🗞️ Search Updates and News from Search Engines

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​Google Introduces the Google Trends API (alpha): a new way to access Search Trends data​
​Daniel Waisberg, Hadas Jacobi / Google Product Updates​
​The Google Trends API provides new ways to use the data inside your organization in a scalable way. Use it for research, spot emerging trends, prioritize resources, and more.

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​Google launches "Try On" in the US: Try on styles with AI, jump on great prices and more​
​Danielle Buckley / Google Product Updates​
​Google is launching "try on" in the US, letting you easily try on styles from the billions of apparel items in their Shopping Graph across Search, Google Shopping and even product results on Google Images.

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​Google launches Web Guide: An experimental AI-organized search results page​
​Austin Wu / Google Search Updates​
​Google is launching Web Guide, a Search Labs experiment that uses AI to organize the search results page: "Web Guide uses a custom version of Gemini... creating more powerful search capabilities that better surface web pages you may not have previously discovered. Similar to AI Mode, Web Guide uses a query fan-out technique...".

• Related: Google’s New AI Search: Web Guide - How It Works? By Andrea Volpini​

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Google Search Central APAC 2025: Day 1, Day 2 and Day 3​
​Dan Taylor / Google Search Events​
​Read a summary of the key themes with some Google insights that emerged from day one through three at the Search Central Live Deep Dive Asia Pacific 2025 Event.

• Related: Google Search Central Live Deep Dive Recap by Natalia Witczyk​

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​Gary Illyes about AI and Search​
​Kenichi Suzuki / Google Search Trends​
​"Gary’s most critical point was that AIO and other AI features on Google Search use the exact same infrastructure, signals, and systems as traditional blue links."

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​Google Says It Could Make Sense To Use Noindex Header With LLMS.txt​
​Roger Montti / Google Search Q&A​
​John Mueller answers whether llms.txt could be seen as duplicate content and whether it makes sense to use a noindex header with it.

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​Google Shares SEO Guidance For State-Specific Product Pricing​
​Matt G. Southern / Google Search Q&A​
​Google explains how to handle state-specific product pricing in search results. Here's what to know.

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​Google CTRs Drop 32% For Top Result After AI Overview Rollout​
​Matt G. Southern / Google Search Trends​
​A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

• Related: Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings by Matt G. Southern​

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​The June 2025 Google Core Update: Analysis and Findings covering HCU(X) surges, AI Overview impact, YMYL volatility, and more​
​Glenn Gabe / Search Trends​
​Glenn covers the June 2025 core update, including helpful content update surges, AI overview impact, YMYL volatility, recoveries from the March core update, and more.

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​What’s the State of SEO Product Management?​
​Gray Dot Co / SEO Management​
​A survey benchmarking SEO PM adoption, implementation, and sophistication across brands: How well is this valuable role implemented at different organizations? Answers from 60 respondents - including SEOs, PMs, and Marketing leaders - show a wide variance in how well SEO product management is carried out across the industry.

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​How to calculate your brand’s (or category’s) total organic revenue potential​​
​James Brockbank / General SEO ​
​Total organic revenue potential is an estimate of how much revenue your business could generate from organic search if you took the top spot for all relevant commercially valuable keywords. Learn how to calculate it here.

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​Human Friendly Content is AI Friendly Content​
​Dan Petrovic / General SEO​
​“When optimizing content for AI and humans you must get to the point early and optimise content to reduce cognitive load”.

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​Helpful content vs Google’s AI overviews: How do we reconcile the difference?​
​Alice Rowan / Content Optimization​
​When you’re writing (or getting someone else to write) your content, consider the questions shared by Alice.

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​Optimise Crawl Capacity for 100M+ URLs, a Framework and Examples [Presentation]​
​Gastón Riera / Technical SEO​
​Use all signals, and directives to make GoogleBot’s tasks easier, if it doesn’t impact the user’s, it should not be crawled, and don't have links that point to pages that are not valuable to organic search users. Gastón goes through it.

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​Why Ranking on Page One Isn't Enough​
​Oshen Davidson / General SEO​
​“While SEO best practices remain important, these are just the baseline. The threshold for AI visibility is higher–content that prioritizes structure and extractability has a higher likelihood for citations across answer engines”.

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​Becoming a commercially minded SEO (make more money)​
​Harry Clarkson-Bennett / SEO Consulting​
​Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects. Harry goes through it.

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​Rethinking the Role of SEO Around B2B Content
​Owain Lloyd-Williams / Content Optimization​
​What Can B2B Brands and SEO Consultants Do to Gain the Content Edge? Owain explains in this guide.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]​
​Aleyda Solis​
​I have run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers (instead of Bing's).

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​The Expanded 10 Steps AI Search Content Optimization Checklist [With Examples + Google Sheets]​
​Aleyda Solis​
​The AI Search Content Optimization Checklist has been now expanded and is now featuring 10 fundamental steps taking into account critical areas of optimization, while providing examples and resources.

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​How To Get Your Content (& Brand) Recommended By AI & LLMs​
​Andreas Voniatis​
​To get cited by AI, your content needs more than SEO basics. Andreas goes through what to prioritize for visibility for AI search.

• Related: How to get recommended by ChatGPT by Kyle Poyar​
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​Should We Optimize for AI Mode? — Whiteboard Friday [Video]​
​Chima Mmeje ​
​Chima explains why building brand authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

• Related: How to do SEO for AI Search Engines by Will Kennard​

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​AI Search Makes Local Listings More Important Than Ever​
​Kate Herbert-Smith​
​Uncover how AI search platforms like ChatGPT are using local listings & citations. Learn to optimize your Google Business Profile, website, and directories for AI visibility.

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​The Great Decoupling of search and the birth of the agentic web
​Darwin Santos​
​What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever. Darwin explains more.

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​Learn More About AI in Marketing in The AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​Technical SEO Specialist at Paramount Digital Ltd​
• ​Junior Search Engine Optimization (SEO) Specialist at 5 Horizons​
• ​Director, SEO & AI Optimization at BarkleyOKRP​
• ​Senior SEO Analyst at Siege Media​
• ​AI Content & SEO Writer at Sinch​
• ​Local SEO Specialist/Strategist at Rank On Maps​
• ​SEO Editor at Accelerate Agency​
• ​SEO Lead at OnePay​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Chunk Norris​
​Dan Petrovic​
​A free content chunking tool by Dan Petrovic using the zChunk algorithm.

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​ListIQ- AI-Powered Media Lists That Get Coverage​
​BuzzStream​
​Get the info you need to precisely pitch the right journalists for every campaign.

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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​​Webinar: The AI Search Action Checklist with Aleyda Solis​
​​AirOps / Online / Free / July 30, 2025​
​​Join a free webinar with Aleyda Solis, Josh Spilker, Eoin Clancy, and Anna DeMars who will break down a proven, actionable framework for making your content AI-ready, measurable, and future-proof.

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​Digital Olympus Event​
​​Digital Olympus / Amsterdam, The Netherlands / +€529 / September 11, 2025​
​A digital marketing conference in Amsterdam for top marketers ready to rethink old patterns. Join for strategies, learning and networking with some of the top digital marketers and brands: Ross Simmonds, Talia Wolf, Aleyda Solis, Kevin Indig, Crystal Carter, Mark Williams-Cook, Yagmur Simsek, Gianluca Fiorelli, Viola Eva, Linda Hogenes and more!

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​Search ‘n Stuff Antalya Digital Marketing Conference 2025​
​​Search ‘n Stuff / Antalya, Turkey / +€192 / October 9 - 12, 2025​
​​Join Aleyda Solis, Andy Chadwick, Gus Pelogia, and more to learn about SEO, AI-driven marketing, eCommerce, and more with world-class speakers, actionable workshops, and networking opportunities.​
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​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

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​YouTube Shorts is adding an image-to-video AI tool, new AI effects​
​Aisha Malik​
​YouTube announced that it’s giving Shorts creators access to new generative AI features, including an image-to-video AI tool and new AI effects.

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​Google Makes It Easier To Talk To Your Analytics Data With AI​
​Matt G. Southern​
​Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.

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​Google Analytics adds Reddit Ads integration, lead gen tools​
​Anu Adegbola​
​Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

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​Google Adds Branded Searches as New Conversion Metric​
​PPC News Feed​
​“Branded searches” are a new conversion type that shows the number of searches users made for your brand on Google and YouTube after viewing your ads.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🎉 SEOFOMOer Of The Week

Darwin Santos is Product Growth & AI Search, Technical SEO at HubSpot and the maker of GSC Guardian - A Google Search Console Chrome Extension.

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With over 10 years of experience in SEO, Darwin is a former Product Manager at Microsoft, and Senior Technical SEO at Amsive.

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Darwin created the term "The Great Decoupling" and you can read more about it in his latest guide in Search Engine Land: "The Great Decoupling of search and the birth of the agentic web".

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Learn more about Darwin and follow him on LinkedIn now.