👑 #SEOFOMO is here with the latest in SEO 🇺🇦

Hello, #SEOFOMOerThe January 8th, 2023 edition of #SEOFOMO is here!

🗞️ Search Updates & News from Search Engines

Google’s December 2022 helpful content and link spam updates still rolling out
Barry Schwartz / Search Updates
Google said these updates may take one to two weeks longer to complete.

Neeva Introduces NeevaAI: Authentic, real-time AI search
Neeva / Search Releases
Neeva has launched NeevaAI: "At Neeva, we are harnessing the power of AI to transform search from a game of 10 blue links to an experience that combines the best of ChatGPT with the authority and timeliness of search."

Microsoft to Challenge Google by Integrating ChatGPT with Bing Search
Tom Warren / Search Releases
Microsoft is reportedly planning to launch a version of Bing that uses ChatGPT to answer search queries.

Google's John Mueller On Using AI & ChatGPT For Title Tag Ideas
Barry Schwartz / Search Q&A
"Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he added that if you are running out of ideas and need inspiration, you can leverage it for some."

Google Crawl Budget Help Document Adds If-Modified-Since Section
Barry Schwartz / Search Guidelines
Google has added a new section to the crawl budget management help document. The new section is for the If-Modified-Since request header. The section is titled "Specify content changes with HTTP status codes."

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👌This week's SEO Awesomeness

How to Audit Google Rendering
Mike Ginley / Technical SEO
How is Google rendering your Website pages? Mike goes through different tools you can use and steps to follow.

E-Commerce SEO: How To Increase the Visibility of Your Products By Building a Product Knowledge Graph
Valentina Izzo / Ecommerce SEO
Valentina goes into detail to explain how e-commerce brands can take advantage of product knowledge graphs to increase product’s search visibility and sales.

2023 Local SEO Success: Human Power in a Year of Change
Miriam Ellis / Local SEO
Check out the predictions for local SEO in 2023 from Dr Pete, Mike Blumenthal, Amanda Jordan, and more; as well as 3 areas of local search marketing to look at.

Is This Google’s Helpful Content Algorithm?
Roger Montti / Search Insights
Google research paper describes an algorithm that can identify low quality webpages, similar to what the helpful content signal does

The SERP Pursuit SEO Quiz (2023 Ed.) – Test Your Knowledge
Brodie Clark / SEO Quiz
How well do you know Google’s SERP features? Take the SERP Pursuit SEO quiz to test your knowledge of Google’s SERP features!

SEOs on Mastodon and other federated social media platforms
Jon Henshaw / SEO Professionals
Many people have been setting up Mastodon accounts as an alternative to Twitter. This is a list of SEOs on federated social platforms like Mastodon that use the ActivityPub protocol.

How Can You Prepare For Your SEO Career? [Thread]
Tom Critchlow / SEO Careers
Tom shares two resources to help you upskill your career — a skills matrix to help you understand the various levels and pathways through both agency and in-house careers and discount on SEO MBA courses.

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⚡ How a simple Ahrefs based research got Search Intelligence a placement on IMDB, Yahoo News, and MSN
This simple Ahrefs based research got Search Intelligence a massive placement on IMDB website, as well as powerful links on Yahoo News (DR 92), The Wrap (DR 83), MSN (DR 92), and many other online publications.

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💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
🛠 Free SEO Tools of the Week

AIPRM - A Chrome Extension with ChatGPT Prompts for SEOs
LinkResearchTools
The AIPRM for SEO extension adds a list of curated prompt templates for SEOs to ChatGPT. With just one click access a curated selection of ChatGPT prompts for SEOs.

WebChatGPT
Anzor Qunash
A Chrome extension that augments your ChatGPT prompts with relevant results from the web.

🎙️ Upcoming In-Person SEO Events

Pubcon Austin 2023
Austin, USA / February 27-28, 2023
The Pubcon Austin 2023 conference is back and will take place on Feb 27 and 28th, 2023, at the AT&T Conference Center on the University of Texas campus. This event will provide four educational tracks each hour and each session will include industry-leading speakers offering the latest strategies in SEO, PPC, Local Search, Social media, Content Marketing, and more.

Search London's 12th Birthday Party
London, UK / February 28, 2023
Search London is turning 12 years young on February 28th, 2023. It will be in central London at Bounce, near Farringdon; with cake, pizza and drinks and four great talks. Tickets are 25 GBP plus Eventbrite fee.

WTSFest 2023
London, UK / March 3, 2023
The Women in Tech SEO Festival is back in London on Friday, March 3rd 2023! A full day conference - 10 brilliant talks by 10 brilliant speakers. Full access ticket includes access to the full-day conference in London, after-party and post-event recordings.

Re:signal eCommerce SEO Conference
London, UK / March 10, 2023
Join the brightest minds in eCommerce SEO. No vendors. No sales pitches. Just insights, ideas, and open discussions. Join us at the stunning Ham Yard Hotel, for the inaugural Re:signal eCommerce SEO Conference. A purpose-built SEO event, with an all-star line-up of exceptional industry experts and innovators.

SearchLove San Diego
San Diego, USA / March 13-14, 2023
Power up your skills over two days, with cutting edge digital marketing presentations. From analytics and optimization, to content and paid promotions, all the crucial topics are covered.

inOrbit: Europe's #1 conference for digital marketing
Portorož, Slovenia / March 16-17, 2023
At inOrbit you will learn actionable tactics and techniques from real-life examples our expert speakers have learned through decades in the digital marketing trenches. Grab your inOrbit tickets today! Don't miss out on the highly limited special deals and secure your best rates. Super Early Bird is limited to 100 tickets.

Sydney SEO Conference 2023
Sydney, Australia / April 14, 2023
The Sydney SEO Conference is back on the 14th of April 2023 in Sydney. The event will be an SEO focused conference with several international and local SEO speakers coming down to Sydney for the event. You can expect to take away plenty of actionable SEO tips, tactics and information from the event.

YoastCon 2023: Yoast launches 'early owl' ticket sales
Nijmegen, The Netherlands / May 10-11, 2023
On May 10th & 11th, Yoast’s YoastCon conference will return to Nijmegen. The speaker line-up includes some of the world’s biggest names in SEO, online marketing, and WordPress; including Barry Adams, Jes Scholz, Kate Toon and Chris Lema. Alongside their keynotes, there’ll be a range of interactive workshops, site clinics, networking events and parties.

🙌 The #SEOFOMO's SEO & Digital Marketers to Follow

Other awesome newsletters authors that I follow, who I recommend you to take a look, subscribe and follow too:

Jamie Indigo (Twitter, LinkedIn), Rich Snippets
Steve Toth (Twitter, LinkedIn), SEO Notebook
Areej AbuAli (Twitter, LinkedIn), WTSNewsletter
Tom Critchlow (Twitter, LinkedIn), The SEO MBA
Nick Leroy (Twitter, LinkedIn), SEOForLunch
Kevin Indig (Twitter, LinkedIn), Growth Memo
Marie Haynes (Twitter, LinkedIn), Search News You Can Use
Adam Gent (Twitter, LinkedIn), The SEO Sprint
Jessie Willms (Twitter, LinkedIn), and Shelby Blackley (Twitter, LinkedIn), WTF is SEO?
Barry Adams (Twitter, LinkedIn), SEO for Google News
Paddy Moogan (Twitter, LinkedIn), The New Leader Newsletter

Follow. Them. Now. 👏

Expect more awesome SEOs & marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💡 Non-SEO focused awesomeness

Why Marketers Should Follow Their Audiences, Not Predict the Future
Rand Fishkin / Marketing
Even marketers who manage to avoid this macro-level trend chasing often fall prey to prediction-focused marketing at the tactical level. Sometimes, it works. See what to do instead.

11 Tips To Increase Your Conversion Rate [Thread]
Alex Garcia / CRO
Alex shares 11 actionable tips to increase your landing pages conversions rates such as featuring the 4Cs, answering 5 key questions, adding more clarity, and more.

13 AI Content Detection Tools Tested and AI Watermarks
Christoph C. Cemper / AI
Do you want to know if a content is written using AI? Christoph’s has tested 13 AI content detection tools so you don't have to. Take a look at the results.

Meta Fined Over $400 Million By EU For Alleged Personal Data Collection Violation
Brian Bushard / Privacy
European Union privacy regulator fined Facebook and Instagram parent company Meta more than $400 million on Wednesday, accusing the social media giant of illegally forcing users to agree to receive personalized ads based on their online activity.

Why advertisers should reassess Google Ads recommendations
Greg Finn / Ads
Google Ads is fundamentally changing the way recommendations work. Here's why you should take extreme caution in applying any recommendation.

YouTube Predicts What Will Go Viral In 2023
Matt G. Southern / YouTube
YouTube predicts we'll see more travel content in 2023, and an influx of videos about AI-generated content.

💪 This week's #SEOFOMO Featured Supporters
A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

Miracle Inameti-Archibong SEO Lead at John Lewis Finance

... You rock 👏

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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis
SEO Consultant & Founder
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