The April 23rd, 2023 edition of SEOFOMO is here
β[If you want to read SEOFOMO on the Web click here]β
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ποΈ Search Updates & News from Search Engines
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βGoogle Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Testsβ
βBarry Schwartz / Google Search Updates
βGoogle will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. This announcement was clouded in the news of the helpful content guidance gaining details on page experience. Google said this deprecation is not because mobile friendly and usability are not important.
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βHere Is What Changed With The Google Helpful Content Guidance - Page Experience & Moreβ
βBarry Schwartz / Google Search Updates
βGoogle announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which Barry details here.
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βGoogle removes several search ranking algorithm updates from its ranking systems pageβ
βBarry Schwartz / Google Search Updates
βGoogle quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from it.
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βGoogle Introduces New Crawler To Optimize Googlebotβs Performanceβ
βMatt G. Southern / Google Search Updates
βGoogle introduced GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot.
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βGoogle Publisher Center Reader Revenue Manager & Search Console Subscribed Content Reportβ
βBarry Schwartz / Google Product Updates
βGoogle has launched functionalities for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.β
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βShipping And Returns Information On Google Search Web Resultsβ
βGoogle Search Central / Google Product Updates
βGoogle Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites and also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and tools.
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βSearch Console data exports, status dashboard, and more! - Google Search News (April β23)β
βJohn Mueller / Google Search News
βIn this April episode of Google Search News, John Mueller talks about the latest news regarding new Search Console data exports, fresh Search guidelines, a status dashboard, and more.
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βBard now helps you codeβ
βThe Keyword / Google Product Updates
βGoogle has updated Bard with the ability to help people with programming and software development tasks, including code generation, code debugging, and explanation.
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βLaTeX Support in Bing Chatβ
βThe Bing Team / Bing Product Updates
βBing has shipped support for LaTeX markup βallowing Bing chat to correctly display complex mathematical expressions. This makes Bing chat an even more useful tool for learning math concepts or writing technical research papers.
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βUS Begins Study Of Possible Rules To Regulate AI like ChatGPTβ
βDavid Shepardson, Diane Bartz / Search Trends
ββResponsible AI systems could bring enormous benefits, but only if we address their potential consequences and harms. For these systems to reach their full potential, companies and consumers need to be able to trust them.β
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βInside the secret list of websites that make AI like ChatGPT sound smartβ
βKevin Schaul, Szu Yu Chen and Nitasha Tiku / Search Trends
βThe Washington Post set out to analyze one of these data sets to fully reveal the types of proprietary, personal, and often offensive websites that go into an AIβs training data. Take a look!
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βOverride network response headers and more with Chrome 113β
βChrome Developers / Google Product Releases
βYou can now override response headers in the Network panel. Previously, you needed access to the web server to experiment with HTTP response headers. With response header overrides, you can locally prototype fixes for various headers. β
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[Main Sponsor]β
ββ‘ SERP's Up: The ChatGPT episode
Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization?
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Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws to discuss AI writers, SEO, and content creation. Join them as they dive into the right way and the wrong way to use AI for content creation and its potential implications for the web as a whole moving forward.
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Listen in with us as we discuss how generative AI will change search and the web as we know it on the SERPβs Up SEO podcast.
βListen Nowβ
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πThis week's SEO Awesomeness
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βHumanizing AI-Generated Content: A Guide for Content Teamsβ
βJeff Coyle / Content Optimizationβ
βThereβs some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, Jeff looks at how to make sure the output from generative AI is more human.
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βHow To Use ChatGPT For Keyword Researchβ
βDaniel Smullen / SEO Automationβ
ChatGPT can be a powerful assistant to speed up your keyword research processes. Daniel shares a series of prompts to get your started.
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βThe Best Product Category Page Optimization Checklist Youβll Find On The Internetβ
βDaniel K Cheung / Ecommerce SEOβ
Your ecommerce product category pages play an essential role in your online store customer journey, Daniel has created a comprehensive checklist to help you optimize them without leaving anything out.
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βSEO Auditing Large Websites [Video]β
βYours Truly / Crawling Mondays
βLearn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through the differences of doing an audit for a big vs a small site, the errors to avoid, steps to take, tools to use and more.
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βHow to hire an SEO agencyβ
βJamar Ramos / General SEO
βWondering how to choose between an in-house SEO team or outsourcing, and what to do if you decide to hire an SEO agency? Don't worry, Jamar has your back!
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βTaxonomy SEO, Knowledge Graph, and ChatGPT Go Hand In Hand. Hereβs Why.β
βEmilia Gjorgjevska / SEO Automation
βLearn with Emilia how to build a resilient taxonomy SEO by combining it with ChatGPT and Knowledge Graph to drive more online sales. FAQs are included.
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βRelevance is Not a Qualitative Measure for Search Enginesβ
βMike King / Content Optimization
βLearn how a content relevance score against the top query results can determine whether your SEO strategy should focus on links or content.
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βUpdated: Google's Content Quality [E-EAT], Helpfulness and Page Experience Questions [Sheets]β
βYours Truly / Content Optimization
βI've updated the EEAT & Helpfulness Content Checklist to also Include the new Page Experience Questions shared by Google. Both in English and Spanish.
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βHow Google may identify and evaluate authors through E-E-A-Tβ
βOlaf Kopp / EEAT
βLearn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
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βHow to Create an SEO Strategy [Plus Free Tools & Templates]β
βZach Edelstein / General SEO
βZach shares a 10-step plan for finding SEO opportunities and insights to get you started and create an SEO strategy, along with free tools and templates.
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βHow to create how-to content in 7 stepsβ
βJulia McCoy / Content Optimization
βThe right how-to content with clear steps and instructions can help grow your rankings for key informational queries. Here's your guide to creating a great "how to" article.
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βSEO for Lead Generation: How to Drive High-Quality Leads Using Product-Led Contentβ
βSi Quan Ong / General SEO
βThe buyerβs journey is not linear, thatβs why, in this post, Si explores a better way to generate leads via SEO.
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βRe:commerce 2023 - All Speaker Presentations [Videos]β
βRe:signal / SEO Eventsβ
βRe:signal has made their Re:commerce conference videos publicly available for everyone to live the experience online. Check them out now.
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βBrightonSEO Presentation Slides - April 2023 [Sheets]β
βLino UruΓ±uela / SEO Eventsβ
βAn aggregation of the amazing decks of the BrightonSEO presentations from last week.
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[Sponsor]β
ββ‘ How To Get Links in DR80+ websites with Tomatoes (!) via Reactive PR
In today's case study, Fery from Search Intelligence shares how to get links from sites like Hello Magazine with a DR82 for a gardening niche client, leveraging the tomato shortage that happened in UK supermarkets.
They sent out advice from their gardening client, using their expertise to put together a guide about how people can grow tomatoes in their own garden!
βLearn all about it here.β
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[Special Announcement]
π₯³ Introducing the new SEOFOMO Logo & Mascot: How should we call it?
SEOFOMO has a new logo and mascot -one of the many upcoming exciting improvements and features that will be released during the next weeks-. Cute isn't it?
Help me find a name for the new cool mascot by replying to this Tweet or LinkedIn post with your name ideas and if it's chosen as the new one, I will send you a mug with it. I will select it in the next couple of weeks!
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πΈ SEO Jobs
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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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π Free SEO Tools of the Week
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βEarn and Predict More Traffic with Search Performance Data Graph [Script]β
βValerio Cusinatoβ
Earn and predict more traffic with Search Performance Data Graph with a scatter plot Python script with 3 models to predict clicks thanks to Position, CTR and Impressions from Google Search Console.
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βOrbitwiseβ
βββiPullrank
βDon't waste any more time guessing whether your article is relevant to your targeted query or not. Enter your keyword into Orbitwise.
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βAnalytics Debuggerβ
βββDavid Vallejo
βThis Chrome extension allows you to debug the Google Tag Manager and Google Analytics Implementations and supports various tools.
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π The SEOFOMO's SEOs & Digital Marketers to Followβ
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βLet's follow these amazing SEOs and digital marketers who have already sent ideas for the new SEOFOMO mascot name over Twitter or LinkedIn:
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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π‘ Non-SEO, Digital Marketing News, Guides & Tools
If you like SEOFOMO and youβre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
βMarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1000 subscribers after 10 editions!
βCheck #MarketingFOMO nowβ
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π Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
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βHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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βOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email β
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteβ
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