🙌 Stay Updated with the Latest #SEOFOMO

The June 4, 2023 edition of SEOFOMO is here
[If you want to read SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Google Search Generative Experience Early Complaints & Responses From Google
Barry Schwartz / Search Trends
Danny Sullivan, Google's Search Liaison, responded to some public complaints and criticism of the new Google search experience. John Mueller also responded to some questions and complaints.

Does Google's Search Generative Experience Test Ends In December 2023?
Barry Schwartz / Search Trends
Google has noted that the Search Generative Experience as a labs experiment runs through the end of this year, December 2023.

Google Search Console Insights Upgrade Adds Insights For Sites Not Associated With Google Analytics
Barry Schwartz / Search Product Updates
Google announced that Search Console Insights, where the property is not associated with a Google Analytics property, was upgraded to show more insights, specifically new content performance insights.

Google Q&A: You asked on Linkedin, we answered in here
Search Off the Record / Search Q&As
In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more, why do 410 response codes show the same as 404s in Search Console, and more.

.ai Domains Are Treated as gTLDs And Not Geolocated
Google Search Central / Search Guidelines
Google treats some ccTLDs (such as .tv and .me) as gTLDs, as we've found that users and website owners frequently see these more generic than country-targeted.

[Main Sponsor]
⚡ Get going with international SEO

Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis.

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts.

Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives.

Adaptability, strategies, and common mistakes in international SEO & content marketing are uncovered on this week's episode of the SERP’s Up SEO Podcast!

Listen Now

👌This week's SEO Awesomeness

The Purge: Why Generative A.I. is Coming for SEO Content Traffic, Jobs & Dependent Websites
Jon Cooper / Search Trends
Unless something drastic happens, Jon shares how there’s a very real scenario in which you will soon see a steady, continuous decline in organic search traffic for certain types of content due to generative AI. He analyzes the different scenarios and what we can do about it.

Navigating Google's Search Generative Experience: Your Preparation Guide
Mark Traphagen / Search Trends
Mark covers what we know about Search Generative Experience, how it might impact search, and how you can prepare for it.

7 Search Categories That DON'T Trigger AI Results - At Least Not Often/Consistently [Thread]
Cyrus Shepard / Search Trends
From Navigational to recipes queries, Cyrus shares seven search categories that don't trigger AI results often or consistently, comprising 50-70% of all searches, and likely the safest from AI.

How to establish your brand entity for SEO: A 5-step guide
Jes Scholz / General SEO
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Jes explains how to build yours in five steps.

How product management principles can make you a better SEO
Gus Pelogia / SEO Management
Learn what an SEO Product Manager does and how product management principles can help your SEO day to day.

Top 10 AI Tools to Improve your SEO Workflow
Ryan Jones / SEO Automation
Take a look at 10 SEO tools with AI functionality that will help you to advance with your SEO activities faster, whether through your writing or general processes.

How to Identify and Leverage Trending Topics for SEO [Video]
Crawling Mondays / Keyword Research
Learn why is critical and how to identify and leverage trending topics for SEO with the wonderful Crystal Carter and Abby Gleason, from top errors to main steps and tools to use.

How to Gain SEO Experience & Improve Your Skills
Jenny Abouobaia / General SEO
Jenny looks at which essential SEO skills and knowledge you need to develop and how to build an SEO portfolio and gain SEO experience.

Introducing WTSKnowledge
Areej AbuAli / General SEO
With insights and knowledge coming from the incredible Women in Tech SEO community, this knowledge hub will amplify the expertise of underrepresented voices across a range of topics in SEO, committed to exclusively publishing content from women and non-binary folks. Take a look!

BrightonSEO UK Training Scholarship Application for September 2023
BrightonSEO / SEO Events
BrightonSEO has a number of free places available across their workshops for people who wouldn't be able to access it otherwise and/or who are from under-represented groups in our industry. Applications close on 24 July.

🔗 Top Link Building News & Resources of the Week

SPONSORED BY PITCHBOX, THE ALL-IN-ONE LINK BUILDING TOOL FOR SEO PROFESSIONALS

The EVE Framework of Content-Led Link-Building
Ajdin Perco
Ajdin shares how people link to content that makes them (and their readers) feel Educated, Validated, and Empowered. Learn how to apply the EVE framework to yield better results.

Easy to Implement Tactics for Local Link Building — Whiteboard Friday [Video]
Greg Gifford
Google’s local algorithm demands different tactics for link building. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. Greg walks you through some of these strategies.

How to Get High Quality Backlinks: 13 Free Ways that can Still Work
Emily Brookes
From using HARO to becoming a podcast guest or original research. Learn about 13 ways to build quality backlinks that can still work today.

Unleash Your Link-Building Power with Pitchbox 🚀 Enjoy 50% Off First Month

[Sponsor]
⚡ How a "Top 10 Causes of MOT Failures" Campaign Landed links in Mirror (DR90), The Sun (DR94), and 15 other news websites

Fery from Search Intelligence shares a new case study, this time about how they developed a “Top 10 Causes of MOT Failures” campaign that landed massive links in Mirror (DR90), The Sun (DR94), and 15 other news websites:

They downloaded 38 million MOTs from the UK DVLA website.
They used Python and data manipulation software to sort the data.
They filtered the data and selected only the failed MOTs.
Then they grouped the tests by cause of failure.
They sorted the list by the most frequent cause: Tyres were the most common reason for cars to fail their MOT, followed by suspension coil springs and headlight aim.
They wrote up a report based on their findings.

Learn more of the steps here!

💸 Latest SEO Jobs

See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tools

The Search Engine Land ChatBot
Search Engine Land
Search Engine Land has launched a ChatBot that has been trained on its content, allowing you to explore, experiment and learn more about search marketing. It’s Search Engine Land + ChatGPT.

Wattspeed: Improve your Search Performance
Wattspeed
Analyzing both real user and synthetic data, Wattspeed helps you monitor your performance in time as well as giving you a glimpse about what you should do next.

🙌 The SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs that are part of the Learning SEO Free Accelerator experienced professionals who will share their knowledge through Q&As:

Tory Gray (Twitter, LinkedIn), CEO & Founder at The Gray Dot Company
Sophie Brannon (Twitter, LinkedIn), Director of SEO at RushOrderTees
Chris Green (Twitter, LinkedIn), Senior SEO Consultant Torque Partnership
Olga Zarr (Twitter, LinkedIn), SEO Consultant & CEO at SEOSLY
Roxana Stingu (Twitter, LinkedIn), Head of Search & SEO at Alamy
Suganthan Mohanadasan (Twitter, LinkedIn), Co-founder of Snippet Consulting + Snippet Digital & Keyword Insights

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

[Sponsor]
⚡ Learn Local SEO the Easy Way with Greg Gifford

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🎓 BrightLocal Academy presents "A Beginner's Guide to Local SEO", a FREE course designed to equip you with the essential knowledge to excel in local search.

Led by renowned local SEO expert, Greg Gifford, this comprehensive course is tailor-made for beginners looking to dive into the world of local SEO or seasoned marketers seeking to brush up their skills.

Don't miss this opportunity to learn from one of the industry's leading experts, completely free of charge!

Enroll today and gain the knowledge and strategies to rocket your business to the top of local search results 🚀

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[Special Announcement]

⚡ The Free Learning SEO Accelerator for New SEOs: Apply to Participate Now

Accelerate your SEO learning process for free with the Learning SEO Free accelerator, a new initiative by LearningSEO.io, in which 10 new SEOs (with less than 2 years of experience) will have the chance to ask experienced SEO specialists in a live Q&A session to clarify common doubts regarding the top topics covered in the Learning SEO roadmap for free.

These Q&As sessions will be also recorded and featured later on in the relevant page of LearningSEO.io dedicated to that topic, providing not only direct access to a group of new SEOs to accelerate their knowledge by directly clarifying doubts with experienced specialists, but also allowing anybody looking to expand their knowledge to learn from this experience by watching the video on the site.

Learn more about it and apply to participate now

[Giveaway]
⚡ SEOFOMO Giveaway: Win an Affiliate World Europe Ticket

If you're looking to learn more about affiliate marketing and connect with some of the best affiliate marketers specialists, digital marketers and SEOs from all over the world, then this new #SEOFOMO giveaway* is for you: Win a ticket to attend to the next edition of Affiliate World Europe, to be held in Barcelona on July 12-13, 2023 where I'll be speaking.

How can you participate to win the free ticket to attend Affiliate World Europe? You just need to...

Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to SEOFOMO from today until June 9, 2023 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided, and that will be used to keep track of the subscribers you send.

On June 10 2023, I will randomly choose 1 winner among those who are subscribed and have referred at least 2 subscribers between May 21st and June 9, 2023.

I'll announce the winner over here, Twitter, LinkedIn and will get in touch via email with instructions to follow.

You can keep track and see how many subscribers you've referred to SEOFOMO overall at the bottom of the newsletter, where the number is added and a link is included to your referrer page (go to the "Refer SEOFOMO to your Friends & Win Rewards" section)! Make sure you refer (and the number increase in) at least 2 more subscribers between May 21st and June 9, 2023.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

* Note: this giveaway only includes the ticket to attend to Affiliate World Europe in Barcelona 2023, and doesn't include other related costs, such as flight, accommodation, etc. that should be covered by the winner.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring SEOFOMO participate now!

💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,200 subscribers after 14 editions!

Check MarketingFOMO now

💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

SEOFOMO: The Newsletter to Keep up with SEO

🙌 Stay Updated with the Latest #SEOFOMO

👀 Do you have Feedback?

SEOFOMO: The Newsletter to Keep up with SEO