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🗞️ Search Updates and News from Search Engines

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​Google: Sites Using AI For Some Articles But Don't Specify Which Is Lowest Quality Pages
​Barry Schwartz / Google Search Guidelines
​Google Search Quality Raters guidelines say sites that say they use AI for some of its content but do not specify which content specifically are considered the "lowest quality pages"

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​Interaction to Next Paint is officially a Core Web Vital
​Rick Viscomi / Google Product Update
​Interaction to Next Paint (INP) is now a stable Core Web Vital metric, replacing First Input Delay (FID). Chrome is officially deprecating support for FID. “Developers will have until September 9, 2024, to transition over to INP”

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​Google to replace perspectives filter with forums filter
​Barry Schwartz / Google Product Update
​Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. “Searchers can use this filter to hone in on results from hundreds of forums from across the web.”

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​Google Confirms: High-Quality Content Is Crawled More Often
​Matt G. Southern / Google Search Q&A
​Google's Search Relations team reveals that high-quality, user-centric content is the key to increasing crawl demand, debunking crawl budget myths.

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​Google Integrates Social Media Posts Into Google Business Profiles
​Matt G. Southern / Google Product Update
​Google now automatically displays social media posts on Google Business Profiles. Businesses can manage which social media profiles are connected.

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​Google updates its page experience docs to clarify ranking signals
​Barry Schwartz / Google Search Guidelines
​"Beyond Core Web Vitals, other page experience aspects don’t directly help your website rank higher in search results. However, they can make your website more satisfying to use, which is generally aligned with what our ranking systems seek to reward."

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​What is a web crawler, really? [Podcast]
​Search Off The Record / Google Search Updates
​In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? They’re also joined by Dave Smart for an in-depth and technical discussion of all things crawling.

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​Bingbot Now Supports Brotli Compression
​Fabrice Canel / Bing Product Update
​Fabrice announced on X that they have enabled Brotli compression for Bingbot on a small percentage of URLs crawled each day, and they’ll gradually increase traffic throughout this spring.

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​Bing Webmaster Tools Tells You When Your Inbound Links Are Inadequate
​Barry Schwartz / Bing Product Updates
​Bing Webmaster Tools introduced top SEO insights that give you some SEO tips for your site. It even tells you when you don't have enough good links pointing to your site.

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🙋🏻‍♀️ This week's Aleyda's SEO Take

Is your (established) Website an unintentional rankings hoarder? A heads up...

12 days have already passed since Google's March 2024 Core and Spam Updates release and although we've been warned that in this case, due to the nature of the updates, they would take longer than usual to fully roll out, there are already clear search visibility shifts in established, high authority players such as Reddit or Quora, that had also been benefited by some of the last year's updates.

When taking a look at the top queries for which these well established sites like Reddit, Quora or Home Depot have dropped (so far) in rankings since a week ago I (unsurprisingly) saw many very broad queries for which they were in top positions with content not really that helpful in that broad context to fulfill users' search needs.

Resources to facilitate your potential rankings drop analysis...

I feel this is a good time to share again this flowchart about "What to do when hit by a Google Core Update".

Especially relevant when you work for established sites that will tend to "hoard" broader terms rankings that are not that meaningful to rank and attract traffic from, and which were not really part of the site SEO strategy or goals in the first place.

This might also be already a good time to review your rankings too! Check out these SEO resources:

• ​How-to video showing how to analyze your rankings/traffic drops
• ​Analyzing A Recent Google Update Impact via Search Console Data with a Looker Studio Report​
• The LearningSEO.io section with the best SEO resources for ranking drop analysis​

👌 This week's SEO Awesomeness

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​Human vs AI Quality Raters for Search Engines [Presentation]
​Dawn Anderson / General SEO
​Human quality raters have been the mainstay of search engine evaluation but a change is on its way due to the need for scale as machine learning and demand evolve.

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​Interesting SEO migrations to take a look at or learn from [Thread]
​MJ Cachón / Technical SEO
​MJ shares a list of interesting SEO migrations along with their before and after visibility graphs, and what we can learn from them.

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​Originality: Escape The SERP Fluffyfication
​Kevin Indig / Content Optimization
​Explore Google's efforts to minimize unoriginal content in search results and the effect it has on the quality of information available.

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​Google’s Algorithm Hates AI Content? How To Make Google Love It
​Roger Montti / Content Optimization
​The March 2024 core algorithm update is penalizing AI-generated content. Here is a better way to use AI for top ranked content.

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​Selecting SEO Elements to Test
​Chris Green / Content Optimization
​Testing SEO elements is crucial for success, but not everything is worth testing, and not everything is easily testable. Chris shares some lessons and examples from testing SEO changes and how you can do it too.

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​5 Ways to Further Your Agency Career
​Chris Green / SEO Careers
​Whether you’re just starting your agency career or you’re a digital marketer looking to advance and grow, Chris shares some questions that will help you to learn quickly and develop your professional journey.

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​Does Adding a Related Post Section Help Your Blog? We Tested It
​Patrick Stox / Technical SEO
​Ahrefs conducted an internal linking test by adding a "Keep Learning" section at the bottom of posts using a popular related posts plugin for WordPress. Patrick goes through the impact this had.

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​E-E-A-T: Mastering Google’s Evolved Quality Standards
​Level343 / Content Optimization
​A deep-dive on EEAT: How does Google evaluate it? The Intersection of E-E-A-T and YMYL Pages. Building a Website That Embodies EEAT. Learn about these and more in this guide.

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​Create SEO proposals that get approved: Pitching big initiatives to clients and stakeholders
​Gus Pelogia / SEO Management
​Craft a compelling SEO proposal to secure buy-in for ambitious projects. Learn to write a business case, pitch to clients, and measure impact.

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​How the SERPs Guide Content — Whiteboard Friday [Video]
​Julia-Carolin Zeng / General SEO
​From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia.

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​More SEO Conversations in the SEOFOMO Forum​

• ​How does Google resolve the Reddit problem? by Mordy Oberstein
• ​Linkless Backlinks (?) by Yannis Dimitroulas
• ​Doom for smaller websites coz of the latest updates by Kiran Gaikwad
• ​Impact of March 2024 Core and Spam Updates & Manual Actions by Aleyda Solis

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💸 Latest SEO Jobs

• ​SEO Manager at Dyson​
• ​SEO Tech Specialist (Remote) at Macy's​
• ​Remote User Acquisition Manager at CrazyGames.com​
• ​Senior SEO Manager at Centerfield​
• ​SEO Manager - Ecom at Hearst UK​
• ​Senior Search Editor at The New York Times​
• ​SEO Manager at Group M​
• ​SEO Specialist at Unlock Health​
• ​Growth Marketing Manager, SEO at Figma​
• ​Sports SEO Manager at FairPlay Sports Media​
• ​Sr. Organic Growth Marketer at Tesla​
• ​Director Global SEO at Navan​
• ​SEO Lead at Vodafone​
• ​Senior SEO Specialist, EMEA at Intrepid​

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Do you want your SEO job to be featured here for free? Just send it over here!​

🛠 Free(mium) SEO Tools

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​Core Web Vitals history [Chrome Extension]
​Jordy Scholing
​Get Core Web Vitals Historical Performance -including INP- of any page and identify areas for improvement.

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​JavaScript SEO Page Analyzer Free Tool
​JetOctopus
​Check the raw vs rendered HTML of any page and obtain the difference across its key SEO related configurations and content.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

🎙️ Upcoming SEO Events

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​Internal linking masterclass with WTF is SEO? and Barry Adams
​Barry Adams, Jessie Willms, Shelby Blackey / Online / March 28, 2024
​Learn from industry experts about using internal links as a core part of your overall SEO strategy.

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​2024 Chicago SEO Conference
​Conference Popup / Chicago / June 6, 2024
​A new SEO event in Chicago covering the latest in SEO with top SEO professionals. Register now!

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​SEO Square: The SEO and Content Marketing Conference
​SEO Square / Online / April 9 - 10, 2024
​The second ​US edition of SEO Square is here! Dedicated to talks related to content, international SEO, CRO, and more.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

🙌 SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs organizing must-attend events:

• Areej AbuAli (Twitter/X, LinkedIn), Founder of The Women in Tech SEO Festival​
• Kevin Gibbons (Twitter/X, LinkedIn), Founder & CEO of Re:signal and Re:Commerce​
• Yagmur Simsek (Twitter/X, LinkedIn), Founder of Search 'n Stuff​
• Alex Tachalova (Twitter/X, LinkedIn), Founder of Digital Olympus Event​
• Simon Schnieders (LinkedIn), Founder & CEO of Blue Array SEO and LondonSEO XL

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

👀 Do you have Feedback?

I'm always looking for feedback to improve SEOFOMO! What would you like to see more or less of in the newsletter?

Just reply to this email and let mw know. If I end up implementing the change you recommend, I'll do a 30-min 1:1 hang-out call with you. Until next week!

Aleyda Solis, SEO Consultant & Founder​
Follow me on X/Twitter / YouTube / LinkedIn / Website​