SEOFOMO is a weekly free newsletter sent to +38K subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!
π¨ #SEOFOMO is here with The Latest in SEO! πΊπ¦
Hello #SEOFOMOer,It's time to stop having FOMO and go through the SEO highlights from the last few days...
π Search Updates & News from Search Engines β
βThe latest releases, guides, and features from search engines
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βGoogle: Links Will Be Less Important As A Ranking Factor In The Futureβ
βBarry Schwartz / Google Q&Aβ
John shared that links won't be weighted as much in the future as they are today in Google's ranking algorithm.
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βUse Product Structured Data To Stand Out In Google Search [Video]β
βE-commerce Essentials / Search Guidelinesβ
Do you want your product web pages to look better in Google Search results? Alan shares how adding product structured data helps Google better understand your page content, including pricing, availability, star ratings, and more!
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βService Worker Sorcery [Video]β
βSEO Fairy Tales / Search Guidelinesβ
Martin and Luke discuss two cases around service workers, optional add-on features that allow offline capabilities, push notifications that were not functioning properly, and more!
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βLIVE Q&A from brightonSEO [Podcast]β
βSearch Off the Record / Search Q&Aβ
Live recording of SOTR from brightonSEO with John, Lizzi, and Myriam covering topics like using subdomains vs subdirectories, criteria for penalizing backlinks, the pros and cons of templated content outlines, and more.
β
[Main Sponsor]β
ββ‘ SERPβs Up: A fresh new SEO podcast by Wix
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Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.
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Each week youβll get an in-depth, unconventional take on SEOβfrom hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. Itβs a 360Β° twist of SEO learning for all.
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βListen Nowβ
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πThis week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week
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βThe 7-Day Quick Start Guide to SEO + Cheat Sheetβ
βCyrus Shepard / SEO Fundamentalsβ
Itβs not easy for an absolute beginner to know where to start learning SEO. Cyrus shares a useful quick guide along with an activities checklist to develop SEO skills during the first days.
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β600K Journalists Analyzed: Everything You Need To Know About Journalists & Pitchingβ
βLouise Linehan / Digital PRβ
BuzzSumo analyzed 600K journalists to find the value of getting journalist coverage, how journalist content performs vs. non-journalist, how to find the right journalists, write the perfect pitch and more.
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βHow To Get The Most Out Of The Google Search Console API Using Regexβ
βAngel NiΓ±ofranco / General SEO β
Learn how to extract the maximum amount of data from the Google Search Console API and filter difficult URLs using regular expressions.
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β7 Types Of Websites Shot Down By Google - Google October 2022 Spam Update [Thread]β
βAlexis Rylko / Search Updatesβ
Alexis goes through the different type of sites affected by Google's October Spam update: Adult websites, new streaming websites, programmatic websites scraping PeopleAlsoAsk questions & answers, and more!
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βQuick Tip: Google is Showing Shipping Fees from your Merchant Feed in Organic Searchβ
βMike King / SERP Featuresβ
Shipping fees appear as rich snippets for eCommerce products. Google sometimes pulls that data from your Merchant Feed for organic search. Mike goes through it.
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β5 New Rich Snippets for E-commerce Websitesβ
βBrodie Clark / SERP Featuresβ
Brodie has identified 5 new rich result types for eCommerce websites - Price Drop, Approx. Price Range, Delivery Price, Returns Policy, and Pros & Cons. In this guide, he details their differences from the standard ones and their data sources.
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βThe Curse of Bloated Dev Backlogsβ
βAdam Gent / SEO Managementβ
As an ex-PM, Adam has witnessed and experienced the impact of noisy and bloated developer backlogs when getting things done. He explains why and how to solve it.
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βThe Ultimate Guide to SEO with Sanityβ
βLidia Infante / Technical SEO β
This detailed guide by Lidia walks you through SEO best practices and implementation with Sanity, from optimizing titles and meta descriptions, as well as indexing management, sitemap creation, and more!
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β7 Ways Not to Fail at International SEO [Presentation]β
βYours Truly / International SEO β
Learn which are the main challenges to avoid when doing International SEO to maximize success, from not prioritizing your international markets, content localization, to hreflang configuration.
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βSEO Clients Management, Communication & Coordination [Video]β
βCrawling Mondays / SEO Managementβ
Learn how to effectively manage, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, the main mistakes, choosing communication frequency, medium, tools and more.
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βImposter Syndrome In SEO Is A Thing. Here Is Whyβ
βOlga Zarzeczna / SEO Careerβ
Do you suffer from imposter syndrome? Olga shares how you can ask yourself a few self-diagnostic questions, goes through other SEOsβ experiences, and more to help you with it.
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βBrightonSEO Free ticket ballotβ
βBrightonSEO / SEO Eventsβ
The ballot for Aprilβs 2023 free brightonSEO tickets will be open for 48 hours from 12pm GMT 30 November. Add it to your calendar to avoid forgetting about it now!
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β[Sponsor]β
ββ‘ The most feature-rich PAA tool for longtail keyword research
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Now with upgraded CSV exports that include People Also Ask:
- Questions
- Answer snippets
- Ranking URLs
- Ranking page titles
- Encoded intent proximity
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Mines and visually map live, geo-specific "People Also Ask" questions directly from Google, for any language or region.
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AlsoAsked is the only keyword research tool that simulates clicks on PAA results, giving you the best possible intent map and more questions than any other tool.
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Features:
- Visually map and download CSV data for queries within seconds with no CAPTCHAs
- Deep search and get 100 questions from a root query
- Bulk search from a CSV list and get over 25,000 questions at once
- Supports any language/region Google supports
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As an #SEOFOMO newsletter subscriber, you can get a 50% off your first month with the coupon: SEOFOMO22
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βVisit AlsoAskedβ
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πΈ New Remote Based Digital Marketing & SEO Jobs
Are you looking for a new remote-based job? Take a look at these remote digital marketing positions
- βSenior SEO Strategy Lead at Airbnbβ
- βSEO Content Strategist (Remote, Contract) at Omniscient Digitalβ
- βStaff Writer (Remote, Contract) at Omniscient Digitalβ
- βSEO Strategy Manager at Fire&Sparkβ
- βSEO Manager, International (Remote) at Quizletβ
- βSEO Manager at Exoticcaβ
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Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free!
β π The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter
- βDiane Kulseth, Senior SEO Consultant at Siteimprove
- βBernard Huang, Co-Founder at Clearscope
- βWilliam Nye, Technical Director at Builtvisible
- βVeruska Anconitano, Multilingual SEO & Localization Consultant
- βCatherine Lux, Head of SEO at Havas Media Group
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Follow. Them. Now. π
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Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.
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β π Free SEO Tools of the Week β
Each week, handy free SEO tools to help you.
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βXML Sitemap Generatorβ
βNacho Mascortβ
Generate XML sitemaps in just one click. If you have more than 50k URLs, the Sitemap Generator will split those URLs into buckets of 50k creating as many sitemaps as you need with a sitemap index linking to all of them.
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βFree AI Image Generator in Google Sheetsβ
βDanny Richmanβ
Danny has created an awesome image generator in Google Sheets using AI. You just need to make a copy and an OpenAI API Key to use the script.
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βPageSpeed Insights Has Expandedβ
βPageSpeed Insightsβ
The lab section of Page Speed Insights now includes the entire Lighthouse report with Accessibility, Best Practices, and SEO. Get a full view of CrUX field data, and all LH audits, on both mobile and desktop.
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[Sponsor]β
ββ‘ Case Study: How Sitebulb helped PeerSpot to plan their website migration and fuel explosive growth
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Website migrations carry with them a level of risk that you rarely otherwise experience when doing SEO.
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βRead how one company used their migration as an opportunity for growth, and how Sitebulb helped them do this.
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The PeerSpot migration resulted in explosive and continued growth, with over a 50% increase in visibility and a rankings increase of over 100,000 new keywords.
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Donβt forget that as an #SEOFOMO newsletter subscriber, you can get a 60 day extended trial completely free!β
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βRegister hereβ
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β π‘ Non-SEO focused awesomeness β
βBecause there's so much happening that is not purely SEO related that we can learn from
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βMarketing Through Peopleβ
βKevin Indig / Marketingβ
Engagement through most channels is shrinking, but people are consuming more content than ever before. In this article, Kevin explains why and how to thrive as a company.
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βHow to Build A Winning Paid Membership Programβ
βConnie Chan / Monetizationβ
Online platforms hope that paid membership models may be a new answer to existing advertising revenue ceilings. Here's how to make them work.
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βTikTok SEO: Understanding the TikTok Algorithmβ
βLidia Infante / Social Mediaβ
Lidia covers the principles behind the TikTok algorithm, TikTok ranking factors, and all you need to optimize for TikTok.
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βHow Do You Stop Caring What Others Think About You? [Thread]β
βDr. Julie Gurner / Mental Healthβ
Stop caring what others think about you is an early skill that will really allow you to grow. Here are 5 steps simple enough to follow and teach to your kids too.
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β10 Valuable Newsletters For Entrepreneurs in 2022 (All Free) [Thread]β
βMatt Gray / Entrepreneurshipβ
Matt compiles some of the most valuable newsletters that help entrepreneurs with decision frameworks, marketing, community building, business growth, psychology, and more!
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[Special Announcement]β
β π Giveaway: Free Access to the Certified Online SEO Course with Chris Green for 2 Lucky Winners
If you're looking to accelerate your SEO knowledge, then this new #SEOFOMO giveaway is for you!
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Experienced SEO specialist, senior SEO consultant at Torque Partners, trainer and mentor, Chris Green, has developed with the Chartered Institute of Professional Certifications a comprehensive online SEO course, featuring:
- Over 76 lectures, 10 Modules, and 13 hours of Search Engine Optimization learning
- 8 Hands-on activities to apply the lessons
- Certification for successful course completion
- Lifetime access
- Fully certified & accredited by CPD
The course, priced at 490 Euros, is aimed at those starting their SEO journey, this course is designed to deliver an understanding across the key areas of SEO, from how Google works, site auditing, keyword research, and some advanced technical areas.
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This course has an emphasis on using industry tools and applying the learnings so that you can cement your knowledge from each session. The culmination is creating a mindset that generates SEO success with a recognized certification when completed.
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βChris is offering free access to his certified SEO course to 2 (two) #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter!β
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To participate in the giveaway and have the chance to win one of the two online course accesses, you just need to...
- Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
- Refer at least 2 people to subscribe to #SEOFOMO from today until November 24th, 2022 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.
On November 25th, 2022, I will randomly choose the 2 winners among those who are subscribed and have referred at least 2 subscribers between October 23rd and November 24th, 2022.
I'll announce the winners over here, on Twitter and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.
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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!
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βAlso, if you don't want to wait for so long, you can register for Chris' online SEO course directly with a 10% off discount with this coupon code: 'C9023FAC'. β
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Chris is also kindly offering anyone who purchases the course 1hr worth of time to help guide them through the content as/when they need it. You just need to message Chris when you've signed up with the confirmation details.
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π Refer #SEOFOMO to your Friends & Win Rewards
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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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βHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]β
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βOr share via: Twitter | WhatsApp | LinkedIn | Facebook | Emailβ
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals here.β
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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β π Do you have Feedback? β
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. π
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βAleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website
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Psssttt... You can also read #SEOFOMO in your browser. Click here.β
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Check out the previous #SEOFOMO's editions here and the #SEOFOMO Website.β
SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +38K subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!