The March 3, 2024, edition of SEOFOMO is here! Now with +31.7K Subscribers 📮

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🗞️ Search Updates and News from Search Engines

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​New Google Structured Data Carousels (beta)
​Barry Schwartz / Google Product Update
​There's a new carousel rich result that's in beta. To be eligible, add ItemList structured data in combination with whether a LocalBusiness and its subtypes, Product or Event. Learn more here.

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​Google Is Paying Publishers to Test an Unreleased Gen AI Platform
​Mark Stenberg / Google Product Updates
​In exchange for a five-figure sum, publishers must use the tool to publish 3 stories per day.

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​Google: Disallowing UTM Parameters In URLs Won't Help With Crawling Or Ranking
​Barry Schwartz / Google Search Q&As
​Google's John Mueller said on Reddit that disallowing URLs with UTM parameters in them won't help you to improve crawling or ranking.

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​Google Chrome updates search suggestions
​Barry Schwartz / Google Search Updates
​Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.

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​Google Testing Popular Opinions Search Carousel
​Barry Schwartz / Google Search Updates
​Google Search is testing a section, a carousel, named "Popular opinions." The section shows articles with opinions on products or other topics.
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​Google Court Document Says Search Quality Continues To Improve
​Barry Schwartz / Google Search Updates
​Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve.

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​Google: Apple rejected Microsoft Bing deal over quality and advertising worries
​Nicola Agius / Google Product Updates
​Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.

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​Websites Created With Google Business Profiles To Shut Down In March
​Kristi Hines / Google Product Updates
​Google will shut down websites created with Google Business Profiles in March. Find out what website builders Google recommends as an alternative.

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​Gen Z prefers to research brands on social media over search engines
​Arielle Feger / Search Trends
​Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.

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[Sponsor / Affiliate]​
​⚡ Did your Rankings Suddenly Drop?

Keep a cool head — we've got you.
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Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

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👌 This week's SEO Awesomeness

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​The State of SEO in 2024: Data, Trends, and Predictions
​Shannon Vize, Steven Van Vessum / Search Trends
​Conductor surveyed over 400 digital marketing, SEO, and content marketing experts to identify actionable insights and help inform your SEO strategy to maximize success in 2024. Take a look!

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​SEO in 2023: Winners, Losers, and Overall Trends
​Lily Ray, Silvia Gituto / Search Trends
​Learn about how the different changes to Google’s ranking systems affected sites visibility throughout the year: “Social Media, User Generated Content, and Forums was by far the biggest category winner in 2023.”

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​The Future Of Video SEO Is Schema Markup. Here’s Why.
​Emilia Gjorgjevska / Video SEO
​Dive into the evolution of SEO for video content, the impact of SORA, and the challenges of deep fakes in the generative AI era.

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​What Is Information Gain and Why It Matters for Search
​Juliet John, Dixon Jones / General SEO
​Learn what information gain really is and how to apply it to your SEO and content efforts.

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​SGE Snippet Research: We Analyzed 100K Keywords to See Google’s AI in Action
​Yevheniia Khromova, Ivanna Vashyst / Search Trends
​The most common number of links in the SGE answer after expanding is 8 links. SGE snippets containing text appear in SERPs alongside featured snippets approximately 25% of the time. Learn about these and more findings from the research.

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​Why and how to create an SEO hypothesis
​Gus Pelogia / General SEO
​How do you know if your site changes are making an impact? Gus shows how to come up with a hypothesis to test specific issues and how to implement them.

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​Project management for in-house SEO teams: 6 best practices
​Maria Georgieva / SEO Management
​Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.

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​10 Completely Free SEO Training Courses
​Si Quan Ong / General SEO
​Learning SEO doesn’t have to break the bank. Si Quan shares 10 free SEO courses teaching everything from the basics to keyword research to link building.

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​Navigating The SEO Career Landscape: Degrees, Myths, And Realities
​Jenn Mathews / SEO Careers
​Learn to navigate the diverse avenues of an SEO career with insights from a seasoned professional. From agency work to consulting, discover the path that aligns with your goals and ambitions.

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​The Demise of the VP of SEO Role
​Adam Audette / SEO Careers
​Covid, economic factors, fear, uncertainty, and doubt. Adam shares reasons why he believes senior SEO roles are dwindling

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​Is Google's DMA Compliance DOA for Local Searches in Europe?
​Near Media / Local SEO​
​The Places Sites module drives almost no engagement, even above the fold. “40% of Irish restaurant searchers don't scroll far enough to even encounter the Places Sites module”

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​Top SEO Tips for 2024 — Whiteboard Friday [Video]
​Crystal Carter / General SEO
​Crystal shares tips and tactics to win in SEO this year, including how to navigate AI in the SERPs, in this week’s Whiteboard Friday.

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​How one Google featured snippet is killing commercial list-based content
​Lazarina Stoy / General SEO
​Lazarina analyzes Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content, and its impact on fair competition.

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​The Gender Gap in SEO Publishing 2024​
​Lidia Infante / SEO Trends
​Lidia shares the third edition of the yearly study showing the gender gap in SEO publishing.”In 2023, 64% of articles in SEO publications were written by men, but things are steadily improving.”

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​Google Analytics 4: Essentials for Local SEO [Free Course]​
​Dana DiTomaso / Local SEO
​Get familiar with GA4 for Local SEO by diving into these modules covering GA4 basics, data stream setup, event tracking, conversions, as well as reporting for local businesses in this free course by Dana.

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​See more SEO Conversations in the SEOFOMO Forum​

[Sponsor / Affiliate]​
​⚡ Introducing Portfolios by Ahrefs

​Portfolios by Ahrefs is a new view for in-house and client reporting. You can use Portfolios to track and report on the performance for many useful things:

• Create a portfolio with your competitors and get extensive competitive intelligence insights.
• If you have an internal content team, create a portfolio for each content writer and track their performance over time.
• Agencies can create portfolios with just the content published by them on customer’s websites. This will show the share of organic traffic and backlinks generated from agency content only.

And the use cases don't end here. Every business, agency, or website can build their own unique portfolios that will fit their needs.

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💸 Latest SEO Jobs

• ​SEO Specialist (Freelance/Contract) at Vert ​
• ​SEO Specialist at Vert​
• ​SEO Manager at Click2Convert​
• ​Content Marketer at Ahrefs​
• ​SEO Executive at Minty Digital​
• ​SEO Lead at SAP​
• ​Analyst, Commerce SEO at Vox Media LLC​
• ​SEO Manager (remote) at NRG​
• ​Product Manager (SEO) at NerdWallet​
• ​SEO Content Strategist at HubSpot​
• ​SEO Specialist at Instapro Group​
• ​Senior Digital Manager / Website Product Owner at BrightLocal​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​Reddit Insights: Keyword research for Reddit
​Keyword Insights
​Get questions ideas to target with your content from Reddit posts with this new keyword research tool.

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​Free AI Writing tools
​Ahrefs
​Save time and enhance your marketing and content performance with these free copywriting tools powered by AI from Ahrefs.

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​Entity Indexing checker
​inLinks
​A free tool to look up to use the InLinks NLP API to see Wikipedia URLs referenced in the content. This list is then compared to the Wikipedia URLs referenced in Google's NLP API.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​Live Masterclass: Multi-location Marketing Success
​BrightLocal / Online / March 20, 2024
​Join Andrew Shotland and Ross Kernez in this free live masterclass from BrightLocal to learn more about the tactics needed for a successful local marketing strategy.

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​Crawling & Rendering in 2024: Real-world JavaScript SEO Problems
​Sitebulb / Online / March 27, 2024
​Join Sam Torres, Arnout Hellemans and Aleyda Solis to discuss all things JavaScript SEO in this webinar.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

[Sponsor / Affiliate]​
​⚡ Manage your Google Business Profiles and Enhance Your Local Traffic

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Our unique listing management system is the perfect solution for brands handling multiple sites or locations. Offering speed and flexibility, improve your local presence with Google Business Profiles.

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these amazing Spanish speaking SEOs:

• Andres Kloster (Twitter/X, LinkedIn), Founder & CMO at Agencia Eleven
• Veronica Acuña (Twitter/X, LinkedIn), Head of SEO en Telecom Argentina
• Erik Sarissky (Twitter/X, LinkedIn), International SEO and marketing manager at Ahrefs
• Katerine Triana Paez (Twitter/X, LinkedIn), Analista Research SEO at Clarín
• Sebastián Galanternik (Twitter/X, LinkedIn), SEO Consultant and Manager

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

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