📈 SEOFOMO Sep 3: The Latest in SEO

The September 3rd, 2023, edition of SEOFOMO is here! Now with +27.8K Subscribers 📮
[If you want to read SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Google Search Generative Experience Officially Rolls Out Links To Webpages Within Answers
Barry Schwartz / Google Search Updates
“Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages and easily learn more by visiting the sites”. Google's SGE is also now available to be tested in India and Japan.

Debugging Core Web Vitals with Chrome Devtools [Video]
Google Search Central / Google Search Guidelines
How can you turn Core Web Vitals metrics into actionable steps? Watch this video from Martin Splitt and learn how Chrome can give you extra insights with Devtools.

302 or 310: For Max Page Rank? [Video]
John Mueller / Google Search Guidelines
Find out what redirect type gives your website maximum PageRank.

Google Search testing “Mentioned in” search snippet
Barry Schwartz / Google Search Updates
Google's expandable carousel search snippet feature informs searchers which other pages mention a website.

Bing Chat now works on Chrome
Barry Schwartz / Bing Search Updates
Apple Safari support is coming soon to Bing Chat as well.

Google Updates PageSpeed Insights With Lighthouse 11
Roger Montti / Google Product Updates
Google has updated PageSpeed Insights with a new version of Lighthouse. The new version contains new audits, bug fixes and changes to scoring.

Google Unveils New Tool To Detect AI-Generated Images
Matt G. Southern / Google Product Updates
Google unveils new SynthID tool to detect AI-generated images using imperceptible watermarks.

Google’s Experimental Feature Makes Webpages Faster
Roger Montti / Google Product Updates
Google announced origin trials for a new feature available in Chrome right now that raises page speeds to new levels

ChatGPT Enterprise Now Available From OpenAI
Kristi Hines / ChatGPT Search Updates
Are ChatGPT Enterprise security features and unlimited access to high-speed GPT-4 with 32k token context windows worth the unlisted price?

[Main Sponsor]
⚡ Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

Check out how you measure up

👌 This week's SEO Awesomeness

"We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use"
Rand Fishkin / Search Trends
Is ChatGPT use increasing? What tasks do people ask ChatGPT to solve? Rand and his team undertook a challenging project with Datos to answer what real people do on the web by analyzing 20M devices (desktop and mobile, covering 200+ countries).

Google Appears to Have Fixed A Googlebot Bug With How it Handled robots.txt Files Containing Sitemap Links [Thread]
Will Critchlow / Technical SEO
Will discovered that Google appears to have fixed a Googlebot bug with how it handled robots.txt files containing sitemap links. They fixed the issue in late 2021, but he hasn't been able to find any coverage or discussion.

So You’ve Found JavaScript Issues in Your Site Crawl. What Now?
Amanda King / Technical SEO
Learn how to debug the most common JavaScript issues, assess the degree of the problem, and communicate with Web developers to move forward with a solution.

Mastering E.E.A.T: How to Create Content Google Wants
Jessie Willms, Shelby Blackley / Content Optimization
Jessie and Shelby cover Google's EEAT guidelines and explain how mastering these pillars can elevate the visibility of publisher content in search.

We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues
Patrick Stox / Technical SEO
Ahrefs looked at +1M domains to find the most common technical SEO issues: 95.2% of sites suffer from 3XX redirects, 72.9% have a missing or empty meta description and more!

Combine GSC + Bing Query Data In Google Looker Studio
Mike Ginley / General SEO
Combine Google Search Console + Bing Webmaster tools to get all your keyword data in one place with Looker Studio.

12 strategies to scale your SEO team without losing your culture
John Morabito / SEO Management
Scaling an SEO team doesn't mean sacrificing culture! Learn practical steps to grow your team while maintaining a strong one.

An SEO Guide To Optimizing Your Google Publisher Center Account
Jes Scholz / News SEO
Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization by Jes.

Exploring Implicit Search Intent For Better SEO
Veruska Anconitano / General SEO
Go beyond traditional keyword intent and account for the implicit search intent that drives user behavior, including definitions and examples of how to use it for better engagement and user experience.

Entities In SEO: What Are They And Why Do They Matter?
Dixon Jones/ General SEO
From learning the history of search to distinguishing entities vs. keywords, truly understand what entities are so you can achieve more targeted search traffic.

Fine-Tuning GPT-3.5: Unlocking SEO Potential with Structured Data
Andrea Volpini / Technical SEO
While the base GPT-3.5 Turbo model is incredibly versatile, it often serves as a generalist rather than a specialist, particularly in a nuanced field, like SEO. Fine-tuning solves this challenge by allowing us to train the model on specific data sets. Andrea explains more here.

Forecasting and the Importance of Uncertainty
Robin Lord / SEO Analysis
This post is about a problem that digital marketers have faced for a long time, Forecasts! How ‘fan’ charts can help? Learn about it and get a Google Sheets no-code template solution for you.

How to Optimize for Mobile: The CRAFT of Mobile SEO [Free Online Course]
Crystal Carter / Page Experience
Learn how to maximize your website's visibility and performance on mobile devices. Enroll in Semrush Academy's free course by Crystal and drive more traffic.

OMG's Guide to Mastering Digital Agency Management [eBook]
Chris Simmance / SEO Management
An actionable book by Chris going through essential agency management topics, including personal leadership development, fostering a high-performance culture, embracing diversity and inclusion, and staying ahead of emerging technologies.

[Sponsor]
⚡ Searching for a trustworthy link building partner for your SaaS business?

Look no further than Digital Olympus. We have a track record of successful collaborations with SaaS businesses across various B2B verticals, including Ramp, G2, LinkedHelper, Swagdrop, DoveTail, Kickresume, and many more.

Get in touch to start building authoritative links that will significantly impact your SEO performance with Digital Olympus today.

Start Building Links Now

💸 Latest SEO Jobs

Do you want your SEO job to be featured here for free? Just send it over here!

🛠 Free(mium) SEO Tools

InternalLinking.com: Find Internal Linking Opportunities Automatically
SEOTesting.com
Improve your SEO results by easily uncovering internal link opportunities for your existing and new content. It’s in early access beta & free to use for now. Register now.

KeyTrends: Content Marketing tool with Trends Data
Keytrends
Create your content strategy 90% faster with Keytrends' Data Driven AI and Trends Data.

Marfeel: The Content Intelligence Platform
Marfeel
Real time analytics to help you spot opportunities and issues holding your content performance back, with insights to better perform in Google Discover.

Do you want your free or freemium SEO tool to be featured here for free? Just send it over here!

🎙️ Upcoming SEO Events

Elevate Your Link Building Game: On-page and Off-page Checklist for Success
Digital Olympus / Online / September 5
Join the free webinar on September 5th to gain access to Alex Tachalova and Kevin Indig's exclusive SEO checklist, ensuring you get the most value out of every link you build.

SEO Vibes on Tour in Paris
WhitePress / Paris, France / September 20
Get a unique opportunity to learn from insights from top industry experts and grow your network in Paris. Buy your tickets now.

News & Editorial SEO Summit
NESS / Online / October 11 and 12
The News and Editorial SEO Summit is happening online in October 2023, and its agenda and speakers have been announced. See who's speaking and get your tickets now.

Do you want your free or freemium SEO event to be featured here for free? Just send it over here!

💡 This week's SEO Tip: How to address SEO recommendations execution challenges

One of the main challenges that SEO specialists face is the lack of execution of SEO recommendations, which can quickly become an issue since we're not paid to spot a site's issues but to achieve SEO goals by solving those that are actually hurting the Website's business objectives.

The first step to address this? Do a radical SEO audit prioritization. You're likely already prioritizing SEO recommendations based on high impact and low effort, however, this is not enough if you still face buy-in, resources, and support issues for SEO execution.

It’s time for a radical prioritization, with a maximum of 10 high impact, solution driven, action plan.

How to address SEO recommendations execution challenges

This means that you will only include in your SEO recommendations what you really want to be executed right now to help you achieve goals, and leave the rest for future iterations of the SEO process -remember that this is an iterative/incremental one-.

By featuring only your top 10 high-impact must-do SEO actions, your recommendations will become easier to go through and execute by the relevant stakeholders.

You should also leverage data storytelling to explain, engage and drive action with each of your recommendations, making them solution-driven:

Explain what happened: What is the SEO issue or opportunity about and why is it so important to address.
Describe why it happened: The cause of the SEO issue or opportunity.
Specify how to proceed: Propose a solution for the SEO issue or opportunity.

Additionally, you should feature an executive summary at the start of the SEO recommendations, to facilitate decision-makers to go through the SEO actions and understand the scope of work, without having to read the whole document; facilitating their approval.

Get more tips to facilitate your SEO audits and recommendations executions here.

[Sponsor]
⚡ Win at Local Search With BrightLocal

If you're serious about succeeding in local search you need a solution that’s purpose-built for the task.

One that gives you access to truly local data. With laser-focused auditing, reporting, listings, and review management tools—in a single, cost-effective platform.

When traditional SEO platforms fall short, BrightLocal has you covered.

It delves into every aspect of the local search algorithm, uncovering SEO blind spots, highlighting growth opportunities, and revealing the kind of insights your competitors don't want you to see!

Join 10,000+ top brands and agencies and start leveling up your Local SEO today.

Start a 14-day free trial - no card required

🎥 Learn SEO Auditing For Free with the LearningSEO.io Accelerator

Are you learning SEO or refreshing your knowledge? Watch the latest free accelerator session about SEO Auditing with experienced SEO consultant Chris Green.

Learn SEO SEO Auditing For Free with the LearningSEO.io Accelerator

You can also watch previous sessions from the SEO fundamentals track, take a look:

Introduction to SEO with Aleyda Solis
Keyword Research with Andy Chadwick
Competition Research with Jo Turnbull
Content Optimization with Crystal Carter
Technical Optimization with Geoff Kennedy
Link Building with Bibi Raven

Subscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!

🙌 SEOs & Digital Marketers to Follow

Follow and subscribe to these SEO specialists and Digital Marketers with YouTube channels covering SEO:

Olga Zarr (X/Twitter, LinkedIn), SEO Consultant and host of the SEOsly YouTube Channel
Barry Schwartz (X/Twitter, LinkedIn), CEO of RustyBrick and host of The Search Engine Roundtable YouTube Channel
Paul Andre (X/Twitter, LinkedIn), Director, Growth Marketing at Twingate and host of The SEO Video Show YouTube Channel
Dr. Marie Haynes (X/Twitter, LinkedIn), SEO Consultant, Owner of Marie Haynes Consulting and host of Dr. Marie Haynes YouTube Channel

A special mention goes to Martin Splitt, John Mueller, Daniel Waisberg, and more from the Google Search Central YouTube Channel that I recommend you to subscribe as well.

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

[Giveaway]
⚡ Win One of Two Accesses to Dana DiTomaso's Analytics for Agencies Online Course

Have you been struggling to communicate the great results you're getting to your clients? Then this SEOFOMO giveaway is for you!

Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:

Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.
Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!

The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.

How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:

Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to SEOFOMO from August 27, 2023 until September 23, 2023 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you, and that will be used to keep track of the subscribers you send.

On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between August 27, 2023 and September 23, 2023.

I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being an SEOFOMO subscriber here.

🔭 More Digital Marketing News & Jobs? Read and Subscribe to MarketingFOMO

If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.6K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

Subscribe to MarketingFOMO For Free

💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki
Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

SEOFOMO: The Newsletter to Keep up with SEO

📈 SEOFOMO Sep 3: The Latest in SEO

👀 Do you have Feedback?

SEOFOMO: The Newsletter to Keep up with SEO