🫡 The Latest in SEO with #SEOFOMO! 🇺🇦

Hello #SEOFOMOer,It's time to stop having FOMO and go through the SEO highlights from the last few days...

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines

Start Showing your Products on the Shopping Tab with Search Console
Google Search Central / Google Product Features
Eligible online stores that have implemented product markup will see a new section called Shopping tab listings.

Google launches new search, shopping and maps features
Barry Schwartz / Google Updates
Google has announced new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Lens, Google Shopping and Google Maps.

How Alamy’s Website Migrated to React [Video]
Google Search Central / SEO Fairy Tales
Martin and Roxana chat in-depth about technical SEO, specifically the process of migrating their website to React. Did they use SSR or CSR? What problems did they encounter? How did they resolve them? Watch now.

Let’s Talk Redirects [Podcast]
John Mueller and Martin Splitt / Search Off The Record
In this episode of Search Off the Record, John and Martin discuss the different types of redirects, share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more.

[Main Sponsor]
⚡ Wix integration with Google’s URL Inspection API

Wix prioritizes the expansion and refinement of its SEO capabilities, giving users, partners, SEO professionals, and agencies the ability to access, customize, and polish their SEO setup their way. The latest addition to Wix’s suite of SEO tools is Wix Site Inspection.

Wix Site Inspection, using Google’s New URL Inspection API, allows users to inspect their site’s technical SEO health directly from the Wix Dashboard. Breaking down and showing users how to fix any outstanding issues, to improve Google’s indexing of their site.

Wix is the first CMS to release a built-in site inspection tool based on Google’s New API, with many more features to come.

Learn More

👌This week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week

Validating Session Isolation for Web Crawling to Provide Data Integrity
Giacomo Zecchini / Technical SEO
This research evaluates 14 web crawling tools' rendering session isolation capabilities across a series of six tests to identify any potential issues and highlight improvement opportunities.

500 Response on Robots.txt Will Eventually Deindex Your Website
Antoine Eripret / Technical SEO
Antoine shares why you should ensure your robots.txt file is returning either 200 or 404 to avoid having indexing issues.

How to Optimize for Google's Featured Snippets [Updated for 2022]
Ann Smarty / Content Optimization
A practical guide including a wealth of resources and tools to optimize your content to leverage featured snippets.

What's in Store for SEO in 2023?
Majestic, David Bain / SEO Trends
This year, Majestic with David Bain asked 101 of the world's leading SEOs to share their number one actionable tip for 2023. Available as a book, podcast and video series. Drop your name and email in the form to make sure that you don't miss out.

Announcing: The Impact of Local Business Reviews on Consumer Behavior - SEO Industry Report
Miriam Ellis / Local SEO
Take a look at Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses.

Your Old Link Building Outreach Tactics Aren’t Working Anymore: Here’s Why
Irina Maltseva / Link Building
Last year, Irina sent 12K cold link building emails, with an average conversion rate of 12%. Some of these emails were fully customized; for the others, she used a mix of new and old link building outreach techniques. These are some of the tactics she tested recently.

7 Takeaways from the SMX Next Keynote with Hyung-Jin Kim, VP Search at Google
Lily Ray / Search Trends
If you missed attending the SMX Next keynote by Hyung-Jin Kim, Lily covered it for you: From the importance of E-A-T to the history of Google updates, you’ll get important insights about Google search present and future.

SEO For News: Complete Top Stories Keyword Research Guide
Daniel Smullen / News SEO
Keyword research and SEO for news are different. Daniel created a keyword research framework to help you, with the 5 Ws for journalists to learn and win Top Stories.

Specification by Example and SEO
Adam Gent / SEO Management
Adam explains how to use the Specification by Example method to communicate SEO recommendations with product, development, and UX teams.

I've Created 63 Content Briefs in 2022, and Here is How I Overcame the Biggest Dilemmas I Faced [Thread]
Chima Mmeje / Content Optimization
What to cover as subheadings? What goes in H2 and H3? Should you add an FAQ? When do you need video or infographics? Where is the gap, and how do you make content stand out? Get the answers from Chima in this detailed thread.

Compare Keyword SERP Similarity in Bulk with Python
Greg Bernhardt / SEO Automation
What if we could build our own SERP comparison tool that could compare more than 3 keywords? Greg shares how to do it with Python.

Looking for a UK company or SEO agency to offer Prachi a remote paid Tech SEO internship [Thread]
Chima Mmeje, FCDC / SEO Careers
Prachi was one of the Technical SEOs I trained for free in the FCDC SEO training initiative and is now looking for a UK based company that can provide her a paid training opportunity. She's a knowledgeable Tech SEO who can work up to 20 hours a week, with a minimum payment of 1K GBP per month, for 3 months. Get in touch with Chima in the thread.

[Special Announcement]
#SEOFOMO Black Friday Edition on Nov 25
The next edition of #SEOFOMO will be sent early, on Friday Nov 25 (rather than Sunday) featuring the usual SEO news and resources, as well as the best Black Friday Deals for SEOs this year. Stay alert for it on Friday.

Also, do you have any SEO tool/resource and are you offering a Black Friday deal? Just reply to this email with it and I'll include in the next #SEOFOMO for free.

[Sponsor]
⚡ Big Event Announcement

On November 22, join SE Ranking’s 1st major SEO Conference: “What Shapes SEO Today & Tomorrow” to strengthen your search strategy and learn everything you need to about #SEO in 2023. Get insights from big-name industry experts and prep your site for the year ahead!

On November 22 at 3-8 PM CET, SE Ranking is inviting top SEO and digital marketing experts from across the globe to:

Discuss the impact of the latest Google updates and current SEO trends
Share proven SEO best practices that work today and tomorrow
Provide practical cases on On-Page, Off-Page and Technical SEO
Help businesses shape their SEO strategies for 2023

So, sign up, get tons of game-changing insights, and ask top SEO experts all of your burning questions!

BOOK YOUR FREE SPOT AT THE CONFERENCE

¿Hablas español? Parlez-vous français? Be sure to sign up for all available days :)

💸 New Remote Based Digital Marketing & SEO Jobs

Are you looking for a new remote-based job? Take a look at these remote digital marketing positions

Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free!
🙌 The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter

Ulrika Viberg, Founder of Sweden based SEO agency Unikorn
Azeem Digital, Digital Marketer Specialist & Speaker
Kev Wiles, Freelance Technical SEO Consultant
David Bain, B2B Podcasting Specialist
Adriana Stein, CEO & Founder of AS Marketing

Follow. Them. Now. 👏

Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.

🛠 Free SEO Tools of the Week
Each week, handy free SEO tools to help you.

Find Low-Hanging Fruit Keywords. Free GPT-3 Google Sheets and Script
Danny Richman
A free Google Sheets script that uses GPT-3 to automatically classify keywords by the degree to which they match your content topics. You can filter any weak keyword matches with a high number of impressions and create new content dedicated to that topic.

💡 Non-SEO focused awesomeness
Because there's so much happening that is not purely SEO related that we can learn from

Should your brand stay on Twitter?
Jack Appleby / Social Media
Big, big names have stopped spending on the bird, but should you bail?

9 Growth Ideas for Turning Twitter Back Around
Kevin Indig / Social Media
Kevin explores 9 Growth ideas that could turn Twitter around after Elon Musk's acquisition.

The World Cup’s Forgotten Team
Tariq Panja, Bhadra Sharma / Human Rights
Hundreds of thousands of Nepalis were part of an army of migrant workers who remade Qatar for its World Cup moment. But in chasing desperately needed paychecks abroad, many pay a heavy price.

Professional Profile Template to Attract Opportunities and Showcase Your Expertise
Upasna Gautam / Career Advice
Recruiters have a very short attention span! Use this useful template by Upasna when sharing your information with them and stand out by showcasing your expertise right away.

Mastodon: The New Way To Connect With Other SEO Pros
Fili Wiese / Social Media
Here's what search marketers need to know about joining Mastodon, along with tips for getting started and participating in discussions.

Expiration Cap Removed From JavaScript Cookies In WebKit Browsers
Simo Ahava / JavaScript
In a recent 2022 release, WebKit has now modified this mechanism to no longer set an expiration cap on JavaScript cookies, meaning that WebKit is converging the restrictions placed on all script-writable storage, which includes JavaScript cookies.

[Special Announcement]
🔋 Giveaway: Free Access to the Certified Online SEO Course with Chris Green for 2 Lucky Winners

If you're looking to accelerate your SEO knowledge, then this new #SEOFOMO giveaway is for you!

Experienced SEO specialist, senior SEO consultant at Torque Partners, trainer and mentor, Chris Green, has developed with the Chartered Institute of Professional Certifications a comprehensive online SEO course, featuring:

Over 76 lectures, 10 Modules, and 13 hours of Search Engine Optimization learning
8 Hands-on activities to apply the lessons
Certification for successful course completion
Lifetime access
Fully certified & accredited by CPD

The course, priced at 490 Euros, is aimed at those starting their SEO journey, this course is designed to deliver an understanding across the key areas of SEO, from how Google works, site auditing, keyword research, and some advanced technical areas.

This course has an emphasis on using industry tools and applying the learnings so that you can cement your knowledge from each session. The culmination is creating a mindset that generates SEO success with a recognized certification when completed.

Chris is offering free access to his certified SEO course to 2 (two) #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter!

To participate in the giveaway and have the chance to win one of the two online course accesses, you just need to...

Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to #SEOFOMO from today until November 24th, 2022 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On November 25th, 2022, I will randomly choose the 2 winners among those who are subscribed and have referred at least 2 subscribers between October 23rd and November 24th, 2022.

I'll announce the winners over here, on Twitter and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

Also, if you don't want to wait for so long, you can register for Chris' online SEO course directly with a 10% off discount with this coupon code: 'C9023FAC'.

Chris is also kindly offering anyone who purchases the course 1hr worth of time to help guide them through the content as/when they need it. You just need to message Chris when you've signed up with the confirmation details.

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | WhatsApp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

Psssttt... You can also read #SEOFOMO in your browser. Click here.

Check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.

SEOFOMO: The Newsletter to Keep up with SEO

🫡 The Latest in SEO with #SEOFOMO! 🇺🇦

🗞 Search Updates & News from Search Engines ​​The latest releases, guides, and features from search engines

SEOFOMO: The Newsletter to Keep up with SEO

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines