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SEOFOMO: The Newsletter to Keep up with SEO

๐Ÿ“ฎ SEOFOMO with the Latest in SEO - Oct 1


The October 1st, 2023, edition of SEOFOMO is here! Now with +28.5K Subscribers ๐Ÿ“ฎโ€‹
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[If you want to read SEOFOMO on the Web click here]โ€‹

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๐Ÿ—ž๏ธ Search Updates & News from Search Engines

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โ€‹Google September 2023 Helpful Content Completed Rolling Out - Targeting SEO-First Contentโ€‹
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Barry Schwartz / Google's Search Updatesโ€‹
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Google announced that the September 2023 helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and completing on September 28, 2023. This update went after SEO-first content.

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โ€‹Google to block Bardโ€™s shared chats from showing in Google Searchโ€‹
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Barry Schwartz / Google's Product Updatesโ€‹
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โ€œBard allows people to share chats, if they choose. We also donโ€™t intend for these shared chats to be indexed by Google Search. Weโ€™re working on blocking them from being indexed now.โ€

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โ€‹Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txtโ€‹
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Danny Goodwin / Google's Product Updatesโ€‹
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You can now prevent Bard and VertexAI from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.

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โ€‹Google: How weโ€™re responsibly expanding access to generative AI in Searchโ€‹
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Barry Schwartz / Google's Product Updatesโ€‹
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Search Generative Experience is rolling out to teens, so they can test out generative AI in Google Search.

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โ€‹Debugging Drops in Google Search Trafficโ€‹
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Google Search Central / Google's SEO Adviceโ€‹
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A drop in organic Search traffic can happen for several reasons. Google has shared a useful guide with a video from Daniel Waisberg showing how you can use the Search Console Performance report and Google Trends to identify the potential causes.

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โ€‹Improving SEO with a Search Console Bubble Chartโ€‹
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Google Search Central / Google's SEO Adviceโ€‹
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Another useful resource from Google Search Central, featuring Daniel Waisberg showing how a bubble chart can help you understand which queries are performing well for your site in Google Search and which could be improved.

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โ€‹How to Modify Your Site Name in Google Search [Video]โ€‹
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Google Search Central / Google's SEO Advice
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How does Google Search determine a websiteโ€™s name? In this episode of SEO Made Easy, Martin Splitt discusses how to structure your website so that Google Search knows what your website is about.

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โ€‹Expanding Our AI Partnership with Metaโ€‹
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Microsoft Bing Blogs / Bing Product Updates
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Microsoft has begun to work with Meta to integrate Bing into Meta AIโ€™s chat experiences. Bingโ€™s integration extends to Meta AI and a few of Metaโ€™s other AIs available to message within WhatsApp, Messenger, and Instagram.

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โ€‹26% of the top 100 websites are now blocking GPTBotโ€‹
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Danny Goodwin / Search Trends
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The number of popular websites blocking ChatGPT has increased 250% in the past month. Pinterest, Indeed and more big brands now block GPTBot.
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[Sponsor / Affiliate]โ€‹
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โšก Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your websiteโ€™s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹How to communicate Google core updates to executivesโ€‹
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Craig Harkins / SEO Management
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Take control of the conversation and drive your SEO strategy forward with proactive communication during Google updates.

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โ€‹How to Measure the Impact of Your SEO Changes with Causal Impactโ€‹
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Giulia Panozzo / SEO Measurement
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Learn how to measure the Impact of your SEO Changes with Causal Impact, a data analytics package developed by Google that allows you to clearly display the effect of a change on a variable and helps you with business cases and decision making.

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โ€‹8 Keyword Metrics To Track And Measure Your SEO Performanceโ€‹
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Sophie Brannon / SEO Reporting
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Learn how to evaluate your SEO performance to identify the topics that perform (or underperform) for your brand, including the metrics to track and why.

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โ€‹How to recover from the Google rich results shake-upโ€‹
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Abigail Crosbie / Google Search Updates
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Learn the far-reaching consequences of Google's changes to HowTo and FAQ rich results and actionable steps to get back on track.

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โ€‹How to Craft a Successful News SEO Pitch (With Examples)โ€‹
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Jessie Willms and Shelby Blackley / News SEO
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Audience editors have a million story and product ideas. Here's how to create a news SEO pitch that will have your editors saying, "yes!"

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โ€‹How to create an SEO roadmapโ€‹
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Amanda King / SEO Management
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Learn why an SEO roadmap is essential for your strategy, how to create one, and tips for prioritizing tasks and collaborating effectively.

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โ€‹How to Create a Brand SEO Strategy โ€” Whiteboard Friday [Video]โ€‹
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Miracle Inameti-Archibong / General SEO
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Miracle shares valuable insights on establishing your brand's online identity and dominating the SERPs in this informative Whiteboard Friday.

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โ€‹Autonomous AI Agents in SEOโ€‹
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Andrea Volpini / SEO Trends
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Discover how AI Autonomous Agents are reshaping SEO for businesses in the rapidly evolving landscape of user interfaces.

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โ€‹5 useful GA4 dashboards for local SEOโ€‹
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Harmony Huskinson / Local SEO
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Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.

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โ€‹How to Fix Image Not Approved in Google Business Profile Photosโ€‹
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Ben Seidel / Local SEO
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If youโ€™re uploading images on a regular basis on your Google Business Profile, you will indubitably encounter the dreaded โ€œNot Approvedโ€ status on a photo. Here's how to avoid it. โ€‹
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[Sponsor / Affiliate]โ€‹
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โšก Sign up for the Content Course from SE Ranking!

Weโ€™ve been working hard to create an informative and fun course on how to make content that both Google and your website users are going to love.

Take this course to:

  • Get a birdโ€™s-eye view of the content creation cycle.
  • Discover which SEO best practices to apply when working with content.
  • Learn which content types work best for users at different stages of the buying cycle.
  • Discover how to get your content pieces to your target readers.
  • Learn why some content pieces outperform others to get the results you deserve.

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๐Ÿ’ธ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!โ€‹

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹Subdomain Finderโ€‹
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SE Rankingโ€‹
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A free subdomain scanner to help find all website's subdomains and get additional information like traffic share or the number of keywords.

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โ€‹Less Tags
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Joost de Valk
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One of the most common SEO problems on WordPress sites is that people add too many tags to posts. This plugin minimizes that effect by setting a minimum number of posts needed for a tag to be โ€œliveโ€ on your site.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹Joint the waitlist of Search Central Live Zurich 2023โ€‹
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โ€‹Google Search Central / Switzerland / October 24
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Join the waitlist to be invited to Google Search Central Live Zurich 2023. The event will take place on October 24, with four presentations by Googlers, a Q&A session with Search Relations, and networking opportunities with drinks and snacks

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โ€‹Win a One Day ticket to brightonSEO San Diego 2023โ€‹
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โ€‹brightonSEO / San Diego / November 9-10
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Apply for one of brightonSEO San Diego one-day free tickets by submitting your details in the form before October 6 at 12pm PDT.

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Do you want your SEO event to be featured here for free? Just send it over here!
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๐ŸŽฅ Learn How to Measure SEO For Free with the LearningSEO.io Accelerator

Are you learning about how to measure the SEO process or want to refresh your knowledge about the topic? Watch the latest free LearningSEO.io accelerator session Q&A about measuring SEO with Cyrus Shepard, SEO Consultant and Founder of Zippy.

You can also watch previous sessions, take a look:

โ€‹Subscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!

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๐Ÿ™Œ SEOs & Digital Marketers to Followโ€‹
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โ€‹Follow these amazing SEOs who work at some of the awesome products supporting the SEOFOMO 30K Giveaway:

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

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[Giveaway]โ€‹
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โšก Participate in the SEOFOMO 30K Giveaway and Win Free Access to 15 SEO Tools & Resources

A new SEOFOMO giveaway is here to celebrate that the newsletter is about to reach 30,000 subscribers with the chance to win amazing SEO prizes for all of those who are subscribed and help the newsletter achieve this big subscriber milestone. This time there will be a single big winner of 15 useful SEO tools and resources!

What can you win?

The big winner of the SEOFOMO 30K giveaway will get the following awesome prizes thanks to the wonderful giveaway sponsors:

  1. โ€‹SEOTesting is giving 1 Team Lifetime SEOTesting Subscription to Track 5 sites.
  2. โ€‹Sitebulb is giving a 1 Small Cloud Server subscription for 6 months.
  3. โ€‹Screaming Frog is giving a 1 year SEO Spider license.
  4. โ€‹AlsoAsked is giving a 3 months of a Pro account.
  5. โ€‹Advanced Web Ranking is giving an AWR PRO license for 6 months.
  6. Adam Gent from the SEO Case Study Database is giving 1 Free Access to it.
  7. โ€‹SE Ranking is giving a 6 months of Pro 1000 account, 100 extra articles for the Content Marketing tool and a demo by the success team. The winner will also have access to the SE Ranking Academy during this period.
  8. โ€‹Quattr is giving a 6 months Free Access of the Individual Plan.
  9. โ€‹Keyword Insights is giving a 20% off a monthly subscription for the first 5 months or Get 20% off an annual subscription. (First-time customers only, monthly or annual subscription only, to be used by a single customer).
  10. โ€‹Semrush is giving a free 6 months Pro access.
  11. โ€‹Ahrefs is giving a free 6 Months Access to a Lite Account.
  12. Kyle Rushton from KRMDigital UKโ€™s School is giving a 1 person lifetime access to the GA4 course.
  13. โ€‹Keywords in Sheets is giving 52,500 credits to use Keywords in Sheets.
  14. โ€‹Wordlift is giving a lifetime subscription for the SEO Addon for Google Spreadsheet (which includes also the new features, the Content Expander) and Business Plan for 6 months (which includes also the SEO Addon).
  15. โ€‹Speetals is giving a Basic plan for 1 year.

How can you participate?

You can participate to win all of these prizes by:

  1. Being an SEOFOMO subscriber. You're likely one if you're reading this but if you're not yet a subscriber you can do it here.โ€‹
  2. Referring at least 2 people to subscribe to SEOFOMO from September 28, 2023 (date in which the newsletter has 28.4K subscribers) until the newsletter reaches 30,000 subscribers by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you, and that will be used to keep track of the subscribers you send.

When SEOFOMO reaches the 30K subscribers I will randomly choose the one big winner among those who are subscribed and have referred at least 2 subscribers between September 28, 2023 and the date the newsletter reaches the 30K subscribers.

Iโ€™ll announce the winners over here on this page, my social media (Twitter, LinkedIn), as well as the newsletter and will get in touch via email with instructions to follow.

Please, donโ€™t try to cheat by sending fake referrals. I will identify and wonโ€™t take into consideration not real โ€œhumanโ€ subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know through this form.โ€‹

Subscribe and refer SEOFOMO to win the SEOFOMO 30K Giveway!

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๐Ÿ”ญ More Digital Marketing News & Jobs? Read and Subscribe to MarketingFOMO

If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.7K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

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๐Ÿ’™ Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

  • Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
  • Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
  • Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
  • Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki
  • Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
  • Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
  • Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

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โ€‹Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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โ€‹Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email โ€‹
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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๐Ÿ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solisโ€‹
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO

SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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