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π€― #SEOFOMO is here with the best in SEO! πΊπ¦
Hello #SEOFOMOer,
βIt's time to stop having FOMO and go through the SEO highlights from the last few days...
π Search Updates & News from Search Engines β
βThe latest releases, guides, and features from search engines
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βMulti-search Not Being Tracked In Google Search Consoleβ
βBarry Schwartz / Google Search Q&Aβ
Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multi-search feature.
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βGoogle Advice On When Copy Sites Outrank Your Original Contentβ
βBarry Schwartz / Google Search Q&Aβ
Danny Sullivan shared advice (and took some feedback) from an original piece of research from a website being outranked by a site copying its information.
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βHow I Learned To Debug Troubled Titles [Video]β
βMartin Splitt, Luke Davis / Google Search Centralβ
Martin and Luke discuss a case study where multiple pages showed duplicate titles due to a JavaScript rendering issue on the client-side. Check out the steps and tools to debug this.
β
βLet's Talk Image SEO [Podcast]β
βJohn Mueller, Lizzi / Search Off The Recordβ
John and Lizzi chat about naming image files, how often Googlebot crawls images, increasing the visibility of your page through image search, and improving alt text and image accessibility.
β
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πThis week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last weekβ
β
βUncover Your Most Valuable Keywords with Airaβs New Keyword Opportunity Estimation Sheetβ
βDavid Westby / Keyword Researchβ
Whether speaking to senior management or just trying to figure out what direction our SEO strategy should take next, as SEOs we often find ourselves asking the same question: βbut what could I get from this?β You can now use Airaβs Keyword Opportunity Estimation Sheet for it!
β
βSome Ways to Think About Paginationβ
βOliver H.G. Mason / Technical SEOβ
Oliver goes through pagination approaches, levers, common issues, helpful questions to ask, and more to help you optimizing them.
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βBrightonSEO October 2022 Presentationsβ
βLino UruΓ±uela / SEO Eventsβ
You can now easily go through the fantastic BrightonSEO's presentations thanks to Lino who has compiled them in a Google Sheet.
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βGoogle Search On 2022 - The Empire Strikes Backβ
βKevin Indig / Search Trendsβ
Search On 2022 was full of announcements that show how Google aims to defend itself against Insta-Tok and Amazon. Kevin analyze them.
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βI Just Outranked The White House For Their Own Contentβ
βDan Petrovic / Content Optimizationβ
A page that shows visible content by default, tends to perform better than a page that hides the content. Dan tested it by copy/pasting and outranking the White House for their own "hidden" content.
β
βGoogle Dominates Apparel Search Results [Research Included]β
βMitul Gandhi / SERP Featuresβ
An analysis of ~150,000 apparel-related keywords showed that more than 95% of them triggered a SERP feature within the first 10 results, with 85% of the keywords triggering a Popular Products pack.
β
βIs React hiding your navigation links from Google?β
βDave Peiris / Technical SEO β
JavaScript frameworks have been popular for years, and Google is now pretty good at accurately crawling and indexing JS-based content. However, sites that use React often donβt include the navigation links in the rendered HTML until a user clicks the menu icon on Mobile.
β
βBest Practices for Fonts: Optimize web fonts for Core Web Vitalsβ
βKatie Hempenius, Barry Pollard / Core Web Vitalsβ
There are a variety of ways in which web fonts impact performance, from Delayed text rendering to Layout shifts. Learn how to avoid them with this guide.
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βParticipate In The State of Technical SEO Surveyβ
βWomen in Tech SEO, Aira / Tech SEOβ
The annual technical SEO survey is back! If you're a technical SEO working as a consultant, in-house or in an agency, participate now.
β
[Special Announcement]β‘ Keyword Insights Project 'Butterfly' update β
β
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Boost your content performance with our suite of content marketing solutions. From keyword research to content briefs on the fly.
Our later update brings you the following.
- A fresh new design
- New keyword clustering algorithm
- Upload multiple keyword files
- Content briefs β New features
- SERP Similarity
- Public API
- Credits as a universal currency
- Keyword Discovery database update
And many more...
Try all of these and many other features for just $1
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πΈ New Remote Based Digital Marketing & SEO Jobs
Are you looking for a new remote-based job? Take a look at these remote digital marketing positions
- βSenior SEO Manager at Handshakeβ
- βSEO Strategist/Copywriter at Pearsonβ
- βPrincipal SEO Strategist at Quattrβ
- βSenior SEO Analyst at Uproerβ
- βSenior Content Writer (Organic Search Team) at Semrushβ
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Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free! π The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter β
Let's follow the amazing SEOs listed in iPullRank's "People Supporting SEOs in 2022":
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- βAmanda Jordan, Director of Digital Strategy at Ricketyroo
- βChristina LeVasseur, SEO Consultant at MediaSesh
- βBillie Geena Hyde, Learning and Development Manger at SALT.agency
- βFabio EmbalΓ³ BaldΓ©, CEO at Viaduct Generation
- βNavneet Kaur, SEO Consultant & Freelancer
- βMalhar Barai, Sr. Director & Marketing at Affle
- βMore supportive SEOs to follow listed here.
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Follow. Them. Now. π
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Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.
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β π Free SEO Tools of the Week β
Each week, handy free SEO tools to help you.
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βLink FBI: Domain Blacklist Checkerβ
βMichael Cottamβ
Enter a domain or subdomain to be checked against Michael Cottam's blacklist.
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β‘οΈ Non-SEO focused awesomeness β
βBecause there's so much happening that is not purely SEO related that we can learn from
β
β21 SEO Content Writing Tools to Improve Your Workflowβ
βChima Mmeje / Content Writingβ
Chima lists 21 of her favorite content writing tools to support SEO needs, from keyword and topic research and writing to optimization.
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β3 Reasons Why I Think 50% Coding 50% Marketing is the Best Framework for Solo Tech Foundersβ
βJon Yongfook / Entrepreneurshipβ
Jon recommends a 50:50 split between coding and marketing for SaaS products, and shares his success story with Bannerbear reaching $48K MRR.
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βGetting started in Python [Thread]β
βLee Foot / Pythonβ
In this thread, Lee shares how he works with Python, the software he uses, resources for learning, and how to get started with it.
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βAhrefsβ Twitter Marketing Strategy: Hereβs How We Do Itβ
βRebecca Liew / Social Mediaβ
Rebecca shares valuable insights and lessons learned when managing Ahrefs Twitter account.
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βHow Bots Corrupted Advertisingβ
βMorgan Meaker / Online Advertisingβ
Botmasters have created a system where companies are paying huge sums to show their ads to bots. And everyone is fine with this.
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βHow The Washington Post Grew Its Instagram Following From 600K to 6Mβ
βRachel Karten / Social Mediaβ
An insightful interview with Travis Lyles, Deputy Director, Social, Off-Platform Curation at The Washington Post.
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πͺ This week's #SEOFOMO Featured Supporters β
βA huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers
- Geoff Scott, and I'm the SEO Content Manager of ResumeGenius.comβ
β
β... You rock πβ
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If you want to be featured here, take a look below at the #SEOFOMO rewards program.
π Refer #SEOFOMO to your Friends & Win Rewards
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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
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β π Do you have Feedback? β
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. π
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βAleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website
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SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!