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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

πŸš€ The best in SEO with #SEOFOMO

Published about 1 year agoΒ β€’Β 9 min read

The March 19, 2023 edition of #SEOFOMO is here
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[If you want to read #SEOFOMO on the Web click here]​

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πŸ—žοΈ Search Updates & News from Search Engines

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​Google's March 2023 core update was released on March 15 [Tweet]​
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Google Search Central / Google Search Updates
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Google has announced the release of the March 2023 core update. The rollout may take up to 2 weeks to complete. They'll update their ranking release history page when the rollout is complete.

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​Google Search Save Your Favorite Brands Feature​
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Barry Schwartz / Google Search Updates
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When you search for shopping-related queries, you may now see a box that reads "save your favorite brands to get more relevant results" and then Google gives you a carousel of brand logos to check off.

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​Confirmed: the new Bing runs on OpenAI’s GPT-4​
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Microsoft Bing / Bing Search Updates
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Microsoft confirms that the new Bing is running on GPT-4, which they've customized for search: "If you’ve used the new Bing preview at any time in the last five weeks, you’ve already experienced an early version of this powerful model."

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​Is Bard Available? Not yet, but Neeva AI is​
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Neeva / Neeva Product Updates
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A site developed by Neeva counting the days since Google announced Bard, mentioning how it's not yet available... but Neeva AI is.

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​Google's John Mueller Offers Hreflang SEO Advice​
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Barry Schwartz / Search Q&A
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John Mueller posted a detailed response to an hreflang implementation question that you might want to check out if you do international SEO.

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​The next generation of AI for developers and Google Workspace​
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Google Cloud / Google Product Updates
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Google is bringing the power of generative AI to developers and businesses through Google Cloud and MakerSuite and introducing new AI-powered features in Google Workspace.

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​Introducing Microsoft 365 Copilot – your copilot for work​
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Microsoft / Microsoft Product Updates
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Microsoft also brings the power of next-generation AI to work with the introduction of Microsoft 365 Copilot: "It combines the power of large language models (LLMs) with your data in the Microsoft Graph and the Microsoft 365 apps to turn your words into the most powerful productivity tool on the planet."

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[Main Sponsor]​
⚑ Powerful SEO & Content Insights in Just One Click

Uncover SEO insights on any page instantly without leaving your browser. From metadata, media, and page health to technical SEO, uncover new ways to enhance your website for optimal search performance. Conductor's Chrome Extension makes it easy to explore and optimize content opportunities.

Everyone creating or updating content on your site can access easy to understand metrics on page performance and enhancement opportunities.

​Get it now​
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πŸ‘ŒThis week's SEO Awesomeness

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​Crawl optimization for news publishers​
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Barry Adams / Technical Optimization​
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The one and only Barry Adams shares his considerable expertise on technical SEO for online publications and explains about crawl budget, the Crawls Stats report, common errors and ways publishers can optimize their crawl budget.

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​Link Building for Software Development: What to Pay Attention to​
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Alexandra Tachalova / Link Building​
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How can link building for software development companies be done the right way? Find everything you should know in this guide by Alexandra.

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​Schema Markup 101 - A Free Online Course​
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SchemaApp / Technical SEO​
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Learn the basics of Schema markup. This introductory course focuses on the fundamentals of Schema and how to start building a simple strategy.

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​You're Measuring Your Branded SERP Wrong – Whiteboard Friday [Video]​
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Dominic Woodman / SEO Measuring​
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Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Dominic talks through an example of how they fall short, and how we can do better.

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​Image and Visual Search for Ecommerce [Presentation]​
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Gianluca Fiorelli / Visual SEO​
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With the ever-growing importance of the visual elements in SERPs, the central part Lens is having in the Multimodal idea Google is developing for Search, and the preferred users visual shopping behavior, ignoring Image and Visual Search is a huge mistake. Gianluca shows its possibilities in this presentation.

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​The Time I Hacked Google’s Manual Actions Database​
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Tom Anthony / General SEO​
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In 2013, Google released a tool to view the manual actions they were applying to your own site. Tom discovered the API endpoint did no authorization checks, and thus he had access to the full manual actions database.

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​How to generate 8 million SEO test ideas [Presentation]​
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Will Critchlow / SEO Testing​
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Figuring out what to test is a different skill than doing a regular SEO audit. In this presentation, Will shares tools, tips, and techniques for coming up with ideas as well as showing you how he thinks about different kinds of test results.

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​SEO Low Hanging Fruit [Presentation]​
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Yours Truly / General SEO​
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Learn how to see results faster in your SEO Process by implementing an SEO low hanging fruits framework, starting with 3 areas: Improving the CTR of well ranked pages, optimizing internal linking of almost ranking pages and identifying search shifts and content decay to update and regain rankings.

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​How to get started with an SEO site audit​
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Olga Zarr / Technical SEO​
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Running a site audit is all about knowing what to look for and where to look for it. Since some sites can have tens of thousands of pages (or even more), this task can be quite a challenge for SEOs and site owners. Learn with Olga how to start with this comprehensive guide.

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​Machine Learning for SEO [Video]​
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Crawling Mondays / SEO Automation​
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Learn how to use Machine Learning for your SEO activities in this interview with Lazarina Stoy and JC Chouinard going through the best steps to learn, resources and tools to use, ideal use cases and more.

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​How To Forecast Confidently In SEO​
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Daniel K Cheung / General SEO​
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Most SEOs are afraid to forecast, citing they don't have enough information. Daniel shares how to do it in this guide.

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​The State of The Digital Agency Sector 2023 [Survey]​
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OMG Center / SEO Industry​
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The OMG Center is doing a survey about the state of digital agencies. The results are anonymous and the outcome of this survey will be a report on the sector that they'll be sharing with everyone for free. Do it now!

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[Sponsor]​
⚑ How an expert commentary PR campaign for a fitness brand landed 17 links in some of the world's most popular news publication

In today's case study Fery explains how this Search Intelligence Digital PR campaign landed 17 links in some of the world's most popular news publications.

They got massive links to their fitness client with a story about the pros and cons of the most popular diets. In this video, he explains exactly how they've done it:

​Watch the video here​

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πŸ’Έ New Digital Marketing & SEO Jobs

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See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

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πŸ›  Free SEO Tools of the Week

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​Structure Data Audit​
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Wordlift​
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Analyze any URL and find out which schema markup is used and if the structured data has been correctly implemented.

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​Orbitwise: Topical Relevance Scoring​
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iPullrank​
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Find out the score of your articles based on how relevant they are to your targeted keyword. If your article ranks in the top 10, you’ll see your relevance score next to the search results. Not ranking in the top 10? Submit your article’s URL and compare your relevance to the top content.

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​Meta description generator​
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Seotoolbelt​
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Say goodbye to the tedious task of writing meta descriptions! This tool makes it easy to generate compelling descriptions in bulk.

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​Hreflang tag generator​
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Seotoolbelt​
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A new tool to easily generate hreflang tags, whether for XML sitemaps or HTML head implementations.

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πŸ™Œ The #SEOFOMO's SEOs & Digital Marketers to Follow​
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​Let's follow these digital marketers that I had the pleasure to share the stage earlier this week at the last SearchLove San Diego:

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Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over
Twitter or LinkedIn.

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[Sponsor]​
⚑ The SEO tool that helps you analyze entities comparing queries and URLs

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Are you an SEO or a content writer? Do you want to optimize the ranking of your favorite content? This is the tool you need.

WordLift's SEO Add-on for Google Sheetsβ„’ is the first solution on the market that lets you perform entity analysis and semantic keyword research and create a JSON-LD that helps Google understand what your content is really about.

With a few clicks, you can compare an entity to competing URLs and search queries and develop a semantic content strategy that determines which entities can enrich your content, improve Google rankings, and outrank your competitors.

​Start Now​

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πŸ’‘ Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

​#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +700 subscribers after 5 editions!

​Check #MarketingFOMO now​

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πŸ”‹ Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners

​Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.

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A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build.
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To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

  1. Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!

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πŸ’™ Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

  • Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
  • Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
  • Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
  • Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
  • Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
  • Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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​Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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​Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email ​
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

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πŸ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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