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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

๐Ÿš€ SEOFOMO - The Latest in SEO [Jan 28 2024]

Published about 1 month agoย โ€ขย 10 min read

The January 28, 2024, edition of SEOFOMO is here! Now with +31.1K Subscribers ๐Ÿ“ฎ

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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹Google's John Mueller: No One Can Guarantee Traffic
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Barry Schwartz / Google Search Q&A
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Google's John Mueller answered someone on X: "Nobody can guarantee you traffic, sorry." This was in response to an SEO saying his boss wants to know if they change something on the site, will it increase traffic or not.

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โ€‹Can my entire site be re-indexed at my request? [Video]
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Google Search Central / Google Search Q&A
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John Mueller answers whether or not there is a tool to request Google Search to re-index an entire website. Watch along as John shares best practices for updating important aspects of a site so that Google Search can easily identify it for updating.

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โ€‹About Those Google AI Search Quality Raters
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Roger Montti / Google Product Update
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Appen announced that its services with Google will end on March 19, 2024. The company has assisted Google with search engine evaluations and quality ratings. Google's contract made up 26% of the Appen's revenue.

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โ€‹Google Search Drops Cache Link From Search Results (How To See The Cache)
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Barry Schwartz / Google Product Update
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After a couple of months of testing, it seems Google has now removed the cache link from the search results page. It's no longer seen but that doesn't mean you cannot access to cache, you can.

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โ€‹Google May Penalize Recipe Collection Pages Using Recipe Structured Data
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Barry Schwartz / Google Q&As
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Danny Sullivan, Google's Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out the food item and include both ingredients and steps.

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โ€‹Rewriting the SEO Starter Guide [Podcast]
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Search Off The Record / Google Search Guidelines
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The SEO Starter Guide is getting a refresh! Have you ever wondered how the Google Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea.

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[Sponsor / Affiliate]โ€‹
โ€‹
โšก Introducing Wixโ€™s new Zapier integration

Wixโ€™s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.


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โ€‹Join The SEOFOMO Chat Forum, Now w/ +750 Membersโ€‹

A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources.

๐Ÿ“ฃ

โ€‹Subscribe to the MarketingFOMO Newsletterโ€‹

Get the latest news in PPC, social media, content marketing, digital PR, for free. Join +2K marketers already subscribed!

๐ŸŽฅ

โ€‹Watch Crawling Mondays New SEO Cheat Sheets Videosโ€‹

Learn how to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.


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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹IndexWatch 2023 - The US Organic Search Visibility Winners
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Lily Ray / Search Trends
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Lily shares the SISTRIX annual SEO winners list with an analysis of some of the more interesting increases. This is the first of a two-part series and will focus primarily on the biggest visibility winners in 2023, followed by a similar article covering the biggest losers.

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โ€‹Dear Warhammer, letโ€™s talk about SEO, JavaScript, and website migrations
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Gianluca Fiorelli / Technical SEO
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What can SEOs learn from analyzing the migration of games-workshop.com to warhammer.com, and the re-platforming to a JavaScript framework of the website? Gianluca goes through it in this comprehensive guide.

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โ€‹The Present and Future of Link Building OKRs: What Success Looks Like
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Erika Rykun / Link Building
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Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals. Learn how here.

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โ€‹Fact-Checking in the Age of AI: Navigating Truth, Entities, and SEO
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Andrea Volpini / Technical SEO
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WordLift built a new fact-checking API and AI agent to help publishers and e-commerce platforms semi-automate fact-checking. Learn how it works here.

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โ€‹How To Leverage Expertise And Authority To Boost Your International Expansion
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Gemma Fontanรฉ / International SEO
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Explore the impact of the E-E-A-T framework on international sales. Discover firsthand experiences and actionable insights for building trust and authority.

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โ€‹Google Organic Product Grids: How Ranking Works [With Template]
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Brodie Clark / Ecommerce SEOโ€‹
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Broodie dives deep into how rankings in organic product grids work and explains the influential factors that affect ranking.

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โ€‹Enterprise SEO Metrics & How to Report On Your Successes
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Patrick Stox / Enterprise EO
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Patrick goes through which SEO metrics you should use as key performance indicators (KPIs) to prove the value and success of your SEO program in an enterprise environment.
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โ€‹Client Relationships: Donโ€™t Give Advice, Be Useful; Always focus on the next most useful thing
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Tom Critchlow / SEO Consulting
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Tom encourages fostering a vulnerable, honest, and open relationship with our clients. This approach allows them to fully open up and collaborate on meaningful aspects, even if they fall beyond the initially defined scope.
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โ€‹How Custom Extractions Can Level Up Your Reporting
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Michelle Race / Technical SEO
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Michelle shares some custom extraction ideas, highlights the benefits these can bring, and shows how these custom extracts can help you level up your SEO reporting and analysis.

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โ€‹LCP & FCP on Single Page Application on Soft Navigations
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Dave Smart / Page Experience
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Dave uses the new Soft Navigation features to gather accurate Core Web Vitals data on SPA sites and see if the improvements for 2nd+ navigations are worth it.

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โ€‹Reddit Keyword Research โ€“ Finding Incredible Content Opportunities Using Reddit
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Andy Chadwick / Keyword Research
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Andy shows how to harness the power of Reddit for keyword research and uncover untapped content opportunities. Learn how to elevate your SEO game with Reddit insights.
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โ€‹8 keyword metrics to track and measure your SEO performance
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Sophie Brannon / SEO Measurement
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Learn from Sophie how to evaluate your SEO performance by keywords to identify the topics that perform (or underperform) for your brand, including the metrics to track and why.

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โ€‹Behind the Bylines: 5 SEO Challenges for Publishers
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Emina Demiri-Watson / News SEO
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Emina explores 5 of the biggest challenges news sites face when it comes to search. She also provides recommendations for effective collaboration with external partners and strategies to enhance the quality of outsourced work.

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โ€‹Headless SEO Explained + 6 Best Practices
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Despina Gavoyannis / General SEO
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A headless CMS separates a websiteโ€™s content from its design and code. But how can this affect your SEO? Learn it all here.


[Sponsor / Affiliate]โ€‹
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โšก SE Rankingโ€™s big plans for 2024 + 15% discount

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  • Anticipate improved data quality through upgrades to our Competitive and Keyword Research tools, ensuring more accurate traffic forecasting.
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๐Ÿ’ธ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!โ€‹

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹The Ecommerce Product Page SEO GPT Validator and Sheet Checklist
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Yours Truly
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Accelerate your ecommerce product page SEO analysis with The Ecommerce Product Page SEO Validator GPT that will help you identify the SEO issues and opportunities of your product page vs. those of your top competitors. If you prefer, you can also use the sheet cheatsheet too. Take a look.

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โ€‹Schema Generator- Generate JSON-LD Schema Markup for SEO
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Schema Generator
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Generate ready-to-copy JSON-LD schema markup for your website. Support all structured data markup and properties that Google Search supports.

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โ€‹Audience Finder
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InLinks
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Get a quick overview of the audience related to a keyword.

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โ€‹Automatic Website Migration Tool: Free Streamlit App & Source
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Lee Foot
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This Streamlit app automates the matching of Screaming Frog crawls files from a live site with those from a staging site, finding the best matching URL between the two.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹Workshop For Neurodivergent Job Seekers
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Neurodivergents In SEO / Online / Feb 7 - 28
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This workshop is designed to help Neurodivergent marketers land their next job. Get practical tips and advice within a specific area of job seeking, gearing everything up for the needs of Neurodivergent job seekers!

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โ€‹SearchNorwich 14
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Candour / Norwich, England / February 21, 2024
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A new edition of SearchNorwich is here! Get ready to dive into the world of digital marketing and discover the latest trends and strategies to boost your online presence.

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โ€‹International Social Summitโ€‹
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Webcertain / Barcelona, Spain / May 16, 2024
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A full-day conference โ€“ 2 tracks, 20+ speakers and 2 parties And a keynote from Michael Corcoran - Ex-Ryanair social supremo! Use code FOMO10 to save 10% on all tickets
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Do you want your SEO event to be featured here for free? Just send it over here!โ€‹


[Special Announcement]โ€‹
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โšก A Succesful 1st Edition of the SEOFOMO Meetup in Barcelona

Today we had a successful, full-house 1st edition of the SEOFOMO Meetup in Barcelona, co-hosted with the awesome Semrush team, where we had the chance to network, learn, and have fun with +50 SEOs. The meetup featured an SEO in 2024 roundtable, an SEO quiz, giveaways, free snacks and drinks, and an overall great time to participants.

We had participants attending from other regions in Spain such as Valencia or the Canary Islands, as well as other European countries like the UK and Portugal. I want to take the opportunity to thank all who supported, participated, and attended the event. This is the first of many SEOFOMO meetups, stay tuned for the next SEOFOMO meetup announcement in another amazing location very soon over here.

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๐Ÿ™Œ SEOs & Digital Marketers to Followโ€‹
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โ€‹โ€‹Follow these amazing SEOs for their participation and support in the first #SEOFOMO Meetup in Barcelona:

  • Natalia Witczyk (X/Twitter, LinkedIn), CEO & International SEO Consultant at Mosquita Digital
  • Sara Fernรกndez Carmona (X/Twitter, LinkedIn), Senior SEO Analyst at dentsu
  • Gemma Fontanรฉ (X/Twitter, LinkedIn), Co-Founder & Managing Partner at Orvit Digital & Founder denadal.cat
  • Estela Franco (X/Twitter, LinkedIn), Web Performance Specialist at Schneider Electric
  • Nicole Ponce (X/Twitter, LinkedIn), Influencer Marketing Team Lead at Semrush

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.


[Sponsor / Affiliate]โ€‹
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โšก The Perfect Toolset to Increase Efficiency and Revenue of Digital Agencies and Freelancers

JetOctopus is the perfect toolset to increase the efficiency and revenue of Digital agencies and freelancers.

  • Win more pitches. With our stealth crawl mode you can identify critical issues on websites before even knocking the door of a potential customer.
  • Prove your impact. With a ton of preset, dynamic reporting you show your customers that they've made the right choice when choosing your agency (true time saver).
  • Keep your customers long-term. With our alert system you can provide them with peace of mind. If anything is broken, you will know first and can fix it before they lose money.

Isnโ€™t that amazing? But wait, there is more! Get a free expert for your team. We are not only providing a great onboarding experience, but also make sure you get the most of JetOctopus for every client.

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[Giveaway]โ€‹
โšก
Win One of Three Accesses to Freddie Chatt's Ecommerce SEO Bootcamp

Want the SEO blueprint to $10,000+ months for ecommerce stores? Then this is the SEOFOMO giveaway for you!

โ€‹Freddie Chatt has condensed his decade of SEO knowledge into a super-actionable online course called Ecommerce SEO Bootcamp (for USD$150) that will teach you the exact steps for an online store to make SEO a success.

How can you participate to win one of the 3 accesses to the Ecommerce SEO Bootcamp? You just need to:

  1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 2 people to subscribe to SEOFOMO from today January 7, 2024 until February 5, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.

On February 6, 2023, I will randomly choose the 3 winners among those who are subscribed and have referred at least 2 subscribers between today January 7, 2024 and February 5, 2024.

I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.
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โ€‹Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Ecommerce SEO Bootcamp now with $50 off for being an SEOFOMO subscriber.


๐Ÿ’ช This week's SEOFOMO Featured Supporters

A huge THANK YOU to loyal SEOFOMOers referring +5 subscribers:

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๐Ÿ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

[RH_REFLINK GOES HERE]

Facebook Twitter Whatsapp Telegram Linkedin Email

PS: You have referred [RH_TOTREF GOES HERE] people so far

See how many referrals you have

โ€‹
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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๐Ÿ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solisโ€‹
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Websiteโ€‹

โ€‹

SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

Read more from SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

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The February 11, 2024, edition of SEOFOMO is here! Now with +31.3K Subscribers ๐Ÿ“ฎ ๐Ÿ“ฃ Announcing the 2nd SEOFOMO Meetup in NYC with Wix Studio on April 16 After a successful first meetup in Barcelona, a new edition of the SEOFOMO Meetup will be held on April 16, this time in ... New York City along with Wix Studio! The SEOFOMO meetup is a laid-back free event, perfect to learn, connect, and share with other SEOs, featuring: An SEO + AI trends roundtable with experienced SEOs like Lily Ray, Mike...

20 days agoย โ€ขย 10 min read
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