Hello #SEOFOMOer,It's time to stop having FOMO and go through the SEO highlights from the last few days...
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🗞 Search Updates & News from Search Engines ​
​The latest releases, guides, and features from search engines

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​Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO​
​Barry Schwartz / Search Q&A​
"If a site's most important page (say homepage) is "terrible" (in the sense of any algorithm), that's a pretty big deal. If the same site has a random archived page that's "terrible," no big deal."
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​Google: We Have Algorithms To Detect & Demote AI Altered Plagiarized Content​
​Barry Schwartz / Search Q&A​
Duy Nguyen from Google's search quality team said: "Scraping content, even with some modification, is against our spam policy." Duy added that Google has "many algorithms to go after such behaviors and demote site scraping content from other sites."
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​Curing Crawling Chaos [Video]​
​Martin Splitt and Crystal Carter / SEO Fairytales​
In this episode, Martin and Crystal chat about an indexing challenge where crawling tools were unable to crawl a site. Find out how Crystal solved this issue, the tools used, and more.
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​English Google SEO Office-Hours from November 2022 [Video]​
​Google Search Central / Google SEO Office Hours​
Curious about the effect of noindexed pages on crawl budget? Does HTTP/3 improve SEO? Does Google rotate indexed pages? Uncover answers for these questions and more in the video.
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​From Journalism to SEO with Jennifer Slegg [Podcast]​
​Search Off the Record / SEO Interviews​
In this episode of Search Off the Record, Gary and Lizzi talk with Jennifer Slegg about the early days of HTML, Jennifer's passion for helping people create good content for search, and thoughts on the future of AI in search.

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[Main Sponsor]​
​⚡ SERP’s Up: A fresh new SEO podcast by Wix

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Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.
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Each week you’ll get an in-depth, unconventional take on SEO—from hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
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​Listen Now​
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👌This week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week

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​Survey Of 755 Link Builders Shows What Works In 2022​
​Mark Webster / Link Building​
Guest Posting is still the #1 link building tactic, creating content only pursued by 50%, and PR campaigns, likely the hardest, only used by 17%. Learn about the latest on link building in this survey results!
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​How to Use HARO (And Alternatives) to Get Killer Backlinks​
​Jenny Abouobaia / Link Building​
HARO is oversaturated, and results are not guaranteed. So, what should do then? Jenny shares brilliant tips to get killer backlinks using HARO and alternatives.
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​Which Content Format And Type Works Best For Earning Links For SaaS & B2B Businesses [Thread]​
​Shaurya Jain / Link Building​
After spending 52 hours analyzing the content of 100 websites, Shaurya found the format and type that work best for SaaS & B2B link building: What is X (27.7%), Listicle (20.8), and Guide (10.9%).
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​In-house vs. Agency SEO Work: The Pros and Cons​
​Jackie Chu / SEO Careers​
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Jackie shares her POV and insights into how she feels about in-house vs. agency life.

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​3 Important Google Updates to Understand — Whiteboard Friday​
​Lily Ray / Google Algorithm Updates​
2022 has been the year of frequent Google Updates. But, which are the ones that can affect your SEO strategy? Lily takes us through three of them in detail — Helpful, Product Reviews, and Core Update.
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​Quick & Easy Tips You Can Do Today To Help Improve Client Communication​
​Tessa Voecks / SEO Management​
Whether you are on the agency side of SEO or working in-house, learn about client communication mistakes to avoid, frequency & medium, tools, and more!
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​How to Create Website Content for Local SEO - A Free Online Course​
​Claire Carlile, BrightLocal / Local SEO​
In this awesome free course, Claire shares how local businesses can create compelling content for gaining visibility and maximizing conversions.
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​Starting in Enterprise SEO: 10 Tips for Success​
​Eli Schwartz / Enterprise SEO​
Eli goes through his top 10 tips to be successful with SEO at scale — everything from using the right tools, learning to plan and manage, to reporting and experimenting.

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​Generative AI For SEO: An Overview​
​Andrea Volpini / SEO Automation​
Andrea explains the technology behind transformer-based models, the best practices, and how we can use them in enterprise SEO.
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​International SEO: The Essential Guide To Global Success​
​Lidia Infante / International SEO​
Thinking of going international? Lidia’s guide on international SEO will help you understand how to rank for the right terms in the right places and make sure your international endeavors don’t fail.
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​How to Use Google Search Console for Keyword Research​
​Olga Zarr / Keyword Research​
In this detailed guide by Olga, you'll be able to learn how to use Google Search Console for keyword research to start creating content that your target audience is looking for.

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​A Recap of the International Search Summit Barcelona – November 2022​
​Jo Turnbull / SEO Events​
Did you miss the International Search Summit? Don't worry! Jo has you covered with an in-depth coverage

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💸 New Remote Based Digital Marketing & SEO Jobs

Are you looking for a new remote-based job? Take a look at these remote digital marketing positions

• ​Head of SEO at Snippet Consulting​
• ​Technical SEO Specialist at Innovation Visual​
• ​SEO Manager at Humanitec​
• ​Senior SEO Strategist at WillowTree​
• ​SEO Manager at Clearlink​

Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free! 🙌 The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter and LinkedIn

• John Shehata (Twitter, LinkedIn), Publishers SEO and Audience Growth Consultant
• Patti Dalessio (Twitter, LinkedIn), Digital Marketing Strategist at Reinvent Interactive
• Joelle Irvine (Twitter, LinkedIn), Director of Growth Marketing at Moz
• Ryan Darani (Twitter, LinkedIn), Integrated SEO consultant
• Alicia Gilbert-Marshall (Twitter, LinkedIn), SEO Sr. Strategist at Statwax

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Follow. Them. Now. 👏
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Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter or LinkedIn.
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​ 🛠 Free SEO Tools of the Week ​
Each week, handy free SEO tools to help you.

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​Maker.ai - The Free, Powerful AI Content Studio​
​Maker.ai​
Generate 100% free written & visual content in seconds through cutting-edge AI templates.
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​ChatGPT: Optimizing Language Models for Dialogue​
​OpenAI​
ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.
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​Serpbear - Search Engine Position Rank Tracking App​
​SerpBear​
SerpBear is an Open Source Search Engine Position Tracking App. It allows you to track your website's keyword positions in Google and get notified of their positions for free.
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​ 💡 Non-SEO focused awesomeness ​
​Because there's so much happening that is not purely SEO related that we can learn from ​
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​Cha-Ching! Shopify Merchants Break Black Friday Records with $3.36 Billion in Sales​
​Shopify / Ecommerce​
This record marks a 17% increase in sales over Black Friday in 2021. Check out more stats on top selling countries, product categories, average cart price, and more!
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​Tinder's Year in Swipe: Top flirt flexes of the year​
​Tinder / Dating​
Situationships, shared values and social issues were the top green flags for a new generation of daters that are done wasting their time.
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​YouTube year in review: The top 10 ads of 2022​
​Nicole Farley / Ads​
If you’re looking for inspiration, check out the top 10 most-watched YouTube ads from 2022.
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​Futurepedia - The Largest Ai Tools Directory, Updated Daily​
​Futurepedia / Artificial Intelligence​
Futurepedia is the largest AI tools directory with 350+ AI tools in categories like marketing, image generation and video editing. Search and filter the tools by categories, pricing and features.
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​Remote employee monitoring tech is surging​
​Hayden Field / Remote Work​
Despite the criticism and broader VC pullback, funding is up 62% for startups in the space.
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💪 This week's #SEOFOMO Featured Supporters ​
​A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

• ​Petra Kis-Herczegh, Senior Solution Engineer at Yext
• ​Umair Simjee, SEO Executive at webaffinity

... You rock 👏​
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.

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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

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​ 👀 Do you have Feedback? ​
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌
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​Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

Psssttt... You can also read #SEOFOMO in your browser. Click here.​
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Check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.​