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The July 23, 2023, edition of SEOFOMO is here! Now with +27K Subscribers ๐ฎโ
โ[If you want to read SEOFOMO on the Web click here]โ
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๐๏ธ Search Updates & News from Search Engines
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โVisual Search Now Live in Bing Chatโ
โBarry Schwartz / Bing Search Updates
โBing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals.
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โCatch the Top 3 SEO Updates for July [Video]โ
โGoogle Search Central / Google Search Updates
โJohn Mueller shares the top 3 updates in July across search, clarifying how Google uses Core Web Vitals, update to the rich result test allowing code editing, and more.
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โGoogle Merchant Center: How To Build Trust With Your Customersโ
โBarry Schwartz / Google Merchant Center
โGoogle has shared a new document in the Google Merchant Center area on how to build trust with your customers using your business identity, transparency, online reputation, and professional design.
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โGoogleโs Statement on the NY Times Story About Potential AI-Enabled Tools for News Publishersโ
โGoogle Communications / Google Search Product Updates
โ"In partnership with news publishers, especially smaller publishers, weโre in the earliest stages of exploring ideas to potentially provide AI-enabled tools to help journalists with their work."
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โGoogleโs Mueller To Those Who Create Fake Personas: Youโre Deluding Yourselvesโ
โRoget Montti / Google Search Q&A
โGoogle's John Mueller clears the air about publishers who try to fool Google with fake personas and LinkedIn profiles
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โGoogle confirms related search operator is going awayโ
โBarry Schwartz / Google Search Q&A
โDanny Sullivan, Googleโs Search Liaison, confirmed via Twitter the related search operator is going away, saying: โIt hasnโt really worked that well for some time".
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โLetโs Pick a Domain Name [Podcast]โ
โGoogle Search Central / Search Off the Record
โIn this episode of Search Off the Record, John, Gary, and Martin help you choose the best top-level domain for you and your website, and and share if a custom one makes a difference in search engines.โ
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[Main Sponsor]โ
โโก Organic Traffic Industry Benchmarks
Are you lagging behind the competition?
Comparing your websiteโs organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!
โCheck Out How You Measure Upโ
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๐ This week's SEO Awesomeness
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โEvergreen SEO Tactics for SMBs: From Setup To Maintenanceโ
โItamar Blauer / General SEOโ
โFor small to medium-sized businesses operating on tight resources, identifying when an opportunity is worth the investment is critical. Itamar explains how to do it.
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โCore Web Vitals: Real User Metrics vs. Lab Dataโ
โJamie Indigo / Technical SEO
โLearn with Jamie the difference between real user and lab data in Google's Core Web Vitals and how to use them to improve your site's page experience.
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โRobots.txt is Not the Answer: Proposing a New Meta Tag for LLM/AIโ
โFili Wiese / Technical SEO
โUsing robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Fili explains why.
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โHow To Succeed In Google Discoverโ
โAbby Hamilton / General SEO
โGoogle Discover is a mobile experience that helps users find info they didnโt know they needed. Hereโs how to use it for your brand.
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โFour Simple Tips for Writing Great SEO Ticketsโ
โGus Pelogia / SEO Management
โGus shares 4 tips to write actionable tickets that facilitate your SEO tasks execution.
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โThe Three Most Important SEO Skills That Canโt Really Be Taught, But Separate the Good SEOs From the Great Ones [Thread]โ
โLily Ray / SEO Careers
โLily shares how being curious, a self-starter and having critical thinking differentiate great SEOs.
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โWashington Post Shares SEO and Web Performance Guidelinesโ
โDanny Goodwin / News SEO
โThe Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices. Check it out.
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โHow to Leverage ChatGPT with Code Interpreter to Identify Low-Hanging Fruit from an SEO Workbook [Thread]โ
โYours Truly / General SEO
โYou can leverage ChatGPT with Code Interpreter to identify low hanging fruit from an SEO Workbook (featuring the tech, content, link popularity and ranking metrics of a site). Here's how.
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โEssential GA4 Reports You Need To Measure Your SEO Campaignsโ
โโโCorey Morris / SEO Measurement
โGet familiar with GA4 reports and connect it to Google Search Console with this step-by-step guide.
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โHow SEOs and UX Designers Can Work Better Together โ Whiteboard Friday [Video]โ
โHelen Pollitt / SEO Management
โThere are a lot of similarities between SEOs and UX designers, and we often have the same goals. Learn all about how SEOs and UX designers can work better together in this edition of Whiteboard Friday.
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โCompetition Research for SEO: Concepts & Q&A - The Learning SEO Accelerator [Video]โ
โโโLearningSEO.io / General SEO
โLearn about the top criteria, main challenges, and recommendations for effective competition research for SEO in this session of the Learning SEO Accelerator Q&A with Jo Turnbull.
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โNailing the SEO Side of Shifting eCommerce Inventory [Free Webinar]โ
โDuda / Ecommerce SEO
โJoin Arsen Rabinovich and yours truly in this free Webinar in which we will go through the main criteria, do's and dont's and tips to effectively optimize ecommerce site inventory for organic search results.
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โJoin Me at SEOday: August 3rd at CDMX [Event]โ
โSEOday / SEO Eventsโ
โAre you a Spanish speaking SEO looking to attend and in-person or online SEO event? Check out SEOday, the in-person and online event organized in Mexico City on August 3rd with some of the top SEOs and digital marketers in LaTam.
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[Sponsor]โ
โโก How Search Intelligence reacted to the Barbie movie and landed links in Indy 100, Yahoo News, MSN, and more for a Fashion Client
The Barbie event can be a goldmine for PR link building! The Search Intelligence team reacted to the Barbie movie and landed top-tier links for their Fashion client: Indy 100, Yahoo News, MSN, and over ten news outlets worldwide; showing the power of reactive stories.
This is how they've done it:
โLearn more about the execution steps here.โ
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Also, if you want a similar campaign with successful results for your company, get in touch with Search Intelligence here.
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๐ธ Latest SEO Jobs
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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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๐ Free(mium) SEO Tools
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โScreaming Frog SEO Spider Version 19: Segments, Visual Custom Extraction, and moreโ
โScreaming Frog โ
โThe latest version of the Screaming Frog SEO Spider (V. 19) includes several exciting new features, such as: Segments, Visual Custom Extraction, 3D Crawl Visualizations, Unified Config. These new features are nestled amongst a new GUI appearance, with a modernized look and feel. Try Version 19.0 Now.
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โGlimpse Chrome Extension: Google Trends Supercharged
โGlimpseโ
โSee search volume in Google Trends, discover new trends, set Google Trends alerts, see the highest volume and fastest growing brands for a given product, and more.
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โFree SEO Agency Templates: Battle-Tested template Stack
โThe Blueprint Trainingโ
โGet free access to a variety of templates: an SEO Proposal, SEO Services Agreement, SEO Project Plan, Keyword Gap Analysis, Content Brief Template, and more!
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[Sponsor]โ
โโก How Bibi the Link Builder does outreach to get high-quality backlinks for free
You know, being a link builder feels a lot like buying concert tickets sometimes. Just when you think youโve found the perfect one, bam! Theyโre asking for your wallet, your watch, and possibly your firstborn just for a link back to your site.
Bibi, our backlink heroine, is throwing a wrench into that business model. Sheโs bypassing the paywall and scoring those high-quality backlinks without cracking her wallet.
โWatch Bibi's Step-By-Step Guide to Snagging Quality Backlinks for Free!โ
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๐ The SEOFOMO's SEOs & Digital Marketers to Followโ
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โFollow these amazing SEO podcasters:
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter, Threads or LinkedIn.
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๐ก Get the Latest Non-SEO, Digital Marketing News, Guides & Tools Weekly with MarketingFOMO
If you like SEOFOMO and youโre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
โMarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,500 subscribers after 20 editions!
โCheck MarketingFOMO nowโ
[Special Announcement]โ
โโก Pre-Order the Google Search Console Mastery Course from Tomek Rudzki with a 50% Discount
Tomek Rudzki is about to launch the Google Search Console Mastery video course, the most advanced course on Google Search Console on the market. Tomek covers topics from beginners to advanced, including:
By preordering using the "SEOFomo" code, you can get it 50% cheaper now!
The GSC Master Video Course normal price will be 149 USD, but if you preorder by using the SEOFomo code, the price will be 74 USD. Hurry up though, you have until Thursday, July 28th 2023, when the preorder ends.
Those who preorder will get access to the course before August 16th (this is when the regular sale starts).
โPreorder now and add the "SEOFomo" code for a 50% discount.โ
Also, if cannot afford to buy this course at this discounted price, Tomek is kindly offering financial aid for it. You just need to fill and send this form.
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๐ Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
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โHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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โOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email โ
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ
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SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!