profile

SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

🍿 The Latest in SEO with SEOFOMO [Mar 17 2024]

Published about 1 month agoΒ β€’Β 8 min read

The March 17, 2024, SEOFOMO edition
​
Subscribe and join +32,000 SEOs and Marketers

​

Today's SEOFOMO is brought by sponsors Conductor, Ahrefs, and BrightLocal. Check them out πŸ™Œ
Want to advertise?
Ask here!

🀝

​​Join The SEOFOMO Chat Forum, Now w/ +900 Members​
​A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources.

πŸ“£

​Subscribe to the MarketingFOMO Newsletter​
​Get the latest news in PPC, social media, content marketing, digital PR, for free. Join +2.5K marketers already subscribed!

πŸŽ₯

​Watch Crawling Mondays New SEO Cheat Sheets Videos​
​Learn how to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.

πŸ—žοΈ Search Updates and News from Search Engines

​

​Google: Sites Using AI For Some Articles But Don't Specify Which Is Lowest Quality Pages
​
Barry Schwartz / Google Search Guidelines
​
Google Search Quality Raters guidelines say sites that say they use AI for some of its content but do not specify which content specifically are considered the "lowest quality pages"

​

​Interaction to Next Paint is officially a Core Web Vital
​
Rick Viscomi / Google Product Update
​
Interaction to Next Paint (INP) is now a stable Core Web Vital metric, replacing First Input Delay (FID). Chrome is officially deprecating support for FID. β€œDevelopers will have until September 9, 2024, to transition over to INP”

​

​Google to replace perspectives filter with forums filter
​
Barry Schwartz / Google Product Update
​
Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. β€œSearchers can use this filter to hone in on results from hundreds of forums from across the web.”

​

​Google Confirms: High-Quality Content Is Crawled More Often
​
Matt G. Southern / Google Search Q&A
​
Google's Search Relations team reveals that high-quality, user-centric content is the key to increasing crawl demand, debunking crawl budget myths.

​

​Google Integrates Social Media Posts Into Google Business Profiles
​
Matt G. Southern / Google Product Update
​
Google now automatically displays social media posts on Google Business Profiles. Businesses can manage which social media profiles are connected.

​

​Google updates its page experience docs to clarify ranking signals
​
Barry Schwartz / Google Search Guidelines
​
"Beyond Core Web Vitals, other page experience aspects don’t directly help your website rank higher in search results. However, they can make your website more satisfying to use, which is generally aligned with what our ranking systems seek to reward."

​

​What is a web crawler, really? [Podcast]
​
Search Off The Record / Google Search Updates
​
In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? They’re also joined by Dave Smart for an in-depth and technical discussion of all things crawling.

​

​Bingbot Now Supports Brotli Compression
​
Fabrice Canel / Bing Product Update
​
Fabrice announced on X that they have enabled Brotli compression for Bingbot on a small percentage of URLs crawled each day, and they’ll gradually increase traffic throughout this spring.

​

​Bing Webmaster Tools Tells You When Your Inbound Links Are Inadequate
​
Barry Schwartz / Bing Product Updates
​
Bing Webmaster Tools introduced top SEO insights that give you some SEO tips for your site. It even tells you when you don't have enough good links pointing to your site.

​

πŸ™‹πŸ»β€β™€οΈ This week's Aleyda's SEO Take

Is your (established) Website an unintentional rankings hoarder? A heads up...

12 days have already passed since Google's March 2024 Core and Spam Updates release and although we've been warned that in this case, due to the nature of the updates, they would take longer than usual to fully roll out, there are already clear search visibility shifts in established, high authority players such as Reddit or Quora, that had also been benefited by some of the last year's updates.

When taking a look at the top queries for which these well established sites like Reddit, Quora or Home Depot have dropped (so far) in rankings since a week ago I (unsurprisingly) saw many very broad queries for which they were in top positions with content not really that helpful in that broad context to fulfill users' search needs.

Resources to facilitate your potential rankings drop analysis...

I feel this is a good time to share again this flowchart about "What to do when hit by a Google Core Update".

Especially relevant when you work for established sites that will tend to "hoard" broader terms rankings that are not that meaningful to rank and attract traffic from, and which were not really part of the site SEO strategy or goals in the first place.

This might also be already a good time to review your rankings too! Check out these SEO resources:

[Sponsor / Affiliate]​
​
⚑ Did your Rankings Suddenly Drop?

Keep a cool head β€” we've got you.
​
Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

​

πŸ‘Œ This week's SEO Awesomeness

​

​Human vs AI Quality Raters for Search Engines [Presentation]
​
Dawn Anderson / General SEO
​
Human quality raters have been the mainstay of search engine evaluation but a change is on its way due to the need for scale as machine learning and demand evolve.

​

​Interesting SEO migrations to take a look at or learn from [Thread]
​
MJ CachΓ³n / Technical SEO
​
MJ shares a list of interesting SEO migrations along with their before and after visibility graphs, and what we can learn from them.

​

​Originality: Escape The SERP Fluffyfication
​
Kevin Indig / Content Optimization
​
Explore Google's efforts to minimize unoriginal content in search results and the effect it has on the quality of information available.

​

​Google’s Algorithm Hates AI Content? How To Make Google Love It
​
Roger Montti / Content Optimization
​
The March 2024 core algorithm update is penalizing AI-generated content. Here is a better way to use AI for top ranked content.

​

​Selecting SEO Elements to Test
​
Chris Green / Content Optimization
​
Testing SEO elements is crucial for success, but not everything is worth testing, and not everything is easily testable. Chris shares some lessons and examples from testing SEO changes and how you can do it too.

​

​5 Ways to Further Your Agency Career
​
Chris Green / SEO Careers
​
Whether you’re just starting your agency career or you’re a digital marketer looking to advance and grow, Chris shares some questions that will help you to learn quickly and develop your professional journey.

​

​Does Adding a Related Post Section Help Your Blog? We Tested It
​
Patrick Stox / Technical SEO
​
Ahrefs conducted an internal linking test by adding a "Keep Learning" section at the bottom of posts using a popular related posts plugin for WordPress. Patrick goes through the impact this had.

​

​E-E-A-T: Mastering Google’s Evolved Quality Standards
​
Level343 / Content Optimization
​
A deep-dive on EEAT: How does Google evaluate it? The Intersection of E-E-A-T and YMYL Pages. Building a Website That Embodies EEAT. Learn about these and more in this guide.

​

​Create SEO proposals that get approved: Pitching big initiatives to clients and stakeholders
​
Gus Pelogia / SEO Management
​
Craft a compelling SEO proposal to secure buy-in for ambitious projects. Learn to write a business case, pitch to clients, and measure impact.

​

​How the SERPs Guide Content β€” Whiteboard Friday [Video]
​
Julia-Carolin Zeng / General SEO
​
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia.

​

​More SEO Conversations in the SEOFOMO Forum​

​

​

[Sponsor / Affiliate]​
​
⚑ Ahrefs Keyword Clustering

If you need to group keywords with the same or similar intent – you need a Keyword Clustering tool. With it you can target these groups of keywords with one page instead of creating multiple pages to target each keyword separately.

With the recent update to Ahrefs' UI clustering became easier and made it super convenient to group hundreds of thousands of keywords into relevant clusters.

For many professionals, this can become the default mode for keyword research.

​

πŸ›  Free(mium) SEO Tools

​

​Core Web Vitals history [Chrome Extension]
​
Jordy Scholing
​
Get Core Web Vitals Historical Performance -including INP- of any page and identify areas for improvement.

​

​JavaScript SEO Page Analyzer Free Tool
​
JetOctopus
​
Check the raw vs rendered HTML of any page and obtain the difference across its key SEO related configurations and content.

​

Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

πŸŽ™οΈ Upcoming SEO Events

​

​Internal linking masterclass with WTF is SEO? and Barry Adams
​
Barry Adams, Jessie Willms, Shelby Blackey / Online / March 28, 2024
​
Learn from industry experts about using internal links as a core part of your overall SEO strategy.

​

​2024 Chicago SEO Conference
​
Conference Popup / Chicago / June 6, 2024
​
A new SEO event in Chicago covering the latest in SEO with top SEO professionals. Register now!

​

​SEO Square: The SEO and Content Marketing Conference
​
SEO Square / Online / April 9 - 10, 2024
​
The second ​US edition of SEO Square is here! Dedicated to talks related to content, international SEO, CRO, and more.

​

​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

​

[Sponsor / Affiliate]​
​
⚑ Join BrightLocal’s Live Masterclass for Multi-location Marketing Success

BrightLocal is bringing you the ultimate lesson on multi-location marketing, perfect for big brands, and agencies doing local SEO for businesses with 100+ locations.

You’ll learn from industry-leading experts who have successfully navigated the complexities of multi-location SEO. They’ll share actionable advice and best practices needed to elevate your brand’s local visibility.

​

​

πŸ™Œ SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs organizing must-attend events:

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

​
​
πŸ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

[RH_REFLINK GOES HERE]

Facebook Twitter Whatsapp Telegram Linkedin Email

PS: You have referred [RH_TOTREF GOES HERE] people so far

See how many referrals you have

​
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

πŸ‘€ Do you have Feedback?

I'm always looking for feedback to improve SEOFOMO! What would you like to see more or less of in the newsletter?

Just reply to this email and let mw know. If I end up implementing the change you recommend, I'll do a 30-min 1:1 hang-out call with you. Until next week!

Aleyda Solis, SEO Consultant & Founder​
Follow me on X/Twitter / YouTube / LinkedIn / Website​

​

SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

Read more from SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

The April 14, 2024, SEOFOMO editionSubscribe and join +32,800 SEOs and Marketers Today's SEOFOMO is brought by Conductor, The Practical GA4 Online Course and Digital Olympus. Take a look πŸ™ŒDo you want to advertise? Ask here! 🀝 Join The SEOFOMO Chat Forum, Now w/ +900 Members A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources. πŸ“£ Subscribe to the MarketingFOMO Newsletter Get the latest news in PPC, social media, content marketing, digital PR, for free. Join +2.5K...

4 days agoΒ β€’Β 9 min read

The April 7, 2024, SEOFOMO editionSubscribe and join +32,500 SEOs and Marketers Today's SEOFOMO is brought by Wix and Digital Olympus. Take a look πŸ™ŒDo you want to advertise? Ask here! 🀝 Join The SEOFOMO Chat Forum, Now w/ +900 Members A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources. πŸ“£ Subscribe to the MarketingFOMO Newsletter Get the latest news in PPC, social media, content marketing, digital PR, for free. Join +2.5K marketers already subscribed! πŸŽ₯ Watch...

11 days agoΒ β€’Β 9 min read

The March 31, 2024, SEOFOMO editionSubscribe and join +32,300 SEOs and Marketers Today's SEOFOMO is brought by Conductor, BrightLocal, and SEOMeetup. Check them out πŸ™ŒWant to advertise? Ask here! πŸ—žοΈ Search Updates and News from Search Engines Google Offers Advice For Those Affected By HCURoger Montti / Google Search Q&AHow can content creators and website owners diagnose pages that have lost rankings due to the Helpful Content System (HCU)? Google has shared a few resources. Google Tests SGE...

18 days agoΒ β€’Β 8 min read
Share this post