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SEOFOMO: The Newsletter to Keep up with SEO

πŸ”₯ The Hottest in SEO with #SEOFOMO! πŸ‡ΊπŸ‡¦


Hello #SEOFOMOer,
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It's time to stop having FOMO and go through the SEO highlights from the last few days...

πŸ—ž Search Updates & News from Search Engines ​
​The latest releases, guides, and features from search engines

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​The September 2022 Core Update is Now Complete​
​Google Search Central / Search Updates​
The rollout of the September 2022 Core Update was completed on September 26. It's time to check your rankings in case you haven't.
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​10 biggest Announcements from Google Search On 22​
​Barry Schwartz / Search Announcements​
A recap from Barry of the biggest updates from the Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters, and more.
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​9 new features and tools for easier shopping on Google (announced at Search On)​
​Lilian Rincon / Search Announcements​
3D sneakers, buying guides and more shopping features have been announced by Google, powered by the Shopping Graph that now understands more than 35 billion product listings β€” up from 24 billion just last year.
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​Bringing more voices to Search​
​Lauren Clark and Itamar Snir / Search Announcements​
Google announced a new "Discussions and forums" feature that will appear when you search for something that might benefit from the diverse personal experiences found in online discussions.
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​Google Search News (Sept β€˜22) - New reports, structured data, and more! [Video]​
​Google Search Central / Search News​
In this September episode of Google Search News, John Mueller goes over recent updates in Google Search: from new reports in Search Console to ranking recommendations for content creators, and more.
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[Main Sponsor]⚑ SERP’s Up: A fresh new SEO podcast by Wix

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Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.
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Each week you’ll get an in-depth, unconventional take on SEOβ€”from hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360Β° twist of SEO learning for all.
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​Listen Now​
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πŸ‘ŒThis week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week

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​Winners & Losers of the September 2022 Core Update & Product Reviews Update​
​Lily Ray / Search Updates​
It can be insightful to look at the performance of websites at scale after a core update to see if any patterns exist among winning or losing websites. Lily has the data.
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​Google's latest updates leave no room for low-quality content​
​Kevin Indig / Search Updates​
Google recently published 3 updates that had a big impact on organic traffic across many verticals. Kevin has analyzed their impact. Learn about his takeaways here!
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​SEO Chapter of the Web Almanac 2022​
​Sophie Brannon, Itamar Blauer, and Mordy Oberstein / General SEO​
The SEO Chapter of the Web Almanac 2022 has been published, documenting and assessing 8+ million homepages across the web and comparing them with the 2021 findings to identify new insights.
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​Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case Study)​
​Irina Maltseva / Link Building​
Every business wants to be featured in top industry listicles. The problem is that listicle outreach is quite complicated. Irina shows how to effectively do it.
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​Google Analytics 4 (GA4) for SEOs: What Google doesn’t tell you​
​Diogo Abrantes da Silva / SEO Measurement​
Diogo presented at the latest Lisbon SEO Meetup about the main pitfalls that the SEO community should avoid with the new Google Analytics 4 and how to best leverage it. Watch the video and take a look at the deck full of insights!
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​Enterprise e-commerce SEO: Why good technology can’t fix a bad process​
​Trond LyngbΓΈ / Enterprise SEO ​
Enterprise e-commerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the main enterprise-level challenges.
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​What is semantic search: A deep dive into entity-based search​
​Olaf Kopp / General SEO ​
Semantics = theory of meaning, yet most define semantic search with a focus on intent. β€œMeaning” is not the same as β€œintention.” Olaf shares what you need to know here.
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​Technical SEO testing: How Googlebot handles iframes​
​Bastian Grimm / Technical SEO ​
Bastian goes through some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
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​Headless SEO 101: Everything You Need to Get Started​
​Lidia Infante / Technical SEO ​
A headless architecture is a great tool to empower businesses to own every aspect of the digital experience they’re creating for their users. Here's what to take into consideration for it from an SEO standpoint.
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​SEO Agency Growth: How to Grow Your SEO Agency in a Sustainable Way [Video]​
​Crawling Mondays / SEO Management​
Learn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through the biggest challenges, the building blocks for growth, avoiding employee churn, how to close clients, and more.

[Sponsor]⚑ The Digital PR Course with Mark Rofe: Learn how to build links with digital PR ​
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Former billboard heart-throb turned Christmas tree seller Mark Rofe, has launched his digital PR course showing you how to use digital PR to build links.
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Yeah, that should do it.

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Exclusive 10% off for SEOFOMO subscribers using the code: billboardbaggins​
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​Register Now!​
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πŸ’Έ New Remote Based Digital Marketing & SEO Jobs

Are you looking for a new remote-based job? Take a look at these remote digital marketing positions

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Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free! πŸ™Œ The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter

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Follow. Them. Now. πŸ‘
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Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.
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​ πŸ›  Free SEO Tools of the Week ​
Each week, handy free SEO tools to help you.

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​Free Google Rank Tracker​
​seotesting.com​
Rank track up to 500 keywords for free based on Google Search Console data, get a daily e-mail report to see changes in position and compare 7, 30, 90-day and yearly averages.
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​GA4 Shopping Behaviour v3.1 by Web Site Advantage​
​Tony McCreath​
A Google Data Studio dashboard to see how users flow towards making a purchase and where they drop off. This report requires a GA4 property that supports the events for online sales.
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[Special Announcement]⚑ The OMG Center is Live! Digital Agency Coaching, Training and Support ​
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A game changer for Digital Agencies has launched this week.
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The OMG Center features a fully free community as well as access to discounted services that any agency would need in its lifetime. Backed up with 10+ coaches and trainers who can help an agency grow, and even sell.
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​Enter for Free Now​

⚑️ Non-SEO focused awesomeness ​
​Because there's so much happening that is not purely SEO related that we can learn from

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​20+ collectively BRILLIANT bits of writing advice (to use starting right now) [Thread]​
​Rob Lennon / Copywriting​
Rob asked for your best writing tips and got over 40 fantastic responses he summarizes in this thread.
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​Creating content that grabs attention with Amanda Natividad [Video]​
​Kevin Indig & Amanda Natividad / Copywriting​
Amanda Natividad is a master attention grabber. Few people understand how to create content on Twitter and other platforms that resonates so well with an audience. She shares top insights in this interview with Kevin Indig.
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​Google Tag Manager: A trip down memory lane [Thread]​
​Simo Ahava / Google Tag Manager​
From "not having to bother IT" to inspiring thousands of digital marketers to learn some JavaScript, GTM has been transformative in our industry of data, analytics, and marketing.
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​HTML is the most ignored technology. Here are 7 tips that you didn't know about [Thread]​
​Pratham / Web Development​
The HTML `spellcheck` attribute checks for spelling errors. The "autocomplete" attribute specifies whether a form or an input field should autocomplete on or off. Learn more in this thread.
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​Gen Z’s Favorite Brands 2022​
​Morning Consult / Branding​
An overwhelming majority (86.23%) of Gen Z adults have a favorable impression of YouTube, making it the most popular brand with the cohort. YouTube’s parent brand, Google, comes in at No. 2, followed by Netflix and Amazon.
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​9 Best Affiliate Programs for Beginners (Any Niche)​
​Bill Widmer / Affiliate Marketing​
There are thousands of affiliate marketing programs out there. However, not all of them are beginner-friendly. Here are some of the best for beginners!
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πŸ’ͺ This week's #SEOFOMO Featured Supporters ​
​A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

  • ​Waqas Ahmad, independent SEO assistant and Digital Marketer.

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​... You rock πŸ‘β€‹
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.

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​ πŸ‘€ Do you have Feedback? ​
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. πŸ‘Œ
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​Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

Psssttt... You can also read #SEOFOMO in your browser. Click here.​
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Check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.​

SEOFOMO: The Newsletter to Keep up with SEO

SEOFOMO is a weekly free newsletter sent to +40,000 subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!

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