🗞️ Search Updates and News from Search Engines

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​Google’s New MUVERA Algorithm Improves Search​
​Roger Montti / Google Search Updates​
​Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.

• Related: Chrome Bakes in AI Mode With Shortcut by Brett Tabke​

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​Google Search Introduces AI Mode in India as Search Labs Experiment​
​Hema Budaraju / Google AI Product Updates​
​Google announced that it is bringing AI Mode to India, starting June 24, as an experiment in Search Labs in English.

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​Head Of Google Search, Liz Reid, On Ads & SEO With AI Search​
​Barry Schwartz / Google Search Trends​
​Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor on Google's push towards AI Search.

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​Google To End Self-Service Hotel Rates July 30​
​Barry Schwartz / Google Search Updates​
​Google will be ending the ability for hotels to manage their hotel rates by themselves; instead, they will need to partner with a central reservation system, Internet booking engine, or other partner to manage those rates on Google Search.

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​Google Disallows Adding Countries Or States To Service Area Businesses​
​Barry Schwartz / Google Search Guidelines​
​Google updated its service areas business guidelines help document to add "Do not add countries or states as a service area".

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​Google Still Says URL Extensions Don't Matter​
​Barry Schwartz / Google Search Q&A​
​John Mueller says URL extensions do not matter for SEO. He said it doesn't matter if you go with a .htm or a .html or go with no extension at all.

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​Google’s ‘srsltid’ Parameter Appears in Organic URLs, Creating Confusion​
​Matt G. Southern / Google Search Q&A​
​Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. John Mueller added, “It doesn’t cause any problems for search”.
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​Google Questions AI Overview Click Studies & Says Web Is Thriving
​Barry Schwartz / Google Search Trends​
​Jason Howell said that the methodologies used by the click studies done on AI Overviews can be "questioned." He added, "From our point of view, the web is thriving".

• Related: The End of Publishing as We Know It By Alex Reisner​

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​Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”
​Matt G. Southern / AI Search Trends​
​OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.

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​Demystifying SEO for developers [Podcast]
​​​Google Search Central / Search off the Record
​In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, the indexing API, and common HTML mistakes.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
​Glenn Gabe​
​Glenn explains how to set up AI Search tracking in GA4 to view the difference between AI Search traffic compared to Google Search and how ignoring Google Search could lead to a drop in quality, which could cause problems with Google’s broad core updates.

• Related: The Rise of AI Search Does Not Mean 'SEO is Dead' by Lily Ray​

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​“My Exact 7-Step Framework for Brand SEO” (With Templates)​
​Despina Gavoyannis / General SEO​
​Brand SEO is about clarifying and amplifying your brand’s voice everywhere people search. Despina shares a brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.

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​How to Interpret the Content Clustering Visualisation in Screaming Frog​
​David Gossage / SEO Automation​
​David explains how to interpret the Screaming Frog’s Semantic Content Cluster Diagram and what the colors, dots, and distances mean.

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​Diagnosing Common JavaScript SEO Issues​
​Sam Torres, Tory Gray / Technical SEO​
​Map site symptoms to the common JavaScript SEO issues that cause them. Sam and Tory explain how to validate issues and recommend an SEO-friendly implementation in this guide.

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​The state of Link building 2025​
​Dmytro Sokhach, Pawel Tatarek, Adelina Karpenkova / Link Building​
​Editorial Link asked 500+ link builders how they earn links in 2025. “80.9% believe unlinked brand mentions affect organic search rankings”.

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​URL Encoding Done Right: Best Practices for Web Developers and SEOs​​
​Ryan Siddle / Technical SEO ​
​Ryan guide breaks down URL encoding best practices, focusing on UTF-8, common pitfalls, and solutions.

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​5 Revolutionary Strategies for Enterprise Ecommerce SEO​
​Mark Howser / Enterprise SEO ​
​Mark goes through five overlooked strategies to boost enterprise ecommerce SEO, improve crawlability, and drive long-tail traffic at scale in this guide.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​Key Traditional vs AI Search Differences – A Visual Comparison
​Aleyda Solis​
​The key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each: Search Behavior, Query Handling, Optimization Target and Results Presentation.

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​AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors​
​Louise Linehan​
​Is AI traffic really better quality? Ahrefs studied the traffic of 82,000 sites to find out. “AI visitors are 4.1% more likely to bounce than a search user, and 5.4% more likely to bounce than the average user overall”.

• Related: How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study] by Eugene Levin​

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​How to Future-Proof Your SEO Strategy with Relevance Engineering
​Jonathan Berthold ​
​Jonathan explains how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.

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​How do we adapt to Query Fan-Out?​
​Dan Taylor​
​"We’re no longer optimizing for queries. We’re optimizing for intent networks. And that means our SEO and content strategies need to evolve."

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​How to Run Query Fan-Out Analysis in Screaming Frog Using Gemini AI
​Metehan Yesilyurt ​
​Metehan built a custom JavaScript that uses Gemini AI to predict how Google’s AI Mode breaks down your content into sub-queries. After testing it on over 2000 pages, he discovered most pages only answer 30% of the queries that Google’s AI actually generates from their content.

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​There is a new intent type in AI search, and it accounts for 37% of all prompts
​Josh Blyskal ​
​The new intent type is 'Generative' and it's the largest intent (37.5% of prompts): "write X", "create Y", etc. Users arrive expecting the answer engine to create the asset, copy, code, image, plan, outline, whatever it is. Learn more about it here.

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​Could optimizing for vector search do more harm than good?
​Marie Haynes ​
​Google says writing for vector search won't help us rank better. Marie goes through it.

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​Deep Dive into AI Overviews: Systems, Signals, & SEO Shifts​
​Emina Demiri-Watson​
​Emina goes through the DOJ vs. Google antitrust trial, leaked internal documentation, & commentary from leading voices in AI-driven search for a clear understanding of how Google’s AI Overviews work and what SEOs can do next.

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​See More AI in Marketing News from The Latest Week in The AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​SEO Account Manager at Pattern​
• ​Customer Success Manager at Marfeel​
• ​Sr. Content Marketing Manager (SEO, AI) at Authentic8​
• ​Lead Web & Organic Growth Strategist (AI) at Upstart ​
• ​Sr. Manager (SEO, AI/LLM) at Cribl​
• ​Sr. SEO Manager (Technical & Content) at The Arena Group​
• ​SEO & PPC Specialist at Knovia​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Gumshoe: Outrank the competition in AI Search​
​Gumshoe​
Track what leading AI tools, including Google Gemini, OpenAI’s ChatGPT, and Perplexity, say about your brand. Take action with tactical recommendations.

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​Top-Ranked Underperforming Long-Tail Queries via GSC [Looker Studio Dashboard]​
​SEOFOMO, Aleyda Solis​
​Easily identify the Top Ranked Underperforming Long Tail Queries (1st position, low CTR) and their URLs likely affected by AI Overviews with the new section of the SEOFOMO Looker Studio Dashboard.

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​Query Fan-Out Analyzer
​Matti Ljungberg​
​AI-powered query expansion with enhanced security, input validation, and encrypted storage.

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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Shenzhen SEO Conference​​
​​Shenzhen SEO Conference / Shenzhen, China / +$498 / September 18-21, 2025​​
​Join Aleyda Solis, Gary Illyes, Zac, Georgia Tan, Nik Ranger and +40 speakers in Shenzhen, the Silicon Valley of China, to learn, network, and explore cutting-edge SEO strategies that bridge Eastern and Western markets.

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​Amaze Conference​
​Amaze Conference / Chandigarh, India / +INR 9000 / October 9, 2025​
​Join Kira Khoroshilova, Mads Singers, Alan Thomas, and more to learn about technical SEO, content, link building, AI SEO, international SEO and more.

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​Ahrefs Evolve 2025​
​Ahrefs / San Diego, USA / +$799 / October 14 - 15, 2025​
​An industry-leading conference for marketers ready to shape what’s next. Think insights, strategy, and meeting the people driving real change. Hurry up! Early birds tickets are available until July 31st.

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​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

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​YouTube adds an AI Overviews-like search results carousel​
​Aisha Malik​
​YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on June 26.

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​Google Launches Offerwall To Expand Monetization Options
​Matt G. Southern​
​Google's new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?

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​Google Launches 1st Order Promotions for Shopping Ads​
​PPC News Feed​
​Google has launched 1st order promotions (also called New Customer Promotions) for Shopping ads, allowing merchants to show exclusive discounts to new customers.

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​Everything is now opaque​
​Jono Alderson​
​Your dashboards are lying. Attribution is dead. Marketing is now a black box - and if you’re forgettable, you’re finished. Jono explains it in his latest post.

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​What are the key trends and takeaways from Cannes Lions 2025?​
​Lucy Werner​
​From AI and authenticity to the rise of the creator CEO, these are the big ideas shaping the future of creativity, as heard on the Croisette.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🎉 SEOFOMOer Of The Week

James Norquay is the Founder of Prosperity Media, an Specialist SEO & Digital PR Agency, one of the best known search marketing agencies in Australia and the winner of the Best Large SEO Agency in APAC 2025; which he started in 2012 and grown from a three-person team to now a collaborative team of 31.

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An experienced SEO specialist and entrepreneur, he's also director of the Sydney SEO Conference (a leading search marketing event in Australia and the whole APAC region), SEO conference speaker and one of Australia's top SEO community contributors, sponsoring initiatives and meetups like The SEO Collective.

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Learn more about James and follow him on LinkedIn now.