🚀 The best in SEO is here with #SEOFOMO

It's time to stop the FOMO, the March 5th, 2023 edition of #SEOFOMO is here!

🗞️ Search Updates & News from Search Engines

January 2023 Google SEO office hours: Will Disavowing Links Make My Site Rank Better?
Google SEO Office Hours / Search Q&A
Check out the transcript of the January 2023 edition of the Google SEO Office Hours, in which Googlers answer questions about lastmod in sitemaps, spammy links being bad for rankings, removing a staging subdomain from Google index, disavowing links making a site rank better, and more!

Google's Gary Illyes On Recovering From The Helpful Content Update: "you can't always get back to where you were."
Barry Schwartz / Search Q&A
Gary Illyes from Google said in his Q&A session at PubCon that while recovering from a Google helpful content update is possible, you can't always get back to where you were.

Google On lastmod Tag In XML Sitemap: Update The Date If You're Providing Something New
Barry Schwartz / Search Q&A
Google's John Mueller spoke a bit more about when you should update the date in the lastmod tag in XML sitemaps: "if you are providing something new for search engines that you'd like reflected in search, then update the date, if not, then don't."

Datasets at your fingertips in Google Search
Natasha Noy and Omar Benjelloun / Search Releases
Google makes it easier to search for datasets. You can click on any of the top three results to get to the dataset page or you can explore further by clicking "More datasets."

Exporting Search Console Data To Spreadsheets - Google Search Console Training [Video]
Google Search Central / Google Search Console Training
In this video, Daniel Waisberg discusses how to export Search Console data to spreadsheets so you can add more context to reports, enrich your data, and do more advanced analysis with data.

JavaScript Product Page Problems [Video]
Google Search Central / SEO Fairy Tales
In this episode of SEO Fairy Tales, Martin Spiltt and Jamie Indigo chat in-depth about a Javascript technical SEO problem, specifically how 3 million product page listings got lost from Google’s index.

Site moves: Are they getting any easier? [Podcast]
Search Off The Record / Search Guidelines
With the right resources, site moves or domain changes don’t have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves, common issues, and how to move your site without harming search ranking results.

Google execs tell employees in testy all-hands meeting that Bard A.I. isn’t just about search
Jennifer Elias / Search Trends
"I just want to be very clear: Bard is not search... it’s an experiment that’s a collaborative AI service that we talked about... the magic that we’re finding in using the product is really around being this creative companion to helping you be the sparkplug for imagination, explore your curiosity, etc.”

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👌This week's SEO Awesomeness

9 Years of the Google Algorithm
Dr. Peter J. Meyers / Search Updates
What can we learn from nine years of Google rankings data, and how can it help us prepare for the future?. Dr. Pete analyzes it and shares some insights!

How Google’s Latest ‘Helpful Content System’ Update is Impacting SERPs
Lily Ray / Search Updates
Lily shares insights about The Helpful Content system and how to future-proof your content strategies to build sustainable organic traffic growth.

The Keys for Ecommerce SEO Success for 2022 [Presentation]
Yours Truly / Ecommerce SEO
Learn how to maximize your ecommerce organic search opportunities in 2023 focusing on 3 key areas for online stores: creating content that aligns with users intent, leveraging product search features, and avoiding common ecommerce SEO bugs.

Machine Learning in Search: Google's ML APIs vs OpenAI's APIs for SEO Use Cases [Presentation]
Lazarina Stoy / SEO Automation
Lazarina goes through the different use cases of machine learning APIs for search marketers; looks at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.

How Search Works [Presentation]
Patrick Stox / Search Trends
A comprehensive presentation by Patrick with an advanced look at what we know about of Google's systems.

ChatGPT (and other AI bots) as SEO Companions: How to Leverage Them Through the SEO Process [Presentation]
Yours Truly / SEO Automation
SEO processes that don’t leverage the opportunities given by the latest AI functionalities & tools will struggle to be competitive in the not-so-far future. Learn how to make the most out of ChatGPT, Chatsonic and the Bing Bot for SEO in this presentation.

SQL for SEO
Antoine Eripret / SEO Automation
There has never been a better time to learn SQL as an SEO to leverage the new Google Search Console to BigQuery export feature Learn from Antoine the basics of SQL for SEO analysis and some simple yet powerful use cases.

SEO Fails: Horror Stories From Some Of The World’s Smartest SEOs
David Broderick / General SEO
From noindexing entire sites to setting the rank tracker to the south pole. Experienced SEOs have gone through many challenges, issues and also... horror stories. Learn from them here.

Image SEO: Optimizing Images Using Machine Learning
Andrea Volpini / Image Optimization
Images can contribute to improve a site organic search visibility as well as its user experience. Learn how Andrea used neural networks to describe the content of images.

Marketplace SEO: What It Is, Examples and Tips
Brodie Clark / Ecommerce SEO
An actionable guide from Brodie sharing 5 tips that SEO Managers of Marketplace websites should keep in mind to achieve long-term success with SEO.

How to find your real SEO competitors
Lidia Infante / Marketplace SEO
Competitor analysis is key to developing an effective SEO strategy, but your idea of who your competitors are could be just the tip of the iceberg, or worse yet, completely off. Learn how to effectively identify them in this guide.

An Often Overlooked SEO Tactic Is to Target "Branded Search" Queries. Here's why is fundamental and what to do [Thread]
Carl Hendy / General SEO
Carl shares why optimizing for your branded searches can lead to an improved user journey for new and existing customers. In most cases branded queries are easier to compete. A win for customers, win for SEO. Here are some examples!

How to Advance Your SEO Career – Whiteboard Friday [Video]
Noah Learner / General SEO
As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their career.

The State of AI and SEO [Survey]
iPullRank, MarketMuse / SEO Automation
SEO and Content teams are figuring out AI generation in earnest and developing workflows for integrating it into their organizations. Let's see how by taking this survey.

[Sponsor]
⚡ How a UK rail workers strike based reactive link-building campaign earned links in The Independent, Express, Yahoo News, and more

With placements in The Independent (DR 91), Express (DR 89), Yahoo News (DR 92), and many other big publications, this Google Trends based reactive piece generated a tsunami of backlinks and lots of interest from many reputable journalists.

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💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tools of the Week

The Ultimate Keyword Research Script
Anton Lex
A free python script that collects all google suggest keywords.

Links On Your Site - A free Google Sheet SEO Checklist [Sheet]
Shaun Anderson
A useful and easy-to-follow Google Sheets checklist for the recently updated Google advice on internal & external links.

🙌 The #SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs:

Jennifer Slegg (Twitter, LinkedIn), Founder & Editor of The SEM Post
Patrick Stox (Twitter, LinkedIn), Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs
Greg Bernhardt (Twitter, LinkedIn), Senior SEO Strategist at Shopify
Shelly Fagin (Twitter, LinkedIn), Director of SEO at Credit Karma
Melissa Fach (Twitter, LinkedIn), Lead SEO Content Manager at Kelley Blue Book & Autotrader (Cox Automotive)
Alicia Kea (Twitter, LinkedIn), Digital Content Director at The Marketing Group USA

Follow. Them. Now. 👏

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +500 subscribers after 3 editions!

Check #MarketingFOMO now

🔋 Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners

Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.

A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build.

To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

SEOFOMO: The Newsletter to Keep up with SEO

🚀 The best in SEO is here with #SEOFOMO

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SEOFOMO: The Newsletter to Keep up with SEO