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๐ SEOFOMO's SEO Updates of the Week [August 11, 2024]
Published 4 months agoย โขย 9 min read
August 11, 2024 โSubscribe and join +34.5K SEOs and Marketers
Are you an SEO consultant, either part-time or full-time? Answer the survey for a chance to win an SEOFOMO mug and hoodie.
๐๏ธ Search Updates and News from Search Engines
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โIntroducing recommendations in Google Search Console โGoogle Search Central / Google Product Updates โGoogle announces Search Console recommendations, a new experimental feature that provides websites with optimization opportunities and actions they can take to improve their search presence. It will be rolling out slowly over the coming months.
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โGoogle Is A Monopoly, Federal Judge Rules (What's Next) โBarry Schwartz / Google Search Updates โA US federal judge ruled on August 5 that Google is a monopoly: "Google is a monopolist, and it has acted as one to maintain its monopoly," Judge Mehta wrote in his 286-page filing (PDF). "It has violated Section 2 of the Sherman Act," he added.
โGoogle gives new look for trending now section of Google Trends โBarry Schwartz / Google Product Updates โGoogle rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface.
โOpenAI Scraps ChatGPT Watermarking Plans โMatt G. Southern / OpenAI Updates โOpenAI abandons ChatGPT watermarking plans, citing user resistance and technical challenges. The company is now exploring alternative methods.
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โGoogle: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages โBarry Schwartz / Google Search Q&A โMartin Splitt responded on LinkedIn: "We don't keep track of "how expensive was this page for us?" or something." He added, "You don't need to worry about the fact that rendering is expensive, we got you covered."
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โCrawling smarter, not harder [Podcast] โGoogle Search Central / Search off the Record โIn this episode of Search Off the Record, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and more.
[Sponsor]โ โโก New from Wix: SEO resource center
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This new addition to Wixโs SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.
These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityโon any project.
Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.
๐๐ปโโ๏ธ Announcing The Fruitful Consultant Book, Training & Community
It's more challenging to be an SEO consultant today than a few years back. โ
If I'm learning anything from the SEOFOMO SEO Consulting Survey results so far, it is that most SEOs (59% of responses) feel there is a higher level of difficulty in achieving the expected SEO goals compared to a couple of years ago.
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The top reasons given in the survey so far are the increased complexities in managing decision-makers expectations, obtaining buy-in, and influencing stakeholders amidst greater uncertainties caused by the AI/LLMs search threat. Additionally, higher SERP volatility, organic search traffic erosion due to SERP features, and more mature competition contribute to these challenges.
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This also means that it has never been a better time to improve your SEO consulting skills while getting the support of experienced SEO consultants who are successfully navigating similar challenges.
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The good news is that Nick LeRoy and I are working on The Fruitful Consultant, a book, with training and a community to help SEO specialists achieve consulting success (and not only for those who are already consultants)
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The book will be published in January 2025, but we will be sending you updates, asking for feedback, and likely giving access to early previews in the next few months through the community! Subscribe now to keep updated here.โ
โHow to Rank in AI Overviews: Content Optimization Tips โRebecca Brosnan / Content Optimization โSupport and expand on the information in AI Overviews. Target longer tail informational queries. Structure content so Itโs easy to understand. Rebecca shares these and more actionable tips to increase your content's chances of being featured in Google's AI Overviews.
โHow to make the most of GA4 for SEO โGemma Fontanรฉ / SEO Measurement โLearn to link GA4 with Google Search Console, analyze organic search traffic and set up events and parameters for better SEO insights with this guide by Gemma.
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โJavaScript SEO in 2024 - A Survey and Crawl Report from Sitebulb [Video] โCrawling Mondays / Technical SEO โWatch Patrick Hathaway along with Aleyda Solis as they go through the JavaScript SEO Report from Sitebulb, featuring the results of the JS SEO survey as well as insights from the Sitebulb crawling data.
โThe Default Blocklist: Why Google Trusts Big Brands (But Not You) โRyan Law / General SEO โAs the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Ryan shares how to escape the โdefault blocklistโ and earn a spot on the allowlist.
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โIntroducing the SEO testing maturity curve โWill Critchlow / SEO Testing โWill has developed the SEO Testing Maturity Curve to help you assess your organizationโs approach to the world of SEO testing. Check it out.
โHow to Build an SEO Roadmap That Drives Performance โTory Gray / General SEO โTory shares how an SEO roadmap aligns strategy with business goals, prioritizes tasks, and maximizes ROI. Learn why it's crucial and how to create one.
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โFree Online International SEO Courseโ โAleyda Solis, Semrush / International SEO โLearn International SEO for free! This online free course goes through the major international SEO stages and activities: From selecting the right markets, language vs countries, hreflang implementation, localization, and more.
โก Why Topic-Clustering is Crucial in Googleโs Topic-Centric World
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Keeping up with Google's evolving methods for linking queries to relevant content is no small feat. The struggle of manual keyword research and the fight for content relevance is real.
Join seoClarity & SEO Consultant, Roger Montti to understand Google's Core Topicality Systems and how intent-based topic clustering can grow your organic traffic.
โGoogle Review Link Generator โWhitespark โGenerate your unique Google review link, and share the short URL or QR code with your customers to grow your Google reviews.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxโ
[Sponsor]โ โโก Coming soon: Patch issues in Site Audit
Everyone knows that the most difficult part of any SEO audit is implementing changes. Ahrefs is working on a solution for this problem with their new โPatchesโ feature. โ It will allow users to fix various issues on a website from the Site Audit report, without opening WordPress or creating a task for developers.
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The first version will allow editing titles and meta descriptions, the later versions will introduce AI features and will let users edit internal links to fix any internal linking issues.
โ Want to see more interesting features and learn about marketing & SEO? Make sure to visit Ahrefs blogand subscribe to their Newsletter.
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๐๏ธ Upcoming SEO Events
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โHow to Grow with Global SEO Playbook Webinarโ โAleyda Solis / Online / Free / August 22, 2024โ โJoin Aleyda for an exclusive insiderโs look into the strategies that have helped her and her clients drive business growth through relevant and localized web experiences
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โHIVE MCR- SEO Conferenceโ โHIVE MCR / Manchester, UK / Free / August 29, 2024 โ โHIVE MCR is a new kind of SEO conference, which lets the attendees set the agenda. Bringing the very best SEO, Digital PR & UX experts to sunny Manchester.
โBarcelona International Search Summit โWebcertain / Barcelona, Spain / โฌ195 / November 14, 2024โ โJoin Martin Splitt, Aleyda Solis, Natalia Witczyk, Gianluca Fiorelli, Sara Fernรกndez Carmona and many more to learn the latest in international SEO and PPC in Barcelona.
[Giveaway]โ โโก Win a Free Access to The Python Hands-On Workshop for Marketers by Sara Taher
Are you an SEO or marketer who wants to start coding in Python? This live, interactive online Python workshop for Marketers will be held on August 31st and is designed to introduce marketers like you to the world of Python. In just 2 hours, you'll go from zero to building your first Python projects.
This is an introductory crash course to get you started with an โinteractive learning experience from the amazing Sara Taher, using Google Colab, a free online platform, so there's no need to install anything.
How can you participate to win a free access to it? You just need to:
Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 1 person to subscribe to SEOFOMO from today August 11, 2024 until August 17, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.
On August 18, 2024, I will randomly choose the winner among those who are subscribed and have referred at least 1 subscriber between today August 11, 2024 and August 17, 2024.
I'll announce the winner over here in SEOFOMO, social media, and will get in touch via email with instructions to follow. โ โStart referring SEOFOMO and participate now!
๐ Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO โFollow me on โX/Twitterโ / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!