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πΏ The Latest in SEO with SEOFOMO [Mar 17 2024]
Published about 1 year ago β’ 8 min read
The March 17, 2024, SEOFOMO edition βSubscribe and join +32,000 SEOs and Marketers
βSubscribe to the MarketingFOMO Newsletterβ βGet the latest news in PPC, social media, content marketing, digital PR, for free. Join +2.5K marketers already subscribed!
βInteraction to Next Paint is officially a Core Web Vital βRick Viscomi / Google Product Update βInteraction to Next Paint (INP) is now a stable Core Web Vital metric, replacing First Input Delay (FID). Chrome is officially deprecating support for FID. βDevelopers will have until September 9, 2024, to transition over to INPβ
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βGoogle to replace perspectives filter with forums filter βBarry Schwartz / Google Product Update βGoogle is rolling out a change to the perspectives filter, renaming it from perspectives to forums. βSearchers can use this filter to hone in on results from hundreds of forums from across the web.β
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βGoogle Confirms: High-Quality Content Is Crawled More Often βMatt G. Southern / Google Search Q&A βGoogle's Search Relations team reveals that high-quality, user-centric content is the key to increasing crawl demand, debunking crawl budget myths.
βGoogle updates its page experience docs to clarify ranking signals βBarry Schwartz / Google Search Guidelines β"Beyond Core Web Vitals, other page experience aspects donβt directly help your website rank higher in search results. However, they can make your website more satisfying to use, which is generally aligned with what our ranking systems seek to reward."
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βWhat is a web crawler, really? [Podcast] βSearch Off The Record / Google Search Updates βIn this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Theyβre also joined by Dave Smart for an in-depth and technical discussion of all things crawling.
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βBingbot Now Supports Brotli Compression βFabrice Canel / Bing Product Update βFabrice announced on X that they have enabled Brotli compression for Bingbot on a small percentage of URLs crawled each day, and theyβll gradually increase traffic throughout this spring.
When taking a look at the top queries for which these well established sites like Reddit, Quora or Home Depot have dropped (so far) in rankings since a week ago I (unsurprisingly) saw manyvery broadqueries for which they were in top positions with content not really that helpful in that broad context to fulfill users' search needs.
Resources to facilitate your potential rankings drop analysis...
Especially relevant when you work for established sites that will tend to "hoard" broader terms rankings that are not that meaningful to rank and attract traffic from, and which were not really part of the site SEO strategy or goals in the first place.
This might also be already a good time to review your rankings too! Check out these SEO resources:
βHuman vs AI Quality Raters for Search Engines [Presentation] βDawn Anderson / General SEO βHuman quality raters have been the mainstay of search engine evaluation but a change is on its way due to the need for scale as machine learning and demand evolve.
βOriginality: Escape The SERP Fluffyfication βKevin Indig / Content Optimization βExplore Google's efforts to minimize unoriginal content in search results and the effect it has on the quality of information available.
βSelecting SEO Elements to Test βChris Green / Content Optimization βTesting SEO elements is crucial for success, but not everything is worth testing, and not everything is easily testable. Chris shares some lessons and examples from testing SEO changes and how you can do it too.
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β5 Ways to Further Your Agency Career βChris Green / SEO Careers βWhether youβre just starting your agency career or youβre a digital marketer looking to advance and grow, Chris shares some questions that will help you to learn quickly and develop your professional journey.
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βDoes Adding a Related Post Section Help Your Blog? We Tested It βPatrick Stox / Technical SEO βAhrefs conducted an internal linking test by adding a "Keep Learning" section at the bottom of posts using a popular related posts plugin for WordPress. Patrick goes through the impact this had.
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βE-E-A-T: Mastering Googleβs Evolved Quality Standards βLevel343 / Content Optimization βA deep-dive on EEAT: How does Google evaluate it? The Intersection of E-E-A-T and YMYL Pages. Building a Website That Embodies EEAT. Learn about these and more in this guide.
If you need to group keywords with the same or similar intent β you need a Keyword Clustering tool. With it you can target these groups of keywords with one page instead of creating multiple pages to target each keyword separately.
With the recent update to Ahrefs' UI clustering became easier and made it super convenient to group hundreds of thousands of keywords into relevant clusters.
For many professionals, this can become the default mode for keyword research.
βJavaScript SEO Page Analyzer Free Tool βJetOctopus βCheck the raw vs rendered HTML of any page and obtain the difference across its key SEO related configurations and content.
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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!
β2024 Chicago SEO Conference βConference Popup / Chicago / June 6, 2024 βA new SEO event in Chicago covering the latest in SEO with top SEO professionals. Register now!
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βSEO Square: The SEO and Content Marketing Conference βSEO Square / Online / April 9 - 10, 2024 βThe second βUS edition of SEO Square is here! Dedicated to talks related to content, international SEO, CRO, and more.
[Sponsor / Affiliate]β ββ‘ Join BrightLocalβs Live Masterclass for Multi-location Marketing Success
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BrightLocal is bringing you the ultimate lesson on multi-location marketing, perfect for big brands, and agencies doing local SEO for businesses with 100+ locations.
Youβll learn from industry-leading experts who have successfully navigated the complexities of multi-location SEO. Theyβll share actionable advice and best practices needed to elevate your brandβs local visibility.
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know overX/Twitter, Threads, or LinkedIn.
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SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!