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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

πŸ”₯ The Latest in SEO with SEOFOMO [Apr 21 2024]

Published about 1 month agoΒ β€’Β 9 min read

The April 21, 2024, SEOFOMO edition
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Subscribe and join +33,000 SEOs and Marketers

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SEOFOMO is brought by Wix Studio, The Practical GA4 Online Course and Digital Olympus. Take a look πŸ™Œ
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A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources.

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Free SEO Auditing Resources for SEOFOMOers, now with 11 checklists, templates, and free extended SEO tools trials to facilitate your SEO audits.

πŸ—žοΈ Search Updates and News from Search Engines

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​Improving Search Console Ownership Token Management
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Nir Kalush, Mohamad Sarsour / Google Product Updates
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Google Search Console has updated user and permissions management to improve the accuracy and reflect the actual state of unused ownership tokens. Learn more here.

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​Google Drops Video Carousel Markup
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Barry Schwartz / Google Search Updates
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Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. "Leave the markup on your site so that search engines and other systems can better understand your web page."

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​Google Goes On Defensive On Its Search Quality & Forum Results Statements
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Barry Schwartz / Google Search Q&A
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Danny Sullivan, Google's Search Liaison, posted comments on a LinkedIn post from Lily Ray defending the statement he made on this topic.

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​Meta Integrates Google & Bing Search Results Into AI Assistant
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Matt G. Southern / Meta Search Updates
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Danny Sullivan, Google's Search Liaison, posted comments on a LinkedIn post from Lily Ray defending the statement he made on this topic.

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​Brave Announces AI Search Engine – Shares Insights For SEO
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Roger Montti / Brave Search Updates
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Brave answers questions about their new AI search engine and offers insights on what SEOs and online businesses should know.

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​Google AdSense New Ad Intents Formats - Links & Anchors In Content
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Barry Schwartz / Google Product Updates
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Google AdSense announced a new auto ads format named "Ad intents." Ad intents place links and anchors showing organic search results with ads into existing text and pages on your site related to your content.

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​English Google SEO office-hours from April 2024
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​Google Search Central / SEO Q&A
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​Listen to the audio recording of the Google SEO office-hours from April 2024, going through many SEO community questions.

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[Sponsor / Affiliate]​
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⚑ New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityβ€”on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

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πŸ™‹πŸ»β€β™€οΈ This week's Aleyda's SEO Take

I'm feeling particularly thankful at the moment going back home after a fruitful week in NYC, where I had the chance, among other things, to co-organize a successful SEOFOMO x Wix Studio Meetup in NYC with the fantastic team from Wix.

There's a third edition of the SEOFOMO meetup already in the making, but I would love to hear your thoughts about the potential locations of the next ones! Watch this video with my good friend (and awesome SEO) Mike King, and let me know.

Besides coordinating and speaking at events, this week also gave me the chance to have insightful search related conversations with many SEOs from all around the world.

In one of them, when discussing the latest Google core update I mentioned how they actually had sort of warn us about what was going to happen with the latest updates in their content guidelines:

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"Avoid creating search engine-first content... focus on creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings."

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A way to assess this is if you're willing to do something that could be perceived to be detrimental by your users just because you've seen/heard it might help to rank better. If so, then this is you, and it's time to put your users first.

What would a real business or an "established brand" do instead?

Would a *real* business or established brand do something detrimental to its users/customers for the sake of rankings?

No...

  1. They want to rank to attract users/customers in the first place, why would they do something that might hurt those who are actually already using and/or paying them already?
  2. What would be doing something that could hurt their users say about their brand and business ethics? Reputation is key for *real* businesses.

Of course, we have also other more in-depth methodologies to assess this. Among others, questions to evaluate the content Quality, Helpfulness and Experience.
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However, asking if "a real business would be doing this"? when trying to validate or explain the reason to approve (or not) a tactic with stakeholders or decision makers might work wonders in a straight-forward way. This simple question can save you a lot of time when explaining a decision to non-SEOs too. I highly recommend you to use it.

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πŸ‘Œ This week's SEO Awesomeness

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​The anatomy of SGE: Understanding the individual components found within AI-led search
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Will Nye / Search Trends
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The individual components that make up SGE results are all tagged within data attributes. Will goes through 17 of them in this LinkedIn post.

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​Understanding LLM Optimization: Ethical AI and Protecting Your Content
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Valentina Izzo, Andrea Volpini / Search Trends
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"Red Teaming is crucial for identifying vulnerabilities and potential pitfalls associated with LLM manipulation". Learn all about it, how you can take an ethical AI approach and protect your content.

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​Ecommerce SEO in 2024: The Keys for Success [Presentation]
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Aleyda Solis / Ecommerce SEO
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Learn about the keys to maximizing SEO success for your online stores in 2024: From doubling down on your product detail pages optimization to making the most out of structured data and merchant center’s integration.

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​Who Should Block AI Bots?
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Tom Capper / Search Trends
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Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved. Check it out.

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​How Search Generative Experience Will Affect Local SEO & Businesses
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Jeff Riddall / Local SEO
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Learn how you can adapt your local SEO strategies to successful keep up with Google's Search Generative Experience.

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​What I learned from auditing over 1,000,000 websites [Presentation]
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Patrick Stox / General SEO
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Patrick shares insightful SEO tips, data, and insights from auditing over 1,000,000 domains.

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​SEO & Communications: How to Align Your SEO and Comms Strategies
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Estrella Alvarado / General SEO
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Straighten your goals and target audiences. Unify keywords across marketing materials. Iron out content creation and distribution. Estrella goes through the benefits of aligning your SEO and communication strategies.

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​5 alternatives to the missing Page Timings report in GA4
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Janet Driscoll Miller / SEO Measurement
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Google Analytics 4 doesn’t have a Page Timings report! So how can you monitor which pages are slow on your site? Janet goes through this in this guide.

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​Extending Your Schema Markup From Rich Results To A Knowledge Graph
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Martha Van Berkel / Technical SEO
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Martha shares all what you need to know to build a content knowledge graph to enhance your website's visibility.
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​6 Things SEOs Should Advocate for When Building a Headless Website β€” Whiteboard Friday [Video]
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Peter Richman / Technical SEO
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Learn about the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.

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​​See more SEO Conversations in the SEOFOMO Forum​

πŸ›  Free(mium) SEO Tools

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​Track the 2024 USA Presidential Election in Real-Time: SEO Insights & Trends
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NewzDash
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A real-time SEO tracking report for the 2024 USA Presidential Election.

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​Google Forum Search Bookmarklet
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Supple
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Access forum-based discussions from platforms like Reddit, Hacker News, and various other community forums across the web on SERPs with a single click.

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​Speculative Loading- prerender WordPress frontend URLs
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WordPress Performance Team
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This WordPress plugin enables browsers to speculatively prerender or prefetch pages when hovering over links.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox​

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[Sponsor / Giveaway]​
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⚑ The Practical GA4 an Online Course by Dana DiTomaso

Regardless of your starting point: beginner, intermediate, experienced, or someone who was handed access to GA4 and told to figure it out β€”The Practical GA4 online course by Dana DiTomaso helps you to unlock the full potential of Google Analytics.

Among other topics, the course covers:

  • Universal Analytics vs GA4
  • Auditing GA4 for configuration issues
  • Configuring events & conversions
  • Using GA4 reporting features
  • How to get Key Insights from GA

The Practical GA4 course is only $279 USD but you get 20% off for being an SEOFOMO subscriber, just use the coupon code: seofomo at checkout.

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πŸŽ™οΈ Upcoming SEO Events

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​AI in Digital for Travel Marketers Webinar
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In Marketing We Trust / Online / April 24, 2024
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Join Freddy Chanut in this webinar where travel marketers will learn how to go far beyond tweaking ChatGPT prompts and instead create a system that becomes part of your martech stack.

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​Webinar: Winning SGE with UGC
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Clearscope / Online / April 25, 2024
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Learn how to implement a UGC program for SEO with SEO specialist Tory Gray of The Gray Dot Company.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

πŸ™Œ SEOs and Digital Marketers to Follow

Let's follow these amazing SEOs who I had the chance to meet and/or see again at the SEOFOMO x Wix Meetup or the SEOMeetup events this last week in NYC:

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​

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[Sponsor / Giveaway]​
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⚑ Win a Free Ticket for the Digital Olympus Conference

Do you want to win a free ticket to the Digital Olympus Conference, where I'll have the chance to speak on May 31st, 2024 in the Netherlands? Then this is the SEOFOMO giveaway for you!

You just need to:

  1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 1 people to subscribe to SEOFOMO from April 7, 2024 until April 27, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.

On April 28, 2024, I will randomly choose the winner among those who are subscribed and have referred at least 1 subscriber between April 7, 2024 and April 27, 2024.

I'll announce the winner over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.
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​Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly register to attend the Digital Olympus Conference now with a 25% discount by using the "SEOFomo25" code before May 5th, 2014.​

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πŸ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

[RH_REFLINK GOES HERE]

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PS: You have referred [RH_TOTREF GOES HERE] people so far!

See how many referrals you have

Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.


Thanks for reading, until next week!

Aleyda Solis, SEO Consultant & Founder
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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