Overviews. Michael Schechter, a VP at Microsoft, shared a screenshot in Bing, on how you can turn off Copilot responses in Bing Search with the click of a button.

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​Google Search Liaison: β€œWe have not gone live with algorithmic actions on site reputation abuse”
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Google Search Liaison / Google Search Q&A
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Danny Sullivan says that Google will be very clear when the algorithmic action on "site reputation abuse" goes live.

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​Google Lens and Circle to Search gains more links, facts and AI Overviews
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Barry Schwartz / Google Product Updates
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Google is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information, and even the new AI Overviews to the search results generated by Lens and Circle to Search.

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​Building SEO community with office hours [Podcast]
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​​Google Search Central / Search off the Record
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In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and Jo Turnbull to talk all things SEO Office Hours.

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[Sponsor / Affiliate]​
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⚑ Screaming Frog SEO Spider Version 20.0

Screaming Frog SEO Spider Version 20.0 is now available 🐸 New features include:

  • Custom JavaScript Snippets: Execute custom JavaScript during crawls to manipulate pages, extract data, and communicate with APIs, including OpenAI’s ChatGPT.
  • Crawl with ChatGPT, Google Gemini, etc.: Use OpenAI’s API to generate alt text, meta descriptions, and more while crawling.
  • Mobile Usability: Audit mobile usability at scale with Lighthouse integration, identifying common issues like viewport settings and tap target sizes.
  • N-grams Analysis: Analyse phrase frequency to improve on-page alignment, identify keyword gaps, and find internal linking opportunities.
  • Carbon Footprint: Automatically calculate and rate the carbon emissions of each page to promote a more sustainable web.

And much more. Check our release notes for a full list!

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πŸ™‹πŸ»β€β™€οΈ This week's Aleyda's SEO Take

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Many of us in SEO had been sharing and warning for a while how Google's SGE answers were suboptimal across so many scenarios when it was in its testing period, and now that Google finally released it with the new "AI Overviews" name, even if they're being shown for far fewer queries, the general public has noticed, and the backlash is here.

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Google had a year to test the AI overviews results and here we are, major media (like the NY Times or CNN) now covering their bad quality.

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​I searched on Google about "how to recover from the hcu" and got an AI Overview with a list of tips including "increase social media usage" and "Use AI to suggest content". There's even an X account called "Goog Enough" collecting the bad SERPs and AI Overview results.
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I wonder if most of Google's concerns during the one year testing period were rather about AI Overviews monetization viability and impact, as well as launching fast enough to avoid being left behind, rather than the quality, with Google already announcing a few days back in Google Marketing Live that they will start "testing Search and Shopping ads in AI Overviews for users in the U.S.". That was quick!

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And no, this is not the equivalent of ranking lower quality results. It’s worse. One thing is when you rank lower quality content in some scenarios, which is already bad but at least users can easily see the source of the information.

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Another is that Google directly showcases a summary with bad or wrong information packaging it in a way that makes it hard to understand where it's coming from in the first place. How can users trust these answers?

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Being a reliable source of information is the base of a search platform, and from what we’re seeing here, it seems that they’ve forgotten what makes them the top search choice for the audience.

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Let’s hope this makes Google reconsider their approach so far not only for their users but for their own good too.

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In the meantime, if you want to assess AI Overviews impact so far on your site, here are two resources to use:

πŸ‘Œ This week's SEO Awesomeness

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​AI Overviews SEO Impact Report [New Data]​
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Ross Hudgens / Search Trends
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A study on the impact of AI Overviews on traffic and CTR. β€œWe have seen an increase in impressions, average CTR, and total traffic since the overviews went live”.

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​AI Overviews - Measuring the Impact on SEO
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Mark Traphagen / Search Trends
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Mark goes through everything AI Overviews, how they work, how to monitor its impact on ranking and traffic, and more.

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​How To Recover From A Google Update (A Checklist)​
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Dan Taylor / General SEO
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Read on for a quick checklist to recover from Google updates by Dan.

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​March Core Update & Spam Updates: Four Major Trends
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Lily Ray / Search Trends
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Lily goes through the aftermath of Google's March Core and Spam Updates and shares four major trends shaping the search landscape.

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​Niche blogging in the new Google reality: 5 strategies to thrive or die​
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Casey Markee / General SEO
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Niche bloggers were hit hard by recent Google updates and have seen minimal recovery. Here's what to do instead of giving up.

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​State of the SEO Job Market: Q1 2024​
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Nick LeRoy / SEO Careers​
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SEO Jobs were down -37% in Q1 YOY. Should SEOs be concerned? Nick goes through it in this study.

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​Quick Tip: Cosine Similarity and k-Nearest Neighbors in Google Sheets
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​Mike King / SEO Automation
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Find k-nearest Neighbors across your site with a highly relevant cosine similarity score with this Google Sheets Apps Script.
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​AI vs. Human Content: A Case Study​
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Patrick Danial / Content Optimization
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Patrick examined some of the top AI content platforms to determine if current content generation applications are strong enough performers in demanding spaces.

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​Low-Hanging Fruit Keywords: How to Find and Leverage Them
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Ryan Jones / General SEO
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Discover the power of low-hanging fruit keywords to boost your SEO performance with quick wins and cost-effective results.

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​The Top SERP Features in 2024 β€” Whiteboard Friday [Video]
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Tom Capper / General SEO
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Learn about the top SERP features in 2024 by both presence and Share of Voice in this insightful Whiteboard Friday by Tom Capper.

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​Judges share how to write a successful industry awards entry
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Aoife McIlraith / General SEO
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Learn from industry judges how to stand out and impress judges with your award entry.

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​​See more SEO Conversations in the SEOFOMO Forum​

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⚑ Focus on demonstrating SEO results

"SEOTesting enables us to run SEO tests for clients and easily see in one place whether these tests have succeeded. It gives us a straightforward snapshot of before and after."

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πŸ’Έ Latest SEO Jobs

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The SEOFOMO Jobs section is going to be expanded with new features soon! Are you hiring for an SEO role? Let me know by sending me a message about it and try it for free!​

πŸ›  Free(mium) SEO Tools

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​Conductor New Free Trial
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Conductor
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The all in one SEO platform for content creation, optimization and Website monitoring now offers a free trial.

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​Exclude Reddit from SERPs [Chrome Extension]
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Vixen Digital
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Don’t want to see Reddit in your search results? Remove Reddit results from your SERPs with this Chrome extension.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

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⚑ Identify Your Pages SERP Title Changes (and the gap vs your title tag) with Ahrefs Webmaster Tools for Free

One of the functionalities I've found particularly useful of the free Ahrefs Webmaster Tools (that I haven't seen in other tools) is the one provided through the Site Audit's "SERP Title Changed" report.

This report provides a list of your site pages for which Google has changed their SERP titles over time, allowing you to easily compare it with the title tag you have specified for them and check if it's different than the SERP titles or not, and if so, how it's changed, facilitating their optimization:

This report also lets you prioritize the pages based on their traffic, keyword position, and more. If you haven't yet started to use Ahrefs Webmaster Tools for free, this might be a great time to start doing it.

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πŸŽ™οΈ Upcoming SEO Events

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​MnSearch Summit 2024​
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MnSearch / Saint Paul, USA / June 14, 2024​
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The 10th edition of the annual MnSearch is here! Dedicated to AI, CRO, thought leadership, and more. Check it out.

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​Ahrefs Evolve 2024​
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​Ahrefs / Singapore / October 24 - 25, 2024​
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​Explore what's working and what's not in digital marketing in 2024 with keynotes and panel discussions with experienced SEO professionals from all over the world.

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​SERP Conf. 2024 Vienna​
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SERP Conf. / Vienna, Austria / October 29 - 30, 2024​
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Gain valuable insights from renowned speakers, discover practical techniques, success stories, and insider tips to take your SERP game to the next level.

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​Spotlight 2024 - Semrush Marketing Conference​
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Semrush / Amsterdam, Netherlands / October 30, 2024​
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Spotlight is a full-day conference by Semrush featuring expert-led keynotes, interactive roundtables, and networking opportunities for marketers.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

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Thanks for reading, until next week!

Aleyda Solis
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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