SEOFOMO is a weekly free newsletter sent to +38K subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!
π The Latest Google Update, AI News & More [SEOFOMO, Aug 31, 2025]
Just remember though, that there might be ups and downs until the rollout finishes, so you might want to wait until then to assess the final update outcome.
Google has launched embedded link carousels in AI Mode responses on desktop, with mobile coming soon.
Google is also launching some model updates to improve how they show inline links (links that are embedded directly within text) in AI Mode.
We might see some fluctuation over the next few weeks as they roll out these updates.
These are excellent news no matter the reason (whether the outcome of users behavior or even the recent coverage about organic search traffic decrease to publishers) - letβs see whatβs the outcome from a traffic stand-point to sites!
So no, ChatGPT is not replacing Google, it's expanding search.
He also explains how if Google search is stable, its traffic is dropping: The answer being zero-click answers, due to Google delivering results that donβt require users to click, with a notable acceleration with AI Overviews.
ποΈ More Updates from Search Engines
Check your JS Based Paywalls Implementation
βGoogle Search On JavaScript-Based Paywallsβ βBarry Schwartz / Search Engine Roundtable βGoogle warns that "some JavaScript paywall solutions include the full content in the server response, then use JavaScript to hide it until subscription status is confirmed", which isn't a reliable way to limit access to the content.
βPerplexity Comet Browser Vulnerable To Prompt Injection Exploitβ βRoger Montti / Search Engine Journalβ βBrave published details about a security issue with Comet, Perplexityβs AI browser, that enables an attacker to inject a prompt into the browser and gain access to data in other open browser tabs.
βοΈ Check Our Awesome Sponsor
If your site relies heavily on JavaScript, visibility gaps arenβt a possibility β theyβre guaranteed. Key SEO elements, from content to internal links and metadata, can remain completely hidden from both search engines and AI bots if delivered via client-side JS. β
AI crawlers like GPTBot, ClaudeBot, and PerplexityBot donβt render JavaScript. They access only raw HTML β missing dynamic content entirely. β
Rendering Reports by JetOctopus show what bots actually see β and what they donβt.
Quickly detect which parts of your site are ignored, and fix issues before they cost you rankings and visibility. β
βThe Leading Brands & Domains in AI Search Across 10 Business Categoriesββ βLily Ray / Amsiveβ βLily goes through top brands and domains in AI search across 10 business categories showing how besides Wikipedia and Reddit, product review sites like Forbes, Nerdwallet, Investopedia, Value Penguin, and others are heavily cited in LLM responses, making βdigital PRβ essential for visibility within AI Search.
Duane shares how for 20 years, SEO has been tactical excellence in service of growth. With GenAI, the tactical layer is shifting to machines. That makes strategy the defining frontier.
It's time to expand your local reviews
βLocal Businesses: Want to Rank in ChatGPT? Focus on These Review Sites (New Research)ββ βMiriam Ellisβ βFacebook and Yelp have turned out to be huge players in the Bing Places index when it comes to reviews. Given Microsoftβs relationship with OpenAI, Miriam recommends that you expand beyond Google Business Profile reviews to build up your reputation.
Some things don't change with AI search
βFrom People Also Ask to AI Search β Reading the Signals That Matter Mark Williams-Cook, Gianluca Fiorelli / Advanced Web Rankingβ βAn insightful interview with Mark by Gianluca, explaining while AI changes how we measure and prioritize SEO efforts, the core practicesβtechnical health, quality content, and coverageβremain the same; and User signals and trust data β engagement patterns, clicks, and link graphs remain key in both.
Leverage Digital PR for AI Search
βDigital PR & Authority Building in the Age of AI Search [Video]β βGareth Hoyle, Mark Rofe, Aleyda Solis / Crawling Mondaysβ βLearn how to grow your authority with digital PR in the age of AI Search with specialists Gareth Hoyle and Mark Rofe: What has changed and what hasn't, the top do's and dont's, easy actions to start, must use tools, and more!
ππ»ββοΈ Join +160 SEOs to answer the AI Search Optimization Survey & Participate in Giveaway
β
β
Help us uncover the state of AI search optimization by completing this short survey and get the chance to win an SEOFOMO hoodie, mug, as well as free access to some of the best AI search, SEO and digital marketing tools:
β
Sitebulb, Similarweb, SparkToro, ScreamingFrog, JetOctopus. Peec AI, AirOps, Waikay, The New Leader, Advanced Web Ranking, Worflift, AlsoAsked, Demandsphere π
β
You have until September 8, 2025 to take the survey. The results will be published here on September 10, 2025 along with the winners of the giveaway.
Join Gary Illyes, Aleyda Solis, Kyle Roof and more in Shenzhen, the Silicon Valley of China, to learn and network, going through SEO strategies that bridge Eastern and Western markets.
βοΈ The AI Search Manual: The Official Doc for Relevance Engineering in AI Search
The AI Search Manual explains how search is changing and what to do about it.
It covers the rise of conversational search platforms, the mechanics behind Generative Engine Optimization (GEO), and how Relevance Engineering helps you stay visible when traditional SEO falls short.
If you want to understand where AI Search is headed and how to show up in it, this guide lays it all out.
SEOFOMO is a weekly free newsletter sent to +38K subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!