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🗞️ Search Updates and News from Search Engines

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​Introducing recommendations in Google Search Console
​Google Search Central / Google Product Updates
​Google announces Search Console recommendations, a new experimental feature that provides websites with optimization opportunities and actions they can take to improve their search presence. It will be rolling out slowly over the coming months.

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​Google Is A Monopoly, Federal Judge Rules (What's Next)
​Barry Schwartz / Google Search Updates
​A US federal judge ruled on August 5 that Google is a monopoly: "Google is a monopolist, and it has acted as one to maintain its monopoly," Judge Mehta wrote in his 286-page filing (PDF). "It has violated Section 2 of the Sherman Act," he added.

• Related: ​How Will Google’s Antitrust Ruling Affect You? by Dr. Peter Meyers​

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​Google gives new look for trending now section of Google Trends
​Barry Schwartz / Google Product Updates
​Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface.

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​Reddit Considers Adding AI-Powered Search Results
​Matt G. Southern / Reddit Search Updates
​Reddit announces plans for AI-powered search features, and reports 54% revenue growth in Q2 2024.

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​OpenAI Scraps ChatGPT Watermarking Plans
​Matt G. Southern / OpenAI Updates
​OpenAI abandons ChatGPT watermarking plans, citing user resistance and technical challenges. The company is now exploring alternative methods.

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​Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages
​Barry Schwartz / Google Search Q&A
​Martin Splitt responded on LinkedIn: "We don't keep track of "how expensive was this page for us?" or something." He added, "You don't need to worry about the fact that rendering is expensive, we got you covered."

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​Crawling smarter, not harder [Podcast]
​Google Search Central / Search off the Record
​In this episode of Search Off the Record, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and more.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🙋🏻‍♀️ Announcing The Fruitful Consultant Book, Training & Community

It's more challenging to be an SEO consultant today than a few years back.
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If I'm learning anything from the SEOFOMO SEO Consulting Survey results so far, it is that most SEOs (59% of responses) feel there is a higher level of difficulty in achieving the expected SEO goals compared to a couple of years ago.

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The top reasons given in the survey so far are the increased complexities in managing decision-makers expectations, obtaining buy-in, and influencing stakeholders amidst greater uncertainties caused by the AI/LLMs search threat. Additionally, higher SERP volatility, organic search traffic erosion due to SERP features, and more mature competition contribute to these challenges.

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This also means that it has never been a better time to improve your SEO consulting skills while getting the support of experienced SEO consultants who are successfully navigating similar challenges.

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The good news is that Nick LeRoy and I are working on The Fruitful Consultant, a book, with training and a community to help SEO specialists achieve consulting success (and not only for those who are already consultants)

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The book will be published in January 2025, but we will be sending you updates, asking for feedback, and likely giving access to early previews in the next few months through the community! Subscribe now to keep updated here.​

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​PS: If you haven't yet answered The SEOFOMO SEO Consulting Survey 2024 do it now and get the chance to win an SEOFOMO mug and hoodie!​

👌 This week's SEO Awesomeness

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​New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
​Rand Fishkin / Search Trends
​Interest in AI search engines is absolutely big and growing. But do the topics get as many searches as a similar B2B subject like SEO? Or a mature, mainstream consumer topic like dinosaurs? Not yet.

• Related: Most who took the last SEOFOMO poll said SearchGPT won't have much impact due to low adoption​

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​How to Rank in AI Overviews: Content Optimization Tips
​Rebecca Brosnan / Content Optimization
​Support and expand on the information in AI Overviews. Target longer tail informational queries. Structure content so It’s easy to understand. Rebecca shares these and more actionable tips to increase your content's chances of being featured in Google's AI Overviews.

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​AI Overviews Research: Analyzing sources in Google’s AI-generated answers
​Yevheniia Khromova / Search Trends
​A comprehensive study focusing on the sources used by AI Overviews to understand who Google prioritizes in its AI-generated answers.

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​How to make the most of GA4 for SEO
​Gemma Fontané / SEO Measurement
​Learn to link GA4 with Google Search Console, analyze organic search traffic and set up events and parameters for better SEO insights with this guide by Gemma.

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​JavaScript SEO in 2024 - A Survey and Crawl Report from Sitebulb [Video]
​Crawling Mondays / Technical SEO
​Watch Patrick Hathaway along with Aleyda Solis as they go through the JavaScript SEO Report from Sitebulb, featuring the results of the JS SEO survey as well as insights from the Sitebulb crawling data.

• Related: Sitebulb's JavaScript SEO 2024 Report ​

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​Changing Domain Names & SEO: Tips to Keep Your Rankings
​Rachel Baker / Technical SEO
​Rachel explains how to change your domain name without experiencing a loss in organic search rankings.

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​The Default Blocklist: Why Google Trusts Big Brands (But Not You)
​Ryan Law / General SEO
​As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Ryan shares how to escape the “default blocklist” and earn a spot on the allowlist.

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​Introducing the SEO testing maturity curve
​Will Critchlow / SEO Testing
​Will has developed the SEO Testing Maturity Curve to help you assess your organization’s approach to the world of SEO testing. Check it out.

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​Site Migrations for Publishers: Best Practices and Pitfalls
​Barry Adams / News SEO
​Changing the technology and design of your publishing site can be a daunting affair. Barry goes through what to do and, more importantly, what not to do.

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​Search Intent and the Organic Funnel — Whiteboard Friday [Video]
​Tom Capper / Keyword Research
​In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help with keyword research.

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​Creating Value And Content Across Multiple City And Area Service Pages
​Dan Taylor / Local SEO
​Dan explains how to create a scalable and efficient local SEO campaign that drives brand visibility and conversions.
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​How to Build an SEO Roadmap That Drives Performance
​Tory Gray / General SEO
​Tory shares how an SEO roadmap aligns strategy with business goals, prioritizes tasks, and maximizes ROI. Learn why it's crucial and how to create one.

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​Free Online International SEO Course​
​Aleyda Solis, Semrush / International SEO
​Learn International SEO for free! This online free course goes through the major international SEO stages and activities: From selecting the right markets, language vs countries, hreflang implementation, localization, and more.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel​

💸 Latest SEO Jobs

• ​SEO Manager – Sports at FairPlay Sports Media​
• ​SEO Technical & Content Analyst at Times Higher Education​
• ​SEO Director at Ayima​
• ​Senior Specialist, SEO at SHRM​
• ​Intermediate SEO Specialist at Torque Partnership​
• ​Associate Director of Search, SEO at Critical Mass​
• ​Director, SEO Strategy & Website at Bitly​
• ​SEO Director at BiggerPockets​
• ​SEO Strategist at Green Dot​
• ​PPC/SEO Specialist at SolarShoppers​
• ​Director of SEO At Sticker Mule​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​SEO Schema Visualizer [Chrome Extension]​
​Ziggy Shtrosberg​
​Visualize the JSON-LD schema markup of any web page with a single click.
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​Google Review Link Generator
​Whitespark
​Generate your unique Google review link, and share the short URL or QR code with your customers to grow your Google reviews.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​How to Grow with Global SEO Playbook Webinar​
​Aleyda Solis / Online / Free / August 22, 2024​
​Join Aleyda for an exclusive insider’s look into the strategies that have helped her and her clients drive business growth through relevant and localized web experiences

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​HIVE MCR- SEO Conference​
​HIVE MCR / Manchester, UK / Free / August 29, 2024 ​
​HIVE MCR is a new kind of SEO conference, which lets the attendees set the agenda. Bringing the very best SEO, Digital PR & UX experts to sunny Manchester.

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​BrightonSEO UK Edition: The world's largest search marketing conference​
​BrightonSEO / The Brighton Centre, UK / £237 / October 3 - 4, 2024​
​BrightonSEO is the ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing.

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​Barcelona International Search Summit
​Webcertain / Barcelona, Spain / €195 / November 14, 2024​
​Join Martin Splitt, Aleyda Solis, Natalia Witczyk, Gianluca Fiorelli, Sara Fernández Carmona and many more to learn the latest in international SEO and PPC in Barcelona.

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​See more upcoming SEO events in the new SEOFOMO Events Section​