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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

๐Ÿ’ธ SEOFOMO News & SEO Black Friday Deals

Published 3 months agoย โ€ขย 8 min read

The November 26, 2023, edition of SEOFOMO is here! Now with +30.1K Subscribers ๐Ÿ“ฎโ€‹
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[If you want to read SEOFOMO on the Web click here]โ€‹

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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹Google Search Console experience and enhancement bug Identified and Fixedโ€‹
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Barry Schwartz / Google Product Updates
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Many SEOs noticed a drop in the valid or โ€œgoodโ€ reported URLs in these Search Console experience and enhancement reports. Google fixed the issue on Thanksgiving, Thursday, November 23rd.

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โ€‹Upcoming Deprecation Of Crawl Rate Limiter Tool In Search Consoleโ€‹
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Google Search Central / Google Product Updates
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The crawl rate limiter tool in Search Console is being deprecated on January 8th, 2024: "With the deprecation of the crawl limiter tool, we're also setting the minimum crawling speed to a lower rate, comparable to the old crawl rate limits."

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โ€‹How To Let Google Know That Your Google Search, Discover & News Traffic Significantly Droppedโ€‹
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Barry Schwartz / Google Q&As
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Google's Search Liaison, Danny Sullivan, said you can reply to a thread on X or post a help thread in Google's forums to let him know about sites that saw a significant drop in Google Search, Google Discover and Google News traffic recently.

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โ€‹Follower Count Fully Live In Google Search Result Snippetsโ€‹
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Barry Schwartz / Google Search Updates
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Google seems to have fully rolled out the follower count in the search result snippets for social media sites like YouTube, LinkedIn, Instagram, X and others.

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โ€‹Google Bard Can Now Understand YouTube Videosโ€‹
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Barry Schwartz / Google Product Updates
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Google Bard can now respond with answers based on the spoken words in a YouTube video.

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โ€‹Which aspect of my site should I focus on? [Podcast]โ€‹
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Search Off The Record / Google Guidelines
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In this episode of Search Off The Record, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, the Google search team talks about where they focus on their SEO work and why the details add up to a better SEO experience.

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โ€‹OpenAI Announces Free ChatGPT Voice Capabilities In Mobile Appโ€‹
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Kristi Hines / OpenAI Product Updates
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ChatGPT's latest update brings voice interaction to all users for free. Learn how this could reshape your approach to content and SEO.

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[Sponsor / Affiliate]โ€‹
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โšก Did your Rankings Suddenly Drop?

Keep a cool head โ€” we've got you. Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!


[Special Announcement]

๐ŸŽ The Best SEO Black Friday and Cyber Monday Deals This Year

Looking for the top SEO products or services Black Friday or Cyber Monday deals? Take a look at the comprehensive list of Black Friday SEO deals featured in the SEOFOMO hub, including special promotions from Semrush, Sitebulb, SE Ranking, Moz, InLinks, AlsoAsked, SEOTesting, Keyword Insights, Mirador Local, SERPstat and many more!

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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹Googleโ€™s Algorithms Uncovered: How the Search Engine Works According to Leaked Documentsโ€‹
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Natzir Turrado / General SEO
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Following the recent leak of documents in an antitrust lawsuit against Google, we have a unique opportunity to explore Googleโ€™s algorithms. Natzir analyzed them and shares the top insights in this comprehensive guide.

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โ€‹Quality Rater And Algorithmic Evaluation Systems: Are Major Changes Coming?โ€‹
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Dawn Anderson / Search Trends
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Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias. Dawn digs deeper into Googleโ€™s evaluation process.

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โ€‹Googleโ€™s 2023 Search quality rater guidelines update: Hereโ€™s what changedโ€‹
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Lily Ray / General SEO
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The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users. Read Lily's full analysis.

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โ€‹Word to Your Mum: Managing the Future of SEO Without Keywords [Video]โ€‹
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Cindy Krum / Search Trendsโ€‹
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Cindy dives deep into the impact that language models like MUM, how they are likely to help Google limit the processing power needed to return a good result for a query, and how they are also likely helping Google do a better job at making money from targeted ads.

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โ€‹Automate Backlink Monitoring for free with Google Sheets and GA4โ€‹
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Bengรผ Sarฤฑca Dinรงer / Link Building
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Bengรผ shares how to track backlinks for free by connecting Google Sheets and Google Analytics 4, as well as how to set up email notifications for automated backlink monitoring.

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โ€‹What's in Store for SEO in 2024?โ€‹
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David Bain / SEO Trends
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David asked 101 of the world's leading SEOs to share their number one actionable tip for 2024. Check out this guide to learn and stay one step ahead of your competitors in the upcoming year.

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โ€‹SEO Experiment: Do Domains With .cat Extension Rank Better? โ€‹
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Fernando Maciรก / International SEO
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Fernando shares the outcome of an SEO experiment Human Level ran to identify if .cat domains rank better: "We have not been able to identify a determinant correlation between the language and geolocation of the search and the differential positioning of the different domain extensions.."

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โ€‹AI for SEO content creation: 5 real-world examplesโ€‹
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Luca Tagliaferro / Content Optimization
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LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings to inform your content strategy.

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โ€‹How to Upskill Yourself in SEOโ€‹
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Sara Taher / SEO Careers
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In order to make an impact and drive results in the ever-changing search ecosystem, the skill sets required for SEOs are evolving faster than ever and we need to keep up! Sara explains how.

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โ€‹SEO Product Management: What is it and How To Succeed at It? [Video]โ€‹
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Crawling Mondays / SEO Management
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Learn what is SEO Product Management and how to succeed at it with SEO consultants Sam Torres and Adam Gent by watching the latest edition of Crawling Mondays.
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[Sponsor / Affiliate]โ€‹
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โšก Unlock the Power of AI with this Cyber Week Special

AI is oh so hot right nowโ€”but this tool is worth the hype. ContentShake AI doesnโ€™t just pump out textโ€ฆ it generates high-quality content with SEO insights baked right in.

  • Get content suggestions based on competitive market data and questions your audience is asking online.
  • Build article outlines in one click and use AI features to rewrite, simplify, and expand your text.
  • Instantly publish as many articles as you want to your WordPress blog.

And for a limited time, you can get ContentShake AI completely free when you buy 3 months of Semrush Pro. Donโ€™t miss your chanceโ€”grab this special offer before December 1!
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๐Ÿ’ธ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!โ€‹

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹Niche Finder: Keyword Research Tool
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Niche Finder
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Niche Finder is an All-in-one SEO tool for in-depth market research, keyword discovery, and competitor analysis. With a user-friendly interface, it simplifies the complex process of uncovering profitable niches.

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โ€‹ContentShake AI
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Semrush
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Use ContentShake AI to power your business expertise with AI and data to create unique, engaging content at scale. Try now for free.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹โ€‹Search London: Supercharge GA4 Reports and Collaboration Tips to Make Us Better SEOsโ€‹
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Search London / London, UK / November 28, 2023
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โ€‹Learn how to customize your GA4 reports and the ways collaboration with other departments can strengthen your SEO content and strategy with Kyle Rushton McGregor, Sofia Tyson and more.

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โ€‹Prompt Summit: Drive Creative Performance with Artificial Intelligenceโ€‹
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Superside / Online / December 5, 2023
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Sign up and join nine interactive sessions about the intersection of AI, creative/design, and marketing. Learn from some of the industry's brightest and walk away with fresh perspectives to tackle AI.

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โ€‹Apply to Speak at BarbadosSEO 2024โ€‹
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Barbados SEO / Barbados / November 6-7, 2024
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Looking to speak at BarbadosSEO in 2024? It's now time to pitch! This year, their speaker pitch process will have two cut-off dates: the first is in December, and the second is in January. 12 speakers + 2 keynotes will be selected from the submissions.

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Do you want your SEO event to be featured here for free? Just send it over here!โ€‹

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[Sponsor / Affiliate]โ€‹
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โšก Discover Rankings Opportunities Fast with JetOctopus Keywords Tools

Identify keyword rankings opportunities fast. We at JetOctopus love the preset lists with insights to save you time. Just one chart and now you'll know what exactly is growing and dropping.

There are more presets for you:

  • New keywords: the keywords that started to get impressions over the given period of time.
  • Lost keywords: the keywords that stopped getting impressions compared to the previous period of time.
  • Zero clicks keywords: (the closest opportunity) - the keywords already ranked but without clicks. Just optimise CTR.
  • Winners lists: By impressions, clicks, CTR, positions, back to TOP 10
  • Losers lists: By impressions, clicks, CTR, positions, gone from TOP 10

The Black Friday JetOctopus offer is a 35% discount for annual contracts.

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๐ŸŽฅ Learn How to do SEO for a Wix site For Free with the LearningSEO.io Accelerator

Learn how to better optimize a Wix-based Website for free by watching the latest free LearningSEO.io accelerator session Q&A about Wix SEO with Mordy Oberstein, Head of SEO Brand at Wix.

You can also watch the previous Learning SEO Accelerator Q&As sessions:

โ€‹Subscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!

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๐Ÿ™Œ SEOs & Digital Marketers to Followโ€‹
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โ€‹โ€‹Follow these awesome SEO specialists continuously sharing SEO awesomeness:

  • Bengรผ Sarฤฑca Dinรงer (X/Twitter, LinkedIn), Search Engine Optimization Team Lead at Popupsmart
  • Mordy Oberstein (X/Twitter, LinkedIn), Head of SEO Brand at Wix
  • Aoife McIlraith (X/Twitter, LinkedIn), Managing Director at Luminosity Digital
  • Militsa Koleva (X/Twitter, LinkedIn), Digital Content Editor (Faculty SEO Team) at Newcastle University
  • James Miller (X/Twitter, LinkedIn), Senior SEO Analyst at Re:Signal

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

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๐Ÿ”ญ More Digital Marketing News and Jobs? Subscribe to MarketingFOMO

If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.8K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

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๐Ÿ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
* Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

Refer subscribers using this link: [RH_REFLINK GOES HERE]

Facebook Twitter Whatsapp Telegram Linkedin Email

PS: You have referred [RH_TOTREF GOES HERE] people so far.

See how many referrals you have

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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๐Ÿ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solisโ€‹
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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