The April 30th, 2023 edition of SEOFOMO is here
[If you want to read SEOFOMO on the Web click here]
🗞️ Search Updates & News from Search Engines
Google April 2023 reviews update is finished rolling out
Barry Schwartz / Search Updates
Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially completed rolling out over a 13-day period.
Google updates site names in search results after numerous complaints
Barry Schwartz / Search Updates
Google pushed out a fix to resolve some of the inappropriate or unexpected site names selections displayed in its search results. This comes days after Google posted a Web form asking for user feedback about site names that were inaccurate, inappropriate, or wrong.
Google: Page experience is not a ranking system, but it is a ranking signal
Barry Schwartz / Search Guidelines
Google page experience was never a ranking “system” but is still considered a ranking “signal”. Google emphasized that just because page experience was removed as a ranking system, it does not mean it does not reward pages that have a good page experience.
Google Updates Googlebot Verification Documentation
Roger Montti / Search Guidelines
Google updated the official Googlebot documentation with new guidance about visits from IPs associated with GoogleUserContent.com
Microsoft: Bing Chat To Show Referrer Analytics Data In Coming Weeks
Barry Schwartz / Bing Product Updates
Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions from Bing Chat.
Bing Chat Reduces Disengagement By Over 3X For Most Egregious Category
Barry Schwartz / Bing Product Updates
Microsoft has reduced the number of disengagements in Bing Chat by over three times for its most egregious category, said Mikhail Parakhin, the CEO of Microsoft Bing.
Intro to Search Console APIs - Google Search Console Training [Video]
Google Search Central / Search Console Training
In this episode of Search Console Training, Daniel Waisberg talks about Google Search Console API. Learn about four different Search Console API methods, with examples of which data can be exported through each of them.
⚡ The Ultimate Guide to SEO Reporting to the C-Suite
Struggling to increase the visibility of SEO among your executive team? You’re not alone. Reporting on SEO to the C-suite is a challenge for even the most seasoned SEOs. That’s why we’ve put together your new go-to SEO reporting resource.
Check out our Executive-Level SEO Reporting Guide to learn:
- How to keep your report concise, credible, & compelling
- The top do’s and don’ts of SEO reporting to execs
- 8 effective ways to communicate SEO results
Take a look at the guide and download the template as a starting point to set yourself (and your team) up for success.
👌This week's SEO Awesomeness
The SEO Strategy Stack
Adam Gent / General SEO
Adam discusses the problem with SEO strategies and presents the SEO Strategy Stack, its components, its benefits, and the differences between good, bad, and misaligned strategies.
5 Case Studies Showing The Benefits Of Server-Side Rendering
Kevin Indig / Technical SEO
Although Google claims the rendering method has no impact on organic rankings, these case studies show a significant increase of organic search traffic after implementing SSR.
Google’s Newest Reviews Update Elevates Real-Life Experience
Lily Ray / Search Updates
Lily analyzes into how Google has expanded its reviews ranking system to address content featuring any type of review, not only product ones.
Visibility Leaders in Travel – Content That Performs In Search
Sistrix / Travel SEO
Which travel domains dominate the SERPs across different search intents? This study by Sistrix features the winners in this sector and shares insights on why and how you can compete.
Content Pruning SEO: How to Resolve Cannibalization & Improve Quality
Elias Grouhi / Content Optimization
In the modern search landscape, content quality is key to organic search success. Learn how content pruning can help win back traffic lost to content quality and cannibalization issues and turn previously published URLs into a source of organic growth.
How to create a resource page
Julia McCoy / Content Optimization
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
How Content Is Evolving Thanks to AI — Whiteboard Friday [Video]
Ross Simmonds / Content Optimization
There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. In this video, Ross shares how our workflows, processes, and content creation will positively evolve thanks to AI.
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema
Koen Leemans / SEO Testing
"We found that adding FAQ content marked up with FAQPage structured data resulted in a significant 4.3% increase in clicks to the tested pages."
Client-Side Vs. Server-Side Rendering
Dan Taylor / Technical SEO
Learn when you should choose CSR or SSR based on how it will impact your site rankings and user experience.
Keyword research essentials for local SEO
Celeste Gonzalez / Local SEO
Learn about the differences between traditional and local keyword research from Celeste, and how to identify high-value keywords for your local SEO process.
16 of the best AI and ChatGPT content detectors compared
Tom Demers / Content Optimization
Tom tested the top detection tools for AI-generated content. Here's what they are good and bad at, plus what to expect when using them.
Register to SMX Advanced Online June 2023 [Free Online Event]
Search Engine Land / Events
SMX Advanced is back online and happening on June 13-14. Check out the tactic-rich agenda, featuring advanced-level sessions covering from AI to GA4 for SEO and register for free.
ChatGPT Prompt Engineering for Developers - [Free Online Course]
DeepLearning, OpenAI / Courses
Learn how a large language model (LLM) works and how to use it to quickly build new and powerful applications, along with some best practices.
⚡ How to earn DR 90 links in the Insurance Sector with a MOT Passing Research
Fery shares a new case study showing how they developed a digital PR campaign in the insurance sector that got backlinks from reputable Websites like the Independent executing a simple idea: "Which are the UK cities you are more likely pass your MOT" (UK's vehicle safety and emissions test).
To develop it, they analyzed government data to find the areas in the UK with the highest and lowest MOT pass rates, to rank the 118 UK areas by percentage of pass rates for an MOT.
Learn more about the case study here.
💸 Latest SEO Jobs
- Digital PR Strategist (Kendal / London / Manchester / Remote) at Digitaloft
- Product Marketer/Content Strategist at Growth Plays
- SEO Executive at Revolut
- Manager, SEO Content at Consensus Cloud Solutions
- SEO Account Manager (Remote) at Taktical Digital
- Senior SEO and Growth Strategist at DealNews
- SEO Editor at Staysure Group
- Senior SEO Specialist at Sure Commercial
- SEO Team Lead [Dubai/Europe/South Eastern Europe] at State of Digital Publishing
- Technical SEO Strategist (m/f/x) at Savings United
- Freelance Content Strategist (Organic Search Team) at Semrush
See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
🛠 Free SEO Tools
LOCALBOSS: Level up your local SEO Game
LOCALBOSS is the first mobile Google Reviews Manager that boosts local business reviews rating with insights like how many reviews you need to reach the next rating. It's freemium but the creator is offering SEOFOMO subscribers 3 months of LOCALBOSS Premium for free, time enough to boost your business or your client's ratings. In the menu, tap on Promo code and insert the code "SEOFOMORULES". Only 100 codes available.
Copymate is your ultimate solution to effortlessly create dozens of high-quality, long-term and SEO optimized articles in record time.
Website Text Extractor
Simply enter the URL of the webpage you want to analyze, and this free tool will quickly scan the page and extract the main body text.
Anchor Text Optimizer
Use this free tool to optimize your anchor text using LLMs.
🙌 The SEOFOMO's SEOs & Digital Marketers to Follow
Let's follow these amazing SEOs:
- Celeste Gonzalez (Twitter, LinkedIn), SEO Strategy at RicketyRoo
- Chris Johnson (Twitter, LinkedIn), Head of Data & Engineering at bamboonine.co.uk and Founder of Horseman
- Filipa Serra Gaspar (Twitter, LinkedIn), SEO Manager at Zooplus and SEO Consultant
- Dixon Jones (Twitter, LinkedIn), CEO at inLinks
- Dan Smullen (Twitter, LinkedIn), Head of SEO at Betsperts Media & Technology Group
- Krystal Taing (Twitter, LinkedIn), Director, Pre-sales Solutions at Uberall
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
⚡ Learn Local Services Ads with a Live Masterclass from the Experts
Local Services Ads (LSAs) can be a highly beneficial part of your local marketing strategy, but have you got your head around them? Do you know how to get your ads shown to the right audience? Are you able to get a good return on your ad spend? 🤔
Get to grips with LSAs at BrightLocal’s next masterclass, with Ben Fisher (Steady Demand) and Crystal Horton (Crystal Horton Digital), two of the industry’s most experienced local SEO experts.
Join the live event to learn:
- The benefits of using LSAs for your local business client
- How to run LSAs with best practices
- What to avoid with your LSAs campaigns
Plus, you’ll have the chance to get your questions answered in a live Q&A with the experts.
Sign up today to avoid missing out.
💡 Non-SEO, Digital Marketing News, Guides & Tools
If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1000 subscribers after 10 editions!
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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
SEO Consultant & Founder
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