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🗞️ Search Updates and News from Search Engines

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​Google AI Overviews "Highlight" Feature Expands AI Responses
​Barry Schwartz / Google Search Trends
​Google is testing a new feature in the AI Overviews within Google Search. There is this "highlight" button that when you click on, it lets you highlight text in the AI Overview, which then in turn gives you more AI Answers.

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​Google & Bing In Dublin For IETF Event To Improve Crawling & AI Controls
​Barry Schwartz / Search Industry Trends
​Google's Gary Illyes and John Mueller, along with Bing's Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121 Dublin meeting with the goal of submitting ideas on how to improve the Robots Exclusion Protocol.

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​OpenAI Reddit AMA And SEO For ChatGPT Search
​Roger Montti / ChatGPT Search Updates
​OpenAI's CEO and executives offered answers on Reddit that hint at what SEO for ChatGPT Search will look like.

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​ChatGPT Search Is Powered By Bing's Index & More
​Barry Schwartz / ChatGPT Search Updates
​"OpenAI's VP of Engineering confirmed that ChatGPT Search uses Bing. They wrote: we use a set of services and Bing is an important one."

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​Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+
​Barry Schwartz / Google Search Updates
​"Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a 20% increase since the August 2024 core update. Some had full recoveries but most did not, and most saw no lifts at all."

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​Bing Rolls Out New Sponsored Label For Search Ads
​Barry Schwartz / Bing Search Updates
​After a month or so of testing, it seems like the "sponsored" labels are rolling out across Bing's search ads.

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​The 'bias machine': How Google tells you what you want to hear
​Thomas Germain / Google Search Trends
​"We're at the mercy of Google." Undecided voters in the US who turn to Google may see dramatically different views of the world – even when they're asking the exact same question.

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​Google On When To Split Load Across Subdomains Or Other Domains
​Barry Schwartz / Google Search Q&A
​John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. He said it makes sense if Google is having trouble crawling as much as it wants to crawl.

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​Google Proposes New Shipping Data Schema Including Type ShippingService
​Barry Schwartz / Google Search Q&A
​Google created a proposal on the schema Github proposing expanding and enhancing shipping data in schema.org. One of the enhancements is a new schema type named ShippingService, that groups shipping constraints such as delivery locations, time, weight and size limits and shipping rate.

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​Google Trends for Researchers [Video]
​Google Search Central / Google Trends Tutorials
​Daniel Waisberg and Omri Weisman dive into the concept of nowcasting in economics and explore two compelling examples of how researchers leverage search interest data to gain insights into the world.​

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​​Keep Up with the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

📣 ​Stay Updated in Real Time with the Latest SEO News with SEOFOMO News

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I'm delighted to announce the SEOFOMO News: Your Real-Time Source for SEO and Digital Marketing news.

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​SEOFOMO News is a news community designed for SEO and digital marketing professionals to stay current with the latest industry developments in real time, created to complement the newsletter.

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My mission with SEOFOMO News is to make it easier for the SEO community to follow essential updates as they happen, all in one place, without the distractions and spam of generic social media platforms. We’ve designed this platform to maintain a high signal-to-noise ratio by prioritizing high-quality content and fostering insightful discussions around the industry’s most impactful stories.

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In addition, SEOFOMO News is a space where you can not only follow up but also contribute by submitting relevant SEO news, updates, and resources, as well as engage in thoughtful discussions with other SEOs in a positive, moderated environment.

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👌 This week's SEO Awesomeness

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​AI vs. SEO: What does the Future of Search look like?
​Johannes Beus / Search Trends
​What sources are included in the AIOs, how many sources does Google actually link to in an AIOs, and how to prepare for AIOs in the EU? Johannes goes through what the future of search looks like.

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​SearchGPT vs. Google vs. Bing: Search Results Review
​Dan Taylor / Search Trends
​To compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT.

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​ChatGPT Search makes Microsoft Bing an SEO priority
​Jessica Bowman / Search Trends
​Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.

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​ChatGPT Search Indexing: Essential Steps For Websites
​Matt G. Southern / Search Trends
​Learn how to optimize your website for indexing in ChatGPT's real-time search feature.

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​Dumb Things (SEO) Agencies Do That Get Them Fired
​Daniel K Cheung / SEO Consulting
​Daniel goes through 4 things that SEO agencies do that get them fired from enterprise accounts.

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​How To Create Helpful Content Post-HCU
​Maryann Muthami / Content Optimization
​Actionable steps to create content that resonates with your audience while staying aligned with search engine helpful content guidelines.

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​How To Optimize Your Ecommerce Site For Holiday Shoppers
​Winston Burton / Ecommerce SEO
​Get your ecommerce site ready for the holiday season. A comprehensive guide to optimize your online store to capitalize on the holiday season around the corner.

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​Google’s srsltid= parameter: What it means for SEO and attribution
​Steve Liu / General SEO
​Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy and what to do about it.

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​International SEO and Hreflang: An Actionable Guide
​Gianluca Fiorelli / International SEO
​Gianluca goes through common mistakes and misconceptions about Hreflang and how to tackle them in this comprehensive guide.
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​Structured data for eCommerce category pages: Help Google understand your products and brand
​Lorcan Fearon / Ecommerce SEO
​Lorcan explains how to optimize your category pages with JSON-LD that connects entities for better rankings and visibility in this guide.

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​What if Schema.org is just… Labels?
​Jono Alderson / Technical SEO
​What if schema.org does nothing more than add neat little tags to our content - tags that Google may or may not pay attention to? Jono goes through it.

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​How to leverage cosine similarity for ecommerce SEO
​Chris Long / Ecommerce SEO
​Chris explains cosine similarity, how it works in modern search algorithms, and practical ways to apply it to boost your ecommerce SEO strategy.

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​SERP Features Beyond Google – Analysing China
​Natalia Witczyk / International SEO
​Learn about the Chinese search landscape and the fundamentals of Baidu and Shenma SERPs.

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​​Keep Up with latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

💸 Latest SEO Jobs

• ​Remote SEO/SEM Specialist (Contract/Freelance) at Logic Inbound​
• ​Technical SEO Director at LOCOMOTIVE Agency​
• ​SEO Team Lead at Private Company​
• ​SEO & Content Specialist at Eppo​
• ​Sr. SEO Manager at ActiveCampaign​
• ​SEO Specialist at Owner.com​
• ​SEO Content Writer at National Debt Relief​
• ​SEO Manager at Chewy​
• ​Lead Search Engine Optimization (SEO) Marketing Consultant at Wells Fargo​
• ​Director of SEO at Apollo.io​
• ​SEO Content & Blog Manager at Airtable​
• ​SEO Manager at Zocdoc​

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🛠 Free(mium) SEO Tools

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​​Bing
​Get your site's performance data, take advantage of free SEO tools and analyze insights to improve your page rankings on Bing search results.

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​​Wope: The New Era Of Rank Tracking
​​Wope
​​Find out what's working and what's not to get more search traffic with Wope's new rank tracker.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​SEO for NEWS Meetup - London
​NewzDash / London UK / Free / December 3, 2024
​Join an amazing afternoon of SEO for News hosted by AWS, NewzDash, Glide and Polemic Digital, going through SEO in the Newsroom, Tech SEO, Google Discover, and more. Great time for networking, Q&A and more.

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​Legal SEO Conference: The world’s first Legal SEO Conference
​Legal SEO Conference / Miami, USA / US$999 / December 6, 2024
​Whether you’re a lawyer, founder of a marketing agency, run a legal directory or simply are eager to establish affiliate partnerships… the Legal SEO Conference will give you actionable strategies that you can apply to your business in 2024.

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​SMConnect: The advanced Digital Marketing Event in Italy
​SMConnect / Bologna, Italy / €199 / December 11 - 12, 2024
​Join Aleyda Solis, Sara Fernández Carmona, Gianluca Fiorelli, and more to learn about AI, SEO, Content Marketing, and the latest Digital Marketing trends.

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​See more upcoming SEO events in the new SEOFOMO Events Section​

[Announcement]​
​⚡ Submit Your SEO Black Friday and Cyber Monday Deals for 2024

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If so, submit it for free and it will get featured on this SEOFOMO Hub Deals Page for Black Friday and Cyber Monday. It will be featured in the SEOFOMO newsletter too!

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