😎 The Latest in SEO with #SEOFOMO

It's time to stop the FOMO, the February 26, 2023 edition of #SEOFOMO is here!

🗞️ Search Updates & News from Search Engines

February 2023 Product Reviews Update Rollout Globally
Google Search Central / Google Algorithm Updates
On February 21, 2023, Google released the February 2023 product reviews update in English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. It'll take ~2 weeks to fully roll out.

Bulk Data Export: A New And Powerful Way To Access Your Search Console Data
Google Search Central / Google Product Updates
You can now configure an export in Search Console to get a daily data dump into a BigQuery project. The data includes all your performance data, apart from anonymized queries.

Updating Search Console Users And Permissions Management
Google Search Central / Google Product Updates
Google has updated Search Console's user and permissions to incorporate functionality related to ownership and user management.

The New Bing Preview Experience Arrives On Bing And Edge Mobile Apps; Introducing Bing Now In Skype
Yusuf Mehdi / Bing Search Updates
Microsoft has started to roll out the new Bing and Edge on your smartphone along with some exciting new features, such as voice input. In addition, they are creating a new chat experience, beginning with Skype, to enhance your social communications with your friends and family.

Building the New Bing
Jordi Ribas / Bing Search Updates
Learn how the new Bing came to be, more insights behind its technology, the decision regarding merging search and chat, and more.

Microsoft has been secretly testing its Bing chatbot ‘Sydney’ for years
Tom Warren / Search Updates
Microsoft’s Bing AI chatbot history dates back at least six years, with Sydney first appearing in 2021.

[Main Sponsor]
⚡ SERP’s Up: An SEO podcast by Wix

Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.

Each week you’ll get an in-depth, unconventional take on SEO—from hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.

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👌This week's SEO Awesomeness

SEO Trends and Predictions for 2023
Conductor / SEO Trends
To learn more about the current state of digital marketing, emerging SEO trends, and content marketing predictions for 2023, Conductor ran two independent surveys of a wide range of marketers at organizations of all sizes, from SMBs to enterprises. Learn about the outcome, insights and trend in this report.

Next-Gen SEO Content Planning & Keyword Matrix [Free Airtable Template]
Alex Johnson and Tory Gray / Content Optimization
In this resourceful post, Alex and Tory explore the capabilities of Airtable and show how you can elevate your SEO content and keyword matrix template using this tool.

Google Search Console + GA4 to BigQuery for a Looker Studio Report
Tony McCreath / SEO Reporting
Google recently announced their support for exporting Google Search Console data into BigQuery. Tony shares the steps to do it and a useful Looker Studio template for it, integrating also GA4 data.

Helping Google Navigate Your Site More Efficiently — Whiteboard Friday
Shawn Huber / Technical SEO
Shawn goes through the ways your site structure, sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to improve Googlebot’s efficiency.

How to Write an Effective SEO Job Description
Nick LeRoy / SEO Careers
Learn five of the biggest mistakes to avoid when writing SEO job descriptions and how to make your job listing stand out.

Do Services in Google Business Profiles Impact Ranking?
Joy Hawkins / Local SEO
Joy reconducted a test to assess if adding pre-defined services to a Google Business Profile impacts rankings, and they seem to impact both explicit and implicit keywords.

Maximize Your Video Reach: Do You Really Need to Embed from YouTube?
Joy Hawkins / Video SEO
Joy explains why if you’re looking to get the most video traffic from Google, it’s imperative that you make sure you embed your videos from YouTube and not some other source.

SEO, ChatGPT, Bard, and Gimmicks
Jon Henshaw / SEO Trends
A Q&A between Jon and Ernie Smith, founder of Tedium, on why SEO continues to be misunderstood and why conversational AI won't replace traditional search engines anytime soon.

Time to Shine: MozCon 2023 Community Speaker Pitches Now Open
Cheryl Draper / SEO Events
MozCon is bringing the Future of Search to Seattle this August 7-8, and they're excited to announce the return of their annual call for up-and-coming community speakers! The deadline is Tuesday, February 28th, at 5 pm PDT. Apply now.

[Sponsor]
⚡ How to get journalists to add a link to an unlinked brand mention from a PR campaign

In today's case study, Fery shares how Bloomberg removed a link for their client, and they wrote them a song about it, which became their first music video ever.

This was a good way to get journalists attention and incentivize them to add the link. It worked! After they sent them the video, the client link was added back.

Watch the video here

💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tool of the Week

ChatSonic: ChatGPT Alternative with Superpowers
Writesonic
A revolutionary AI like Chat GPT - ChatSonic, the conversational AI chatbot addresses the limitations of ChatGPT, turning out to be the best Chat GPT alternative.

GPT for Slides: Use AI To Create Presentations
GPT for Slides
Use AI to generate beautiful presentations in seconds for free via Google Slides, MagicSlides and an OpenAI API.

🙌 The #SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs:

Kristina Azarenko (Twitter, LinkedIn), SEO Specialist & Course Creator
Blair MacGregor (Twitter, LinkedIn), Principal Digital Marketing Strategist at Launch That
Debbie Chew (Twitter, LinkedIn), Global SEO Manager at Dialpad
Dejan Mladenovski (Twitter, LinkedIn), Head of Innovation at Localsearch
Ryan Jones (Twitter, LinkedIn), Senior Vice President, SEO at Razorfish
Syphaïwong Bay (Twitter, LinkedIn), SEO Consultant, Content Strategist and Founder at Assonance.net

Follow. Them. Now. 👏

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +300 subscribers after last week launch!

Check #MarketingFOMO now

🔋 Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners

Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.

A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build.

To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

💪 This week's #SEOFOMO Featured Supporters

A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

Ammad Ur Rehman, Web & SEO Executive

... You rock 👏

If you want to be featured here, take a look below at the #SEOFOMO rewards program.

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

#SEOFOMO: Your Weekly SEO News by Aleyda

😎 The Latest in SEO with #SEOFOMO

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