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The May 14, 2023 edition of SEOFOMO is here
β[If you want to read SEOFOMO on the Web click here]β
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ποΈ Search Updates & News from Search Engines
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βGoogle Announcement: Supercharging Search with Generative AIβ
βElizabeth Reid / Google Search Updatesβ
βGoogle announces their next steps in a new era of Search that leverages generative AI capabilities, and how you can first try these new features in Search Labs.
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βGoogle's Overview of SGE: A New Way to Search with Generative AIβ [PDF]β
βGoogle / Google Search Updatesβ
βA must-read about how the new Google's Search Generative experience will work, doing through AI-Powered Snapshots, its Conversational Mode, Vertical Experiences, UX, the role of human input, and more!
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βWhatβs ahead for Bard: More global, more visual, more integratedβ
βGoogle / Google Search Updatesβ
βGoogle is introducing new updates to Bard, including image capabilities, coding features and app integration. Plus, they're expanding access around the world, introducing more languages and ending the waitlist.
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βLearn From Othersβ Experiences With More Perspectives on Searchβ
βLauren Clark / Google Search Updatesβ
βGoogle is also adding new ways to find and explore diverse perspectives on Search with a new "Perspectives" filter at the top of search results to help you learn from the experience of other people.β
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βGoogle Rolling Out Related Topics Filter On Desktop Search Resultsβ
βBarry Schwartz / SERP Featuresβ
βGoogle's related topics filter was launched on mobile in December and is now on desktop after months of testing.
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βChatGPT: Web Browsing and Plugins are Now Rolling Out In Beta (May 12)β
βOpenAI / ChatGPT Product Updatesβ
βOpenAI has announced that theyβre rolling out web browsing and Plugins to all ChatGPT Plus users over the next week... allowing ChatGPT to access the internet and to use 70+ third-party plugins.β
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βGoogle to update the helpful content system algorithm in the coming monthsβ
βBarry Schwartz / Search Trendsβ
βGoogle said this update will help it understand content created from a personal or expert point of view.
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βHow x-default Can Help Youβ
βGary Illyes / Google SEO Guidelinesβ
βGary explains two additional benefits of using x-default in hreflang to specify the page to show when you donβt have a language/country version: URL discovery and conversions.
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βBing Chat gains image answers with knowledge cards and optimized answersβ
βBarry Schwartz / Microsoft Search Updatesβ
βMicrosoft announced a number of new features that have been added to Bing Chat, including images within answers, optimized knowledge answers and more.
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βIntroducing INP to Core Web Vitalsβ
βGoogle Search Central / Google Search Updatesβ
βInteraction to Next Paint (INP) will replace FID as part of the Core Web Vitals in March 2024 as a better responsiveness metric to help site owners and developers to take the necessary steps and evaluate their pages.
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[Main Sponsor]β
ββ‘ The Ultimate Guide to SEO Reporting to the C-Suite [Deck included]
Struggling to increase the visibility of SEO among your executive team? Youβre not alone.
It's a challenge SEOs have been dealing with since forever. Thatβs why weβve put together your new go-to SEO reporting resource that describes the do's and don'ts and all of the metrics to cover.
And you know the best thing? We even built an SEO Reporting deck that you can use right away!
βCheck out the guide and steal our deck.β
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[Special Announcement]β
ββ‘ The Initial SEOFOMO SEO Auditing Survey Results & Giveaway Winner
The first part of the SEOFOMO SEO Auditing Survey Results is here! The survey received 373 responses after a week of publication, revealing key insights into the current challenges, trends, and ways of working when doing SEO audits.
But before going through the initial insights, letβs congratulate Sophie Gibson, the participant winner of the SEO auditing survey hoodie and mug giveaway! Iβm getting in touch with Sophie to send her the prize.
Itβs now time to review the initial SEO auditing survey results (stay tuned for the additional ones next week) like:
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βLearn more about the rest of the tools and other insights from the SEO auditing survey results here.β
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πThis week's SEO Awesomeness
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βThoughts about Google's AI Search Announcement & Potential Impactβ
βYours Truly / Search Trendsβ
βWho would be the winners and the losers from Google's new AI search experience? I go through the main consequences to expect based on their announcement, screenshots and videos, which Websites could be the winners and which the losers, and how the "Perspectives" new filter integrates very well here.
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βAn SEOβs Guide To Understanding Large Language Models (LLMs)β
βJess Peck / Search Trendsβ
βJess explains everything about LLMs in simple language - what are transformers, how GPT uses them, good uses of LLM and ML models, and more FAQs.
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βHow to steal your competitorsβ featured snippets with ChatGPT (prompts included)β
βTony Hill / Search Automationβ
βA seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking queries.
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βHow to Describe a SaaS Product With Schema Markupβ
βDaniel K Cheung / Technical SEOβ
βMost SaaS products are subscription-based (monthly or annual), and product and service schema tags donβt work for them. Learn with Daniel which to use.
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βHow to Hire a Link Building Agency: A Step-by-Step Guideβ
βJenny Abouobaia / Link Buildingβ
βWith so many agencies claiming to be the best in the business, it can be challenging to know whoβs legit. In this article, Jenny looks at how to hire a link building agency, including the qualities and red flags to look out for.
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βForget link building, think link earningβ
βAndrew Holland / Link Buildingβ
βAndrew explains why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
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βLaunch A βDiscount Codeβ Page & Reduce Your Affiliate Commissions [SEO Quick Win #1]β
βJames Brockbank / Affiliate SEOβ
βLearn from James how to lower affiliate commissions and drive more organic revenue by creating your own discount codes page, including examples.
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βA Little Negative SEOβ
βOliver H.G. Mason / SERP Featuresβ
βCan You Remove Competitor Featured Snippets? Take a look at this excellent guide from Oliver.
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βIs Your Organic Traffic Eroding?β
βKevin Indig / General SEOβ
βWhy is your organic traffic eroding over time? Learn how to use this step-by-step organic traffic erosion analysis shared by Kevin, to get the answer.
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βFree DMU Membership For Under-Represented Freelancers [Apply to Join]β
βDMU / SEO Freelancing
βThe DMU -a small, private online community of some of the best independent digital marketers- offers 9 DMU memberships to under-represented freelancers for free for an entire year. Apply now.β
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[Sponsor]β
ββ‘ How Search Intelligence earned over 230 PR links for a client in just a few months, from reputable news websites
This week, Fery shares how they started with aggressive Digital PR work for a client in late 2021, and are now outranking big sites such as IKEA, Argos, Wayfair, for their main money keyword, exploding their organic traffic.
Learn how they earned over 230 PR links (not just placements) for them in just a few months, from reputable national and regional news websites with:
βRead the full story hereβ
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πΈ Latest SEO Jobs
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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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π Free SEO Tools
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β15 Free Keyword Research Tools For 2023β
βMaddy Osmanβ
βFrom GetKeywords to Sonar: This is a great curation of free but useful keyword research tools by Maddy. Check it out.
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βXML Sitemap Analyzerβ
βEsteve Castellsβ
βAdd any XML sitemap or sitemap index URL and the tool will crawl it and create two files, one containing all the URLs, and another containing all the sitemaps and the number of URLs each has.
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βGoogle Knowledge Graph API Exporterβ
βEsteve Castellsβ
βThis other tool by Esteve allows you to query the Google Knowledge Graph API for free and without any development effort.
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[Sponsor]β
ββ‘ Learn Local SEO For Free With BrightLocal Academy
Succeeding at local SEO can be tricky - but learning the skills you need is easy with BrightLocal Academy.
BrightLocal Academyβs free, interactive courses are designed to help you practice and apply learning in real-world scenarios. You won't just watch and read about local SEO, you'll actually do it!
Created by industry experts, the course catalog covers everything from a beginner's guide to local SEO, to more advanced topics on local keyword research, local link building, and Google Business Profile optimization.
Whether you're an independent professional or an agency marketer, BrightLocal's interactive courses will teach you how to improve visibility, get more traffic, and boost rankings like a pro. β
ββEnroll for free todayβ
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π The SEOFOMO's SEOs & Digital Marketers to Followβ
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βLet's follow these amazing SEOs:
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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π‘ Non-SEO, Digital Marketing News, Guides & Tools
If you like SEOFOMO and youβre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
βMarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,150 subscribers after 13 editions!
βCheck #MarketingFOMO nowβ
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π Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
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βHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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βOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email β
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteβ
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SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!