🗞️ Search Updates and News from Search Engines

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​Google Discover adds AI summaries, threatening publishers with further traffic declines​
​Sarah Perez / Google Product Updates​
​The feature will appear on iOS and Android in the US, with a focus on trending lifestyle topics like sports and entertainment. Google also noted that the feature would make it easier for people to decide what pages they want to visit.

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​Google homepage search box rolling out AI Mode button
​Barry Schwartz / Google Product Updates​
​Google is adding an AI Mode button to the Google home page. They have been testing this for a couple of months now.

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​Introducing ChatGPT agent: bridging research and action​
​OpenAI / ChatGPT Product Updates​
“ChatGPT now thinks and acts, proactively choosing from a toolbox of agentic skills to complete tasks for you using its own computer.”

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​Google Adds Comparison Mode To Search Console’s 24-Hour View​
​Matt G. Southern / Google Product Updates​
​Google has added a comparison mode to Search Console's 24-hour view, letting you analyze hourly performance trends against previous days.

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​Confirmed CWV Reporting Glitch In Google Search Console​
​Roger Montti / Google Search Trends​
​A Core Web Vitals reporting outage was confirmed in Google Search Console, originating from a dip in CrUX reporting.

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​Google Local Ranking Documentation Updated​
​Barry Schwartz / Google Search Guidelines ​
​Google has updated its local ranking documentation and tips to improve your local ranking on the Google page. The new wording is shorter and has fewer details than the older version.

• Related: Google Updates Merchant Return Policies & Loyalty Programs by Barry Schwartz​

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​Google: Barely Indexed Sites Can Mean Google Isn't Convinced Of The Site Overall​
​Barry Schwartz / Google Search Q&A​
​"If you're hosting your site on a strong hosting platform, in a technically valid way (which you can test for), and it's barely getting indexed, often that's a sign that our systems aren't convinced about the site overall."

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​A Few Key Shifts from the June Core Update in Ecommerce, SaaS and Publications in SERPs​
Aleyda Solis / Search Trends​
​"Big players decreasing in rankings/visibility for niche topics they're not really specialized, many times ranked with guides... with an increase of commercial or informational content from specialized software or publications that have started to rank better."

• Related: Analyzing pages that improved following the June 2025 core update by Marie Haynes​

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​AI search is booming, but SEO is still not dead​
​Lily Ray / Search Trends​
​AI search tools usage is on the rise, but SEO fundamentals remain critical. Lily goes through how the two intersect and what it means for your strategy.

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​Topic-first SEO: The smarter way to scale authority​
​Kevin Indig, Amanda Johnson / Content Optimization​
​Say goodbye to surface-level SEO. Here’s how a topic-first mindset drives better long-term results, content systems, and stakeholder buy-in.

• Related: The shared characteristics of sites unaffected by the Great Decoupling by Aleyda Solis​

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​Why Publishing More Content Is Killing Your SEO (And What to Do Instead)​
​Melissa Popp / Content Optimization​
​Melissa shares a tactical guide for content creators, strategists, and clients stuck in the “more is better” trap.

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​Why Branded Queries Matter Now More Than Ever​
​Yordan Dimitrov / General SEO​
​In 2025, branded queries drive higher CTRs, trust, and visibility in AI-powered search. Yordan explains why they matter more than ever & how to adapt your SEO strategy.

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​SEO Testing: the complete open-source guide (without paid tools)​
​Giulia Panozzo / SEO Testing​
​A comprehensive guide to SEO testing by Giulia, walking you through how to run impactful experiments, from formulating hypotheses to selecting test designs and analyzing results, without relying on paid tools.

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​How To Use Vector Embeddings for Redirect Mapping​
​Screaming Frog / SEO Automation​
​Learn how to connect to AI platforms using Screaming Frog to enable semantic similarity analysis, and find the closest matching pages that can be used for redirect mapping at scale.

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​The Great Decoupling of Clicks and Impressions — Whiteboard Friday [Video]​
​Tom Capper / Search Trends​
​Tom explains how AI is fundamentally changing user behavior and what it means for your website's strategy. Discover if you should embrace impressions as a new metric or fight to reclaim your clicks in the current search landscape.

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​How to Successfully Pitch and Speak at SEO & Digital Marketing Events [Video]​
​Crawling Mondays / SEO Events​
​Learn how to successfully pitch and speak at SEO conferences with event organizers Kelvin Newman from BrightonSEO & HeroConf and Kirstie Hoskin from International Search Summit and International Social Summit from Webcertain; going through the top pitching mistakes, criteria they use to pick sessions, and more.

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​When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search​
​Greg Jarboe / SEO Measurement​
​With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience insights.

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​Job Seekers: It's You​
​Ben Steele / SEO Careers​
​Send low- and high-effort applications, reach out to recruiters and hiring managers, and network at every opportunity. Ben goes through practical job search advice.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​What really makes content citation-worthy in AI Search?​​
​Alex Halliday​
​"Using rich, multi-type schema increases your chances of AI citations by 13%... Well-structured heading hierarchies (H1 > H2 > H3) nearly triple citation rates... ". Learn more from a 12K URLs analysis.

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​8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)​​
​Patrick Stox ​
​AI Overviews aren’t always in the first position in the SERPs. Patrick goes through the data.

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​Journalist says 4,000 fake AI news websites created to game Google algorithms​
​Rob Waugh​
​More than 4,000 fake news websites powered by generative AI have been set up to game Google Discover and search, according to award-winning French journalist Jean-Marc Manach.

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​Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google​
​Patrick Stox​
​Patrick set up some tests to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank.

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​AI Search Study: Understanding Keyword Query Fan-out​
​Jakub Sadowski​
​Jakub goes through the most important findings from studying query fan outs. “Only 27% of fan-out keywords actually stay consistent across different searches”.

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​How to make ecommerce product pages work in an AI-first world​
​Gert Mellak​
​Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.

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​Learn More About AI in Marketing in The AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​SEO Specialist (PT or FT) at Flow Agency​
• ​Sr. SEO Specialist at SearchBloom​
• ​Senior SEO Consultant at Uproer​
• ​Sr. SEO Manager at Front Row​
• ​SEO & GEO Growth Marketing Manager at Firecrawl​
• ​SEO Associate at Seer Interactive​
• ​SEO Executive at ClickOut Media​
• ​Growth manager (WeTransfer) at Bending Spoons​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Rendering Difference Engine - Chrome Extension​
​The Gray Dot Co
​The rendering difference engine highlights discrepancies between the response and the rendered HTML.
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​​GSC Guardian - Chrome Extension [New Version]​
​GSC Guardian​​
​GSC Guardian 2.9 is here! Enhanced Google Search Console with Visual Algorithm Tracking, now with Bulk CSV Import, Upload historical annotations and migrate data efficiently.

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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Webinar: The AI Search Action Checklist with Aleyda Solis​
​AirOps / Online / Free / July 20, 2025​
​Join Aleyda Solis, Josh Spilker, Eoin Clancy, and Anna DeMars break down the proven, actionable framework for making your content AI-ready, measurable, and future-proof.

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​SEO IRL - Canada's largest SEO Conference​
​SEO IRL / Toronto, Canada / TBA / October 16-17, 2025​
​Canada's largest SEO Conference is back with speakers like Aleyda Solis, Kevin Indig, Brie Moreau, Bianca Anderson, Jori Ford or Marie Haynes, and more! If you want cutting-edge SEO, real-world results, and a community that knows how to have serious fun, SEO IRL is for you.​
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​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

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​Meta Follows YouTube In Crackdown On Unoriginal Content​
​Matt G. Southern​
​Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.

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​TikTok Bulletin Boards: What They Are, How They Work, and Why They Matter​
​Tamilore Oladipo​
​TikTok just introduced Bulletin Boards, similar to Instagram's Broadcast Channels. Tamilore goes through what you need to know.

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​Google Ads launches Creator Partnerships Hub Beta for tracking YouTube sponsorships​
​Swipe Insight​
​The Creator Partnerships Hub Beta is now live in some Google Ads accounts, offering a significant improvement for those running YouTube sponsorships or collaborating with creators.

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​How to Track Email Traffic in GA4 (+ Custom Report Guide)​
​Bengu Sarica Dincer
​An insightful GA4 step by step guide to track email traffic performance, plus the steps to build a custom report.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🎉 SEOFOMOer Of The Week

Malte Landwehr is the CMO of Peec AI, former VP of SEO at Idealo, VP of Product at Searchmetrics, and has +20 years of SEO experience.

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A regular conference speaker and podcast guest, you can watch Malte sharing about "SEO’s New Trifecta: Humans, Search, and LLMs", "The Rise of Companion Chatbots" or "The Growing Importance of SEO and LLMO in Politics".

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Learn more about Malte and follow him on LinkedIn now.