📣 The Highlights of SEO, Google Announcements & More

The May 14, 2023 edition of SEOFOMO is here
[If you want to read SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Google Announcement: Supercharging Search with Generative AI
Elizabeth Reid / Google Search Updates
Google announces their next steps in a new era of Search that leverages generative AI capabilities, and how you can first try these new features in Search Labs.

Google's Overview of SGE: A New Way to Search with Generative AI [PDF]
Google / Google Search Updates
A must-read about how the new Google's Search Generative experience will work, doing through AI-Powered Snapshots, its Conversational Mode, Vertical Experiences, UX, the role of human input, and more!

What’s ahead for Bard: More global, more visual, more integrated
Google / Google Search Updates
Google is introducing new updates to Bard, including image capabilities, coding features and app integration. Plus, they're expanding access around the world, introducing more languages and ending the waitlist.

Learn From Others’ Experiences With More Perspectives on Search
Lauren Clark / Google Search Updates
Google is also adding new ways to find and explore diverse perspectives on Search with a new "Perspectives" filter at the top of search results to help you learn from the experience of other people.”

Google Rolling Out Related Topics Filter On Desktop Search Results
Barry Schwartz / SERP Features
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.

ChatGPT: Web Browsing and Plugins are Now Rolling Out In Beta (May 12)
OpenAI / ChatGPT Product Updates
OpenAI has announced that they’re rolling out web browsing and Plugins to all ChatGPT Plus users over the next week... allowing ChatGPT to access the internet and to use 70+ third-party plugins.”

Google to update the helpful content system algorithm in the coming months
Barry Schwartz / Search Trends
Google said this update will help it understand content created from a personal or expert point of view.

How x-default Can Help You
Gary Illyes / Google SEO Guidelines
Gary explains two additional benefits of using x-default in hreflang to specify the page to show when you don’t have a language/country version: URL discovery and conversions.

Bing Chat gains image answers with knowledge cards and optimized answers
Barry Schwartz / Microsoft Search Updates
Microsoft announced a number of new features that have been added to Bing Chat, including images within answers, optimized knowledge answers and more.

Introducing INP to Core Web Vitals
Google Search Central / Google Search Updates
Interaction to Next Paint (INP) will replace FID as part of the Core Web Vitals in March 2024 as a better responsiveness metric to help site owners and developers to take the necessary steps and evaluate their pages.

[Main Sponsor]
⚡ The Ultimate Guide to SEO Reporting to the C-Suite [Deck included]

Struggling to increase the visibility of SEO among your executive team? You’re not alone.

It's a challenge SEOs have been dealing with since forever. That’s why we’ve put together your new go-to SEO reporting resource that describes the do's and don'ts and all of the metrics to cover.

And you know the best thing? We even built an SEO Reporting deck that you can use right away!

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[Special Announcement]
⚡ The Initial SEOFOMO SEO Auditing Survey Results & Giveaway Winner

The first part of the SEOFOMO SEO Auditing Survey Results is here! The survey received 373 responses after a week of publication, revealing key insights into the current challenges, trends, and ways of working when doing SEO audits.

But before going through the initial insights, let’s congratulate Sophie Gibson, the participant winner of the SEO auditing survey hoodie and mug giveaway! I’m getting in touch with Sophie to send her the prize.

It’s now time to review the initial SEO auditing survey results (stay tuned for the additional ones next week) like:

The most popular formats used to share SEO audit and recommendations with stakeholders or clients? 72% selected Google Sheets / Excel and 43% chose also Google Docs / Word.
How often do SEOs present their audit recommendations to stakeholders or clients? 52% always present them, and 37% said that they do it most of the time.
What are the top 3 SEO tools SEOs use when conducting audits? 292 mentioned Screaming Frog, 205 said the Google Search Console, 170 said Semrush, 143 mentioned Ahrefs and 52 said Sitebulb.

Learn more about the rest of the tools and other insights from the SEO auditing survey results here.

👌This week's SEO Awesomeness

Thoughts about Google's AI Search Announcement & Potential Impact
Yours Truly / Search Trends
Who would be the winners and the losers from Google's new AI search experience? I go through the main consequences to expect based on their announcement, screenshots and videos, which Websites could be the winners and which the losers, and how the "Perspectives" new filter integrates very well here.

An SEO’s Guide To Understanding Large Language Models (LLMs)
Jess Peck / Search Trends
Jess explains everything about LLMs in simple language - what are transformers, how GPT uses them, good uses of LLM and ML models, and more FAQs.

How to steal your competitors’ featured snippets with ChatGPT (prompts included)
Tony Hill / Search Automation
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking queries.

How to Describe a SaaS Product With Schema Markup
Daniel K Cheung / Technical SEO
Most SaaS products are subscription-based (monthly or annual), and product and service schema tags don’t work for them. Learn with Daniel which to use.

How to Hire a Link Building Agency: A Step-by-Step Guide
Jenny Abouobaia / Link Building
With so many agencies claiming to be the best in the business, it can be challenging to know who’s legit. In this article, Jenny looks at how to hire a link building agency, including the qualities and red flags to look out for.

Forget link building, think link earning
Andrew Holland / Link Building
Andrew explains why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.

Launch A ‘Discount Code’ Page & Reduce Your Affiliate Commissions [SEO Quick Win #1]
James Brockbank / Affiliate SEO
Learn from James how to lower affiliate commissions and drive more organic revenue by creating your own discount codes page, including examples.

A Little Negative SEO
Oliver H.G. Mason / SERP Features
Can You Remove Competitor Featured Snippets? Take a look at this excellent guide from Oliver.

Is Your Organic Traffic Eroding?
Kevin Indig / General SEO
Why is your organic traffic eroding over time? Learn how to use this step-by-step organic traffic erosion analysis shared by Kevin, to get the answer.

Free DMU Membership For Under-Represented Freelancers [Apply to Join]
DMU / SEO Freelancing
The DMU -a small, private online community of some of the best independent digital marketers- offers 9 DMU memberships to under-represented freelancers for free for an entire year. Apply now.

[Sponsor]
⚡ How Search Intelligence earned over 230 PR links for a client in just a few months, from reputable news websites

This week, Fery shares how they started with aggressive Digital PR work for a client in late 2021, and are now outranking big sites such as IKEA, Argos, Wayfair, for their main money keyword, exploding their organic traffic.

Learn how they earned over 230 PR links (not just placements) for them in just a few months, from reputable national and regional news websites with:

Data-Driven Digital PR
Expert Commentary PR
Reactive PR
... and Persistence

Read the full story here

💸 Latest SEO Jobs

See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tools

15 Free Keyword Research Tools For 2023
Maddy Osman
From GetKeywords to Sonar: This is a great curation of free but useful keyword research tools by Maddy. Check it out.

XML Sitemap Analyzer
Esteve Castells
Add any XML sitemap or sitemap index URL and the tool will crawl it and create two files, one containing all the URLs, and another containing all the sitemaps and the number of URLs each has.

Google Knowledge Graph API Exporter
Esteve Castells
This other tool by Esteve allows you to query the Google Knowledge Graph API for free and without any development effort.

[Sponsor]
⚡ Learn Local SEO For Free With BrightLocal Academy

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🙌 The SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs:

Bengü Sarıca Dinçer (Twitter, LinkedIn), Search Engine Optimization Team Lead at Popupsmart
Lily Ugbaja (Twitter, LinkedIn), Fractional Content Manager for SaaS
Mark A Preston (Twitter, LinkedIn), SEO Consultant and Author
Sophie Gibson (Twitter, LinkedIn), Technical SEO Director at StudioHawk
Yuriy Yarovoy (Twitter, LinkedIn), VP of Growth at Medal.tv

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,150 subscribers after 13 editions!

Check #MarketingFOMO now

💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis - SEO Consultant & SEOFOMO Creator

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

SEOFOMO: The Newsletter to Keep up with SEO

📣 The Highlights of SEO, Google Announcements & More

👀 Do you have Feedback?

SEOFOMO: The Newsletter to Keep up with SEO