The August 13, 2023, edition of SEOFOMO is here! Now with +27.4K Subscribers 📮​
​[If you want to read SEOFOMO on the Web click here]​

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🗞️ Search Updates & News from Search Engines

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​Changes to HowTo and FAQ Rich Results​
​Google / Google Product Updates
​Google is changing how some rich results types are shown in search results: FAQ rich results will only be shown for well-known, authoritative government and health websites. How-To rich results will only be shown for desktop users and not for users on mobile devices.

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​OpenAI Launches GPTBot With Details On How To Restrict Access​
​Kristi Hines / OpenAI Product Updates​
​Learn more about OpenAI's web crawler, GPTBot, and how to restrict or limit its access to your website content.

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​How to Block Your Website's AI Chatbot Output To Avoid Indexing?​
​John Mueller / SEO Q&A
​John recommends using a robotted iframe, a robotted JavaScript file/resource, or a data-nosnippet to block the snippet.

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​New York Times: Don’t use our content to train AI systems​
​Danny Goodwin / Search Trends
​Many large language models are trained using website content without permission – and some brands are demanding compensation.

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​Google warns against content pruning as CNET deletes thousands of pages​
​Danny Goodwin / Google SEO Q&A​
​Google says deleting old content just because it's old isn't beneficial for SEO. However, pruning content can be helpful – when done right.​
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[Main Sponsor]​
​⚡ Wix SEO podcast: SERP’s Up 50th episode special

Listen in as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search.

Explore All Episodes

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👌 This week's SEO Awesomeness

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​Interaction to Next Paint: What SEOs Need To Know​
​George Nguyen / Core Web Vitals
​Interaction to Next Paint is Google’s latest Core Web Vitals metric and, in less than a year, it’ll replace First Input Delay as a measure of web page interactivity. Here's all what you need to know.

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​My Tested SEO Content Audit Workflow To 10x Your Company's Traffic & Pipeline [Infographic]​
​Jess Joyce / Content Optimization
​An SEO content audit workflow to bookmark by the amazing Jess Joyce. She has used it to grow an education SaaS from 100K to 260K users in a year.

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​Schema Markup Guide: Everything You’ll Need To Know To Be Prepared For The Future Of Semantic Search​
​Daniel K Cheung / Technical SEO
​Learn everything you need to begin implementing connected schema markup so that every important page on your site features descriptive context for search engines.

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​Autopilot Link-Building: How To Create Content That Attracts Links Organically​
​Ajdin Perco / Link Building
​Discover how to build links on autopilot with content that naturally attracts high-quality backlinks, boosting your site's authority and organic traffic.

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​How to remove sensitive client data from Google’s index​
​Ryan Lingenfelser / General SEO​
​Learn how to prevent confidential client content from appearing in Google search results, and how to quickly deindex this content.

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​Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)​
​Patrick Stox, Joshua Hardwick / International SEO
​Ahrefs ran the largest hreflang study and looked at issues on 374,756 different domains that used hreflang tags. Their findings show that 67% of them have at least one issue.

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​How to use SEO and CX for better organic performance​
​Veruska Anconitano / General SEO
​Practical advice from Veruska to align SEO with customer experience's best practices to achieve better organic search performance.

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​5 SEO use cases for the ChatGPT code interpreter plugin​
​John McAlpin / SEO Automation
​Learn how OpenAI's code interpreter plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.

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​A Guide To Enterprise-Level Migrations (100,000+ URLs)​
​Dan Taylor / Technical SEO
​Migrating an enterprise website without losing traffic or search rankings is possible. Dan explain how in this comprehensive guide.

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​Site Architecture for Resource & Content Libraries — Whiteboard Friday [Video]​
​Kavi Kardos / General SEO
​Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Take a look!

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MozCon Recaps: Day 1 & Day 2​​
​Moz / SEO Events
​One of the biggest SEO events, MozCon happened earlier this week, with a wealth of SEO topics and insightful presentations. Take a look at the recaps on the Moz blog.

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[Sponsor]​
​⚡ A case study showing how to leverage summer travel trends to build links

In today's case study, Fery from Search Intelligence, shows how they leveraged summer travel trends to build massive links for their client with this campaign about "How to fall asleep on a plane".

The campaign landed in LifeHacker, MSN, Daily Record, and many more national and regional news outlets. Watch the video here to learn how it was executed.​

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Get in touch with Search Intelligence for a Successful Digital PR campaign

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💸 Latest SEO Jobs

• ​(Senior) SEO Manager (d/f/m) at Adevinta​
• ​SEO Associate, B2B (EXT) at Uber​
• ​SEO Manager at Uscreen​
• ​SEO Director at Colibri Group​
• ​Digital Marketing Senior Associate at Clover Health​
• ​SEO / CRO Manager at Cube​
• ​Digital Strategy Consultant at Helium SEO​
• ​Senior SEO Manager at Restore Hyper Wellness​
• ​SEO Writer at Cooking Classy​
• ​Search Engine Optimization Specialist at Pimcore​
• ​Search Engine Optimization Team Lead at Storm2​
• ​SEO Product Manager at EPAM Anywhere​
• ​Head of SEO at PowerPlay​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​GSC Guardian - Chrome Extension​
​Darwin Santos
​GSC Guardian integrates Google's core updates and ranking changes into Google Search Console, providing a comprehensive and easy-to-understand overview of your site's health.

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​Tools QuickView - Chrome Extension​
​Darwin Santos
​This Chrome extension provides quick and easy access to key tools for marketers, SEOs, Developers, and other web-based tasks.

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​Critical vs. Non-Critical CSS Processor​
​BigMetrics​
​Use this tool across all major templates of your site to identify critical vs non-critical CSS.

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Do you want your free or freemium SEO tool to be featured here for free? Just send it over here!​

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🎙️ Upcoming SEO Events

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​Search 'n Stuff in London​
​Search 'n Stuff / London / August 23, 2023​
​Gain insights into the latest search & marketing tactics and trends while connecting with like-minded professionals and expanding your network during a dinner in the heart of London.

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​International Search Summit in Barcelona​
​ISS / Barcelona / November 16, 2023​
​The only in-person event focused on International search marketing is back in Barcelona. Take a look at the agenda and register now.

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Do you want your free or freemium SEO event to be featured here for free? Just send it over here!​

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💡 This week's SEO Tip

There has been a lot of conversation going on about the CNET decision to prune old articles to improve their organic search performance. Google has even warned about deleting old content just because of being old.

So, is it really good or dad? As it happens with most decisions in SEO, it depends on the site context: if the information of this old content is still relevant to the site business, searched by users, and if it's already being targeted or not by newer content, among other factors.

I created a flowchart some time ago with the criteria to be used to decide if it's better to optimize or eliminate content from our sites and the best way to do it (just showing a 404 or 410 on your old site pages might not be the best approach even if you decide to not keep the old content), to avoid issues when going through this process.

​Click here or on the flowchart image to see it bigger.​

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Do you have an SEO question that you would like me to address with an SEO tip over here? Just send it over here!​

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[Sponsor]​
​⚡ Blue Array's SEO Summer School

Blue Array are offering £100 off of their SEO Manager Certification as part of SEO Summer School, but it gets even better: By using my custom code you can get an additional 10% off! 🏷

Simply enter code aleyda10 at checkout to claim your discount!

This code will give you an extra 10% discount on the SEO Managers Course, on top of the already discounted price, bringing the total to £357.30. 👇

Enroll in SEO Summer School Now​

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🙌 SEOs & Digital Marketers to Follow​
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​Follow these amazing SEOs who have developed useful SEO tools:

• Christina LeVasseur (Twitter, LinkedIn), Independent SEO Consultant
• Darwin Santos (Twitter, LinkedIn), Senior Technical SEO at Amsive Digital
• Rob Ousbey (Twitter, LinkedIn), SEO, product and marketing consultant
• ​​Brie E Anderson (Twitter, LinkedIn), Owner at BEAST Analytics
• Koen Leemans (Twitter, LinkedIn), Product Owner SEO at OrangeValley

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter, Threads or LinkedIn.

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🔭 Other Recommended SEO Newsletters

Complement your SEOFOMO subscription with additional SEO insights! Here are other newsletters I can highly recommend you to subscribe to the following too:

• ​SEO For Lunch by Nick LeRoy
• ​The WTSNewsletter by The Women in Tech SEO
• ​SEO Notebook by Steve Toth
• ​Dr. Marie Haynes' weekly SEO and AI newsletter by Marie Haynes
• ​The SEO Sprint by Adam Gent
• ​Growth Memo by Kevin Indig
• ​Product Led SEO by Eli Schwartz
• ​WTF is SEO? SEO for Journalism by Jessie Willms and Shelby Blackley
• ​SEO for Google News by Barry Adams
• ​The Smart SEO Newsletter by Kristina Azarenko
• ​Free Ecommerce SEO Tips by Freddie Chatt

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Also, if you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.5K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

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💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

• Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
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• Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
• Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki
• Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
• Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
• Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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