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π£ SEOFOMO News, Updates & Announcement - Nov 10, 2024
Published 8 months agoΒ β’Β 8 min read
November 10, 2024 βSubscribe and join +35.3K SEOs and Marketers
Eager to stay ahead in SEO without waiting for the next newsletter? Dive into SEOFOMO News for real-time SEO news, and conversations.
ποΈ Search Updates and News from Search Engines
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βGoogle AI Overviews "Highlight" Feature Expands AI Responses βBarry Schwartz / Google Search Trends βGoogle is testing a new feature in the AI Overviews within Google Search. There is this "highlight" button that when you click on, it lets you highlight text in the AI Overview, which then in turn gives you more AI Answers.
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βGoogle & Bing In Dublin For IETF Event To Improve Crawling & AI Controls βBarry Schwartz / Search Industry Trends βGoogle's Gary Illyes and John Mueller, along with Bing's Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121 Dublin meeting with the goal of submitting ideas on how to improve the Robots Exclusion Protocol.
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βOpenAI Reddit AMA And SEO For ChatGPT Search βRoger Montti / ChatGPT Search Updates βOpenAI's CEO and executives offered answers on Reddit that hint at what SEO for ChatGPT Search will look like.
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βChatGPT Search Is Powered By Bing's Index & More βBarry Schwartz / ChatGPT Search Updates β"OpenAI's VP of Engineering confirmed that ChatGPT Search uses Bing. They wrote: we use a set of services and Bing is an important one."
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βReport: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+ βBarry Schwartz / Google Search Updates β"Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a 20% increase since the August 2024 core update. Some had full recoveries but most did not, and most saw no lifts at all."
βThe 'bias machine': How Google tells you what you want to hear βThomas Germain / Google Search Trends β"We're at the mercy of Google." Undecided voters in the US who turn to Google may see dramatically different views of the world β even when they're asking the exact same question.
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βGoogle On When To Split Load Across Subdomains Or Other Domains βBarry Schwartz / Google Search Q&A βJohn Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. He said it makes sense if Google is having trouble crawling as much as it wants to crawl.
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βGoogle Proposes New Shipping Data Schema Including Type ShippingService βBarry Schwartz / Google Search Q&A βGoogle created a proposal on the schema Github proposing expanding and enhancing shipping data in schema.org. One of the enhancements is a new schema type named ShippingService, that groups shipping constraints such as delivery locations, time, weight and size limits and shipping rate.
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βGoogle Trends for Researchers [Video] βGoogle Search Central / Google Trends Tutorials βDaniel Waisberg and Omri Weisman dive into the concept of nowcasting in economics and explore two compelling examples of how researchers leverage search interest data to gain insights into the world.β
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π£ βStay Updated in Real Time with the Latest SEO News with SEOFOMO News
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I'm delighted to announce the SEOFOMO News: Your Real-Time Source for SEO and Digital Marketing news.
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βSEOFOMO News is a news community designed for SEO and digital marketing professionals to stay current with the latest industry developments in real time, created to complement the newsletter.
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My mission with SEOFOMO News is to make it easier for the SEO community to follow essential updates as they happen, all in one place, without the distractions and spam of generic social media platforms. Weβve designed this platform to maintain a high signal-to-noise ratio by prioritizing high-quality content and fostering insightful discussions around the industryβs most impactful stories.
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In addition, SEOFOMO News is a space where you can not only follow up but also contribute by submitting relevant SEO news, updates, and resources, as well as engage in thoughtful discussions with other SEOs in a positive, moderated environment.
βAI vs. SEO: What does the Future of Search look like? βJohannes Beus / Search Trends βWhat sources are included in the AIOs, how many sources does Google actually link to in an AIOs, and how to prepare for AIOs in the EU? Johannes goes through what the future of search looks like.
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βSearchGPT vs. Google vs. Bing: Search Results Review βDan Taylor / Search Trends βTo compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT.
βHow To Create Helpful Content Post-HCU βMaryann Muthami / Content Optimization βActionable steps to create content that resonates with your audience while staying aligned with search engine helpful content guidelines.
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βHow To Optimize Your Ecommerce Site For Holiday Shoppers βWinston Burton / Ecommerce SEO βGet your ecommerce site ready for the holiday season. A comprehensive guide to optimize your online store to capitalize on the holiday season around the corner.
βInternational SEO and Hreflang: An Actionable Guide βGianluca Fiorelli / International SEO βGianluca goes through common mistakes and misconceptions about Hreflang and how to tackle them in this comprehensive guide. β
βWhat if Schema.org is justβ¦ Labels? βJono Alderson / Technical SEO βWhat if schema.org does nothing more than add neat little tags to our content - tags that Google may or may not pay attention to? Jono goes through it.
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βHow to leverage cosine similarity for ecommerce SEO βChris Long / Ecommerce SEO βChris explains cosine similarity, how it works in modern search algorithms, and practical ways to apply it to boost your ecommerce SEO strategy.
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Proven content optimization techniques from 13 industry leaders
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ποΈ Upcoming SEO Events
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βSEO for NEWS Meetup - London βNewzDash / London UK / Free / December 3, 2024 βJoin an amazing afternoon of SEO for News hosted by AWS, NewzDash, Glide and Polemic Digital, going through SEO in the Newsroom, Tech SEO, Google Discover, and more. Great time for networking, Q&A and more.
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βLegal SEO Conference: The worldβs first Legal SEO Conference βLegal SEO Conference / Miami, USA / US$999 / December 6, 2024 βWhether youβre a lawyer, founder of a marketing agency, run a legal directory or simply are eager to establish affiliate partnershipsβ¦ the Legal SEO Conference will give you actionable strategies that you can apply to your business in 2024.
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βSMConnect: The advanced Digital Marketing Event in Italy βSMConnect / Bologna, Italy / β¬199 / December 11 - 12, 2024 βJoin Aleyda Solis, Sara FernΓ‘ndez Carmona, Gianluca Fiorelli, and more to learn about AI, SEO, Content Marketing, and the latest Digital Marketing trends.
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If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
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Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!