🚀 The best in SEO with #SEOFOMO

The March 19, 2023 edition of #SEOFOMO is here
[If you want to read #SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Google's March 2023 core update was released on March 15 [Tweet]
Google Search Central / Google Search Updates
Google has announced the release of the March 2023 core update. The rollout may take up to 2 weeks to complete. They'll update their ranking release history page when the rollout is complete.

Google Search Save Your Favorite Brands Feature
Barry Schwartz / Google Search Updates
When you search for shopping-related queries, you may now see a box that reads "save your favorite brands to get more relevant results" and then Google gives you a carousel of brand logos to check off.

Confirmed: the new Bing runs on OpenAI’s GPT-4
Microsoft Bing / Bing Search Updates
Microsoft confirms that the new Bing is running on GPT-4, which they've customized for search: "If you’ve used the new Bing preview at any time in the last five weeks, you’ve already experienced an early version of this powerful model."

Is Bard Available? Not yet, but Neeva AI is
Neeva / Neeva Product Updates
A site developed by Neeva counting the days since Google announced Bard, mentioning how it's not yet available... but Neeva AI is.

Google's John Mueller Offers Hreflang SEO Advice
Barry Schwartz / Search Q&A
John Mueller posted a detailed response to an hreflang implementation question that you might want to check out if you do international SEO.

The next generation of AI for developers and Google Workspace
Google Cloud / Google Product Updates
Google is bringing the power of generative AI to developers and businesses through Google Cloud and MakerSuite and introducing new AI-powered features in Google Workspace.

Introducing Microsoft 365 Copilot – your copilot for work
Microsoft / Microsoft Product Updates
Microsoft also brings the power of next-generation AI to work with the introduction of Microsoft 365 Copilot: "It combines the power of large language models (LLMs) with your data in the Microsoft Graph and the Microsoft 365 apps to turn your words into the most powerful productivity tool on the planet."

[Main Sponsor]
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Free SEO Chrome Extension from Conductor

Uncover SEO insights on any page instantly without leaving your browser. From metadata, media, and page health to technical SEO, uncover new ways to enhance your website for optimal search performance. Conductor's Chrome Extension makes it easy to explore and optimize content opportunities.

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👌This week's SEO Awesomeness

Crawl optimization for news publishers
Barry Adams / Technical Optimization
The one and only Barry Adams shares his considerable expertise on technical SEO for online publications and explains about crawl budget, the Crawls Stats report, common errors and ways publishers can optimize their crawl budget.

Link Building for Software Development: What to Pay Attention to
Alexandra Tachalova / Link Building
How can link building for software development companies be done the right way? Find everything you should know in this guide by Alexandra.

Schema Markup 101 - A Free Online Course
SchemaApp / Technical SEO
Learn the basics of Schema markup. This introductory course focuses on the fundamentals of Schema and how to start building a simple strategy.

You're Measuring Your Branded SERP Wrong – Whiteboard Friday [Video]
Dominic Woodman / SEO Measuring
Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Dominic talks through an example of how they fall short, and how we can do better.

Image and Visual Search for Ecommerce [Presentation]
Gianluca Fiorelli / Visual SEO
With the ever-growing importance of the visual elements in SERPs, the central part Lens is having in the Multimodal idea Google is developing for Search, and the preferred users visual shopping behavior, ignoring Image and Visual Search is a huge mistake. Gianluca shows its possibilities in this presentation.

The Time I Hacked Google’s Manual Actions Database
Tom Anthony / General SEO
In 2013, Google released a tool to view the manual actions they were applying to your own site. Tom discovered the API endpoint did no authorization checks, and thus he had access to the full manual actions database.

How to generate 8 million SEO test ideas [Presentation]
Will Critchlow / SEO Testing
Figuring out what to test is a different skill than doing a regular SEO audit. In this presentation, Will shares tools, tips, and techniques for coming up with ideas as well as showing you how he thinks about different kinds of test results.

SEO Low Hanging Fruit [Presentation]
Yours Truly / General SEO
Learn how to see results faster in your SEO Process by implementing an SEO low hanging fruits framework, starting with 3 areas: Improving the CTR of well ranked pages, optimizing internal linking of almost ranking pages and identifying search shifts and content decay to update and regain rankings.

How to get started with an SEO site audit
Olga Zarr / Technical SEO
Running a site audit is all about knowing what to look for and where to look for it. Since some sites can have tens of thousands of pages (or even more), this task can be quite a challenge for SEOs and site owners. Learn with Olga how to start with this comprehensive guide.

Machine Learning for SEO [Video]
Crawling Mondays / SEO Automation
Learn how to use Machine Learning for your SEO activities in this interview with Lazarina Stoy and JC Chouinard going through the best steps to learn, resources and tools to use, ideal use cases and more.

How To Forecast Confidently In SEO
Daniel K Cheung / General SEO
Most SEOs are afraid to forecast, citing they don't have enough information. Daniel shares how to do it in this guide.

The State of The Digital Agency Sector 2023 [Survey]
OMG Center / SEO Industry
The OMG Center is doing a survey about the state of digital agencies. The results are anonymous and the outcome of this survey will be a report on the sector that they'll be sharing with everyone for free. Do it now!

[Sponsor]
⚡ How an expert commentary PR campaign for a fitness brand landed 17 links in some of the world's most popular news publication

In today's case study Fery explains how this Search Intelligence Digital PR campaign landed 17 links in some of the world's most popular news publications.

They got massive links to their fitness client with a story about the pros and cons of the most popular diets. In this video, he explains exactly how they've done it:

Pros & Cons of Popular Diets - Search Intelligence

Watch the video here

💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tools of the Week

Structure Data Audit
Wordlift
Analyze any URL and find out which schema markup is used and if the structured data has been correctly implemented.

Orbitwise: Topical Relevance Scoring
iPullrank
Find out the score of your articles based on how relevant they are to your targeted keyword. If your article ranks in the top 10, you’ll see your relevance score next to the search results. Not ranking in the top 10? Submit your article’s URL and compare your relevance to the top content.

Meta description generator
Seotoolbelt
Say goodbye to the tedious task of writing meta descriptions! This tool makes it easy to generate compelling descriptions in bulk.

Hreflang tag generator
Seotoolbelt
A new tool to easily generate hreflang tags, whether for XML sitemaps or HTML head implementations.

🙌 The #SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these digital marketers that I had the pleasure to share the stage earlier this week at the last SearchLove San Diego:

Travis Tallent (Twitter, LinkedIn), VP of SEO at Brainlabs
Daniel Russell (Twitter, LinkedIn), Board Member at Go Fish Digital
Debbie Chew (Twitter, LinkedIn), Global SEO Manager at Dialpad
Tiffany DaSilva (Twitter, LinkedIn), Growth Marketing Consultant & Founder, Flowjo.co
Jake Bohall (Twitter, LinkedIn), Co-Founder at Hive Digital, Inc.
Dana DiTomaso (Twitter, LinkedIn), President & Partner at Kick Point Inc.
Ross Simmonds (Twitter, LinkedIn), Founder & CEO at Foundation
Michael King (Twitter, LinkedIn), Founder & CEO at iPullRank

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

[Sponsor]
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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +700 subscribers after 5 editions!

Check #MarketingFOMO now

🔋 Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners

Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.

A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build.

To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

SEOFOMO: The Newsletter to Keep up with SEO

🚀 The best in SEO with #SEOFOMO

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SEOFOMO: The Newsletter to Keep up with SEO