😎 Stay Ahead in SEO with #SEOFOMO! 🇺🇦

Hello #SEOFOMOer,
It's time to stop having FOMO and go through the SEO highlights from the last few days...

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines

Google Released The October 2022 Spam Update [Rollout Complete]
Google Search Central / Algorithm Updates
On October 19th, Google announced the release of the October 2022 spam update which was completed by October 21st, just a couple of days later.

A Deep Dive Into Search Console Performance Data Filtering And Limits
Google Search Central / Google Search Console
This post explains in detail the Google Search performance available data and how Google processes it, including privacy filtering and other limitations related to serving latency, storage, and processing resources.

Get More Visual Results When You Shop On Desktop
Lilian Rincon / Search Announcements
After announcing more visual shopping features on mobile, Google also releases them to desktop search results in the US.

How To Verify Your Web Page Is Indexed By Google [Video]
Alan Kent / E-commerce Essentials
Alan Kent shares how the URL inspection tool in Search Console informs a user if their web page is indexed or not and has insights as to why it might not be indexed.

Hunting a Heinous hreflang Headache [Video]
Martin Splitt, Bastian Grimm / SEO Fairy Tales
Join Martin and guest Bastian Grimm, Co-founder and CEO of Peak Ace AG, on this relatable tale that focuses on the trials and tribulations of finding the cause of why an e-commerce website couldn’t process orders.

Search Central Docs and SEO [Podcast]
John Mueller, Lizzi Sassman / Search Off the Record
Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more.

[Main Sponsor]
⚡ SERP’s Up: A fresh new SEO podcast by Wix

Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.

Each week you’ll get an in-depth, unconventional take on SEO—from hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.

Listen Now

👌This week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week

What Is Topical Authority in SEO & How to Build It
Jake Sheridan / General SEO
In this comprehensive guide, Jakes shares everything you need to know about topical authority and how to build it for your sites.

How To Easily Spot Opportunities To Invest In Product Guides/Reviews That Are Outranking Ecommerce PLPs [Thread]
Yours Truly / E-commerce SEO
The other day I mentioned how often now product guides/reviews are outranking e-commerce PLPs for queries that were thought to be highly transactional & it's time for e-commerce to start diversifying and investing in that content too. Here's how to easily spot opportunities.

4 Little-Known E-commerce Rich Results Types That Can Appear in Search Results [Thread]
Brodie Clark / E-commerce SEO
Working in e-commerce SEO? Brodie shares that these four little-known rich results types which are now shown: price drop, approx. price ranges, delivery pricing, and return policies.

SEO Features vs SEO Bugs
Adam Gent / SEO Management
Adam explains why understanding the difference between features and bugs is important to getting things done in SEO.

Beginner's Guide to Google Business Profiles: What Are They, How To Use Them, and Why
Miriam Ellis / Local SEO
Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Here's a comprehensive introduction to it by Miriam Ellis.

This Week’s Content From The #SEOwomen [Thread]
Lidia Infante / General SEO
Another fantastic roundup by Lidia with useful resources created by women in SEO: Guides on KPIs and SEO metrics, link benchmarking, freemium Google sheets add-ons, and more!

Should You Target Zero-Volume Keywords? It Depends
Joshua Hardwick / Keyword Research
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Joshua discusses four perceived benefits of targeting low-volume keywords and why they’re not always so black and white.

How To Optimize Your Statistics Pages To Earn Links
Megan Mahoney / Link Building
Have you noticed that some statistics pages naturally earn links while others fall flat? Megan analyzed successful stats pages and this is what she learned.

How Can Resellers Create Linkable Assets & Build Better Links?
Adam Riemer / Link Building
Linkable assets help bridge the gap between getting leads and completing a customer purchase. Adam explains how to develop them when you're a reseller.

A collaborative Google Docs content template for Wix Blogs [Useful for Any Platform]
Simon Cox / Content Optimization
Simon has created a handy Google Docs content template with placeholders for all the elements needed to create a content piece, facilitating on-page SEO, workflows (both in a collaborative or solo setting), and distribution.

Shelley Walsh Interviews John Mueller in the SEO Pioneers Video Series [Video]
Shelley Walsh, John Mueller / General SEO
Shelley interviewed John Mueller about everything from what John did before Google, how they contacted him, the questions he gets the most, the importance of like-minded people to the history of SEO, and more.

Is the SEO world ready for AI content writers? [Podcast]
Mordy Oberstein, Crystal Carter, Danny Richman / General SEO
Mordy and Crystal address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content, along with Danny Richman.

RooFest 2023 Will be Held in Spring 2023 at Sunriver, Oregon
RicketyRoo / SEO Events
RooFest will take place in Sunriver, Oregon, in Spring 2023 and will be unlike anything you've attended in your career. Learn why and show your interest in attending, speaking, sponsoring, or more!

[Sponsor]
⚡ A brand-new content tool powered by SE Ranking’s AI and Google NLP

Create briefs for copywriters or write your own SERP-winning content with the new content tool that has it all: AI core, Google NLP, text quality assurance algorithm, and SE Ranking’s intelligence on competitive pages.

Try now

💸 New Remote Based Digital Marketing & SEO Jobs

Are you looking for a new remote-based job? Take a look at these remote digital marketing positions

Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free! 🙌 The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter

Blake Denman, Founder of RicketyRoo
Amy Leach, Organic Lead at Embryo
Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky
Ian Howells, Head of SEO at Opendoor and partner at Traffic Think Tank
Thierry Alain, Head of Insight at Journey Further

Follow. Them. Now. 👏

Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.

🛠 Free SEO Tools of the Week
Each week, handy free SEO tools to help you.

The Source Code To A Website Migration Mapping Tool
Lee Foot
Lee built a free useful website migration mapping tool, which takes 2 Screaming Frog exports, reads in the .csv files, and attempts to find the best matching URL based on the URL, Page Title, or H1. Check it out.

The GA4 Migration Monitoring Dashboard
Krista Seiden
A Data Studio dashboard by Krista that will load your UA and GA4 data together so you can easily see how things like users, sessions, pageviews, events, and transactions compare between GA versions.

[Special Announcement]
🔋 New Giveaway: Free Access to the Certified Online SEO Course with Chris Green for 2 Lucky Winners

If you're looking to accelerate your SEO knowledge, then this new #SEOFOMO giveaway is for you!

Experienced SEO specialist, senior SEO consultant at Torque Partners, trainer and mentor, Chris Green, has developed with the Chartered Institute of Professional Certifications a comprehensive online SEO course, featuring:

Over 76 lectures, 10 Modules, and 13 hours of Search Engine Optimization learning
8 Hands-on activities to apply the lessons
Certification for successful course completion
Lifetime access
Fully certified & accredited by CPD

The course, priced at 490 Euros, is aimed at those starting their SEO journey, this course is designed to deliver an understanding across the key areas of SEO, from how Google works, site auditing, keyword research, and some advanced technical areas.

This course has an emphasis on using industry tools and applying the learnings so that you can cement your knowledge from each session. The culmination is creating a mindset that generates SEO success with a recognized certification when completed.

Chris is offering free access to his certified SEO course to 2 (two) #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter!

To participate in the giveaway and have the chance to win one of the two online course accesses, you just need to...

Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to #SEOFOMO from today until November 24th, 2022 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On November 25th, 2022, I will randomly choose the 2 winners among those who are subscribed and have referred at least 2 subscribers between October 23rd and November 24th, 2022.

I'll announce the winners over here, on Twitter and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

Also, if you don't want to wait for so long, you can register for Chris' online SEO course directly with a 10% off discount with this coupon code: 'C9023FAC'.

Chris is also kindly offering anyone who purchases the course 1hr worth of time to help guide them through the content as/when they need it. You just need to message Chris when you've signed up with the confirmation details.

⚡️ Non-SEO focused awesomeness
Because there's so much happening that is not purely SEO related that we can learn from

CMO tenure is at its shortest in more than a decade. What does it take to stay in the role?
Katie Hicks / Marketing
According to executive-search firm Spencer Stuart, the average CMO tenure in 2020 and 2021 was around 40 months—the lowest in more than a decade. Here are a few things that can help them stand out (or stay in).

U.S. surgeon general says workplaces are taking a toll on Americans’ mental and physical health
Elizabeth Cooney / Workplace
Your job can be hazardous to your health, according to a new report from the U.S. Surgeon General that highlights how the Covid-19 pandemic has revealed fractures in working Americans’ mental health and well-being.

The Future of AI in Content Marketing [Survey]
Aira / Content Marketing
There’s a lot of buzz around the role that AI may play in the future of content marketing and opinions vary a lot. Aira partnered with Verblio to run The Future of AI in Content Marketing survey. Take the survey now!

Snap's Stock Slumps as Sales Growth Slows and Advertisers Cut Spending
Cathy Hills / Advertising
Snap Inc. reported a further slowdown in sales growth and signaled that the digital-ad market could remain lackluster for some time, sending its shares sharply lower in late trading.

What Have Workers Done with the Time Freed up by Commuting Less?
D. Dam, D. Melcangi, L. Pilossoph, and A. Toner-Rodgers / Remote Work
Americans now spend 60 million fewer hours traveling to work each day. In this post, this post explains how people spend this saved time on other activities.

2021 Top Year For Startups In The Nordics — But Not For Female Founders
Mimi Billing / Startups
In 2021, all-female teams in the Nordics ended up with 1.1% of the capital. For the first half of 2022, the numbers look even worse, with funding to female-founded startups falling below 1%.

💪 This week's #SEOFOMO Featured Supporters
A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

Paul Gronseth, Senior Consultant SEO at Rocket.no

... You rock 👏

If you want to be featured here, take a look below at the #SEOFOMO rewards program.

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals here.

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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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SEOFOMO: The Newsletter to Keep up with SEO

😎 Stay Ahead in SEO with #SEOFOMO! 🇺🇦

🗞 Search Updates & News from Search Engines ​​The latest releases, guides, and features from search engines

SEOFOMO: The Newsletter to Keep up with SEO

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines