The February 11, 2024, edition of SEOFOMO is here! Now with +31.3K Subscribers 📮

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📣 Announcing the 2nd SEOFOMO Meetup in NYC with Wix Studio on April 16

After a successful first meetup in Barcelona, a new edition of the SEOFOMO Meetup will be held on April 16, this time in ... New York City along with Wix Studio!

The SEOFOMO meetup is a laid-back free event, perfect to learn, connect, and share with other SEOs, featuring:

• An SEO + AI trends roundtable with experienced SEOs like Lily Ray, Mike King, Ann Smarty, Chris Green, Ross Kernez and more, moderated by Aleyda Solis.
• A fun SEO Quiz, with Wix and SEOFOMO swag giveaway
• Networking with other SEOs in a fun environment with free drinks and snacks
• More to be announced.

Register for Free Now

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🗞️ Search Updates and News from Search Engines

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​Google Bard is now Gemini: How to try Ultra 1.0 and new mobile app
​Sissie Hsiao / Google Product Update
​Bard is now known as Gemini! Google is releasing a mobile app and Gemini Advanced with Ultra 1.0: "Gemini Advanced not only allows you to have longer, more detailed conversations; it also better understands the context from your previous prompts."

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​Google Maps Launches AI-Powered Local Business Search
​Matt G. Southern / Google Product Update
​Google introduces AI in Maps to suggest personalized local business recommendations.

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​Google Prepares for a Future Where Search Isn’t King
​Lauren Goode / Google Search Trends
​Sundar Pichai tells WIRED that Google’s new, more powerful Gemini chatbot is an experiment in offering users a way to get things done without a search engine. It’s also a direct shot at ChatGPT.

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​Google drops Web Stories from image results, Google Discover carousel view and more
​Barry Schwartz / Google Product Update
​Google has stopped showing Web Stories in image search, the carousel view in Google Discover, plus the grid view is now a carousel view in the Google search results.

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​Microsoft Copilot updates: New design, image editing tools and video highlights
​Nicola Agius / Microsoft Product Updates
​The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.

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​Google Clarifies the “Google-Extended” Crawler Documentation
​Roger Montti / Google Q&As
​Google updated the Google-Extended crawler documentation and added a new clarification.

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​Google Explains Systems Are Machines That Use Ranking Signals & Factors Which Are Fuel
​Barry Schwartz / Google Q&As
​Danny Sullivan gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the "signal/factors are like fuel; systems are the machine that uses them," Sullivan wrote.

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​TikTok pushing users to add Search shortcut
​Danny Goodwin / TikTok Product Updates
​TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.

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​Yandex search engine sold in $5.2 billion deal
​Danny Goodwin / Yandex Product Updates
​"Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly $5.2 billion)."

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[Sponsor / Affiliate]​
​⚡ New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project. Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

Go to the SEO Resource Center Now

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👌 This week's SEO Awesomeness

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​IndexWatch 2023 - The US Organic Search Visibility Losers
​Lily Ray / Search Trends
​Between various updates, 2023 produced a significant batch of sites that lost upwards of 50% of their SEO visibility throughout the year. Lily classifies and analyzes them here.

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​How to Write SEO Product Requirements Documentation That Serves Stakeholders & Streamlines Projects [With Template]
​Heather Kaeowichien / SEO Management
​One critical tool in an SEO PM’s arsenal is a product requirements document. Learn all about it with Heather's guide and get a free PRD template, too.

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​How does Google search (ranking) may be working today
​Olaf Kopp / General SEO
​Olaf analyzes how Google works by analyzing disclosed information, Google patents, antitrust proceedings, and statements by Google's Pandu Nayak. He also talks about different AI ranking systems such as RankBrain, DeepRank, and BERT.

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​AI Content Is Short-Term Arbitrage, Not Long-Term Strategy
​Ryan Law / Content Optimization
​Ryan shares 5 reasons why AI content is a big strategic mistake for most businesses and how the negatives of AI content will very quickly outweigh the positives.

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​How To See Google's Cache For Any Page​
​Joe Hall / General SEO ​
​Joe shares how you can easily check the cache for any page with a JS bookmark.
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​12 Examples of the most linkable content from the past year in the hotels/apartments niche [Thread]​
​Alex Buraks / Link Building ​
​Alex analyzed the most linkable content from the past year across top sites in the hotels/apartments niche, found 12 outstanding examples of content that attracted a lot of high-quality links, and shared them in this thread.

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​Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links
​Adam Riemer / General SEO​
​Yahoo’s and Bing’s knowledge panels are sometimes affiliate links, and this can impact your SEO tracking and analytics reporting. Adam shares what to do about it.

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​Six simple tips for writing great SEO tickets
​Gus Pelogia / SEO Management
​One problem, one ticket. Add context to your request. Describe the work to be done. and more! Gus shares 6 detailed tips for SEOs to write better tickets to developers and get more work done.

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​Is an international SEO strategy necessary for every business? [with Free tool]
​Sara Fernández Carmona / International SEO
​Sara explains international SEO's role in business expansion, key elements, benefits, mistakes to avoid, and local SEO suitability.

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​Product page SEO: A complete guide
​Maria White / Ecommerce SEO
​Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.

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​Unlocking The Power Of Semantic SEO
​Gabriella Sannino / Content Optimization
​Enter Semantic SEO: Understanding Intent and Context. Learn the key strategies, measure the success and more.

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​Get Ready For Google’s INP Metric With These 5 Tools
​Roger Montti / Page Experience
​Improving website Interaction To Next Paint (INP) scores is easy with any of these free tools.

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​What Data Science Can Do for Site Architectures
​Andreas Voniatis / Technical SEO
​Andreas emphasizes the importance of internal link structures for site architectures and how data science can help SEO professionals more effectively evaluate them

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​See more SEO Conversations in the SEOFOMO Forum​

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[Sponsor / Affiliate]​
​⚡ SE Ranking’s big plans for 2024 + 15% discount

For SE Ranking, the commitment to our customers is unwavering. In 2024, we’re dedicated to enhancing your experience with several exciting updates.​

• Anticipate improved data quality through upgrades to our Competitive and Keyword Research tools, ensuring more accurate traffic forecasting.
• Trust-building is our priority, reflected in our revamped reporting system, set to feature additional metrics and data sources for comprehensive, transparent, and visually appealing reports.
• Furthermore, expect upgrades to our SMM, Local Marketing, and Content Marketing tools, addressing crucial missing features.
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See SE Ranking's Big Plans

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💸 Latest SEO Jobs

• ​Senior SEO Content Strategist at North Star Inbound​
• ​Global Technical Search Manager at Danone​
• ​SEO Editor at Staysure Group​
• ​Search Engine Optimization (SEO) Specialist at 3M​
• ​SEO Specialist at Taskrabbit​
• ​SEO Specialist at Inflow​
• ​SEO Manager at RetailMeNot​
• ​SEO Consultant at SearchLab​
• ​Senior SEO & Growth Manager at Brex​
• ​Manager, SEO & Digital Content Strategy at Nasdaq​
• ​Senior Manager, Web Marketing - B2C at Zillow​
• ​SEO Manager - B2B at LEGO​
• ​SEO Lead at Busuu​
• ​SEO Outreach Consultant at Aviva​
• ​SEO Manager at MediaVision​
• ​SEO Manager at GRM Digital​
• ​SEO Lead at PetLab Co.​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​Title Performance Calculator
​Intergrowth
​The title performance calculator is designed to show you how your SERP listings compete based on CTR.

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​Sheet Copilot: Google Sheets on Autopilot
​Sheet Copilot
​Use AI to complete tasks in Google Sheets. It takes on your tasks and answers your questions directly within Google Sheets

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​Enterprise SEO Meetup
​seoClarity / Chicago, USA / February 29, 2024
​Join the free SEO meetup in downtown Chicago. Learn from Mark Traphagen about the state of search in 2024, and network with other SEOs.

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​Turing Fest 2024
​Turing Fest / Edinburgh, UK / July 9 - 10, 2024
​Europe’s leading tech event at the intersection of product, growth, capital, and people.

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​Call for Speakers: LondonSEO Meetup
​LondonSEO Meetup / London, UK / TBA
​Are you looking to share your SEO experience speaking at an amazing stage? Apply to speak at the LondonSEO Meetup.

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Do you want your SEO event to be featured here for free? Just send it over here!​

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[Sponsor / Affiliate]​
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See how well you rank in a designated area for the keywords you specify.

• Monitor any business with pinpoint accuracy, be it your own, your client's, or even a competitor's.
• Customize your tracking preferences with multiple grid variations and flexible reporting schedule.
• Monitor your progress and real-time competition updates.

Gain a comprehensive insight into your Google Maps rankings and stay ahead of the local competition.

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See my Google Maps rankings

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✌️ This week's SEOFOMO Tip: How to Optimize your content for EEAT

In last week's SEOFOMO poll I asked if you were taking EEAT guidelines into account when optimizing the content of your SEO processes: 77% answered that "yes, since it's important"; 19% said that "no, because although important they don't have the resources", and only 5% answered "no, since it's not important".

It's important to note that even if Google says that EEAT is not a ranking factor, is on the one hand, used by their quality raters to evaluate if their search ranking systems are providing helpful, relevant information; and on the other, EEAT best practices are aligned to what makes content "high quality": helpful, reliable, people first, giving the best experience, that Google looks to reward.

This is why is important to take EEAT best practices when optimizing your content, for which I recommend you use the following resources for a most cost-effective process:

• ​An Aggregation of Content Quality and E-E-A-T Guides and Resources in LearningSEO.io​
• ​Top Questions to Evaluate Google's Content Quality [E-EAT], Helpfulness and Page Experience vs Competitors [Sheet]​
• ​The Content Helpfulness and Quality SEO Analyzer GPT: Automate your EEAT evaluation vs your top Competitors​

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📊 This week's SEOFOMO Poll​
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This week's SEOFOMO poll is dedicated to identifying the SEO area that tends to hold your results back in most cases.

Remember you can reply just by clicking on the poll, you don't need to be registered on the SEOFOMO forum and is anonymous. Answer the poll here.​

Note how I've left out of this poll SEO buy-in, management, communication, etc. issues on purpose, so we can focus on the SEO areas' challenges, rather than the execution problems that usually affect across areas. Looking forward to your answers!

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🫡 This week's "Open for Work" SEO Specialist Spotlight ​
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​To give visibility to amazing SEO specialists looking for a new role, I'm starting a new "Open for Work" SEO Specialist Spotlight.

Meet Keith Goode, a Technical SEO and SEO Product Manager with strong experience and a deep SEO understanding at the enterprise level. You might have also heard him speak at Pubcon, SEJ eSummit, and many other SEO conferences. Keith has built a considerable wealth of knowledge working for sites with millions of pages, like Dell and IBM, and platforms with tens of thousands of websites, like the Dealer.com platform from Cox Automotive. He is a certified Scrum Master with several years of experience working with product teams to take site audits and turn them into actionable and impactful Agile stories and epics. Reach out to him via LinkedIn or its Website to put over 20 years of experience in SEO to work for your business. He's open to full-time employment or consulting contracts now.

Are you an SEO looking for a new job and want to get featured? Just send a message over here!​

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these amazing fellow SEOs who will be participating in the SEO + AI roundtable in the SEOFOMO Meetup in NYC with Wix Studio:

• Lily Ray (Twitter/X, LinkedIn), Senior Director, SEO & Head of Organic Research at Amsive Digital
• Mike King (Twitter/X, LinkedIn), Founder and CEO of iPullRank
• Chris Green (Twitter/X, LinkedIn), Senior SEO Consultant at Torque Partnership
• Ann Smarty (Twitter/X, LinkedIn), Founder of Smarty Marketing
• Ross Kernez (Twitter/X, LinkedIn), Director of Search At HealthPlanOne

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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[Giveaway]​
⚡ Congrats to the Winners of the Ecommerce SEO Bootcamp Giveaway

The winners of Freddie Chatt's Ecommerce SEO Bootcamp giveaway were announced on February 7 over social media.

Huge congrats to Roxana Stingu, Edd Dawson, Maxence Marius who won the giveaway, giving them access to the Ecommerce SEO Bootcamp. An email has been sent to them to arrange it.

If you didn't win you can buy the Ecommerce SEO Bootcamp now with $50 off for being an SEOFOMO subscriber.

Stay tuned for more SEOFOMO giveaways to come!

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

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